Purpose Worldwide

What Purpose Worldwide does

Purpose Worldwide is a privately held strategic brand, marketing, and communications firm headquartered in Austin, Texas, with additional offices in New York City, Santa Barbara, and Washington D.C. Co-founded in 2019 by Lana McGilvray (Partner, CEO) and Cassady Nordeen (Partner, Chief Client Officer), and legally organized as Purpose Marketing Intelligence and Strategy, LLCs, Inc. in Texas, the firm employs between 11 and 50 people and operates without disclosed venture or private equity backing. Its stated mission is to help purpose-driven organizations connect brand purpose to measurable growth.

The firm delivers professional services across two interrelated streams: marketing strategy (CMO advisory, go-to-market planning, messaging and positioning, customer journey mapping, persona development, integrated marketing communications, and lead generation strategy) and marketing execution (full-funnel programs, demand generation, content marketing, sales enablement, media relations, crisis management, analyst and investor relations, and public relations). It does not sell packaged software, APIs, or proprietary technology products; instead, services are delivered as bespoke engagements scoped to client needs, with pricing quote-based and not publicly disclosed. The firm organizes delivery around six vertical practices (Marketing & AdTech, Social Impact, Non/Not-For-Profits, Retail & Commerce, AI & Data, and Web3/IoT) plus a dedicated GenZ/Influencer Practice.

Customer acquisition is sales-led, targeting Fortune 500 marketing and communications leaders, AI and commercial technology companies in both private and public markets, NGOs, and global trade organizations. Distribution relies on direct executive-level outreach, inbound website inquiries, and an advisory board of senior marketing executives from companies such as P&G, Coca-Cola, Samsung, IBM, and The Trade Desk, which serves as a referral channel. Named client logos span AdTech (Connatix, StackAdapt, TVSquared, CatapultX, Kiswe), marketing technology (Humanz, Jebbit, Habu, Grata), commerce (Bounteous, XY Retail, Lowe's One Roof Media Network), civic and nonprofit (USAFacts, Together for Safer Roads, Civics Unplugged, AdFontes Media), and emerging tech (Bright.AI).

Name

Purpose Worldwide

Legal name

Purpose Marketing Intelligence and Strategy, LLCs, Inc.

Website

https://purposenorthamerica.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Purpose Worldwide is a privately held strategic brand, marketing, and communications firm that helps purpose-driven enterprises, AI and AdTech companies, NGOs, and trade organizations connect brand purpose to measurable growth through marketing strategy and full-service PR engagements.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAEAA

Brand Strategy & Positioning

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAADAL

Cause, ESG & Sustainability Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAAEAL

Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYMPAAAOAN

ESG/Sustainability Reputation & Purpose Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

Keywords

• Strategic marketing services
• Public relations services
• Brand positioning consulting
• Integrated marketing communications
• Earned media relations

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marketing Strategy Services: The company provides strategic marketing consulting services including talent gap filling, CMO advisory, go-to-market planning, messaging and market positioning, customer journey mapping, persona development, event management, business development support, integrated marketing communications, and lead generation strategies.
2. Marketing Execution Services: Full-service marketing and communication execution including full funnel marketing programs (awareness driving, advertising campaigns, demand generation, sales and marketing alignment, content marketing, sales enablement), media relations, crisis management, analyst and investor relations, and public relations services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Purpose Worldwide is a strategic brand, marketing, and communications firm that provides accountable marketing communications strategies and public relations services. The firm delivers marketing strategy engagements (brand positioning, go-to-market planning, messaging, customer journey mapping, persona development, CMO advisory, lead generation) and full-service marketing execution (full-funnel marketing programs, advertising campaigns, demand generation, media relations, crisis management, analyst and investor relations) for purpose-driven enterprises, AI/commercial technology companies, NGOs, and global trade organizations.

Product overview

Purpose Worldwide is a strategic brand, marketing, and communications firm that helps purpose-driven organizations define and connect purpose to growth. The company delivers marketing strategy services (including strategic branding, positioning, go-to-market plans, messaging, market positioning, customer journey mapping, persona development, event management, business development, integrated marketing communications, and lead generation) along with full-service marketing execution services (full funnel marketing programs, advertising campaigns, demand generation, sales and marketing alignment, content marketing, sales enablement, media relations, crisis management, analyst and investor relations, and public relations). The company does not offer packaged software products but rather provides professional services engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Services
• Full-Service Marketing Execution
• Public Relations & Media Relations
• GenZ & Influencer Practice

Quantifiable outcome

• Purpose-driven companies report greater ability to deliver revenue growth, drive successful innovation, and ongoing transformation (Harvard Business Review)
• +1 more outcomes

Named customers17 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hanna BarczykcoreStrategic or Co-development PartnerEditorial illustrator who created the original illustrations throughout Purpose Worldwide's website. Creates conceptual illustrations for major publications including The New York Times, The Washington Post, The Wall Street Journal, The Boston Globe, and The Los Angeles Times. Her work has been recognized by the Society of Illustrators and American Illustration.
• Pentagram (DJ Stout)coreStrategic or Co-development PartnerWorld's largest independently owned design studio. DJ Stout and designers Roxy Torres and Jeffrey Wolverton developed Purpose Worldwide's brand identity including logo, word mark, colors, art choices, and fonts.
• Chat ClussmanminorStrategic or Co-development PartnerCreative director who designed Purpose Worldwide's website. Works primarily with small and early-stage startups on branding, marketing, and web design.
• Erin IveyminorStrategic or Co-development PartnerAustin singer-songwriter who scored the music featured in Purpose's brand identity video. Has received numerous Top 10 and Album of the Year recognitions, Grand Prize in the Discoveries Songwriting Contest, and regular Critics' Pick at SXSW Music Festival.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• DBC Brand Communications: Mid-sized B2B PR and brand communications firm where President Hollis Guerra previously served as VP. Comparable in client mix, AdTech focus, and boutique positioning.
• Walker Sands: Mid-sized integrated B2B marketing and PR agency serving technology and SaaS clients. Comparable to Purpose Worldwide in size, B2B/tech vertical focus, and emphasis on integrated marketing strategy plus PR execution.
• PAN Communications: B2B tech-focused PR and marketing agency with deep AdTech, martech, and enterprise software experience. Closely comparable to Purpose Worldwide in client mix and earned media emphasis.
• ARPR: Tech- and AdTech-focused PR agency serving B2B SaaS, fintech, and ad technology clients. Comparable to Purpose Worldwide in vertical specialization and senior-led boutique positioning.
• Highwire PR: Boutique technology PR agency serving enterprise software, AdTech, and consumer tech companies. Directly comparable to Purpose Worldwide in size, tech-specialist focus, and senior practitioner model.
• 5W Public Relations: Mid-sized, full-service PR agency with a strong consumer, tech, and AdTech practice. Comparable in multi-office structure and ability to serve enterprise clients across categories.
• BLAST PR: Boutique consumer and tech PR agency where Hollis Guerra previously held a sales/client services role. Highly comparable boutique model and AdTech-adjacent client roster.
• Jackson Spalding: Integrated marketing, PR, and communications agency of comparable size serving enterprise and consumer clients across multiple US regions. Comparable in multi-office footprint and integrated service offerings.

Broad incumbents

• FINN Partners: Larger integrated marketing and communications firm with substantial tech, consumer, and AdTech practices. Comparable service mix but at greater scale and broader geographic reach than Purpose Worldwide.
• Edelman: Global public relations and communications firm operating across consumer, tech, and social impact verticals. Provides a comparable purpose-driven positioning at vastly greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/purpose_ww
• Facebookfacebook.com/PurposeWW
• LinkedInlinkedin.com/company/purpose-ww
• Instagraminstagram.com/purpose_gram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpose Worldwide