What Jackson Spalding does

Jackson Spalding is a U.S.-based, founder-led public relations and integrated marketing communications agency founded in 1995 by Glen Jackson and headquartered in Atlanta, Georgia. The firm operates under a "Three Keys to Growth" framework — Build Your Brand, Protect Your Brand, and Capture Demand — covering earned media, brand strategy, advertising, influencer and creator marketing, content and social media, crisis and issues management, and AI-enabled performance marketing. It serves a client mix that spans enterprise consumer brands (Delta Air Lines, Coca-Cola, Chick-fil-A, L.L. Bean, Orkin, SweetWater), mid-market companies (Mendocino Farms), nonprofits (Shepherd Center, Ferst Readers), and government entities (Georgia Department of Human Services, Georgia Public Broadcasting), with multi-year retainers that include a 25-year anchor relationship with Delta Air Lines.

The agency's technology footprint rests on two proprietary platforms and a codified methodology. JS Radar® applies AI modeling and large proprietary datasets to monitor sentiment, forecast reputation risks, detect misinformation, and verify media authenticity including deepfakes. JS Tapestry® consolidates multi-source campaign data into real-time AI-powered reporting dashboards. The DRIVE Process underpins strategic campaign execution from brief through measurement. The firm operates four U.S. offices (Atlanta, Athens, Dallas, Los Angeles) with 150+ team members and has been part of the PROI global network of 74 independent agencies across 50 countries for more than two decades, enabling international servicing without standalone foreign offices. Recognition includes #1 Midsized Agency to Work For in North America (PRovoke Media, 2025), PR Daily Awards, Telly Awards, and ADDY Awards.

Revenue mechanics are professional-services based: project fees and retainers across the three service lines, with no public pricing disclosure. The firm is privately held with no disclosed institutional investors, no funding rounds, no parent company, and no M&A activity. Distribution is direct via relationship-based sales and contact forms on jacksonspalding.com; the firm does not publish revenue, ARR, or headcount growth rates. Pricing, contract terms, and utilization data are not in the public domain, limiting external revenue triangulation.

Name

Jackson Spalding

Legal name

Jackson Spalding

Website

https://jacksonspalding.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Jackson Spalding is an Atlanta-based, 30-year-old independent PR and integrated marketing communications agency with 150+ staff and four U.S. offices, serving enterprise, mid-market, nonprofit, and government clients through brand building, crisis management, and AI-enabled performance marketing.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (BPAFAAAE), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Public relations services
• Integrated marketing communications
• Crisis communications management
• Brand strategy advertising
• Performance marketing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Strategic public relations, earned media, brand strategy, and executive visibility services billed through project fees or retainers.
2. Marketing and Advertising Services: Integrated marketing campaigns including brand building, advertising, content, social media, and influencer marketing.
3. Performance Marketing: AEO/SEO/SEM, audience segmentation, AI-powered bidding models, and real-time performance analytics services.
4. Crisis and Issues Management: Strategic corporate communications, predictive risk analytics, crisis management, and online reputation management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jackson Spalding is a full-service public relations and integrated marketing communications agency operating under a "Three Keys to Growth" framework: Build Your Brand, Protect Your Brand, and Capture Demand. The firm delivers earned media, brand strategy, advertising, influencer marketing, content and social media, crisis and issues management, executive visibility, and performance marketing (AEO/SEO/SEM with AI-powered bidding) for enterprise and mid-market clients.

Product overview

Jackson Spalding is a full-service PR and marketing communications agency operating under a Three Keys to Growth framework: Build Your Brand, Protect Your Brand, and Capture Demand. Their service offerings include integrated brand strategy, PR and earned media, advertising, influencer and creator marketing, content and social media, crisis and issues management, and performance marketing. They offer two proprietary technology platforms: JS Radar® for predictive analytics and risk monitoring, and JS Tapestry® for AI-powered reporting. The agency also employs a DRIVE Process methodology for strategic campaign execution. The company has been recognized as the #1 Midsized agency to work for in North America by PRovoke Media and serves clients including Delta Air Lines, Coca-Cola, Orkin, and L.L. Bean.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Brand Integrated brand building service line covering brand strategy, PR and earned media, advertising, influencer and creator marketing, content and social media, executive visibility, speaker and media coaching, and employer branding/internal communications. Sold to enterprise and mid-market clients seeking to grow brand awareness.
• Protect Your Brand Brand protection service line including strategic corporate communications, predictive risk analytics and planning, crisis and issues management, and online reputation management. Targeted at organizations facing reputational risk or active crisis situations.
• Capture Demand Performance marketing service line covering AEO/SEO/SEM, audience segmentation and media targeting, AI-powered bidding models, multi-variant creative deployment, always-on testing and optimization, and real-time performance analytics. Used by clients to convert brand awareness into measurable demand and revenue.
• JS Radar® Proprietary predictive analytics platform using AI modeling and large datasets to help brands anticipate risk, monitor sentiment and misinformation, and strengthen stakeholder trust in real time. Used internally to deliver the Protect Your Brand service line.
• JS Tapestry® Proprietary AI-powered reporting platform that consolidates real-time campaign results and multiple data sources into unified client reports. Supports performance analytics across PR, social, and paid media engagements.
• DRIVE Process Strategic methodology and project management framework used by Jackson Spalding to guide client engagements from start to finish on a consistent strategic foundation.

Quantifiable outcome

• 806 million earned media impressions generated for Orkin campaign
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PROI (Public Relations Organisation International)coreStrategic or Co-development PartnerGlobal network of 74 independent partner agencies across 50 countries in the Americas, Asia-Pacific, and EMEA. Jackson Spalding has been part of PROI for more than two decades, enabling international collaboration, client reach extension, and knowledge sharing with best-in-class agencies worldwide.
• Klenk & HourschminorStrategic or Co-development PartnerGerman communications agency based in Frankfurt and Munich. Jackson Spalding participated in a PROI exchange program to learn European media dynamics and best practices in onboarding and agency operations.
• GFM|CenterTableminorStrategic or Co-development PartnerPROI Worldwide partner based in Denver. Jackson Spalding participated in a joint panel discussion at SXSW conference on brand storytelling and AI topics.
• Ferst ReadersminorOthersNonprofit dedicated to improving early childhood literacy by providing free books and resources to families. Jackson Spalding's BrandAid summer internship program provided pro bono PR and marketing support including social media strategy and LinkedIn optimization.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prosek Partners: Prosek Partners is an independent integrated communications firm with strengths in brand, financial communications, and content. Comparable to JS in being a large independent serving enterprise clients with integrated marketing and communications services.
• Golin: Golin is an Interpublic-owned global PR and integrated communications agency operating an integrated earned/owned/paid model. Comparable to JS in offering integrated brand building, crisis communications, and performance support, though larger in scale and part of a holding company.
• M Booth: M Booth is a mid-sized independent PR and integrated communications agency known for earned media, brand purpose, and influencer marketing. Directly comparable to Jackson Spalding on size, positioning as a full-service independent, and brand-PR-led service mix serving consumer and enterprise clients.
• Gregory FCA: Gregory FCA is a mid-sized independent PR and integrated communications firm serving B2B and consumer clients. Comparable to JS in size and orientation as a US independent with broad PR, content, and integrated marketing capabilities.

Emerging players

• Cercone Brown Company: Cercone Brown is a Southeast-US based independent integrated communications agency offering PR, brand, social and content services. Comparable to JS in geographic anchoring and integrated agency model, though smaller and more regionally focused.

Broad incumbents

• FleishmanHillard: FleishmanHillard is an Omnicom-owned global PR and integrated communications agency. Comparable to Jackson Spalding on integrated earned media, crisis, and brand work for major enterprise and consumer clients, with substantially greater global reach.
• Weber Shandwick: Weber Shandwick is an Interpublic global PR and communications network delivering brand, earned media, and reputation services. Overlaps with JS on integrated PR, crisis, and content offerings for enterprise clients; offers a comparable but broader portfolio.
• BCW (Burson Cohn & Wolfe): BCW is a WPP-owned global communications agency offering PR, brand, crisis, and digital services. Overlaps heavily with JS's full-service communications mix and competes for the same enterprise CMO relationships at a global scale.
• Edelman: Edelman is the world's largest independent PR firm, with deep integrated marketing, brand, and crisis communications capabilities. Comparable to JS on service mix (PR, brand, crisis, digital) but vastly larger, serving the same enterprise client set JS targets at the top end.

Regional players

• Landis Communications Inc. Landis Communications is a US independent PR and marketing firm similar in size and integrated service model to Jackson Spalding. Comparable as an independent full-service agency, though primarily serving the West Coast and tech sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jackson-spalding
• Instagraminstagram.com/jacksonspalding
• Xx.com/jacksonspalding
• Facebookfacebook.com/jacksonspalding

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Spalding