matelso
- Company typePrivate
- Founded2006
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
matelso firmographics
Firmographics- Name
- matelso
- Legal name
- matelso GmbH
- Website
- https://matelso.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
matelso industry classification
Industry- Product category
- Call Tracking & Lead Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Telephone Answering Services (561421), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Claims, Disputes & Chargeback Support (BPAAABAH)
Keywords
Where matelso is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
matelso business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Subscription (matelso platform): Monthly or annual subscription to the unified platform including call tracking, lead management, communication channels, and analytics. Starting price of 35.40 EUR per month.
- Call Tracking: Standalone call tracking solution with pricing per conversation handled through the ServiceCenter (20 conversations per license).
- ServiceCenter: Human-based service for call handling and pre-qualification, billed per conversation accepted.
- Consulting Services: Professional consulting services for implementation and optimization of multi-location marketing strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting package for multi-location businesses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
matelso product offering
Product offeringCore offering
matelso is a cloud-based MarTech SaaS platform that gives multi-location businesses end-to-end visibility on inbound phone leads, from the marketing source to the qualified conversion at the right branch. The platform combines static and dynamic call tracking, AI-powered lead scoring and routing, a multichannel communication inbox, and a human-based ServiceCenter for call answering and pre-qualification. Native integrations with Salesforce, HubSpot, Google Analytics 4, and Google Ads close the loop between marketing spend and revenue, and German-hosted infrastructure supports GDPR-compliant operations for the DACH market.
Product overview
matelso is a software platform for multi-location businesses, franchises, and other business models. The product portfolio consists of three main offerings: (1) the matelso platform as the central unified platform for communication and lead management, (2) Call Tracking as the core analytics product for tracking and analyzing incoming calls with location-level precision, and (3) the matelso ServiceCenter as a human-based add-on service for call answering and pre-qualification. The matelso platform integrates all communication channels (phone, chat, mail, WhatsApp, video calls, appointment booking) and provides lead management features including Lead Scoring, Lead Routing, Dialogue Center, and AI-powered features (Call Scoring AI, Fingerprint Routing, AI Classification, Speech-to-Text). It connects to external systems via native integrations with Google Analytics 4, Google Ads, Salesforce, HubSpot, and others through the Data Distributor for real-time data synchronization. The platform targets multi-location businesses, automotive dealers, healthcare providers, education institutions, agencies, and B2B companies.
Differentiator
Problem solved
Functional benefit
Brands
- matelso platform: Central platform for communication and lead management, connecting phone, chat, mail, contact forms, appointment booking, and video calls.
- Call Tracking
- matelso ServiceCenter
Products and services
- matelso platform Central platform uniting all communication channels (phone, chat, mail, contact forms, WhatsApp, video calls) and lead management capabilities. Connects marketing and sales data, assigns inquiries to correct locations, and provides full transparency from first contact to qualified lead. Targeted at multi-location businesses, agencies, automotive dealers, healthcare providers, and B2B companies.
- Call Tracking Tracks and analyzes incoming calls with location-level precision. Identifies which campaigns, channels, and locations generate calls and conversions, enabling ROI measurement per campaign and location. Offered as a standalone subscription with per-conversation license models.
- matelso ServiceCenter Human-based service for call answering and pre-qualification. Takes over when local teams are unavailable, ensures no lead is lost, and forwards qualified contacts to the correct location. Sold as a discrete add-on with per-conversation billing and a dedicated pricing page.
- International Phone Numbers API API for provisioning and managing international phone numbers across multiple countries for global call tracking and communication capabilities, enabling scalable multi-region campaign tracking.
- Consulting Services Professional consulting services for implementation and optimization of multi-location marketing strategies, offered to enterprise customers globally through direct engagement.
Quantifiable outcome
- +22% acceptance rate (EURONICS)
- +5 more outcomes
Companies that use matelso
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
matelso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature9 records
matelso partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google Analytics (GA4)coreDeep integration with Google Analytics 4 for real-time conversion tracking. Call and lead data flows automatically to GA4 for cross-channel attribution and smart bidding optimization.
- Google AdscoreBidirectional integration enabling conversion data transfer from phone calls to Google Ads for automated bid optimization and campaign performance measurement.
- SalesforcecoreCRM integration enabling automatic lead data synchronization, communication history sync, and pipeline management within Salesforce.
- HubSpotcoreHubSpot CRM integration for marketing automation, contact management, and sales pipeline synchronization. Also uses HubSpot for own marketing operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
matelso competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
matelso social profiles
Digital presencematelso compliance and trust
Trust signalCompliance2 records
matelso financial estimates
Financial estimateRevenue estimate
Valuation estimate
matelso leadership team
Management profileNumber of profiles
Profiles2 records
matelso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
matelso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about matelso
What does matelso do?
matelso is a cloud-based MarTech SaaS platform that gives multi-location businesses end-to-end visibility on inbound phone leads, from the marketing source to the qualified conversion at the right branch. The platform combines static and dynamic call tracking, AI-powered lead scoring and routing, a multichannel communication inbox, and a human-based ServiceCenter for call answering and pre-qualification. Native integrations with Salesforce, HubSpot, Google Analytics 4, and Google Ads close the loop between marketing spend and revenue, and German-hosted infrastructure supports GDPR-compliant operations for the DACH market.
Is matelso a public or private company?
matelso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was matelso founded?
matelso was founded in 2006. It employs 11 to 50 people.
Where is matelso based?
matelso is headquartered in Stuttgart, Germany, in the Europe region.
How does matelso make money?
Four revenue lines are on record. SaaS Subscription (matelso platform) is the primary driver. The others are call Tracking, serviceCenter and consulting Services.
Does matelso have an API?
Yes. The matelso Call Tracking API enables developers to make call channels and insights about calls scalable, controllable, and measurable. It supports integrations with external platforms and enables automation of call tracking workflows, including multi-location setups, ROI tracking, and scalable configurations. Developer documentation is at matelso.com/en/blog/the-matelso-call-tracking-api.
What industry is matelso in?
matelso's product category is Call Tracking & Lead Management Software. Its primary akta.pro industry code is BPAAABAH, Claims, Disputes & Chargeback Support. Its NAICS code is 54151 and its SIC code is 7370.