Cool Today

What Cool Today does

Cool Today is a Florida-based residential home services provider founded in 1963 and headquartered in Sarasota. The company delivers HVAC (air conditioning and heating), plumbing, electrical, air quality, and water quality services to homeowners across approximately 13 counties spanning four major Florida metros: Sarasota-Bradenton, Tampa-St. Pete, Central Florida (including Orlando), and Naples-Fort Myers. It operates as a Carrier Factory Authorized Dealer and holds Florida state contractor licenses for air conditioning (CAC055539), electrical (EC13016133), and plumbing (CFC1428793), with NATE-certified technicians deployed in the field.

The company's service portfolio is anchored on five product categories — Air Conditioning & Heating, Plumbing, Electrical, Air Quality, and Water Quality — supported by ancillary offerings including a Lifetime Parts & Labor Warranty on select AC systems (launched 2024), preventive maintenance plans starting at $19.95/month, financing options, and 24/7 emergency repair availability. Its 2024 announcement of online scheduling via "Schedule Pro" signals modest technology investment in customer-facing tooling. Operations emphasize speed (96% of service calls completed same day) and trust (over 7,500 Google Reviews, Five Star Rated designation, ATS/TheSeal and Pearl Certification endorsements).

Cool Today is a wholly owned subsidiary of Wrench Group, LLC, a diversified home services roll-up platform; the legal entity referenced in the corporate legal documentation is COOLTODAY ACQUISITION CORP., incorporated in Delaware. The go-to-market is direct-to-consumer via a toll-free number (800-226-2636), the company website, and online scheduling, with no channel partners or inside-sales team referenced. Headcount is reported as 101–250 employees, and revenue is not publicly disclosed.

Name

Cool Today

Legal name

Cool Today

Website

https://cooltoday.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Cool Today is a Florida residential home services company, founded 1963 and headquartered in Sarasota, providing HVAC, plumbing, electrical, air quality, and water quality services to homeowners across four major Florida metros as a Carrier Factory Authorized Dealer and Wrench Group subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC and Home Services: One-time service and repair fees for air conditioning, plumbing, and electrical work performed at customer homes. Pricing varies by job complexity with upfront flat-rate quotes provided before work begins.
2. Maintenance Plans: Recurring monthly subscription for HVAC maintenance plans starting at $19.95/month. Includes bi-annual tune-ups, discounts on repairs, and warranty coverage on parts.
3. Equipment Installation: One-time revenue from installing new AC systems, water heaters, and other equipment. Free in-home quotes provided with flat-rate installation pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cool Today provides residential and commercial air conditioning, heating, plumbing, electrical, air quality, and water quality services across Florida, delivered through dispatched field technicians. Core deliverables include same-day AC repair, AC installation and replacement (with a Lifetime Parts & Labor Warranty on select systems), plumbing repair and drain cleaning, water heater services, electrical repair and installation, generators, EV chargers, and recurring HVAC maintenance plans.

Product overview

Cool Today is a home services company offering a comprehensive suite of HVAC, plumbing, and electrical services across Florida. The company operates as a Carrier Factory Authorized Dealer and subsidiary of Wrench Group, LLC. Their core service portfolio centers around five main categories: Air Conditioning & Heating Services (including AC repair, tune-ups, and equipment installation), Plumbing Services (covering repair, drain cleaning, water heaters, and water quality), Electrical Services (including generators, EV chargers, wiring, and smart home systems), Air Quality Services (duct services and equipment), and Water Quality Services (filtration, reverse osmosis, and softening). The company differentiates through its Lifetime Parts & Labor Warranty program and offers add-on services including maintenance plans (starting at $19.95/month), financing options, and various guarantees. All services include transparent upfront pricing and are backed by a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning & Heating Services

Quantifiable outcome

• 96% same-day service completion rate
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CarriercoreTechnology or IntegrationCool Today is a Carrier Factory Authorized Dealer, providing sales and installation of Carrier air conditioning and heating equipment. This partnership ensures access to quality HVAC products and manufacturer support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ServiceMaster Restore: National residential restoration and home services franchise brand. Comparable to Cool Today through its residential home services delivery model in Florida, although more weighted toward restoration and disaster response versus routine HVAC, plumbing, and electrical.
• Roto-Rooter: National plumbing and drain cleaning services brand with broad residential service coverage including Florida. Comparable to Cool Today's plumbing and drain cleaning offerings with similar direct-to-consumer home service positioning at much larger scale.
• Neighborly: Parent company of Mr. Rooter and other residential home service brands (Molly Maid, Glass Doctor, etc.). Comparable to Cool Today through its roll-up of residential service providers and multi-trade cross-sell between plumbing, HVAC, and electrical-adjacent categories.
• Authority Brands: Multi-brand franchisor of residential home services including One Hour Heating & Air, Benjamin Franklin Plumbing, and The Cleaning Authority. Comparable to Cool Today through its franchise-driven residential HVAC, plumbing, and home-services model.
• Mr. Rooter Plumbing: National residential plumbing franchise system operated under Neighborly (formerly Dwyer Group). Comparable to Cool Today's plumbing side via franchise-driven residential service delivery, though narrower in scope (plumbing-only) and franchise-model-based versus Cool Today's direct service model.

Direct peers

• One Hour Heating & Air Conditioning: National residential HVAC service franchise operated under Authority Brands. Comparable to Cool Today's core AC repair, tune-up, and installation business with similar same-day service ethos and NATE-certified technician model.
• Plumbing Today: Sister brand under Wrench Group, LLC alongside Cool Today, providing plumbing services to Florida homeowners. Operates under the same corporate parent with shared marketing, training, and operational infrastructure, making it the most directly comparable peer.
• Energy Today: Sister brand under Wrench Group alongside Cool Today, focused on electrical and energy services for Florida homes. Shares the same Wrench Group operating platform, customer model, and Florida geographic footprint, making it a directly comparable brand.

Regional players

• HomeVestors of America: National franchise system for residential property buyers and home service providers with strong U.S. Sun Belt presence, including Florida. Comparable to Cool Today through its residential homeowner-facing service model, though more focused on property acquisition than HVAC/plumbing/electrical.

Others

• Carrier Residential: HVAC equipment OEM whose products Cool Today installs as a Carrier Factory Authorized Dealer. Comparable to Cool Today as the supply partner enabling premium AC equipment sales, manufacturer warranties, and the technical training that underpins Cool Today's service differentiation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CoolToday
• LinkedInlinkedin.com/company/cooltoday-plumbing-today-energy-today

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool Today