Baker Communications
Baker Communications is a professional training company based in Houston providing sales, public speaking, and presentation training. Founded in 1979 with 101-250 employees, the firm delivers corporate learning programs to business clients.
- Company typePrivate
- Founded1979
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Baker Communications firmographics
Firmographics- Name
- Baker Communications
- Website
- https://bakercommunications.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Baker Communications is a professional training company based in Houston providing sales, public speaking, and presentation training. Founded in 1979 with 101-250 employees, the firm delivers corporate learning programs to business clients.
- Ownership category
- akta.pro rank
Baker Communications industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Consumer Packaged Goods (CPG) (EDABALAG)
Keywords
Where Baker Communications is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Baker Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Baker Communications product offering
Product offeringCore offering
Baker Communications is a professional training company that delivers sales training, public speaking, and presentation training programs to corporate clients. The company designs and conducts customized training engagements intended to improve employees' sales effectiveness, public speaking skills, and presentation delivery for business audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Training Customized sales training programs designed to improve the selling effectiveness of client sales teams and sales professionals.
- Public Speaking Training Training programs focused on developing employees' public speaking skills for corporate settings and business presentations.
- Presentation Training Training programs that help business professionals design and deliver more effective presentations in client-facing and internal settings.
Companies that use Baker Communications
Customer profileIdeal customer profiles1 record
Baker Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baker Communications partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
Baker Communications competitors and assessment
Company assessmentDirect peers
- RAIN Group: Sales training and coaching firm focused on consultative selling and sales leadership—directly competes for the same mid-market sales training engagements Baker Communications pursues.
- Wilson Learning: Global sales and leadership training provider with a strong consultative methodology; comparable to Baker Communications in target customer, content depth, and global delivery footprint.
- Sandler Training: Franchised sales training provider offering structured sales methodologies and reinforcement programs to mid-market and enterprise clients—competes head-to-head for the same corporate training budget Baker Communications targets.
- Richardson Sales Performance: Sales training and consulting firm delivering customized sales effectiveness and sales management programs—directly comparable to Baker Communications in target audience, content, and consulting-led delivery.
- The Brooks Group: Sales training and consulting firm offering consultative and value-based selling programs; closely comparable to Baker Communications in offering scope, customer profile, and delivery model.
- BTS Group: Public professional services firm specializing in sales force effectiveness, leadership, and simulation-based training—competes with Baker Communications for large enterprise sales training mandates.
Broad incumbents
- Dale Carnegie & Associates: Global leader in sales, presentation, and public speaking training with a franchised delivery model and decades of brand recognition—directly overlaps Baker Communications' core curriculum and enterprise customer base.
- FranklinCovey: Public training and consulting firm offering leadership, sales performance, and communication programs; addresses the same corporate buyer as Baker Communications and serves as a benchmark for scaling professional training franchises.
- Korn Ferry: Global organizational consulting firm with a substantial leadership and sales training practice; competes with Baker Communications on enterprise sales and leadership development engagements and represents the upper bound of category scale.
Emerging players
- Achieve Global (now part of Korn Ferry): Sales and service training practice now operating within Korn Ferry; historically a direct peer to Baker Communications for in-person sales and customer service training programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Baker Communications social profiles
Digital presenceBaker Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Communications leadership team
Management profileNumber of profiles
Profiles1 record
Baker Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Communications M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Communications
What does Baker Communications do?
Baker Communications is a professional training company that delivers sales training, public speaking, and presentation training programs to corporate clients. The company designs and conducts customized training engagements intended to improve employees' sales effectiveness, public speaking skills, and presentation delivery for business audiences.
When was Baker Communications founded?
Baker Communications was founded in 1979. It employs 101 to 250 people.
Where is Baker Communications based?
Baker Communications is headquartered in Houston, United States, in the North America region.
Who are Baker Communications's main competitors?
Direct peers on record are RAIN Group, Wilson Learning, Sandler Training, Richardson Sales Performance, The Brooks Group and BTS Group. Broad incumbents are Dale Carnegie & Associates, FranklinCovey and Korn Ferry. Achieve Global (now part of Korn Ferry) is listed as an emerging player.
Does Baker Communications have an API?
No public API is recorded for Baker Communications.
What industry is Baker Communications in?
Baker Communications's product category is Corporate Training Services. Its primary akta.pro industry code is EDABALAG, Consumer Packaged Goods (CPG). Its NAICS code is 611430 and its SIC code is 8200.