Prima Capital Advisors

What Prima Capital Advisors does

Prima Capital Advisors is a commercial real-estate debt advisory firm founded in 1992 and headquartered in Scarsdale, New York. Operating with a small team of 1–10 employees, the firm historically functioned as an independent real estate finance advisor before being acquired by Blue Owl Capital in June 2024 (announced April 2024) to expand Blue Owl's Real Assets platform into real estate finance capabilities. Following the acquisition, Prima operates as a wholly-owned subsidiary of Blue Owl Capital (NYSE: OWL) and contributes to a platform managing $85.1B in AUM across Net Lease, Real Estate Credit, and Digital Infrastructure investment strategies.

The inherited platform serves institutional investors seeking predictable current income and downside risk mitigation, alongside tenants, borrowers, and hyperscalers requiring flexible capital solutions. The investment process is credit-first and structured around five stages — origination (via a proprietary sourcing and data-science system for off-market transactions), underwriting, lease structuring, approval, and ongoing monitoring. The portfolio comprises 6,145+ properties and 865+ tenant relationships, with named tenants spanning retail (7-Eleven, Dollar General, Walgreens), financial services (BMO, Wells Fargo), insurance (Chubb, MetLife, State Farm), and other sectors.

The firm's revenue mechanics are not publicly disclosed, consistent with private commercial real estate debt advisory. Within the Blue Owl platform, revenue would be generated through asset management fees on real estate credit and net lease capital deployed, plus potential transaction and advisory fees from the Prima debt advisory franchise. No pricing model, fee schedule, or revenue figures are available for Prima as a standalone entity or as a Blue Owl segment.

Name

Prima Capital Advisors

Legal name

Prima Capital Advisors

Website

https://primaadvisors.com

Company type

Private

Founded year

1992

Operating status

Acquired

Headcount range

1–10 employees

Short description

Prima Capital Advisors is a commercial real-estate debt advisory firm founded in 1992 and headquartered in Scarsdale, New York. Acquired by Blue Owl Capital in June 2024, it now operates as a wholly-owned subsidiary within Blue Owl's Real Assets platform, contributing real estate finance capabilities to the $85.1B AUM franchise.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Debt Investment

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL)

Keywords

• Commercial real estate debt
• Real estate credit investing
• Real estate debt advisory
• Commercial mortgage lending
• Real estate investment advisory

Headquarters

HQ city

Scarsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Prima Capital Advisors is a commercial real-estate debt investor that originated and managed real estate debt investments and provided related advisory services to institutional clients. Following its June 2024 acquisition by Blue Owl Capital, its real estate debt capabilities became part of Blue Owl's $85.1B Real Assets platform, which spans Net Lease, Real Estate Credit, and Digital Infrastructure strategies.

Product overview

Prima Capital Advisors was a real estate finance firm that was acquired by Blue Owl Capital in June 2024. The source data from Blue Owl Capital's website confirms the acquisition but does not provide specific details about Prima Capital Advisors' standalone product offerings, service modules, or platform architecture. Blue Owl Capital's Real Assets platform, which now incorporates Prima Capital Advisors' capabilities, offers Net Lease, Real Estate Credit, and Digital Infrastructure investment strategies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 6,145+ properties owned and 865+ tenant relationships/partnerships

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ICONIQcoreStrategic or Co-development Partner · 7 October 2024Blue Owl Capital partnered with ICONIQ for future growth as part of the acquisition of IPI Partners, expanding digital infrastructure capabilities.
• Blue Owl CapitalcoreOthers · 7 June 2024Blue Owl Capital completed the acquisition of Prima Capital Advisors in June 2024, expanding into real estate finance capabilities.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Heitman: Global real estate investment management firm operating across debt and equity strategies for institutional clients. Broader incumbent in CRE investment with overlapping credit capabilities to Prima's mandate.
• Clarion Partners: Major institutional real estate investment manager with debt and equity vehicles across property types. Adjacent incumbent with overlapping CRE debt and investment management capabilities.

Direct peers

• Eastdil Secured: Leading commercial real estate investment banking and advisory firm focused on debt placement, equity capitalization, and investment sales. Directly comparable to Prima's CRE debt advisory activities and institutional client base.
• JLL Capital Markets (formerly HFF): Major commercial real estate capital markets advisor offering debt origination, equity placement, and structured financing. Overlaps directly with Prima's CRE debt investment and advisory mandate.
• Newmark: Commercial real estate services firm with a substantial capital markets group providing debt and equity placement, investment sales, and structured financing — directly comparable to Prima's CRE debt advisory scope.
• CBRE Capital Markets: Largest commercial real estate services platform globally, with a Capital Markets group originating debt, equity, and structured finance. Directly comparable as a CRE debt advisor serving institutional investors.
• Walker & Dunlop: Specialist commercial real estate finance company focused on debt origination, brokerage, and loan servicing. Comparable in CRE debt advisory and institutional capital deployment.
• PGIM Real Estate Finance: Commercial real estate lending arm of PGIM, originating and servicing debt across property types. Comparable to Prima's CRE debt investment focus and institutional investor orientation.
• Mesa West Capital: Private commercial real estate debt platform providing senior and stretch-senior loans to middle-market sponsors. Closely comparable to Prima as a focused CRE debt investor serving institutional capital.

Emerging players

• Aries Capital: Specialist commercial real estate capital markets advisor providing debt and equity placement. Smaller emerging peer with comparable CRE debt advisory positioning and institutional client orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prima-capital-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Capital Advisors