What Punchpass does

Punchpass is a cloud-based SaaS platform operated by Trillo, Inc., a privately held Vermont S Corporation founded in 2013. The product provides class scheduling, online booking, payment processing, client management, marketing automation, and reporting for independent wellness and fitness studios. The platform is hosted on Amazon Web Services and integrates with Stripe (for payments, with over $250 million in pass purchases processed to date), Zoom (for online classes), Mailchimp and Mailerlite (for email marketing), and Square (for POS). A native mobile application is available on iOS and Android, and the company maintains PCI DSS compliance through Stripe's Level 1 certification and GDPR-compliant data handling.

Punchpass serves a primarily SMB customer base across seven primary verticals: yoga, fitness, dance, pilates, pole, aerial, and arts & crafts studios, with secondary use cases in martial arts, meditation, physical therapy, swimming, and dog training. The company reports thousands of studio customers across more than 50 countries, with 30+ million attendances and $500+ million in pass purchases processed through the platform cumulatively. Customers are acquired through a product-led growth model including a free trial, self-service onboarding, content marketing (blog, webinars, the "Good Moves" podcast, Studio Life videos, guides, and competitor comparison pages), and organic social channels. Notable customers include Hot Yoga Burlington, Flow Pilates, Alixir.Dance, Wilmington Ballet Academy of the Dance, Aerial Fitness Miami, OGM Boxing & Fitness, and Circles Beach Volleyball.

Revenue is generated primarily through tiered monthly or annual subscription plans (referenced internally as "Banyan" and "Redwood" tiers), with payment processing handled via Stripe under a 0% add-on processing fee structure. The company has not raised venture capital or private equity funding and operates with a lean team of 1-10 employees. The product roadmap through 2024-2025 included WhatsApp messaging, a mobile app launch, saved-card checkout, post-class email automation, and custom cancellation policies.

Name

Punchpass

Legal name

Trillo, Inc.

Website

https://punchpass.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Punchpass (Trillo, Inc.) is a cloud-based SaaS platform serving independent wellness and fitness studios with scheduling, booking, payments, client management, and marketing tools across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Vermont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Plans: Monthly or annual subscription plans for studio management software access. Plans are tiered (Banyan, Redwood mentioned) with varying feature sets including scheduling, payments, client management, marketing tools, and analytics. Pricing varies by plan tier and billing frequency.
2. Payment Processing: Integrated payment processing through Stripe for pass and membership purchases. The platform highlights 0% add-on processing fees, suggesting revenue may come from Stripe partnership or base subscription pricing rather than transaction markup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

Punchpass is a cloud-based studio management platform that helps yoga, dance, and fitness studios schedule classes, take online bookings, process payments, manage clients, run marketing and email campaigns, and view business reports. The platform supports both in-person and virtual class delivery through integrated Zoom video conferencing and exposes the same functionality via native iOS and Android mobile apps for studio owners and their clients.

Product overview

Punchpass is a unified fitness and wellness studio management platform designed for independent studios and class-based businesses. The core platform combines five primary modules: Scheduling & Bookings for managing classes, appointments, and events; Payments & Billing for secure payment processing via Stripe integration; Client Management for tracking memberships and customer information; Marketing & Communication for email campaigns and automated notifications; and Reports & Analytics for business insights. Additional features include a Content Library for video-on-demand, Online Waivers for legal compliance, Family Accounts for multi-member households, and Private Sessions management. The platform integrates with Stripe, Square, Zoom, Mailchimp, and Mailerlite. A native mobile app is available on iOS and Android. Punchpass serves over 50 countries with support for various studio types including yoga, fitness, dance, pole, aerial, pilates, and arts & crafts studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Punchpass Studio Management Platform A cloud-based SaaS platform for yoga, dance, fitness, Pilates, and martial arts studios that provides class scheduling, online booking, payment processing, client management, email marketing, reporting, online waivers, and a content library; supports both in-person and virtual classes via integrated Zoom.
• Punchpass Mobile App Native iOS and Android mobile applications that let studio owners run their business and let clients book classes, manage memberships, and access content from their phones.

Quantifiable outcome

• 30+ million class attendances managed on the platform
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe powers payment processing behind Punchpass, handling over $250 million in pass purchases to date. Stripe is a certified Level 1 PCI Service Provider handling all credit card data directly without touching Punchpass servers.
• ZoomcoreTechnology or IntegrationZoom powers all online classes taught through Punchpass, enabling studios to offer virtual sessions with automatic link delivery to registered customers and access to recorded content.
• Amazon Web Services (AWS)coreTechnology or IntegrationPunchpass is hosted on Amazon Web Services, the gold standard in cloud infrastructure hosting, allowing the platform to scale globally with reliability and security.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Punchpass
• Facebookfacebook.com/punchpass
• LinkedInlinkedin.com/company/punchpass
• Instagraminstagram.com/punchpass
• Xx.com/punchpass

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punchpass