Auto Avaliar

What Auto Avaliar does

Auto Avaliar (legal name Auto Avaliar Tecnologia, Publicidade e Intermediação de Negócios e Serviços S.A.) is a Brazil-headquartered B2B marketplace and vehicle intelligence platform focused on the used and semi-new vehicle trading value chain. Founded in 2015 and headquartered in Vinhedo (São Paulo), the company operates a real-time online auction marketplace that connects supply-side participants—including concessionárias, locadoras, frotistas, bancos, and montadoras—with a demand-side base of more than 30,000 multi-brand independent resellers, with the platform monitoring approximately 800,000 vehicles purchased annually by 5,000+ registered dealerships. Its product architecture spans a core Marketplace B2B with timed auctions, complemented by evaluation and pricing modules including the App Auto Avaliar, Tabela Auto Avaliar (a transactional price table covering C2B, B2B, and B2C benchmarks), Car Invest (AI analytics over 200,000+ vehicle versions), Dinamika (rule-based lead qualification and automated pricing), and transaction-enablement tools such as Auto Bid, Auto Sync, Auto Pay, USBi, and White Label.

The company monetizes through a hybrid revenue model combining transaction-based fees (R$999 per light vehicle and R$999 plus 1.5% of value for heavy vehicles), tiered Dinamika subscriptions ranging from R$499 to R$4,000 per month, usage-based Car Invest consultations at approximately R$5 per query, and one-time Dinamika setup fees of R$4,000 to R$10,000. Underlying platform integration with major Brazilian Dealer Management Systems (DMS), CRM systems, and calendar tools supports a workflow-embedded go-to-market motion targeting both large dealership chains (via direct account management) and independent resellers (via self-serve registration). The platform reports quantifiable dealer outcomes including 43–47 day average inventory turnover, 10.7% gross margin on used vehicle sales, and a 35% lift in lead quality from Dinamika.

Auto Avaliar reported 2023 revenue of R$ 115 million with a 2024 projection of R$ 158 million (38% growth), projected EBITDA of R$ 73 million (135% growth), and projected net profit of R$ 44 million, against US$ 1.4 billion in annual sales volume processed. The company is privately held, with Stellantis holding a 40% strategic stake acquired in 2023–2024 to support AI platform expansion and international entry into Colombia, Spain, Italy, and France, on top of existing operations in Brazil, Argentina, Chile, Ecuador, Portugal, and the United States. Operations span seven countries, with headcount in the 101–250 range.

Name

Auto Avaliar

Legal name

Auto Avaliar Tecnologia, Publicidade e Intermediação de Negócios e Serviços S.A.

Website

https://autoavaliar.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Avaliar is a Brazil-based B2B marketplace and pricing intelligence platform for used and semi-new vehicles, connecting 5,000+ dealerships and 30,000+ multi-brand resellers through real-time auctions, transactional pricing data, and AI-powered valuation across seven countries with Stellantis backing.

Ownership category

akta.pro rank

Product category

Automotive B2B Marketplace Platform

NAICS

Used Car Dealers (441120), Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

akta.pro secondary industries

Auto Loan Servicing & Collections (FSAKADAK), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Vehicle marketplace
• Used car trading
• Automotive valuation
• Vehicle auctions
• Dealership software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees: Platform charges negotiation fees per vehicle acquired. For light vehicles: R$999 per vehicle. For heavy vehicles: R$999 + 1.5% of vehicle value acquired.
2. Dinamika Subscriptions: Monthly subscription plans for lead qualification and automated pricing system. Plans range from R$499 to R$4,000 per month, with additional per-evaluation charges for excess usage.
3. Car Invest Data Consultations: R$5 per consultation for AI-powered vehicle valuation data, market analysis, and regional pricing insights.
4. Setup and Configuration Services: One-time setup fees for Dinamika configuration: Standard setup R$4,000, Advanced setup R$10,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Auto Avaliar operates a B2B online marketplace where authorized dealerships, rental companies, fleet operators, banks, and manufacturers sell used and semi-new vehicles to multi-brand resellers through timed auctions and direct purchase. The platform is complemented by an AI-powered vehicle valuation engine (Car Invest), a transactional price reference table (Tabela Auto Avaliar), automated bidding (Auto Bid), inventory publishing (Auto Sync), a mobile evaluation app, and the Dinamika lead qualification and pricing automation module sold by subscription.

Product overview

Auto Avaliar operates as a platform-plus-modules architecture centered on a B2B vehicle marketplace for trading used and semi-new vehicles. The core platform is the Marketplace B2B, which enables timed auctions and direct purchases between concessionárias, locadoras, frotistas, bancos, montadoras, and revendedores multimarcas. Supporting the core marketplace, the portfolio includes evaluation tools (App Auto Avaliar, Car Damage), pricing intelligence (Tabela Auto Avaliar transactional pricing table, Car Invest AI analytics), automation (Auto Bid, Auto Sync, Dinamika lead qualification/pricing automation, Lista de Desejos wishlist), transaction facilitation (Auto Pay), ad management (USBi, Classificados 0km), and white-label customization (White Label). Together these modules cover the full lifecycle from vehicle evaluation and pricing through listing, auction, and payment.

Differentiator

Problem solved

Functional benefit

Brands

• Dinamika: Automated vehicle pricing and lead generation platform for car dealerships with subscription plans starting at R$ 499/month.
• Car Invest
• Tabela Auto Avaliar
• Auto Bid
• Auto Pay
• Auto Sync
• USBI
• White Label

Products and services

• Marketplace B2B Auto Avaliar's flagship B2B online auction and vehicle trading platform that enables authorized sellers — dealerships, rental companies, fleet operators, banks, and manufacturers — to dispose of used and semi-new vehicles to multi-brand resellers through timed auctions and direct purchase.
• App Auto Avaliar Mobile application for iOS and Android that lets dealers evaluate vehicles and conduct transactions from evaluation through sale of used vehicles, available on the App Store and Google Play.
• Auto Bid Automated bidding tool that places bids on vehicles on behalf of the buyer, providing speed and security in vehicle acquisition on the marketplace.
• Auto Sync Inventory synchronization tool that publishes dealer stock to major Brazilian e-commerce platforms with a single click, integrated with major DMS providers.
• Auto Pay Payment facilitation solution that enables buyers to purchase vehicles quickly and securely by consolidating the negotiation fee and vehicle payment into a single transaction.
• Tabela Auto Avaliar Brazil's first and only transactional pricing table for semi-new vehicles, based on real market transaction values considering vehicle characteristics and geographic region, covering C2B, B2B, and B2C price benchmarks.
• White Label Plug-and-play, fully customized stock management solution offered to partners who wish to brand the Auto Avaliar platform under their own identity.
• Car Invest AI-powered vehicle analysis tool that compiles a database of over 200,000 vehicle versions and analyzes more than 30 price indicators to measure price volatility, profitability, and market opportunity by region, including a Recommendation Index scoring vehicles 0–100 and categorizing them as Bronze, Silver, Gold, or Diamond.
• AI System for Electric Vehicle Evaluation AI-based extension to Car Invest designed specifically to evaluate electric vehicles, addressing the EV segment as a distinct pricing and valuation category.
• Car Damage Vehicle damage assessment solution enabling detailed evaluation and documentation of vehicle condition to support transparent transactions on the marketplace.
• Lista de Desejos (Wishlist) Intelligent wishlist tool that continuously monitors the marketplace and alerts buyers when vehicles matching their preferences become available.
• Dinamika AI-driven lead qualification and automated vehicle pricing solution for dealerships, using configurable business rules (km, year, brand, FIPE percentage, etc.) to generate instant acquisition price quotes for website visitors, with a documented 35% increase in lead quality. Sold via monthly subscription plans from R$499 to R$4,000 plus one-time setup fees.
• USBi (Gerenciador de Anúncios) Ad management system enabling dealers to manage vehicle listings, sales, and products in a single platform, integrated with other Auto Avaliar tools.
• Classificados 0km New vehicle classifieds module enabling dealers to list and manage 0km (brand-new) vehicles alongside their used inventory.
• MAQ360 Dealership management and intelligence solution developed in partnership with Sotreq, available through Auto Avaliar's portfolio as an external content platform offering.

Quantifiable outcome

• 35% increase in lead quality with Dinamika
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MegaDealercoreStrategic or Co-development PartnerAuto Avaliar conducts the Performance de Veículos Usados (PVU) study in partnership with MegaDealer, analyzing sales data from 2,492 dealerships across 23 brands. J.R. Caporal is founder of both MegaDealer and Auto Avaliar.
• FENAUTOminorStrategic or Co-development PartnerAuto Avaliar participates in FENAUTO events and congress, the national auto dealer federation, as a knowledge partner and presenter.
• FenabraveminorOthersAuto Avaliar references Fenabrave market data for used vehicle sales statistics in Brazil (911,000 cars sold in analyzed period, 4% growth).

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Copart: Global leader in online vehicle auctions connecting sellers (fleets, dealers, banks, rental) with buyers. Closely mirrors Auto Avaliar's B2B auction model, including the use of timed online bidding and the role of repossessed/fleet inventory.
• IAA (IAA, Inc.): Operates one of the largest vehicle auction networks in North America, with a heavy emphasis on total-loss, salvage, and fleet vehicles - structurally aligned with Auto Avaliar's banks and fleet-operator use cases.
• ACV Auctions: Digital-first B2B wholesale auto auction platform with online timed auctions and dealer-to-dealer transactions. Most direct business-model analog to Auto Avaliar's online bidding marketplace.
• Manheim (Cox Automotive): World's largest B2B auto auction operator with physical and digital auction channels, serving dealers, fleets, and OEMs. Comparable to Auto Avaliar in dealer-centric wholesale vehicle flow and adjacent data/valuation services.
• KAR Auction Services: Provides auctions, floorplan financing, and transportation services across the used-vehicle ecosystem. Comparable to Auto Avaliar in its intermediation role between institutional sellers and dealer buyers.
• CarGurus: Online automotive marketplace with pricing-transparency tools and dealer lead generation. Comparable to Auto Avaliar on the pricing-intelligence and dealer-acquisition side, though more consumer-facing.
• Cars.com: Digital marketplace connecting car shoppers with dealers, with dealer software solutions. Comparable to Auto Avaliar's dealer-portal and lead-generation functionality within the broader marketplace model.

Regional players

• Webmotors: Brazil's leading online vehicle marketplace (owned by Santander), serving dealers and consumers in Brazil. Direct regional competitor to Auto Avaliar for Brazilian dealer mindshare and inventory listings.

Emerging players

• Kavak: Used-vehicle marketplace operating across Mexico, Brazil, Argentina, and other LATAM markets. Comparable geographic focus to Auto Avaliar's expansion plan, though Kavak is consumer-facing rather than dealer-to-dealer.
• Carsome: Used-vehicle marketplace with both B2B and retail arms, expanding across Southeast Asia. Comparable end-to-end platform model (inspection, pricing, financing, marketplace) that informs how Auto Avaliar could expand its vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/AutoAvaliar
• YouTubeyoutube.com/playlist?list=PLuXftxS72c7OMjL-7fr8_fZ8yYHBe-6Gj
• Facebookfacebook.com/AutoAvaliar
• LinkedInlinkedin.com/company/autoavaliar/about
• Instagraminstagram.com/autoavaliar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Avaliar