SalesStar

What SalesStar does

SalesStar is a privately held sales transformation company founded in 2004 by Paul O'Donohue. The firm delivers sales coaching, sales training, sales strategy consulting, and sales recruitment services to growth-oriented CEOs, sales leaders, and business owners. It is headquartered in London under the legal entity Sales Star Limited and operates wholly-owned regional practices in the UK, USA, Australia, New Zealand, Mexico, and Scandinavia, with programmes delivered in English, Spanish, and other languages through a High Performance Coach network and a franchise/practice partner model.

The company's core intellectual asset is its proprietary 9 Step Strategic Sales System (also called the 9 Step High Performance Pathway), a 9-step methodology developed over 20+ years that integrates training, ongoing coaching, strategy documentation, KPI definition, and recruitment. Its technical backbone is a certified partnership with Objective Management Group, whose psychometric sales assessments draw on data from over 2 million salespeople to profile candidates and benchmark client teams. SalesStar commercialises this through paid coaching programmes, workshops, training delivery, and recruitment support, while a free resource layer (One Page Sales Plan template, Strategic Sales System Audit, multiple eBooks, Recruitment Effectiveness Check) is used as top-of-funnel lead generation. The firm prominently markets a 3x ROI guarantee.

SalesStar is bootstrapped and founder-controlled. It claims clients grow sales by an average of 37% per annum, and its named enterprise client base spans manufacturing (Sussex IM), SaaS (AirDocs Global, DocSolutions), design and architecture (Sculptform, SMSA Architects, BHA Studio), financial services (Grupo Financiero Ve por Más, CIAL Dun & Bradstreet), consumer goods (Kimberly Clark Professional, HotSpring Spas), fleet management (Cartrack), pharmaceuticals, mining, and other verticals. The firm does not publicly disclose revenue or pricing.

Name

SalesStar

Legal name

Sales Star Limited

Website

https://salesstar.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SalesStar is a London-headquartered sales transformation firm that delivers coaching, training, strategy consulting, and recruitment to CEOs and sales leaders globally via its proprietary 9 Step methodology, an OMG assessment partnership, and a 3x ROI guarantee. Founded 2004.

Ownership category

akta.pro rank

Product category

Sales Consulting and Coaching Services

NAICS

Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Services (8741)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• Sales coaching services
• Sales training programs
• Sales strategy consulting
• Sales recruitment
• Sales transformation methodology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sales Coaching Programmes: Ongoing coaching engagements delivered by High Performance Coaches to CEOs, sales leaders, and their teams. Coaching sessions are conducted on a regular cadence and embed long-term behavioural change in alignment with the client's sales strategy.
2. Sales Training Delivery: Training workshops, strategic foundation workshops, and sales skills programmes delivered to sales teams and leadership. The training is integrated with the coaching methodology rather than delivered as one-off courses.
3. Sales Recruitment Services: Scientific sales recruitment process including role profiling, candidate assessment using OMG tools, interviewing, and onboarding guidance. The company coaches clients to conduct in-house recruitment using the SalesStar process and tools, rather than acting as a traditional recruiter.
4. Sales Strategy Consulting: Strategy development engagements including sales strategy documentation, process mapping, KPI definition, and sales plan development, delivered through the 9 Step Pathway.
5. Free Resource Gated Content: Free resources including the One Page Sales Plan template, Strategic Sales System Audit, eBooks (Why Sales Training Doesn't Work, Sales Strategy, Sales Performance Review), and Recruitment Effectiveness Check act as lead generation for paid engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

SalesStar is a sales transformation services firm that helps CEOs, sales leaders, and sales organisations grow revenue through four integrated offerings: ongoing Sales Coaching delivered by High Performance Coaches, tailored Sales Training programmes, Sales Strategy consulting, and scientific Sales Recruitment. All services are anchored in the proprietary 9 Step Strategic Sales System developed over 20 years and are supported by Objective Management Group assessment data.

Product overview

SalesStar is a sales transformation company offering a unified portfolio of professional services including Sales Coaching, Sales Training, Sales Strategy consulting, and Sales Recruitment. The core offering is built around the proprietary 9 Step Strategic Sales System / High Performance Pathway—a 20-year-old methodology that combines traditional training with ongoing coaching to achieve sustainable behavioral change. The company provides free resources (One Page Sales Plan template, Strategic Sales System Audit, eBooks, assessment tools) as lead generation assets, while paid services include coaching programs, training delivery, strategy development, and recruitment support. SalesStar operates as a services company, not a software product, with global offices across Australia, New Zealand, Mexico, Scandinavia, UK, and USA. They guarantee 3x ROI and claim clients grow sales by an average of 37% per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Coaching

Quantifiable outcome

• 37% average annual sales growth for clients (company's flagship claim)
• +12 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Objective Management Group (OMG)coreTechnology or IntegrationSalesStar is a certified partner of Objective Management Group and leverages OMG's suite of sales assessment tools to evaluate candidates and existing salespeople. OMG assessments draw on data from over 2 million salespeople worldwide and measure mindset, ability, and motivation factors to predict sales performance. This partnership is central to SalesStar's scientific approach to recruitment and team assessment, and is referenced across all regional sites as a key differentiator.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandler Training: Global sales training and coaching franchise operating a structured, methodology-driven sales system delivered through certified trainers and franchisees. Directly comparable to SalesStar in offering sales training, coaching, and reinforcement programmes to mid-market and enterprise clients.
• Miller Heiman (part of Korn Ferry): Provider of structured sales methodology (Strategic Selling, Conceptual Selling) and training, with a focus on enterprise B2B sales organisations. Comparable to SalesStar in offering proprietary sales systems, training, and ongoing coaching for sales leaders.
• Dale Carnegie Training: Long-established global training organisation delivering sales, leadership, and communication programmes through a franchise network. Comparable to SalesStar in targeting business professionals with structured sales and interpersonal skill programmes, delivered via certified trainers in multiple geographies.
• The Brooks Group: Specialist sales training and consulting firm offering proprietary methodologies (IMPACT Selling), sales coaching, and recruitment assessments for B2B organisations. Closely comparable to SalesStar in combining sales training, coaching, and assessment-led talent selection.
• Force Management: B2B sales transformation consultancy delivering methodology-led training, coaching, and sales process design for enterprise clients. Directly comparable to SalesStar's combination of proprietary methodology, ongoing coaching, and process/strategy work.
• Richardson Sales Performance: Global sales training and performance improvement company offering sales skills training, sales coaching, and sales strategy services. Comparable in delivering structured, methodology-based programmes combined with coaching and consulting for sales leaders.

Broad incumbents

• Objective Management Group: Sales assessment provider whose tools SalesStar uses for candidate evaluation and benchmarking. While not a direct coaching competitor, OMG is a broader incumbent in the sales assessment and evaluation category that SalesStar's services wrap around.
• Korn Ferry (Sales Training division): Global organisational consulting firm offering sales effectiveness, sales training, and coaching as part of a much broader talent and consulting portfolio. Comparable as a competitor in enterprise sales training engagements, but with significantly wider scope and scale.

Emerging players

• Sales Gravy: Sales training and coaching provider offering courses, coaching, and a job board for sales professionals. Comparable to SalesStar in targeting sales leaders and reps with training and coaching, but with a different (largely digital/community-driven) delivery model.
• RAIN Group: Sales training and consulting firm delivering custom sales training, coaching, and sales consulting services to B2B clients. Comparable to SalesStar in offering bespoke sales training and reinforcement coaching, with a similar mid-market/enterprise go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sales_STAR
• YouTubeyoutube.com/user/SalesStarTV
• Facebookfacebook.com/SalesStar.community
• LinkedInlinkedin.com/company/sales-star
• Instagraminstagram.com/sales_star_

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesStar