UniversityTickets

What UniversityTickets does

UniversityTickets, operating as AudienceView Campus, is a cloud-hosted ticketing and fundraising SaaS platform purpose-built for the higher education market. Founded as an independent company and acquired by AudienceView (a Canadian live-events technology vendor) in 2017, the platform serves more than 1,000 colleges and universities across four departmental verticals: Athletics, Performing Arts, Student Activities, and Graduation/Commencement. The system is delivered as a web-based application requiring no on-premise infrastructure, with native integrations into major student information systems (Banner, Blackboard, Jenzabar, PeopleSoft), campus authentication protocols (CAS, Shibboleth, LDAP), and higher-ed payment gateways (Authorize.net, TouchNet, CASHNet, PayPal Payflow Pro). Core functionality includes assigned seating, season and package ticket management, donor management with priority/loyalty points, point-of-sale with EMV support, social-media marketing integration, and private-label branded portals.

The platform monetizes through a combination of enterprise subscriptions (custom quote-based, billed annually) and transaction-based fees on ticket sales and donations processed through the system. Aggregate platform volume is substantial — $3B+ processed annually, $5M+ in ticket sales and $1M+ in donations transacted daily, and 725K+ events hosted per year — though these figures represent gross payment flow rather than company revenue. UniversityTickets operates as a vertical product line under AudienceView, with no standalone funding history, leadership disclosures, or financial reporting available. Distribution is via direct enterprise field sales with a Request-a-Demo conversion mechanism, presence at industry conferences (e.g., INTIX), and content marketing through vertical-specific solution pages. The company holds no disclosed patents, awards, or regulatory actions.

Operationally, the platform's competitive position rests on deep campus-specific integrations and multi-year customer lock-in (one named client has used the platform since 2012). PCI-DSS compliance is maintained for payment processing. The product has not been disclosed as incorporating AI/ML capabilities, and there are no public signals of geographic expansion beyond North America, major product launches since the AudienceView Grad sub-product, or material capital events following the 2017 acquisition.

Name

UniversityTickets

Legal name

AudienceView

Website

https://www.universitytickets.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

UniversityTickets, operating as AudienceView Campus, is a cloud-based ticketing, donor management, and fundraising SaaS platform serving 1,000+ North American colleges and universities across athletics, performing arts, student activities, and graduation verticals. It monetizes via enterprise subscriptions and transaction fees on ticket and donation volume processed through integrated campus systems.

Ownership category

akta.pro rank

Product category

Higher Education Ticketing Software

NAICS

Educational Support Services (611710)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Higher education ticketing
• Campus fundraising software
• Athletics ticketing solutions
• Performing arts ticketing
• Graduation ticketing software

Headquarters

HQ city

Wallkill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticketing Platform Subscription: SaaS subscription model for ticketing and fundraising platform access. Custom pricing based on organizational needs. Includes setup, training, and 24x7 technical support.
2. Transaction Processing: Platform processes ticket sales and donations. With $5M+ in ticket sales transacted daily and $1M+ in donations processed daily across the client base, the platform takes a transaction fee on processed volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

UniversityTickets (now operating as AudienceView Campus) is a cloud-hosted, web-based ticketing and fundraising SaaS platform built exclusively for colleges and universities. The platform supports online and box-office ticket sales, donor management, CRM, point-of-sale, assigned seating, season tickets, and loyalty/priority point programs, and integrates natively with campus student information systems (Banner, Blackboard, Jenzabar, PeopleSoft), authentication protocols (CAS, Shibboleth, LDAP), and campus payment gateways (Authorize.net, TouchNet, CASHNet, PayPal Payflow Pro).

Product overview

AudienceView Campus (formerly UniversityTickets) is a unified ticketing and fundraising platform built exclusively for higher education. The core platform offers web-based ticketing, donor management, CRM, and real-time reporting. The product suite includes specialized solutions: AudienceView Grad for graduation ceremonies, Athletics Ticketing for sports events, Performing Arts Ticketing for arts programs, and Student Activity Ticketing for campus events. A Donor Management Platform is fully integrated into the ticketing system to automate fundraising alongside ticket sales.

Differentiator

Problem solved

Functional benefit

Products and services

• AudienceView Campus Primary ticketing and fundraising SaaS platform for colleges and universities, offering web-based ticketing, donor management, CRM, point-of-sale, assigned seating, season tickets, loyalty/priority points, and real-time reporting.
• Athletics Ticketing Solutions Ticketing solution for college athletics featuring private-label branding, donor management, loyalty points, packages, season tickets, priority point management, and campus ID integration.
• Performing Arts Ticketing Solutions Ticketing and CRM platform for university performing arts programs featuring unlimited reserved and general admission seat configurations, 3D assigned seating, e-tickets, mobile tickets, access control, donor management, subscriptions, and custom-branded portals.
• Student Activity Ticketing Solutions Ticketing solution for campus student activities featuring campus authentication, social media integration (Facebook, Twitter, Google), credit card payments, e-tickets, mobile/QR tickets, access control, and 24/7 online sales.
• AudienceView Grad Graduation and commencement ticketing solution with student authentication, ceremony assignment, ticket give-backs, ticket lotteries, print-at-home and mobile tickets, inclement weather distribution, and name pronunciation recording.
• Donor Management Platform Fully integrated donor management platform with loyalty points, upgrade offers, donor-level seating, membership and subscription status management, online renewals, invoicing, and member-only events.

Quantifiable outcome

• Clients grow their revenue by 16% each year
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Partnerships

One partnership is on record.

• AudienceViewcoreStrategic or Co-development PartnerUniversityTickets joined the AudienceView family in 2017 and operates under the AudienceView Campus brand. The parent company AudienceView provides the broader platform capabilities including ticketing for Broadway and live events, while UniversityTickets/AudienceView Campus focuses exclusively on the higher education market segment.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Paciolan (Veritone): Paciolan is the dominant collegiate athletics ticketing platform in the U.S., serving major NCAA programs. It is the most direct competitor to UniversityTickets/AudienceView Campus in college athletics ticketing, with overlapping SIS integrations and a similar campus-focused value proposition.
• HomeTown Ticketing: HomeTown Ticketing provides online ticketing specifically for K-12 schools and colleges, with digital ticketing, box office management, and event-scanning apps. Directly comparable to UniversityTickets in targeting school and college athletic and event ticketing.
• Choice Ticketing: Choice Ticketing offers a web-based ticketing solution for high schools, colleges, and athletic departments with comparable features like online ticket sales, scan apps, and box office management. Closely comparable to UniversityTickets in college athletics ticketing.
• Vendini: Vendini provides ticketing, marketing, and box office solutions to live event organizers including colleges, theaters, and sports venues. Directly comparable to UniversityTickets in serving college venues with similar SaaS-based event management functionality.
• Tessitura Network: Tessitura provides unified CRM, ticketing, and fundraising software to arts and cultural organizations, including many university performing arts programs. Directly comparable to UniversityTickets' performing arts ticketing solution and integrated donor management approach.

Others

• AudienceView: AudienceView is the parent company of UniversityTickets and provides broader ticketing solutions for professional sports, Broadway, and live events. While the parent operates in adjacent markets with similar technology, the campus-focused UniversityTickets unit is a distinct product line within its portfolio.
• OvationTix: OvationTix is a sister brand under AudienceView providing ticketing and CRM solutions for performing arts organizations, including some collegiate programs. It is part of the same parent company as UniversityTickets but targets a different segment within the live entertainment market.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale general purpose event ticketing platform serving event organizers across many verticals. While not specialized for higher education, it overlaps with UniversityTickets on basic online ticketing functionality for campus events.
• Ticketmaster (Live Nation): Ticketmaster is the largest ticketing platform globally, serving sports, concerts, and live events. While it serves some large university venues, it is not specialized for higher education campus authentication and SIS integrations like UniversityTickets.

Emerging players

• TixTrack: TixTrack provides mobile-first ticketing and venue management software for sports teams, entertainment venues, and college athletics programs. It overlaps with UniversityTickets in college sports ticketing but represents a smaller, more emerging competitor.

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniversityTickets