TixTrack
TixTrack is a privately held enterprise ticketing technology company that builds cloud-native platforms (Nliven and TixTrack Pro) for theatres, arenas, and performing arts venues. It processes payments via Stripe, integrates with 25+ ticketing systems, and operates a 30+-partner distribution network.
- Company typePrivate
- Founded2009
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TixTrack does
TixTrack, Inc. is a privately held enterprise ticketing technology company founded in 2009, headquartered at 1501 Broadway in New York with additional offices in Los Angeles, London, and Sydney. The company builds cloud-native, mobile-first software for theatres, arenas, performing arts centres, and cultural attractions, anchored by two core products: Nliven, a configurable reserved-seating and general admission ticketing platform, and TixTrack Pro, a supplementary seat-level analytics layer that ingests data from 25+ third-party ticketing systems including Ticketmaster, Tessitura, Paciolan, and Ticketek. The broader product suite extends Nliven with a Consumer Purchasing UI (offering conversion rates up to 24% and a 360° VR View-from-Seat module), Group Sales Tool, House Seats Tool, Advanced Analytics, a 30+-partner Certified Distribution Network, and the managed TixTrack Fraud Team (TTFT) powered by Stripe Radar.
The platform runs on Microsoft Azure infrastructure with 99.95% uptime, 6,500 transactions per minute capacity, and real-time Snowflake-to-Snowflake data feeds. TixTrack generates revenue through enterprise platform subscriptions, transaction processing fees (Stripe has processed over $1.5B in Nliven client payments since 2024), analytics subscriptions for TixTrack Pro, and distribution network fees. Customers include Broadway venues, West End operators (notably Nimax Theatres), and large entertainment arenas such as Crypto.com Arena. The company sells via enterprise field sales with quote-based pricing, demo-led conversion, and channel partnerships, and maintains a compliance posture covering SOC 2 Type 2, PCI-DSS Level 1, UK Cyber Essentials, EU-US/UK/Swiss Data Privacy Framework, and CCPA plus multiple US state privacy laws.
TixTrack firmographics
Firmographics- Name
- TixTrack
- Legal name
- TixTrack, Inc.
- Website
- https://tixtrack.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TixTrack is a privately held enterprise ticketing technology company that builds cloud-native platforms (Nliven and TixTrack Pro) for theatres, arenas, and performing arts venues. It processes payments via Stripe, integrates with 25+ ticketing systems, and operates a 30+-partner distribution network.
- Ownership category
- akta.pro rank
TixTrack industry classification
Industry- Product category
- Enterprise Ticketing Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where TixTrack is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
TixTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Licensing/Subscription: Nliven is offered as an enterprise ticketing platform with configurable features including seat management, revenue management, pricing, sales channels, customer intelligence, and analytics. The platform can be licensed as primary ticketing system or deployed as modules layered on top of existing ticketing infrastructure.
- Transaction Processing: Nliven processes ticket transactions with Stripe as payment provider. Since 2024, Stripe has processed over $1.5 billion in payments for Nliven clients. Transaction fees likely apply per ticket sold.
- TixTrack Pro Analytics: TixTrack Pro supplements existing ticketing platforms by ingesting transactional data and surfacing seat-level analytics. Sold as a platform that sits alongside primary ticketing providers, with premium add-on modules available.
- Distribution Network Fees: The Distribution Network connects venues with 30+ certified distribution partners. TixTrack manages compliance and integration while generating revenue from the distribution channel partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
TixTrack product offering
Product offeringCore offering
TixTrack sells cloud-native enterprise ticketing software for theatres, arenas, and performing arts venues. Its flagship platform Nliven handles reserved seating and general admission ticketing with seat management, revenue/pricing management, multi-channel sales, customer intelligence, and analytics; TixTrack Pro layers seat-level analytics on top of 25+ third-party ticketing systems. Specialized modules cover mobile-first consumer checkout, group sales, house seats, advanced analytics, a 30+ partner distribution network, and Stripe-powered fraud prevention.
Product overview
TixTrack offers a modular platform-plus-modules architecture anchored by two core products: Nliven (enterprise ticketing platform for reserved seating and general admission) and TixTrack Pro (supplementary seat-level analytics layer). These are extended by a suite of specialized sub-products including the Consumer Purchasing UI (mobile-first ticket buyer interface), Group Sales Tool (automated group ticket management), House Seats Tool (house seat request automation), Distribution Network (30+ certified third-party sales partners), Advanced Analytics (visual seat maps and reporting), and the TixTrack Fraud Team (Stripe Radar-powered fraud prevention). Nliven serves as the primary ticketing system with all sub-products configurable within it, while TixTrack Pro is designed to supplement existing ticketing platforms by ingesting data from 25+ third-party systems.
Differentiator
Problem solved
Functional benefit
Brands
- Nliven: Enterprise ticketing platform for reserved seating and live entertainment, designed for venues that demand excellence including Broadway theaters, West End stages, and performing arts centers worldwide.
- TixTrack Pro
Products and services
- Nliven Enterprise cloud-native ticketing platform for reserved seating and general admission events, serving Broadway theaters, West End stages, performing arts centers, arenas, and attractions. Includes seat management, revenue management, pricing engine, multi-channel sales (web, POS, API, group sales, outlet, call centre), customer intelligence, season tickets, group/VIP sales, and Advanced Analytics — all configurable by the client team in real time. Powered by Microsoft Azure with 99.95% guaranteed uptime and Stripe as exclusive payment provider.
- TixTrack Pro
- Consumer Purchasing UI
- Group Sales Tool
- House Seats Tool
- Distribution Network
- Advanced Analytics
- TixTrack Fraud Team (TTFT)
Quantifiable outcome
- 80% reduction in fraudulent disputes within year one
- +6 more outcomes
Companies that use TixTrack
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
TixTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature9 records
TixTrack partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecorePrimary payment processing partner powering all Nliven transactions. Stripe Radar provides fraud detection and dispute management. Since 2024, Stripe has processed over $1.5 billion in payments for Nliven clients. Stripe Link enables one-click checkout for 200M+ members. Digital wallets account for 45%+ of all Nliven transactions.
- Certified Distribution Partners (30+)core30+ Certified Distribution Partners spanning four global markets. Tickets sold directly on partner platforms that users know and trust. TixTrack manages technical compliance while venues maintain direct commercial relationships with partners and control pricing, inventory, and availability rules.
- Ticketing Platform Integrations (25+)coreTixTrack Pro integrates with 25+ ticketing platforms including Ticketmaster, Tessitura, Paciolan, Ticketek, Telecharge, Ticketmaster, Secutix, Showare, SeatGeek, and others. Enables data ingestion from any supported platform for seat-level analytics and visualization.
- Microsoft AzurecoreCloud infrastructure provider powering Nliven platform. Provides scalable, modern infrastructure with virtual waiting room for high-demand events and Web Application Firewall for DDoS protection.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
TixTrack competitors and assessment
Company assessmentBroad incumbents
- Tickets.com: Enterprise ticketing platform serving professional sports teams, performing arts centers, and live entertainment venues across North America. A larger, broader incumbent that overlaps with TixTrack's arena and venue ticketing offerings.
- SeatGeek: Major ticketing marketplace and enterprise platform serving sports teams, live entertainment, and venue operators. SeatGeek competes more broadly than TixTrack but overlaps in enterprise venue relationships and is also a TixTrack Pro integration partner.
- Paciolan: Ticketing and marketing platform serving college athletics, performing arts, and entertainment venues, owned by Ticketmaster/Live Nation. Competes with TixTrack in university and venue ticketing as part of a broader portfolio.
Direct peers
- Etix: Cloud-based ticketing platform serving venues, promoters, and festivals across the live entertainment market. Etix is a comparable mid-market ticketing platform competing with TixTrack in venue and event ticketing.
- Patron Technology: Provider of patron management, ticketing, and marketing tools for performing arts organizations, with deep Broadway presence. Patron Technology competes with TixTrack in theatrical and performing arts customer engagement workflows.
- AudienceView: Enterprise ticketing platform serving sports teams, performing arts venues, universities, and attractions. AudienceView overlaps with TixTrack across the venues, performing arts, and attractions customer segments.
- Tessitura Network: The dominant performing arts ticketing platform serving Broadway, opera, and major US arts venues. Tessitura is the most direct competitor to TixTrack's Nliven in the theatrical ticketing niche and competes for the same Broadway/West End customer base.
- Spektrix: UK-based cloud ticketing, CRM, and marketing platform purpose-built for arts and live entertainment venues. Spektrix competes directly with TixTrack across performing arts venues in the UK and broader European markets.
Regional players
- Vivaticket: International ticketing and access control platform serving theatres, museums, sports, and attractions primarily in Europe and Latin America. A regional competitor to TixTrack and listed as a TixTrack Pro integration partner.
- Secutix: European ticketing and audience engagement platform serving sports clubs, cultural venues, and event organizers. Secutix is a regional competitor to TixTrack in European markets and is also listed as a TixTrack Pro integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TixTrack social profiles
Digital presenceTixTrack compliance and trust
Trust signalCompliance5 records
TixTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
TixTrack leadership team
Management profileNumber of profiles
Profiles6 records
TixTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TixTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TixTrack
What does TixTrack do?
TixTrack sells cloud-native enterprise ticketing software for theatres, arenas, and performing arts venues. Its flagship platform Nliven handles reserved seating and general admission ticketing with seat management, revenue/pricing management, multi-channel sales, customer intelligence, and analytics; TixTrack Pro layers seat-level analytics on top of 25+ third-party ticketing systems. Specialized modules cover mobile-first consumer checkout, group sales, house seats, advanced analytics, a 30+ partner distribution network, and Stripe-powered fraud prevention.
Is TixTrack a public or private company?
TixTrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TixTrack founded?
TixTrack was founded in 2009. It employs 11 to 50 people.
Where is TixTrack based?
TixTrack is headquartered in Santa Monica, United States, in the North America region.
How does TixTrack make money?
Four revenue lines are on record. Platform Licensing/Subscription is the primary driver. The others are transaction Processing, tixTrack Pro Analytics and distribution Network Fees.
Who are TixTrack's main competitors?
Broad incumbents on record are Tickets.com, SeatGeek and Paciolan. Direct peers are Etix, Patron Technology, AudienceView, Tessitura Network and Spektrix. Regional players are Vivaticket and Secutix.
Does TixTrack have an API?
Yes. TixTrack offers an API-forward architecture enabling third-party integrations and real-time data exchange. The Nliven platform provides a REST API for distribution partners to access inventory, pricing, and availability. The Group Sales Tool uses Nliven's powerful APIs to submit group sales orders in bulk with external ticketing systems. TixTrack Pro ingests transactional data from 25+ supported ticketing platforms via API upload and exports structured seat-level data to BI tools or data warehouses. Nliven supports real-time webhooks that push data directly to data warehouses as transactions happen, plus a direct Snowflake-to-Snowflake feed syncing data every minute. TixTrack manages all technical compliance for its Certified Distribution Partners.
What industry is TixTrack in?
TixTrack's product category is Enterprise Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks). Its NAICS code is 7114 and its SIC code is 7830.