Noema Magazine

What Noema Magazine does

Noema Magazine is a digital-first and print longform journalism publication founded in 2020 and published by the Berggruen Institute, a nonprofit think tank established in 2010. Headquartered at 304 S. Broadway in Los Angeles, the magazine publishes in-depth essays, interviews, and features on global challenges across seven topic areas: Technology and the Human, Future of Capitalism, Philosophy and Culture, Climate Crisis, Geopolitics and Deglobalization, Future of Democracy, and Digital Society. It was co-founded by Editor-in-Chief Nathan Gardels and Executive Editor Kathleen Miles, evolving out of the Institute's prior publication, The WorldPost, which had previously operated in partnership with HuffPost and The Washington Post. Its editorial board and contributor network include Nobel laureate Orhan Pamuk, Fareed Zakaria, Walter Isaacson, Eric Schmidt, Carlo Rovelli, and Anil Seth, lending the brand significant intellectual credibility.

The magazine operates a hybrid revenue model in which digital content is freely accessible at noemamag.com while revenue is generated through paid print subscriptions and individual print issues sold via its online shop at shop.noemamag.com. Additional revenue streams include merchandise sales and adjacent book publishing through Berggruen Press, an in-house imprint overseen by the Institute. Distribution is global through the website and supported by active social media channels across Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Bluesky, and Threads, plus a weekly email newsletter, The Weekend Roundup. No proprietary technology platform is disclosed; the publication runs on standard web publishing infrastructure with no APIs, SDKs, or AI capabilities in its product stack.

The magazine is owned and funded by the Berggruen Institute, with Nicolas Berggruen serving as Publisher and Katherine Miller as President. No external venture funding, M&A activity, or revenue figures are disclosed, and the entity operates as an extension of the Institute's mission rather than as a standalone commercial business. The publication has accumulated substantial third-party validation, with more than 20 industry awards between 2022 and 2025, including LA Press Club SoCal Journalism Awards, ASME photography and illustration recognitions, a European Journalism Centre Climate Journalism Award, a Covering Climate Now Journalism Award, a Lowell Thomas Journalism Award, and multiple Best American anthology selections. The combination of nonprofit backing, prestigious editorial positioning, and consistent award recognition positions Noema as a distinctive niche publication rather than a scalable commercial media business.

Name

Noema Magazine

Legal name

Noema Magazine

Website

https://noemamag.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Noema Magazine is an award-winning longform journalism publication founded in 2020 and published by the Berggruen Institute. It offers free digital access plus paid print subscriptions, covering AI, climate, democracy, capitalism, and philosophy for intellectually engaged global readers.

Ownership category

akta.pro rank

Product category

Online Magazine / Editorial Publication

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Longform journalism publication
• Print magazine subscription
• Global affairs editorial
• Intellectual commentary media
• Digital magazine publishing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Print Subscriptions: Noema Magazine generates revenue through print subscriptions sold via its online shop (shop.noemamag.com). The publication offers both digital access (free) and paid print subscriptions, allowing readers to receive the magazine in physical format.
2. Individual Print Issues and Merchandise: The shop sells individual print issues and merchandise, providing one-time purchase revenue in addition to recurring subscriptions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Noema Magazine is a digital-first and print publication publishing longform journalism exploring ideas on technology, politics, climate, philosophy, geopolitics, and global affairs. Content is freely accessible online through noemamag.com, with revenue generated through paid print subscriptions and merchandise sales via shop.noemamag.com. The magazine also distributes a weekly newsletter, The Weekend Roundup, and operates an associated book publishing imprint, Berggruen Press.

Product overview

Noema Magazine is an award-winning publication offering both an online platform and print editions publishing longform journalism on pressing global issues. The online platform provides freely accessible articles, essays, features, interviews, and fiction across seven topic areas: Technology & the Human, Future of Capitalism, Philosophy & Culture, Climate Crisis, Geopolitics & Globalization, Future of Democracy, and Digital Society. The publication also offers a print edition for purchase and a weekly newsletter called The Weekend Roundup. Noema Magazine is published by the Berggruen Institute and grew out of The WorldPost. As a media and journalism platform, Noema does not offer a software product with technical integrations, APIs, or AI capabilities — it is a content publication, not a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Noema Magazine (Online Platform) An award-winning online publication publishing longform journalism exploring ideas on technology, politics, climate, philosophy, and global affairs. Content is freely accessible online across seven topic areas: Technology & the Human, Future of Capitalism, Philosophy & Culture, Climate Crisis, Geopolitics & Deglobalization, Future of Democracy, and Digital Society.
• Noema Magazine (Print) Print edition of Noema Magazine, published seasonally, available for purchase through the online shop at shop.noemamag.com. The print magazine offers print subscriptions and individual issues.
• The Weekend Roundup Newsletter A weekly newsletter delivered every Saturday morning, featuring Noema Editor-in-Chief Nathan Gardels's weekly column that captures the zeitgeist behind global events with social, political, and historical context.
• Berggruen Press

Quantifiable outcome

• Multiple award recognitions in 2022-2025 including LA Press Club SoCal Journalism Awards, ASME Awards, European Journalism Centre Climate Awards, and inclusions in Best American anthologies.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Berggruen InstituteflagshipStrategic or Co-development Partner · 1 April 2020Noema Magazine is published by the Berggruen Institute, a non-profit, non-partisan think tank established in 2010. The institute works to develop foundational ideas about how to reshape political and social institutions in rapidly changing world. The magazine grew out of a previous publication called The WorldPost, which was first a partnership with HuffPost and later with The Washington Post. The Berggruen Institute provides editorial oversight, funding, and strategic direction for the magazine.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foreign Affairs: Bimonthly magazine focused on geopolitics, international relations, and global policy, with print and digital subscriptions — directly comparable to Noema's Geopolitics & Deglobalization coverage.
• n+1: Independent literary and intellectual magazine publishing longform essays on politics, culture, and ideas, with a similar small-magazine, thought-leader audience and subscription model.
• The Atlantic: Longform magazine publishing essays and journalism on politics, technology, culture, and global affairs across print and digital, with paid subscriptions — directly comparable to Noema's editorial mix and subscription model.
• Boston Review: Magazine of ideas covering politics, economics, philosophy, and culture with longform essays — directly comparable in editorial scope to Noema's Philosophy & Culture and Future of Democracy verticals.
• Lapham's Quarterly: Quarterly print and digital magazine pairing contemporary essays with historical writing on politics, culture, and ideas, similar to Noema's use of historical context in longform journalism.
• Harper's Magazine: Long-running monthly print and digital magazine publishing essays on politics, culture, and ideas, with a similar longform, idea-driven editorial mission and subscription monetization model.

Broad incumbents

• Wired: Major technology and culture magazine with print and digital editions covering the intersection of tech, politics, and society — overlaps with Noema's technology and digital society coverage at a much larger scale.
• The New Yorker: Iconic general-interest longform magazine with strong coverage of culture, politics, and ideas across print and digital — a much larger incumbent in the same category Noema competes in.
• MIT Technology Review: Established magazine covering emerging technology and its societal implications across print and digital subscriptions — overlaps directly with Noema's Technology & the Human and Digital Society verticals.
• The New York Times Magazine: Large, established longform magazine covering global affairs, culture, and ideas as part of the broader New York Times brand, competing for the same intellectual reader and contributor pool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NoemaMag
• YouTubeyoutube.com/c/noemamagazine
• Facebookfacebook.com/NoemaMag
• LinkedInlinkedin.com/company/noemamag
• Instagraminstagram.com/noemamag
• TikToktiktok.com/@noemamag

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noema Magazine