Botter

What Botter does

Botter SpA is an Italian wine producer founded in 1928 by Carlo Botter and his wife Maria in Fossalta di Piave, a village near Venice. The company produces still and sparkling wines from indigenous Veneto grape varieties, organized into two product lines: Le Guglie, a premium range positioned for out-of-home occasions and special toasts, and Le Briccole, an accessible everyday table-wine range. The portfolio spans DOCG, DOC, and IGT classifications and includes Prosecco Superiore, Prosecco, Prosecco Rosé, Pinot Grigio, Pinot Grigio Rosé, Merlot, Prosecco Frizzante, and Cuvée Vino Spumante in Extra Dry and Brut styles. The faun seal, used on bottles since the brand's inception, serves as a continuity mark and authenticity emblem.

The company operates as a private subsidiary within the Argea SpA wine group, subject to coordination and control under Article 2497-bis of the Italian Civil Code, with products sold through the group's shared e-commerce platform at shop.argea.com and through trade partners including HORECA establishments, importers, retailers, wholesalers, and trading companies. Revenue is generated through one-time wine sales with no disclosed pricing model or contract structures. Headcount is in the 51-100 range and registered social capital is €2,100,000.00. The company self-positions as exporting Italian wine globally ('una storia che racconta il Veneto nel mondo'), with no geographic restrictions noted in its distribution footprint.

The leadership team identified in the data comprises Giandomenico Danzo as Group Chief Financial Officer and Luca Botter as Deputy CEO. There are no disclosed funding rounds, acquisitions, patents, trademarks, or third-party awards, and the only named certification is GDPR compliance (EU Regulation 2016/679) covering the company's website data processing. The technology stack is described as traditional winemaking with no AI/ML, API, or integration capabilities disclosed.

Name

Botter

Legal name

Botter SpA

Website

https://botter.it

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Botter SpA is a 1928-founded Italian wine producer in Fossalta di Piave near Venice, making Veneto DOC/DOCG/IGT wines across the Le Guglie premium and Le Briccole everyday lines, distributed globally via the Argea SpA group's e-commerce platform and trade partners.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Wineries (312130), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Italian wine production
• Veneto wines
• Prosecco sparkling
• Premium wine labels
• Wine bottling

Headquarters

HQ city

Venezia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Botter generates revenue through the production and sale of still and sparkling wines under two product lines: Le Guglie (premium out-of-home occasion wines) and Le Briccole (everyday table wines). The company sells directly to consumers via their e-commerce platform and through business partners including HORECA sector, importers, retailers, and wholesalers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Botter is an Italian wine producer headquartered in Fossalta di Piave (Veneto) that produces and sells wines from indigenous Veneto grape varieties. Its portfolio comprises two main lines: the premium Le Guglie line (Pinot Grigio, Chardonnay, Merlot, Cabernet Sauvignon) and the everyday Le Briccole line (Pinot Grigio, Cabernet Sauvignon, and Prosecco sparkling). The company operates as part of the Argea wine group and distributes through wholesale, retail, HORECA, and export channels.

Product overview

Botter is an Italian wine company founded in 1928 in Fossalta di Piave, Veneto, producing wines that represent the essence of Venetian winemaking. The company operates two distinct wine lines: Le Guglie (premium wines for special out-of-home occasions) and Le Briccole (accessible everyday table wines). The portfolio encompasses DOCG, DOC, and IGT wines including Asolo Prosecco Superiore, Prosecco, Prosecco Rosé, Pinot Grigio, Pinot Grigio Rosé, Merlot, Prosecco Frizzante, and Cuvée Vino Spumante (Extra Dry and Brut). Botter is a subsidiary of Argea SpA and emphasizes its connection to Venice and Venetian winemaking heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Guglie Premium wine line from Botters's Veneto winery comprising Pinot Grigio, Chardonnay, Merlot, and Cabernet Sauvignon, sold through wholesale, retail, HORECA, and export channels.
• Le Briccole Everyday wine line offering Pinot Grigio still white, Cabernet Sauvignon red, and Prosecco sparkling, distributed across wholesale, retail, HORECA, and export channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Argea SpAcoreOthersBotter SpA is subject to coordination and control by Argea SpA under Article 2497-bis of the Italian Civil Code. Argea SpA acts as the parent company overseeing Botter's operations. Botter's products are sold through the Argea e-commerce platform shop.argea.com. The relationship is described as Botter being 'proudly part of ARGEA'.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mionetto: Mionetto is one of Italy's largest Prosecco producers, also based in Veneto, with a comparable product mix of DOC and DOCG Prosecco, and strong international HORECA and retail distribution. Directly competes with Botter's Le Guglie and Le Briccole lines for the same shelf space and on-premise listings globally.
• Bottega (Alexander Bottega): Bottega is a Veneto-based producer of Prosecco, grappa, and other wines with similar product tiers, premium packaging focus, and global export orientation. Comparable mid-size Italian family-rooted producer serving the same international on-premise and gifting occasions as Botter.
• La Marca Prosecco: La Marca is a leading Prosecco brand focused heavily on the US export market with DOC-tier Prosecco, Pinot Grigio, and sparkling wines. Direct competitor for Prosecco shelf space and HORECA listings, with a comparable two-tier approach (entry-level and premium).
• Canti (Fratelli Martini): Canti, part of Fratelli Martini, produces Italian wines including Prosecco, Pinot Grigio, and Veneto IGT wines with strong export orientation and tiered product architecture. Comparable mid-size Italian wine exporter targeting similar global retail and HORECA accounts.
• Santa Margherita: Santa Margherita is a Veneto-based premium wine group known for Pinot Grigio and sparkling wines, with strong international presence. Comparable Veneto heritage, premium positioning, and export-led model targeting similar on-premise and retail channels as Botter.

Broad incumbents

• Zonin 1821: Zonin is one of Italy's largest privately held wine groups with multiple estates across regions, including significant Prosecco production in Veneto. Larger and more diversified than Botter but directly competes in Prosecco and broader Veneto varietals through export channels.
• Ruffino: Ruffino (part of Constellation Brands) is a major Italian wine producer with broad regional coverage, including Veneto wines and Prosecco. Larger and more diversified portfolio with deeper US distribution, competing with Botter for similar retail listings in international markets.
• Marchesi Antinori: Antinori is a prestigious Tuscan-rooted Italian wine dynasty with multi-regional estates and international premium distribution. While primarily Tuscany-focused, it competes with Botter in the broader Italian premium export wine market and represents the established heritage-wine archetype.
• Cinzano: Cinzano is a historic Italian sparkling wine and vermouth brand with global distribution, including Prosecco and spumante offerings. Larger incumbent that overlaps with Botter in sparkling wine occasions, particularly HORECA and aperitif use cases.

Others

• Argea SpA (parent): Argea SpA is the parent company that coordinates and controls Botter SpA under Article 2497-bis of the Italian Civil Code. Included as an ecosystem reference rather than a competitor — Argea houses multiple Italian wine brands and provides Botter with shared distribution, e-commerce, and operational infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/botter-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botter