Santa Margherita

What Santa Margherita does

Santa Margherita S.p.A. is a privately held Italian winery founded in 1935 by Count Gaetano Marzotto in Fossalta di Portogruaro, now part of the Herita Marzotto Wine Estates group under Zignago Holding. The company manufactures and distributes a portfolio of premium Italian wines anchored by two flagship lines: Pinot Grigio (pioneered in 1961 through off-the-skin fermentation, or vinificazione in bianco, which established the modern Italian Pinot Grigio style) and Valdobbiadene Prosecco Superiore DOCG sparkling wines, supported by ten estates across 712 hectares in Italy's key wine regions (Alto Adige, Valdobbiadene, Franciacorta, Lugana, Chianti Classico, Maremma, Sicily, Sardinia, Eastern Veneto, Adige Valley).

The business operates a multi-channel GTM combining B2B trade distribution through the Italia del Vino Consortium and global importers, a direct-to-consumer e-commerce storefront (shop.santamargherita.com, powered by Tannico/WinePlatform, shipping to 14+ countries), on-site winery sales, VyTA-branded retail boulangerie-cafes at seven major Italian railway stations, and event-driven marketing through sports sponsorships (FC Inter Milano, Miami Open, Mille Miglia) and fashion/lifestyle collaborations. Production technology includes stainless steel fermentation, autoclave sparkling production, experimental aging in Taransaud egg-shaped cement barrels, Biodiversity Friend-certified vineyard management, organic farming conversion, and a multi-year carbon neutrality program covering nearly 2 million annual Pinot Grigio bottles.

Revenue is generated primarily through one-time wine sales (B2C and B2B), with pricing structured as unit-based bottle pricing and quantity-tiered shipping; limited-edition gift boxes command premium price points (e.g., the Impronta del Fondatore gift box at 120 EUR). The company serves global wine consumers (with particular strength in the US, where Pinot Grigio is the most imported Italian white wine), trade professionals including importers, distributors, restaurants, and hospitality venues, and special-occasion buyers, reaching consumers in 96 countries with 380+ employees in Italy and abroad.

Name

Santa Margherita

Legal name

Santa Margherita S.P.A.

Website

https://santamargherita.com

Company type

Private

Founded year

1935

Operating status

Operating

Short description

Santa Margherita is a privately held Italian winery founded in 1935, producing premium Pinot Grigio, Prosecco Superiore, and estate wines from ten Italian properties. It sells through DTC e-commerce, global trade distributors, and event-driven sponsorships in 96 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Fossalta Di Portogruaro

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales (B2C and B2B): Santa Margherita generates revenue through direct-to-consumer e-commerce sales and through distribution to trade buyers (restaurants, retailers, importers) across global markets. The company sells wines through its own online shop as well as through retail, restaurant, and distributor channels in 96 countries.
2. Direct E-commerce Sales: The company operates shop.santamargherita.com powered by Tannico/WinePlatform, selling directly to consumers globally with tiered shipping rates based on destination and quantity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Santa Margherita is a vertically integrated Italian wine producer that manufactures, ages, bottles, and distributes a portfolio of premium Italian wines from ten estates across Italy's key regions. The company's flagship product is Pinot Grigio, introduced in 1961 through an innovative skin-contact-free vinification that established the modern Italian Pinot Grigio style, complemented by Valdobbiadene Prosecco Superiore DOCG sparkling wines, rosés, reds, and dessert wines sold in 96 countries.

Product overview

Santa Margherita is a leading Italian wine producer offering a diversified portfolio of still wines, sparkling wines (Prosecco Superiore), rosé, and dessert wines across multiple estates in Italy's key wine regions. The core product lineup centers on Pinot Grigio (the brand's flagship since 1961) and Valdobbiadene Prosecco Superiore DOCG (sparkling wines including Brut, Extra Dry, and 52 varieties). The portfolio includes premium sub-brands like Pinot Grigio Impronta del Fondatore, the Inter Collection collaboration with FC Inter Milano, and a rosé line (Rosé Trevenezie IGT). The Wine Group encompasses ten estates across Italy including Kettmeir (Alto Adige), Lamole di Lamole (Chianti Classico), Ca' del Bosco (Franciacorta), Cà Maiol (Lugana), Tenuta Sassoregale (Maremma), Vistarenni, Tenuta di Refrontolo, Torresella, Terrelíade (Sardinia), and Cantina Mesa (Sicily). Products are available through direct online shop and via the WinePlatform e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Grigio Santa Margherita Flagship white wine made from Pinot Grigio grapes fermented without skin contact, producing an elegant, brilliant white wine; sold globally and recognized as the most imported Italian white wine in the USA.
• Pinot Grigio Impronta del Fondatore Alto Adige DOC Premium Pinot Grigio from selected Alto Adige vineyards, harvested at full maturity with soft pressing and fermentation in stainless steel at 16-18°C, followed by weeks of aging on lees; sold as a limited-edition gift box at 120.00 EUR.
• Valdobbiadene Prosecco Superiore DOCG Brut Premium sparkling wine from Glera grapes in the Valdobbiadene/Conegliano area, fermented in autoclave for 18-20 days with selected yeasts at controlled temperature, reaching approximately 6 bar pressure.
• Valdobbiadene Prosecco Superiore DOCG Extra Dry Classic Prosecco sparkling wine with an extra-dry sweetness profile, made from Glera grapes in the Valdobbiadene region.
• 52 Valdobbiadene Prosecco Superiore DOCG Brut Icon Prosecco representing Santa Margherita's Prosecco tradition and savoir-faire, served at major events including the Mille Miglia celebrations.
• Rosé Trevenezie IGT Balanced rosé made from Chardonnay, Sauvignon Blanc, and Pinot Nero grapes from Northeast Italy; white grapes are cold macerated with lees for aromatic complexity while Pinot Nero contributes a delicate pink hue.
• Inter Collection (FC Inter Milano Capsule) Limited-edition collaboration with FC Internazionale Milano featuring exclusive labels with Nerazzurri textures on Valdobbiadene Prosecco Superiore DOCG Brut bottles; sold via the dedicated Inter Collection shop category.
• LoveShackFancy Rosé Collection Limited-edition rosé collection co-created with fashion brand LoveShackFancy, presented in 1.5L magnum and 3L jeroboam formats with floral-print packaging for summer celebrations.
• Confezioni Regalo (Wine Gift Boxes) Wine gift box packaging options (Confezioni Regalo) sold alongside wine bottles on the company's e-commerce shop.
• Kettmeir (Alto Adige Estate Wines) Sub-brand of the Santa Margherita Wine Group: Alto Adige-based estate producing premium sparkling wines and Pinot Grigio selections, including the Athesis line.
• Ca' del Bosco (Franciacorta Estate Wines) Sub-brand of the Santa Margherita Wine Group: Franciacorta estate producing premium sparkling and still wines.
• Lamole di Lamole (Chianti Classico Estate Wines) Sub-brand of the Santa Margherita Wine Group: Chianti Classico estate in Tuscany covering 177 hectares, with 57 hectares of vineyards and 4 hectares of olive groves.

Quantifiable outcome

• Santa Margherita Pinot Grigio remains the most imported and appreciated Italian white wine in the USA after six decades
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Miami OpenminorGTM or Marketing Partner · 10 March 2026Santa Margherita returned as the official wine sponsor of the 2026 Miami Open, debuting a signature cocktail 'Love All Santa Margherita Frosé' in a limited-edition tennis ball-shaped cup, enhancing the fan experience at the tournament.
• ROCO WinerycoreStrategic or Co-development Partner · 5 January 2022Santa Margherita USA acquired a majority stake in ROCO Winery in Oregon, a highly acclaimed winery in the Willamette Valley. This acquisition is part of Santa Margherita's expansion strategy, enabling ROCO to continue producing wines reflecting their regional identity while gaining access to Santa Margherita's distribution network.
• FC Internazionale Milano (Inter)coreGTM or Marketing Partner · 25 October 2021Santa Margherita became the Official Wine Partner of FC Inter Milano. The partnership includes LED hospitality at the stadium, capsule collection Prosecco bottles with Nerazzurri labels, and presence at celebratory events. The partnership was renewed until the 2024/25 season. Santa Margherita had previously collaborated with Inter following their 2019 Serie A title.
• Mille MigliacoreGTM or Marketing Partner · 16 March 2016Santa Margherita Wine Group is Main Wine Sponsor of the Mille Miglia (Brescia-Rome-Brescia) historic car race. The partnership honors the Marzotto family's racing heritage (Giannino Marzotto was a two-time Mille Miglia winner in 1950 and 1953). The Santa Margherita Team competes with historic automobiles and VyTA activations are present along the route.
• Italian Exhibition Group (IEG)minorGTM or Marketing PartnerSanta Margherita partnered with IEG (formed from the integration of Rimini and Vicenza Fairs) for VICENZAORO September 2017, the international gold and jewelry fair. Santa Margherita sponsored aperitifs at the event and the 'Next Generation Jewellery Talent Contest' awards ceremony.
• Comitato Grandi Cru d'ItaliaminorGTM or Marketing PartnerSanta Margherita participated in 'La Vendemmia' in Via Monte Napoleone, Milan's fashion district, in collaboration with the Comitato Grandi Cru d'Italia, bringing together fashion and fine wine cultures.
• Domus Academy (Milan)minorGTM or Marketing PartnerSanta Margherita collaborated with Domus Academy (Master of Business Design program) for a workshop where 16 international students developed four communication strategies for the wine sector, focusing on innovation, sustainability, and Italian culture values.
• Italia del Vino ConsortiumcoreChannel Partner/ Reseller/ DistributorSanta Margherita is a founder member of the Italia del Vino Consortium, grouping together Italy's most important wine producers. The consortium presents at international trade fairs including Prowein (Düsseldorf) and Vinexpo (Hong Kong).
• Retail Food Srl (VyTA)coreChannel Partner/ Reseller/ DistributorSanta Margherita Wine Group established VyTA Santa Margherita as a partnership with Retail Food Srl, creating boulangerie-coffee and refreshments bars at major Italian railway stations (Roma Termini, Milano Centrale, Torino Porta Nuova, Napoli Centrale, Venezia Santa Lucia, Bologna Centrale, Florence Santa Maria Novella) and urban locations, offering Santa Margherita wines alongside food.
• HERITA Marzotto Wine EstatescoreOthersSanta Margherita S.p.A. operates as part of the HERITA Marzotto Wine Estates group, with sole shareholder Zignago Holding SpA. The group includes ten wine estates across Italy. At Vinitaly 2025, Santa Margherita exhibited at the HERITA MARZOTTO WINE ESTATES group stand (Hall 6, Stand B4).
• Tannico / WinePlatformcoreChannel Partner/ Reseller/ DistributorTannico S.r.l. operates the shop.santamargherita.com e-commerce platform on behalf of HERITA MARZOTTO WINE ESTATES, handling sales, shipment, delivery, and customer support. WinePlatform manages payment processing through Braintree and PayPal.
• Gaetano Marzotto AwardminorOthersSanta Margherita is one of the partners supporting the Gaetano Marzotto Award, a competition rewarding innovative projects by Italian researchers and young entrepreneurs since 2011. The award has contributed 1.3 million Euro to finance over 70 winning projects out of over 3,000 submitted. Santa Margherita finances projects in food, architecture/design, and tourism.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Masi Agricola: Listed Italian wine producer known for Amarone and other Veneto wines with significant international distribution. Comparable as a premium Veneto-anchored Italian wine group competing in similar trade and DTC channels.
• Marchesi de' Frescobaldi: Historic Italian wine group with estates across Tuscany and beyond, focused on premium and super-premium Italian wines distributed internationally. Comparable as a multi-estate Italian wine producer with strong global brand presence.
• Marchesi Antinori: A multi-generational Italian wine group operating premium estates across Tuscany (Tignanello, Solaia) and other regions. Comparable as a portfolio-driven producer of premium Italian wines with global distribution and estate-led brand strategy.
• Zonin 1821: A large privately-held Italian wine producer with estates across multiple Italian regions including Prosecco (Valdobbiadene) and Pinot Grigio. Directly comparable as a multi-regional Italian wine group with overlapping Prosecco Superiore and Pinot Grigio offerings.
• Gancia: Italian sparkling wine producer (Prosecco, Asti) with global distribution and a strong international heritage. Comparable as a premium Italian sparkling wine exporter competing in the same Prosecco Superiore and global trade-fair channels.
• Berlucchi (Guidalberto): A leading Franciacorta producer now owned by a private equity sponsor. Comparable as a premium Italian sparkling wine producer competing in Franciacorta and overlapping with Santa Margherita's Ca' del Bosco estate.

Broad incumbents

• Campari Group: Large publicly-listed global beverage group with branded spirits and wine portfolio. Comparable as a major Italian-headquartered beverage company with overlapping wine brands and global distribution infrastructure.
• E. & J. Gallo Winery: The world's largest family-owned wine company, with broad premium and value portfolios and global distribution. Comparable as a large privately-held multi-brand wine producer with international scale.
• Moët Hennessy (LVMH Wine & Spirits): The wine and spirits division of LVMH housing premium champagne and still wine brands. Comparable as a global premium wine portfolio operator competing in similar luxury gifting and on-trade occasions.

Emerging players

• Gruppo Italiano Vini (GIV): The largest Italian wine group by volume, aggregating multiple regional brands. Comparable as a privately-held Italian multi-estate producer competing in similar trade channels across regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ViniSMargherita
• YouTubeyoutube.com/channel/UC-cJqSyr_x9q4Diy3ARPjQQ
• Facebookfacebook.com/SantaMargheritaGlobal
• Instagraminstagram.com/santamargheritawines
• LinkedInlinkedin.com/company/santa-margherita-gruppo-vinicolo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Margherita