Stance

Innovation and Design Servicesstance.agency

Stance was a Glasgow-based innovation and design studio founded in 2014 that helped startups build their vision and corporates innovate like startups, creating products, services, and brands supporting people and planet health; the firm ceased active operations after 2024.

Company typePrivate
Founded2014
HeadquartersGlasgow, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What Stance does

Stance was a Glasgow-based innovation and design studio founded in 2014, operating with a team of 1–10 employees and serving a mix of start-ups and corporate clients across the United Kingdom and internationally. Its offering centred on in-market testing, user and behavioural research, and the design of new products, services, and brands intended to support healthier, happier, and more sustainable lifestyles, with named engagements including Google, Ubisoft, the Heritage Fund, Brewgooder, and Kvinna.

The studio's commercial model was project-based professional services, with pricing not publicly disclosed and no recurring SaaS, licensing, or transactional revenue stream identified. In 2024, Stance restructured around two new sub-brands: EasyGreen, a sustainable digital partner offering sustainability services, and Crucialworks, a venture studio creating technology-enabled businesses targeting net zero and beyond, with general contact routed to [email protected]. The studio's website is now written entirely in the past tense ("Stance was an innovation & design studio") and carries a farewell message ("Keep building tomorrow. Thank you to all our clients and partners"), indicating that the firm has ceased active operations.

Stance firmographics

Firmographics

Name: Stance
Website: https://stance.agency
Company type: Private
Founded year: 2014
Operating status: Closed
Headcount range: 1–10 employees
Short description: Stance was a Glasgow-based innovation and design studio founded in 2014 that helped startups build their vision and corporates innovate like startups, creating products, services, and brands supporting people and planet health; the firm ceased active operations after 2024.
Ownership category
akta.pro rank

Where Stance is headquartered

Location

Headquarters

HQ city: Glasgow
HQ country: United Kingdom
HQ region: Europe

Markets served

Stance business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Stance product offering

Product offering

Core offering

Stance was an innovation and design studio that imagined and created new products, services, and brands supporting people and planet health. It helped start-ups build their vision and supported corporates in innovating like start-ups to deliver solutions enabling healthier, happier, more sustainable lives. In 2024 the studio launched EasyGreen, a sustainable digital partner, and Crucialworks, a venture studio creating technology-enabled businesses targeting net zero.

Product overview

Stance was an innovation and design studio that has undergone significant transformation in 2024. The company operated as a single integrated studio offering product, service, and brand innovation services. Following its strategic changes in 2024, it launched two related sub-brands: EasyGreen, a sustainable digital partner, and Crucialworks, a venture studio focused on creating technology-enabled businesses targeting net zero and beyond. These offerings represented the evolution of Stance's mission to help innovators build a positive future by enabling people to lead healthier, happier, and more sustainable lives.

Differentiator

Problem solved

Functional benefit

Products and services

EasyGreen A sustainable digital partner offering services to support environmental sustainability initiatives. Launched by Stance in 2024 as part of its evolution.
Crucialworks A venture studio that creates technology-enabled businesses targeting net zero and beyond. Launched by Stance in 2024 as part of its strategic evolution.

Companies that use Stance

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Stance technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Stance partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights4 records

Stance competitors and assessment

Company assessment

Broad incumbents

Method (GlobalLogic): Design and engineering consultancy (now part of GlobalLogic/Hitachi) operating at global scale. Comparable as a design-led innovation partner, but materially larger and broader in service scope than Stance.
Fjord (Accenture Song): Design and innovation consultancy within Accenture Song. Comparable to Stance's innovation and service-design offering, but embedded within a global systems integrator.
Wolff Olins: Global brand and innovation consultancy serving large corporates. Overlaps with Stance's brand and service innovation work but operates at significantly greater scale and with a brand-led orientation.

Direct peers

IDEO: Pioneering innovation and design consultancy offering strategy, design research, and prototyping services to corporates and startups. Directly comparable to Stance as a boutique-to-mid-sized studio delivering human-centred innovation outcomes.
Smart Design: Design consultancy working across consumer products, healthcare, and sustainability. Comparable to Stance's mix of startup vision-building and corporate innovation work, with an emphasis on tangible product outcomes.
Pentagram: Independent design consultancy covering brand identity, product design, and digital experiences. Comparable to Stance in operating as a partner-led studio serving a mix of corporate and mission-driven clients.
Frog Design: Global design and innovation firm focused on product, brand, and service design for enterprises. Comparable to Stance in delivering end-to-end innovation engagements spanning research, concept, and execution.
ustwo: Digital product studio combining design, technology, and venture-building (ustwo studios, ustwo ventures). Closely comparable to Stance's dual model of client services plus the Crucialworks-style venture studio activity.

Regional players

Lunar (design consultancy): Nordic design and innovation consultancy with similar boutique studio structure. Comparable to Stance as a partner-led innovation studio, though operating primarily in Scandinavia rather than the UK.
Beyond (UK design agency): UK-based brand, digital, and innovation agency. Comparable to Stance as a UK-headquartered design and innovation partner for corporates and mission-driven organisations.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Stance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Stance leadership team

Management profile

Number of profiles

Profiles1 record

Stance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Stance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stance

What does Stance do?

Is Stance a public or private company?

Stance is a private company. It is classified as unknown and is currently closed.

When was Stance founded?

Stance was founded in 2014. It employs 1 to 10 people.

Where is Stance based?

Stance is headquartered in Glasgow, United Kingdom, in the Europe region.

Who are Stance's main competitors?

Broad incumbents on record are Method (GlobalLogic), Fjord (Accenture Song) and Wolff Olins. Direct peers are IDEO, Smart Design, Pentagram, Frog Design and ustwo. Regional players are Lunar (design consultancy) and Beyond (UK design agency).

Does Stance have an API?

No public API is recorded for Stance.