Hall of Flowers

What Hall of Flowers does

Hall of Flowers is a privately held, event-driven B2B cannabis trade show company founded in 2018 and headquartered in Los Angeles. The company produces annual in-person events in California (Santa Rosa, Ventura, Sacramento) and New York City, connecting licensed cannabis brands and ancillary providers with vetted retail buyers in a premium show-floor environment. The event format runs two days: Day 1 is a B2B wholesale and networking session limited to licensed retailers, brands, and ancillary providers, and Day 2 opens to the public as a consumer-facing festival with direct-to-consumer sales, live entertainment, the Iconoclasts speaker series, and a stated attempt to set a world record for most cannabis sales in a single venue.

The underlying technology stack is relatively lightweight and event-focused rather than platform-centric. Core capabilities include a badge scanning system that lets exhibitors capture retailer buyer information for post-event follow-up, and a new app-driven shopping experience that enables direct-to-consumer sales from exhibitor booths during the public Day 2 festival. Ticketing is outsourced to EventBrite for consumer sales, while licensed retailers receive complimentary access after license verification by a dedicated retail relations team. The company also operates The Industry Standard Newsletter, a recurring email publication via Mailchimp covering cannabis industry and culture news segmented by California and New York markets.

The business model is a mix of one-time exhibitor booth licensing fees (the primary revenue stream), transaction-based consumer ticket sales on Day 2, and recurring newsletter sponsorship/subscription potential. Exhibitor participation is selective, with each brand reviewed for quality alignment before approval. Customers span two sides: 200+ cannabis brand and ancillary exhibitors per event (including Jeeter, Cookies, Stiiizy, Raw Garden, Kiva Confections) and 300+ licensed dispensary retailers (including MedMen, Harborside, Erba, The Artist Tree). The company maintains a 1-10 person team, has not disclosed any external funding, and operates with a private ownership structure under founder Aaron Levant.

Name

Hall of Flowers

Legal name

Hall of Flowers

Website

https://hallofflowers.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hall of Flowers is a privately held B2B cannabis trade show company that produces annual events in California and New York City, connecting licensed cannabis brands and ancillary providers with vetted dispensary retailers through a two-day format combining wholesale networking and consumer-facing direct-to-consumer sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Brands and ancillary providers pay for booth space at trade show events. Participation is selective with each exhibiting brand reviewed for quality alignment. Multiple booth formats available from turnkey spaces to larger custom footprints.
2. Public Event Tickets: Day 2 opens to general public with ticket sales for festival atmosphere featuring live entertainment, food, and direct-to-consumer cannabis sales. Brands receive ticket allotments to give to their biggest fans.
3. Newsletter Subscription: The Industry Standard Newsletter delivers cannabis industry and culture news to subscribers via email, featuring California and New York specific content.
4. Virtual Networking Services: Virtual matchmaking events and online exhibition/networking features that may share attendee data with sponsors or third parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hall of Flowers operates premium B2B cannabis trade show events in California and New York City. The two-day event format pairs Day 1 B2B wholesale and networking between licensed cannabis brands, retailers, and ancillary providers with Day 2 direct-to-consumer sales, live entertainment, food, and the Iconoclasts speaker series. Revenue is generated through exhibitor booth fees, public ticket sales, and a subscription cannabis industry newsletter (The Industry Standard).

Product overview

Hall of Flowers is a business-to-business (B2B) cannabis trade show company that operates in California and New York. The company organizes premium trade show events that connect cannabis retailers, brands, and ancillary providers. The core product is the Hall of Flowers trade show event, which runs in a two-day format: Day 1 focuses on B2B business activities including deals, connections, and wholesale relationships between exhibitors and verified retailers; Day 2 opens to consumers for a festival atmosphere with direct-to-consumer sales, live entertainment, food, and the Iconoclasts speaker series. Additional services include exhibitor booth options (from turnkey spaces to larger custom footprints), retailer application/vetting processes for complimentary attendance, media credentialing for journalists covering the cannabis industry, and a newsletter subscription service for industry updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Hall of Flowers Trade Show Events A premium B2B cannabis trade show held annually in California (Santa Rosa, Ventura, Sacramento) and New York City. The two-day event pairs Day 1 B2B wholesale and networking between licensed cannabis brands, retailers, and ancillary providers with Day 2 public consumer access featuring direct-to-consumer sales, live entertainment, food, the Iconoclasts speaker series, and a world record attempt for most cannabis sales in one place. Brands participate via paid exhibitor booths; retailers attend free after license verification.
• The Industry Standard Newsletter The official Hall of Flowers email newsletter delivering the highest impact stories in the cannabis industry and culture directly to subscribers' inboxes, with subscribers selecting between all-news, California-specific, or New York-specific content streams. Distributed via Mailchimp.

Quantifiable outcome

• Leading cannabis trade show status since 2018
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• EventBritecoreTechnology or IntegrationThird-party ticket handler operating the Ticket Site for show ticket sales. Collects and stores financial information for transactions. Use and storage governed by EventBrite's Terms of Service and Privacy Policies.
• MailchimpcoreTechnology or IntegrationMailing list management vendor for The Industry Standard Newsletter. Receives email activity data to help understand and enhance email communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Cannabis Conference: B2B cannabis event focused on cultivation, dispensary, and processing operators, organized by Cannabis Business Times. Comparable in audience and exhibitor mix to Hall of Flowers, though more B2B-only in format.
• MJ Unpacked: B2B cannabis industry event focused on CPG brands, retail buyers, and ancillary providers. Comparable in vertical audience and wholesale-deal-making emphasis to Hall of Flowers' Day 1.
• CannaCon: Multi-city B2B cannabis trade show series serving cultivators, retailers, and ancillary providers. Closely comparable to Hall of Flowers in audience, exhibitor base, and event-driven revenue model.
• Lucky Leaf Expo: Multi-city B2B and consumer cannabis business expo targeting brands, dispensaries, and growers. Similar in combining licensed-buyer access with consumer-facing elements.
• Cannabis World Congress & Business Expo (CWCBExpo): Long-running B2B cannabis trade show with editions in New York, Los Angeles, and Boston. Competes for the same cannabis brand, dispensary, and ancillary exhibitor base as Hall of Flowers.
• International Cannabis Business Conference (ICBC): B2B cannabis industry conference held in major US markets and internationally, focused on policy, investment, and industry networking. Comparable audience overlap and event-driven revenue model.
• NECANN (Northeast Cannabis Convention): Regional B2B and consumer-facing cannabis convention series serving the Northeast US, including New York and Massachusetts. Directly comparable in dual-audience format and cannabis industry focus.
• MJBizCon: The largest B2B cannabis trade show in the US, organized by MJBizDaily (a unit of Emerald Holding). Operates an annual expo in Las Vegas serving the same cannabis brand, retailer, and ancillary provider audience as Hall of Flowers.

Broad incumbents

• Informa: Global B2B events, media, and intelligence group operating hundreds of trade shows worldwide. A potential strategic acquirer or competitor that could enter the cannabis vertical at scale with its established exhibitor relationships.
• Emerald Holding: Publicly traded B2B trade show conglomerate that owns MJBizCon (via MJBizDaily acquisition). Operates a broad portfolio of trade shows across industries; cannabis is one vertical but benefits from far greater capital and infrastructure than Hall of Flowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hall-of-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hall of Flowers