Marijuana Business Daily

What Marijuana Business Daily does

Marijuana Business Daily (MJBiz) is a privately held B2B media and events company serving the global cannabis industry, operating as a division under Emerald X, LLC. Founded in 2011, the company monetizes a platform-plus-events model anchored by three core assets: MJBizCon, the largest and longest-running cannabis business conference and expo held annually at the Las Vegas Convention Center (December 1-4, 2026 edition); MJBizDaily, a daily news and analysis publication covering marijuana and hemp industry developments; and the MJBiz Factbook, a subscription research publication providing market data and statistical analysis. MJBizCon features 800+ exhibitors, 200+ industry speakers, and 60+ sessions across four expo neighborhoods (cultivation, retail/dispensary, business services, processing/packaging/lab), with 77% of attendees reported to have purchasing authority.

MJBiz generates revenue through three primary streams: (1) conference registration pass sales (Full Access, Conference + Expo, and add-on certifications), (2) exhibitor booth rentals and tiered sponsorship packages (Titanium, Platinum, Registration, Bag, WiFi), and (3) recurring subscription and research revenue from MJBizDaily and the Factbook. Pricing is quote-based rather than publicly disclosed. Distribution relies on a direct enterprise sales motion for booth and sponsorship inventory, supplemented by self-serve online registration for individual passes, hosted buyer programs (including a new Grow World partnership), and year-round content marketing through the news site, The Buzz newsletter, social channels, and an influencer program featuring creators such as Thunder Walker, Jeff Hooten, Dani Van Lerberg, Victoria Burkard, and Kidd Conez.

Supporting products include the Innovation Awards, the MJBowl product competition (launched in 2025 in partnership with Budist), Pre-Show Certifications, the Investment & Liquidity Summit, and recurring networking events such as Empowering Women in Cannabis, Achieving Equity, and the GCNC C-Suite Connector (now in its fifth year). MJBiz is headquartered in Denver, Colorado, with the annual event venue at the Las Vegas Convention Center's Central Hall, and was recognized on Trade Show Executive's Fastest 50 list for each year from 2015 to 2019 and on its Gold 100 list of largest U.S. trade shows.

Name

Marijuana Business Daily

Legal name

Emerald X, LLC

Website

https://mjbizconference.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Marijuana Business Daily (MJBiz) is a B2B media and events company for the global cannabis industry, operating the flagship MJBizCon trade show, MJBizDaily news, and the MJBiz Factbook research publication under parent Emerald X, LLC. It serves cannabis operators, investors, and ancillary service providers through conference registration, exhibitor booths, tiered sponsorships, and subscription research.

Ownership category

akta.pro rank

Product category

B2B Trade Events & Industry Media

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Cannabis trade shows
• B2b industry events
• Cannabis news publishing
• Industry research reports
• Conference exposition services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Conference Registration: Revenue from selling conference passes and access tickets to MJBizCon events. Pass types include Full Access Pass, Conference + Expo Pass, and add-on certifications.
2. Exhibitor Booths and Sponsorship: Primary revenue stream from exhibitor booth rentals and sponsorship packages at MJBizCon. Sponsors include Titanium, Platinum, Registration, Bag, and WiFi sponsorships.
3. Publishing and Research: Revenue from MJBizDaily subscription/news, MJBiz Factbook reports, and industry analysis publications.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MJBiz produces MJBizCon, the premier annual B2B cannabis conference and expo held at the Las Vegas Convention Center, complemented by MJBizDaily (a daily industry news platform), MJBiz Factbook (cannabis market research publication), and ancillary programs including Innovation Awards, MJBowl product competition, pre-show certifications, and structured buyer programs. Revenue is generated primarily through exhibitor booth sales, tiered sponsorship packages (Titanium, Platinum, Registration, Bag, WiFi), and conference registration passes sold to operators, investors, and ancillary service providers.

Product overview

MJBiz is a B2B resource company serving the cannabis industry through a platform-plus-events model. The core offering combines MJBizCon (the flagship annual conference and expo) with MJBizDaily (industry news) and the MJBiz Factbook (research publication). Supporting modules include the Innovation Awards, MJBowl product competition, Pre-Show Certifications, Buyer Programs, and various networking events. The flagship event MJBizCon features 800+ exhibitors, 60+ sessions, and 200+ speakers over 4 days at the Las Vegas Convention Center.

Differentiator

Problem solved

Functional benefit

Brands

• MJBizCon: The premier B2B cannabis conference and expo, the largest and most established cannabis business event in the world.
• MJBizDaily
• MJBiz Factbook
• MJBowl

Products and services

• MJBizCon Conference & Expo Annual 4-day B2B cannabis conference and expo held at the Las Vegas Convention Center, featuring 800+ exhibitors, 60+ sessions, and 200+ industry speakers across cultivation, manufacturing, distribution, and retail neighborhoods; sold via Full Access Pass, Conference + Expo Pass, and add-on certifications.
• MJBizDaily Industry news and analysis platform providing daily coverage of marijuana and hemp industry developments, trends, and business insights for cannabis professionals.
• MJBiz Factbook

Quantifiable outcome

• 77% of MJBizCon attendees have purchasing power
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• BudistcoreStrategic or Co-development Partner · 4 December 2025MJBizCon partnered with Budist to launch the MJBowl bi-coastal cannabis competition, spotlighting Most Valuable Products from California, New York, and Colorado. The competition features industry experts selecting top contenders across six categories with finalists competing at MJBizCon for the MJBowl trophy.
• Beard Bros MediacoreGTM or Marketing Partner · 2 December 2025Partnership for Media Day at NuWu Cannabis Marketplace, serving as kickoff to MJBizCon Week. Beard Bros Media brings authentic conversations and transparent storytelling to showcase cannabis brands and industry stories.
• NuWu Cannabis MarketplacecoreGTM or Marketing Partner · 2 December 2025NuWu Cannabis Marketplace hosts MJBizCon after-hours events and Media Day. Over 40+ MJBizCon exhibiting brands host pop-ups at the NuWu Courtyard each evening during the conference week.
• Global Cannabis Networking Collective (GCNC)coreGTM or Marketing Partner · 17 November 2025GCNC hosts its signature C-Suite Connector at MJBizCon for the fifth consecutive year. The event is the most international networking event with members representing 23 countries and operators across every part of the cannabis supply chain.
• Farechild EventscoreStrategic or Co-development Partner · 27 October 2025Farechild Events partners with MJBizCon for the third annual Emjays Awards & Afterparty. Farechild provides all-inclusive event ticketing and marketing platform for cannabis events.
• Women GrowcoreStrategic or Co-development Partner · 7 November 2024Women Grow partners with MJBizCon for Empowering Women in Cannabis networking event, delivering expanded programming and networking opportunities for women across the cannabis ecosystem from cultivation to retail, science, policy, and finance.
• Chubby GorillaflagshipGTM or Marketing PartnerTitanium sponsor for MJBizCon 2026, demonstrating major investment in cannabis industry visibility.
• O2VAPEcoreGTM or Marketing PartnerPlatinum sponsor for MJBizCon 2026, supporting the premier cannabis B2B event.
• FOHSEcoreGTM or Marketing PartnerPlatinum sponsor for MJBizCon 2026, a leading horticultural lighting company.
• 3WincoreGTM or Marketing PartnerRegistration sponsor for MJBizCon 2026.
• Canapa by PaxiomcoreGTM or Marketing PartnerBag sponsor for MJBizCon 2026.
• ApriocoreGTM or Marketing PartnerWiFi sponsor for MJBizCon 2026.
• Grow WorldcoreGTM or Marketing PartnerPartnership bringing qualified decision-makers and ready-to-buy operators through expanded buyer programs including Hosted Buyer Program and Retail Buyer Program.
• CannabisNewsWireminorGTM or Marketing PartnerMedia partner providing communications and publishing platform exclusively serving the cannabis industry.
• HQ MagazineminorGTM or Marketing PartnerMedia partner championing cannabis community voices, bridging cannabis culture with retail success.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Leafly: Leading cannabis consumer information and media site. Not a direct competitor but overlaps with MJBizDaily as a content/advertising platform serving the cannabis industry and adjacent to MJBiz's publishing revenue stream.
• MJBizDaily (sister brand context) / Weedmaps news arm: Weedmaps is a major cannabis marketplace and content publisher; comparable to MJBizDaily as an industry news vertical, useful as a thematic/ecosystem peer for MJBiz's publishing and sponsorship adjacencies.

Emerging players

• Benzinga Cannabis Events: Benzinga's cannabis-focused conference franchise combines financial/investor audience with operator expo elements, making it a partial competitor that overlaps in capital-provider and ancillary exhibitor segments targeted by MJBizCon.
• Cannabis Conference (by Cannabis Business Times / GIE Media): Cultivation-and-retail-focused cannabis conference produced by GIE Media. Targets overlapping exhibitor segments (cultivation tech, retail systems, packaging) making it a focused competitor within MJBizCon's neighborhoods.

Broad incumbents

• Reed Exhibitions (RX): One of the world's largest trade show operators with extensive verticals. Comparable to MJBiz in business model (B2B exhibitions, sponsorship tiers, conference passes) and scale.
• Informa (Informa Markets / Informa Connect): Global trade show and events conglomerate that acquired Emerald X (MJBiz's parent) and operates hundreds of B2B events including many cannabis-adjacent verticals; comparable as both an industry incumbent and now an affiliate/owner-relevant peer for MJBiz.
• Clarion Events: Major international trade show organizer with broad B2B event portfolios; comparable to MJBiz's underlying trade show business model and a potential acquirer/competitor for cannabis vertical scale.

Direct peers

• NECANN: Multi-state operator of B2B cannabis conferences and expos (including the New England Cannabis Convention). Targets the same exhibitor/operator audience as MJBizCon and competes directly for regional cannabis event sponsorship dollars.
• Cannabis World Congress & Business Expo (CWCBExpo): Long-running B2B cannabis trade show held in major U.S. cities, providing expo floor, conference programming and networking for cultivators, dispensaries and ancillary service providers competing for the same exhibitor wallet share as MJBizCon.
• Hall of Flowers: Cannabis industry trade show that emphasizes brand-building, retail buyer connections and product discovery. Operates as a direct competitor to MJBizCon in the consumer-products/retail buyer segment of the cannabis B2B market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MJBizDaily
• Facebookfacebook.com/MJBizDaily
• LinkedInlinkedin.com/company/mjbiz
• Instagraminstagram.com/mjbizdaily

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marijuana Business Daily