Innara

What Innara does

Innara is a privately held Brazilian metalurgical company founded in 2003 and headquartered in Indaiatuba, São Paulo, with a secondary office in Sorocaba and an international correspondent network spanning Argentina, Paraguay, and Tunisia. The company manufactures wire-mesh (aramados) products — shelves, grids, baskets, and custom wire components with chromed and painted finishes — and, since acquiring a stamping plant in 2016, stamped metal (estamparia) components. Its portfolio is organized as both standard catalog items and custom 'under-measure' engineered solutions, certified to ISO 9001 and produced using RoHS-compliant trivalent chrome plating, with environmental compliance recognized by the Indaiatuba municipality.

Innara operates a sales-led B2B go-to-market targeting enterprise OEMs across at least 11 industrial verticals including commercial refrigeration, residential refrigeration, automotive, agricultural machinery, cooking equipment, household appliances, furniture, dairy equipment, energy and communication, and medical equipment. Named customers include Whirlpool, Tramontina, WEG, Gerdau, Arneg, Imbera, Esmaltec, and IBBL, with quote-based pricing structured around monthly recurring volume orders or single-lot purchases solicited via website forms and WhatsApp Business.

Revenue mechanics are pure hardware sales of manufactured components, with no software, subscription, or service layer disclosed. The company is 100% nationally capitalized with no parent entity, no disclosed funding rounds, and no public ticker; following the 2022 relocation to a new industrial park in Indaiatuba it employs between 101 and 250 people, with no executive leadership publicly disclosed in the source material.

Name

Innara

Legal name

INNARA

Website

https://innara.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Innara is a Brazilian metalurgical manufacturer founded in 2003 in Indaiatuba, producing wire-mesh and stamped metal components for enterprise OEMs in commercial refrigeration, automotive, agricultural machinery, household appliances, and related industrial sectors, with international correspondent reach into Argentina, Paraguay, and Tunisia.

Ownership category

akta.pro rank

Product category

Industrial Wire Mesh and Stamped Metal Components

NAICS

Other Fabricated Wire Product Manufacturing (332618)

SIC

Drawing & Insulating Of Nonferrous Wire (3357)

akta.pro primary industry

Lace, Tulle & Netting Mills (IMAOABAE)

Keywords

• Wire mesh manufacturing
• Stamped metal components
• Industrial metal fabrication
• Custom wire products
• Metal stamping services

Headquarters

HQ city

Indaiatuba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wire Products Manufacturing: Develops and manufactures wire products including shelves, grids, baskets and components with chromed and painted finishes for industrial clients.
2. Stamped Metal Products: Acquired stamping plant in 2016, expanding production capacity to include stamped metal components for various industrial segments.
3. Custom Projects: Provides customized solutions and projects tailored to specific client needs, prioritizing quality and service excellence.
4. Industrial Components: Supplies components to major industrial sectors including commercial refrigeration, automotive, agricultural machinery, and household appliances.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Innara develops and manufactures wire mesh (aramados) products including shelves, grids, baskets, and wire components with chromed and painted finishes, and stamped metal (estampados) components from its stamping plant acquired in 2016. The company also produces custom-tailored wire mesh and stamped metal solutions designed to specific customer specifications for industrial clients.

Product overview

INNARA is a metalworking company founded in 2003 in Indaiatuba, Brazil, specializing in the manufacture of wire mesh (aramados) and stamped (estampados) products. The core offering consists of wire mesh components including shelves (prateleiras), grids (grades), baskets (cestos), and custom-designed solutions with chrome and painted finishes. Following a 2016 acquisition of a stamping plant, the company expanded into stamped metal components. The product portfolio serves diverse industrial sectors: cooking equipment (Cocção), automotive (Automotores), agricultural machinery (Maquinários Agrícolas), commercial refrigeration (Refrigeração Comercial including dairy), residential refrigeration (Refrigeração Residencial), household utilities (Utilidades Domésticas), medical equipment, furniture (Moveleira), energy and communication, plus specialized products like wire mesh pallet racks and PET line components. The company positions itself as offering both standard product lines and customized project solutions under one unified manufacturing umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Aramados (Wire Mesh Products) Manufactured wire mesh (aramados) shelves, grids, baskets, and components with chromed and painted finishes, supplied to industrial OEMs in refrigeration, automotive, agricultural machinery, and household appliance sectors.
• Estampados (Stamped Metal Components) Stamped metal components produced at Innara's stamping plant, extending the portfolio beyond wire mesh into stamped metal parts for industrial applications.
• Projetos Personalizados (Custom Projects) Tailored wire mesh and stamped metal solutions designed and manufactured to meet specific customer requirements and specifications, prioritizing quality and service excellence.

Quantifiable outcome

• Environmental recognition from Indaiatuba municipality with water bill discount for excellence in effluent treatment

Named customers8 records

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• WhirlpoolcoreTechnology or IntegrationMajor household appliance manufacturer as customer partner. Innara supplies wire components for Whirlpool appliances.
• TramontinacoreTechnology or IntegrationMajor household goods manufacturer as customer partner. Innara supplies wire components for Tramontina products.
• WEGcoreTechnology or IntegrationMajor industrial equipment manufacturer as customer partner for energy and communication equipment components.
• ArnegcoreTechnology or IntegrationCommercial refrigeration equipment manufacturer as customer partner.
• ImberacoreTechnology or IntegrationCommercial refrigeration equipment manufacturer as customer partner.
• EsmalteccoreTechnology or IntegrationHousehold appliance manufacturer as customer partner.
• IBBLcoreTechnology or IntegrationWater filtration and equipment manufacturer as customer partner.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• WireCo WorldGroup: Global producer of wire rope, synthetic rope, and engineered wire mesh products serving industrial and infrastructure markets. Comparable to Innara in engineered wire component manufacturing for industrial OEM customers.
• Insteel Industries: US-based manufacturer of wire mesh products (welded wire reinforcement and industrial wire products) for construction, infrastructure, and industrial end markets. Comparable to Innara as a dedicated fabricated wire products business serving industrial OEMs.
• Tuper S.A. Brazilian manufacturer of steel tubes and profiles with adjacent wire and metal product capabilities. Directly comparable to Innara as a Brazilian metalworking business serving industrial customers with formed metal components and customized solutions.
• Scherdel: German family-owned wire forming specialist serving automotive and industrial customers. Comparable to Innara as a wire forming technology partner (also listed as a technology partner in Innara's data), producing engineered wire components through stamping and forming processes.
• Bekaert: Belgian global leader in wire products and advanced metalworking solutions. Highly comparable to Innara as both manufacture engineered wire products (including mesh, baskets, and shelving components) for industrial customers using drawing, forming, and finishing processes.

Broad incumbents

• ArcelorMittal: World's largest steel producer with significant wire rod and drawn wire operations. Comparable to Innara as an upstream/adjacent wire products supplier, though ArcelorMittal is far broader in scope and serves Innara as a raw material supplier rather than a direct competitor in finished wire components.

Regional players

• Indústrias Romi: Brazilian metalworking machinery and cast/plastic components manufacturer serving industrial customers. Comparable to Innara as a Brazilian industrial metal products maker, though Romi's core is in machine tools and casting rather than fabricated wire mesh.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/innara---industria-nacional-de-aramados

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innara