Goodland Regional Medical Center

What Goodland Regional Medical Center does

Goodland Regional Medical Center (GRMC) is a county-owned, community-led Critical Access Hospital headquartered at 220 W 2nd Street, Goodland, Kansas. Founded in 1907 and operating from its current facility since 1972, GRMC delivers general medical and surgical care across inpatient, outpatient, and 24/7 emergency room settings to Sherman County and the surrounding Tri-State area (Northwest Kansas, Eastern Colorado, Southwest Nebraska). The facility operates as a wholly owned entity within the CommonSpirit Health network, which provides shared specialist and operational resources. Service lines span diagnostic imaging (128-slice CT, 3D mammography, nuclear medicine), surgical services, rehabilitation therapies (physical, occupational, speech), a Medicare Swing Bed program, wound care, oncology, and women's health. The Goodland Family Health Center (106 Willow Road) provides primary care with walk-in access, while the Outreach Specialty Clinic hosts more than 15 visiting specialties on-site.

GRMC's technology stack centers on an athenahealth electronic health record with a patient portal, an Internet-TV-based telemedicine program developed since 2005 in partnership with the University of Kansas, and integrations for remote patient monitoring (Welby Health) and care coordination (CareHarmony). Accessibility compliance is delivered via UserWay. Revenue is generated from patient services across inpatient, outpatient, emergency, diagnostic, surgical, rehabilitation, and specialty channels, with cost-based Medicare reimbursement under the Critical Access Hospital designation providing revenue stability. Additional income streams include insurance/Medicaid billing, self-pay services with published transparency pricing (e.g., $125 cardiac calcium scoring, $75 DEXA), and donations to the 501(c)(3) Goodland Regional Medical Center Foundation, which funds equipment, facility upgrades, and scholarships. The hospital is governed by a Board of Trustees with a senior leadership team led by CEO Lucretia Stargell, CMO Dr. Travis Daise, and CFO Heather Prideaux.

GRMC's market position is defined by its regulatory Critical Access Hospital status and geographic isolation; it is effectively the sole acute-care provider for its rural catchment, with the next alternative facility requiring substantial travel. The GTM motion combines direct community access (24/7 ER, walk-in clinic, scheduled services), sales-led specialty referral (Outreach Specialty Clinic), event-driven community engagement (Foundation events including a golf tournament, 5K, and Match Day), and telemedicine for remote specialty consultations. Pricing combines insurance billing, a sliding fee scale tied to federal poverty guidelines, the no-cost AblePay program, and transparent self-pay rates. Subsidiary entities include the Goodland Family Health Center (operating) and the GRMC Foundation (nonprofit).

Name

Goodland Regional Medical Center

Legal name

Goodland Regional Medical Center

Website

https://goodlandregional.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Goodland Regional Medical Center is a county-owned Critical Access Hospital in Goodland, Kansas, providing 24/7 emergency, inpatient, outpatient, and specialty care to Sherman County and the surrounding Northwest Kansas, Eastern Colorado, and Southwest Nebraska communities as part of the CommonSpirit Health network.

Ownership category

akta.pro rank

Product category

Rural Critical Access Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Home Health Care Services (6216)

SIC

Services-Hospitals (8060), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Skilled Nursing Facilities (SNF) (HLAFAFAB), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Rural hospital services
• Critical access hospital
• Emergency medical care
• Diagnostic imaging services
• Telemedicine consultations

Headquarters

HQ city

Goodland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Services Revenue: Revenue generated from inpatient hospital care, outpatient services, emergency room visits, diagnostic imaging, laboratory, surgical services, rehabilitation therapies, and specialty clinic consultations. As a Critical Access Hospital, GRMC receives cost-based reimbursement for Medicare patients, providing more stable revenue than traditional fee-for-service hospitals.
2. Insurance/Government Payers: Revenue from Medicare, Medicaid, and commercial insurance payers. The hospital participates in electronic health information exchange and complies with health information organization standards for billing and claims processing.
3. Foundation Donations: The Goodland Regional Medical Center Foundation (501(c)3) receives monetary donations, pledges, appreciated securities, IRA charitable rollover distributions, real estate gifts, grain donations, charitable trusts, bequests, and memorial/tribute gifts to support equipment, facility upgrades, and scholarship funding.
4. Self-Pay Services: Self-pay patients including Cardiac Calcium Scoring ($125), DEXA bone density screening ($75), and other services with upfront payment options. The hospital offers Good Faith Estimates for uninsured or out-of-network patients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Goodland Regional Medical Center is a county-owned Critical Access Hospital providing general medical and surgical care for inpatient, outpatient, and emergency room patients in Sherman County and the surrounding Tri-State area of Northwest Kansas, Eastern Colorado, and Southwest Nebraska. Its portfolio spans primary care at the Goodland Family Health Center, an Outreach Specialty Clinic hosting visiting specialists, a 24/7 Emergency Room, surgical services, diagnostic imaging (128-slice CT, 3D mammography), cardiac and pulmonary rehabilitation, swing bed post-acute care, wound care, oncology, women's health, and a telemedicine program for remote specialist consultations.

Product overview

Goodland Regional Medical Center is a county-owned Critical Access Hospital offering a comprehensive portfolio of healthcare services through multiple facilities and programs. The hospital operates the Goodland Family Health Center (primary care with walk-in services), the Outreach Specialty Clinic (bringing visiting specialists), and provides inpatient, outpatient, and emergency services. Core clinical services include surgical services, diagnostic imaging (128-slice CT, 3D mammography), rehabilitation therapies (physical, occupational, speech), and specialty care in cardiology, oncology, wound care, and women's health. The hospital also offers telemedicine consultations for remote specialty access and a Swing Bed program for post-acute care. As part of the CommonSpirit Health network, the facility leverages shared resources while maintaining local community-focused care delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Room Services 24/7 emergency department providing immediate care for acute medical conditions and emergencies at the Goodland Regional Medical Center main campus (Entrance E).
• Inpatient Hospital Care General medical and surgical care for admitted inpatient stays, including pharmacy services dispensing medications and outpatient IV therapy.
• Goodland Family Health Center Primary care clinic offering family medicine, walk-in services, and behavioral health, with walk-in hours Monday-Friday 8am-10am and Saturday 9am-11am (September-May).
• Outreach Specialty Clinic Specialty provider clinic at 220 W 2nd Street (Entrance B) hosting visiting specialists in Audiology, Cardiology, Dermatology, Gastroenterology, General Surgery, Neurology, Neurosurgery, OB/GYN, Oncology, Ophthalmology, Orthopedics, Pain Management, Podiatry, Pulmonology, Urology, and Wound Care.
• Surgical Services Surgical procedures including general surgery, eye surgery, colonoscopy and EGD, gynecology, chronic pain services, soft tissue orthopedics, and anesthesia services.
• Rehabilitative Services Comprehensive rehabilitation program including Physical Therapy, Occupational Therapy, and Speech Therapy for inpatient and outpatient treatment, using modalities such as electrical stimulation, dry needling, manual therapy, ultrasound, deep oscillation therapy, and concussion baselines.
• Diagnostic Imaging Advanced diagnostic imaging including 128-slice CT scanner for cardiac calcium scoring and low-dose lung screening, 3D mammography, general radiology, and nuclear medicine.
• Women's Health Services Specialized women's health including OB/GYN, prenatal and post-delivery care, mammography (screening and diagnostic), ultrasound (including 3D/4D), CT imaging, and DEXA bone density scanning.
• Wound Care Center Comprehensive wound healing center treating diabetic foot ulcers, venous ulcers, pressure ulcers, non-healing surgical wounds, arterial/ischemic ulcers, post-radiation injuries, and traumatic wounds.
• Telemedicine Services Remote specialty consultations via Internet-TV technology including Endocrinology, Nephrology, Rheumatology, Psychiatry, Psychology, Cardiology, Neurology, and Pediatric specialties.
• Swing Bed Program Medicare program providing skilled nursing care for patients transitioning from acute hospital care who still require daily skilled services such as physical therapy, occupational therapy, speech therapy, IV medication, or wound care.
• Cardiology and Respiratory Services Cardiac care including cardiac rehabilitation, cardiac calcium scoring, and respiratory services with visiting cardiologists.
• Oncology Services Cancer care with visiting oncologists and physician assistants providing chemotherapy and cancer treatment coordination.
• Welby Health Remote Patient Monitoring Remote patient monitoring service providing dedicated nurse care managers, high-tech monitoring devices (blood pressure cuffs, heart rate monitors, pulse oximeters, weight scales, blood glucose monitors), and personalized care plans for patients with chronic conditions.
• CareHarmony Care Management Care coordination service providing personalized support including appointment scheduling, prescription coordination, and home-based care coordination, covered by most insurance plans with optional monthly copay/deductible.

Quantifiable outcome

• Telemedicine services developed since 2005 enabling remote specialty consultations

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of KansascoreStrategic or Co-development Partner · 1 January 2005Partnership established in 2005 for telemedicine development. University of Kansas provided technical assistance and content support for the telemedicine program connecting patients with remote specialists.
• CommonSpirit HealthcoreStrategic or Co-development PartnerGRMC is part of the CommonSpirit Health network of hospitals in Northwest Kansas. This affiliation allows resource sharing with other network hospitals, enabling enhanced patient care capabilities and operational support.
• Welby HealthcoreStrategic or Co-development PartnerPartnership providing remote patient monitoring (RPM) services. Welby Health provides dedicated nurse care managers, high-tech monitoring devices (blood pressure cuffs, heart rate monitors, pulse oximeters, weight scales, blood glucose monitors), and personalized care plans for patients with chronic conditions.
• CareHarmonycoreStrategic or Co-development PartnerCare management program providing personalized support including appointment scheduling, prescription coordination, and home-based care coordination. Covered by most insurance plans with optional monthly copay/deductible.
• CommonSpirit Health (Sponsorship)minorGTM or Marketing PartnerPlatinum sponsor for the Annual Slice of Life Golf Tournament Foundation event, supporting GRMC's fundraising efforts.
• Northwest Kansas Technical CollegeminorOthersThe GRMC Auxiliary funds scholarships for students at Northwest Kansas Tech entering medical professions.

Scale indicators4 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Rawlins County Health Center: A rural Critical Access Hospital in Atwood, Kansas, comparable in size, service mix, and rural Northwest Kansas market to GRMC.
• Citizens Medical Center: A Critical Access Hospital in Colby, Kansas, also part of the CommonSpirit Health network, serving a similar rural Northwest Kansas catchment with comparable inpatient, outpatient, and specialty service mix.
• Cheyenne County Hospital: A small rural Kansas hospital in St. Francis serving a neighboring county in Northwest Kansas with similar CAH-style service profile and patient population demographics.
• Decatur Health: A rural Kansas hospital in Oberlin providing comparable CAH-level inpatient, emergency, and outpatient services to a similar low-population Northwest Kansas county.
• Kearny County Hospital: A Critical Access Hospital in Lakin, Kansas, offering the same profile of rural inpatient, emergency, outpatient, and visiting-specialist services as GRMC.
• Melissa Memorial Hospital: A rural Critical Access Hospital in Holyoke, Colorado, geographically adjacent to GRMC's Eastern Colorado service area with comparable scope of services.
• Hamilton County Hospital: A small rural Kansas hospital in Syracuse comparable to GRMC in scale, service scope, and rural Kansas critical-access market positioning.

Regional players

• Great Plains Health: A larger regional referral hospital in North Platte, Nebraska, that serves as a higher-acuity referral destination for GRMC and similar Northwest Kansas / Southwest Nebraska facilities.
• Hays Medical Center (HaysMed): A larger tertiary referral hospital in Hays, Kansas, that GRMC patients are commonly referred to for specialty and higher-acuity care outside the local service area.

Broad incumbents

• CommonSpirit Health: The national health system that operates GRMC as part of its Northwest Kansas network; comparable as the operating parent whose shared services and strategic direction directly govern GRMC's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodland-regional-medical-ctr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodland Regional Medical Center