National Sales Solutions

What National Sales Solutions does

National Sales Solutions (NSS), founded in 1998 and headquartered in Yardley, Pennsylvania, is a privately held outsourced sales management and brand marketing firm serving small-to-medium Consumer Packaged Goods (CPG) manufacturers. The company operates through four core service modules: Sales Management Services (leveraging a network of 20+ independent brokers and 5 Regional Sales Managers to deliver national retail coverage), Brand Marketing Services (market analysis, advertising, shopper marketing, media planning, PR, and package design), Analytics & Administration Services (syndicated POS data analysis via IRI, broker commission administration, distribution tracking, and forecasting), and Trade Show Services (NACDS Total Store Expo and ECRM participation). NSS reports having served 90+ companies across 50,000+ stores with established relationships spanning Food, Drug, Mass, Club, Dollar, Specialty, and online channels including Amazon, Walmart.com, and Walgreens.com. The firm targets small-to-medium CPG brands seeking retail launch support, mass channel expansion, and U.S. market entry, with multi-year custom contracts and a 3-person executive leadership team (President Rich Siporin, VP Michael Czaja, Director of Administrative Operations Paula Georgevitch).

NSS generates revenue primarily through professional services and managed services fees, with pricing customized to each client's brand portfolio and channel requirements on multi-year contracts. Its go-to-market combines a direct sales motion via website inquiry forms and phone outreach, supplemented by trade show presence and social media (LinkedIn, Twitter, Instagram, Facebook). The business model relies on aggregating and coordinating a distributed broker network rather than building proprietary technology, with no disclosed AI capabilities, software products, or technology IP. Distribution and reach into major U.S. retailers constitute the core value proposition, paired with quantitative outcomes cited in client testimonials such as tripling a client's business in three years and achieving national chain distribution in six months versus a previously cited fifteen-year timeline.

Name

National Sales Solutions

Legal name

National Sales Solutions, LLC

Website

https://nationalsalessolutions.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

National Sales Solutions is a Yardley, Pennsylvania-based outsourced sales management and brand marketing firm founded in 1998 that serves small-to-medium CPG manufacturers with a national broker network across U.S. retail channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Yardley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sales Management Services: NSS provides outsourced sales management for CPG companies, managing broker networks and retailer relationships on behalf of clients. Revenue is generated through service fees for sales management, broker coordination, and account management.
2. Brand Marketing Services: Consumer and retailer marketing services including market analysis, annual marketing plans, advertising, promotional planning, shopper marketing, media planning, public relations, and package design. Revenue generated through professional service fees.
3. Analytics & Administration Services: Administration services including client setup, broker commission payment management, distribution tracking, POS/syndicated data analysis (IRI), shipment tracking, forecasting, and trade show preparation. Revenue generated through administrative service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

National Sales Solutions provides outsourced sales management and brand marketing services for Consumer Packaged Goods (CPG) manufacturers. The company manages a proprietary network of 20+ independent regional brokers and 5 Regional Sales Managers to deliver nationwide retail coverage across Food, Drug, Mass, Club, Dollar, Specialty, Beauty, and online channels, while also providing brand marketing, analytics, administration, and trade show support.

Product overview

National Sales Solutions (NSS) is an outsourced sales management and brand marketing company for Consumer Packaged Goods (CPG) companies. The company offers four core service modules: Sales Management Services (leveraging a network of 20+ independent brokers and 5 Regional Sales Managers), Brand Marketing Services (including market analysis, advertising, and shopper marketing), Analytics & Administration Services (including syndicated POS data analysis and forecasting), and Trade Show Services. These services work together to help CPG brands launch products, expand into new retailers, and grow sales across U.S. retail channels including Food, Drug, Mass, Club, Dollar, and online retailers. The company also provides an online client portal for 24-hour access to sales materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Management Services Outsourced sales management service for CPG brands, leveraging a network of 20+ independent regional brokers and 5 Regional Sales Managers to deliver nationwide retail coverage. Includes hiring, training, and motivating brokers, scheduling appointments, and conducting sales presentations with retail buyers across Food, Drug, Mass, Club, Dollar, Beauty, Specialty, and online channels.
• Brand Marketing Services Consumer and retailer marketing services for CPG brands, including market analysis, annual marketing plans, advertising and promotional planning, shopper marketing, media planning and buying, public relations, and package design.
• Analytics & Administration Services Back-office services for CPG clients including new client setup, broker commission administration, monthly distribution tracking, syndicated POS/sales data analysis (IRI), shipment tracking, forecasting, and annual planning meetings.
• Trade Show Services Trade show strategy and participation services, including participation in NACDS Total Store Expo and ECRM events, with booth setup and on-site meeting facilitation to showcase client brands to retailers and manufacturers.

Quantifiable outcome

• Wally's Natural business grew more than 3x over 3 years with NSS partnership
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Advantage Solutions: Largest U.S. CPG sales and marketing broker offering outsourced sales, retail merchandising, and marketing services to CPG manufacturers across food, drug, and mass channels — directly comparable to NSS's outsourced broker model and retailer-relationship value proposition.
• Acosta: Major CPG sales and marketing agency providing outsourced retail sales, category management, and consumer insights to manufacturers — competes head-to-head with NSS in placing CPG brands into mass, drug, and grocery retailers.
• CROSSMARK: Retail services company delivering in-store execution, merchandising, and retail sales solutions for CPG brands at major U.S. retailers — directly comparable outsourced sales and retail activation offering to NSS.
• Daymon (now part of Advantage Solutions): Private brand and broker services provider to retailers and CPG manufacturers with deep retail relationships across categories — overlapping NSS in retail activation and broker-managed sales services.
• The Integer Group: Shopper marketing and retail activation agency owned by Omnicom Group, focused exclusively on CPG brands at retail — directly comparable to NSS's brand marketing and shopper marketing services line.
• Powerhouse Retail Services: U.S. retail services firm providing outsourced sales, merchandising, and retail execution for CPG brands at grocery, drug, and mass — direct comparison to NSS's broker-network sales management offering.
• AFS (Applied Field Solutions): Outsourced retail sales and merchandising firm serving CPG manufacturers with field teams across U.S. retail channels — comparable in scale, channel coverage, and outsourced broker-management value proposition.
• Springer Marketing: Mid-sized CPG sales and marketing agency providing outsourced retail sales, broker management, and trade marketing for emerging brands — direct SMB-focused peer to NSS.

Emerging players

• Repsly: Retail execution and field team management software platform used by CPG brands to manage broker and rep activities — overlaps with NSS's broker coordination and retail execution services from a tech-enabled angle.

Broad incumbents

• WIS International: Global retail services and inventory solutions provider that also offers CPG sales and merchandising support — broader scope than NSS but competes for similar outsourced retail execution work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationalsalessolutions
• LinkedInlinkedin.com/company/national-sales-solutions
• Instagraminstagram.com/nationalsalessolutions
• Xx.com/cpgxperts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Sales Solutions