HeroCraft
HeroCraft is a privately held game developer and publisher, founded in 2002, that creates and distributes dozens of casual, strategy, puzzle, and action games across mobile, PC, and console platforms via app stores and a third-party developer publishing program, serving global consumer gaming audiences.
- Company typePrivate
- Founded2002
- HeadquartersNicosia, Cyprus
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What HeroCraft does
HeroCraft is a privately held game development and publishing company founded in 2002, operating from Nicosia, Cyprus with its registered entity (HeroCraft Ltd) in Sheffield, United Kingdom, and a workforce of 51–100 employees. The company develops and publishes a catalog of dozens of games spanning casual, puzzle, strategy, action, simulation, and RPG genres under first-party franchises such as the Strategy & Tactics series, Catch the Candy, Tempest, Farm Frenzy, Jolly Days Farm, Anvil Saga, and the licensed Warhammer 40,000: Space Wolf. Its core technology is a multi-platform publishing engine that distributes titles across Apple App Store, Google Play, Steam, Nintendo eShop, Xbox Store, PlayStation Store, and Huawei AppGallery, enabling cross-platform reach with minimal channel fragmentation.
HeroCraft monetizes through a blended revenue model: freemium mobile titles with in-app purchases and subscriptions, premium one-time-license PC and console sales (e.g., Tempest, Anvil Saga, Warhammer 40,000: Space Wolf), advertising (including offer walls and ad-based virtual currency rewards tracked via Advertising ID), and professional publishing services for external developers through a developer onboarding program. The company serves primarily horizontal consumer segments — mobile, PC, and console gamers seeking entertainment — with no enterprise or B2B customer base disclosed. Strategic partnerships with Games Workshop (Warhammer IP licensing) and Xsolla (global distribution and payment processing) anchor premium and infrastructure dimensions of the business. Operating geographies are global, with no disclosed geographic restrictions, and the company is privately held with no disclosed funding rounds, parent company, or institutional investors.
HeroCraft firmographics
Firmographics- Name
- HeroCraft
- Legal name
- HeroCraft Ltd
- Website
- https://herocraft.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HeroCraft is a privately held game developer and publisher, founded in 2002, that creates and distributes dozens of casual, strategy, puzzle, and action games across mobile, PC, and console platforms via app stores and a third-party developer publishing program, serving global consumer gaming audiences.
- Ownership category
- akta.pro rank
HeroCraft industry classification
Industry- Product category
- Video Games
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Strategy/4X/Management Game Studios (MPAFAAAK)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where HeroCraft is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
HeroCraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Mobile Game Sales and In-App Purchases: Games distributed through Apple App Store and Google Play with availability for in-app purchases and subscriptions. Privacy policy references subscriptions provided through Google Play/App Store and advertising ID tracking for analytics and advertising purposes.
- PC/Console Game Sales: Full game sales through Steam, Nintendo, Xbox, and PlayStation platforms for premium titles like Warhammer 40,000: Space Wolf, Tempest, and others.
- Advertising Revenue: Games include offer walls and advertising. Company collects Advertising ID for advertising and analytics purposes. Third-party advertisers offer virtual currency and rewards for completing advertisement offers.
- Publishing Services: The company offers a publishing platform for external developers, with an application form for developers to submit games for publishing consideration across PC, Mobile, and Console platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium mobile games with optional in-app purchases and subscriptions |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels2 records
HeroCraft product offering
Product offeringCore offering
HeroCraft develops and publishes video games across mobile (iOS/Android), PC (Steam), and console (Nintendo Switch, Xbox, PlayStation) platforms. The company produces a portfolio of dozens of titles spanning strategy, action, puzzle, simulation, and RPG genres, and additionally operates a publishing program that brings external developers' games to those same platforms.
Product overview
HeroCraft is a game development and publishing company that has created dozens of games across multiple genres. The company's portfolio includes a diverse mix of mobile and PC/console games spanning puzzle games (Catch the Candy series, Snail Bob, Tricky Traps), strategy games (Strategy & Tactics series, Warhammer 40,000: Space Wolf), farming simulations (Farm Frenzy, Superfarmers, Jolly Days Farm), action games (Tempest, Armor Age, Dead Shell), arcade games (Space Arena, Hyperforma), and specialty titles (Anvil Saga, Catizens, Gravewood High). HeroCraft publishes games across PC/Mac, Mobile (iOS/Android via Apple App Store and Google Play), Console (Nintendo Switch, Xbox, PlayStation), and Huawei AppGallery. The company also offers publishing services to other developers, distributing games through their established platform partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Xsolla Distribution: Xsolla is identified as an authorized global distributor of HeroCraft Games.
Products and services
- Pirate Ships
Companies that use HeroCraft
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
HeroCraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HeroCraft partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- XsollaminorXsolla is identified as an authorized global distributor of HeroCraft Games on the website footer, suggesting a distribution and payment processing partnership for game sales.
- Games WorkshopcoreHeroCraft publishes Warhammer 40,000: Space Wolf, a licensed game based on Games Workshop's Warhammer 40,000 intellectual property, indicating a licensing and co-development partnership for the franchise.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
HeroCraft competitors and assessment
Company assessmentDirect peers
- HandyGames: Mid-sized German game developer and publisher (THQ Nordic / Embracer subsidiary) releasing multi-genre titles across PC, mobile, and consoles — directly comparable in scale, platform breadth, and publishing-plus-development hybrid model.
- ZeptoLab: Mid-sized mobile game studio (Cut the Rope, King of Thieves) with global multi-platform distribution and freemium monetization — closely comparable in size, genre mix, and cross-platform publishing.
- 1C Entertainment: Mid-tier PC/console/mobile publisher with a strong strategy and historical wargame catalog — directly comparable publishing-plus-development model and genre overlap with HeroCraft's Strategy & Tactics and Warhammer-style titles.
- Curve Digital: Indie game publisher on PC and consoles with a multi-title, multi-genre catalog — comparable publishing program for external developers and similar cross-platform strategy.
- Daedalic Entertainment: PC/console-focused game developer and publisher with a broad multi-genre portfolio and licensed-IP titles — comparable mid-tier footprint and publishing-plus-development approach.
- Outfit7: Mid-sized mobile game developer/publisher (Talking Tom) with global multi-platform distribution and freemium monetization — closely comparable size, mobile-first publishing model, and catalog breadth.
Broad incumbents
- THQ Nordic: Larger mid-tier publisher (Embracer Group) publishing multi-genre PC/console titles globally; overlaps with HeroCraft's PC/console publishing footprint and licensed-IP strategy but at much greater scale.
- Playrix: Major casual mobile game developer/publisher with cross-genre franchises and global distribution — comparable freemium mobile monetization and platform breadth, but significantly larger scale.
- Rovio Entertainment: Mobile-first game developer/publisher (Angry Birds, Sega subsidiary) with global multi-platform distribution and a mix of owned IP plus licensed content — comparable freemium mobile model and multi-storefront presence.
- King (Activision Blizzard): Mobile casual/puzzle powerhouse (Candy Crush) with global freemium monetization across major app stores — comparable mobile platform strategy, but at vastly greater scale and marketing firepower.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HeroCraft social profiles
Digital presenceHeroCraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeroCraft leadership team
Management profileNumber of profiles
Profiles3 records
HeroCraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeroCraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeroCraft
What does HeroCraft do?
HeroCraft develops and publishes video games across mobile (iOS/Android), PC (Steam), and console (Nintendo Switch, Xbox, PlayStation) platforms. The company produces a portfolio of dozens of titles spanning strategy, action, puzzle, simulation, and RPG genres, and additionally operates a publishing program that brings external developers' games to those same platforms.
Is HeroCraft a public or private company?
HeroCraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HeroCraft founded?
HeroCraft was founded in 2002. It employs 51 to 100 people.
Where is HeroCraft based?
HeroCraft is headquartered in Nicosia, Cyprus, in the Europe region.
How does HeroCraft make money?
Four revenue lines are on record. Mobile Game Sales and In-App Purchases are the primary driver. The others are PC/Console Game Sales, advertising Revenue and publishing Services.
Who are HeroCraft's main competitors?
Direct peers on record are HandyGames, ZeptoLab, 1C Entertainment, Curve Digital, Daedalic Entertainment and Outfit7. Broad incumbents are THQ Nordic, Playrix, Rovio Entertainment and King (Activision Blizzard).
Does HeroCraft have an API?
No public API is recorded for HeroCraft.
What industry is HeroCraft in?
HeroCraft's product category is Video Games. Its primary akta.pro industry code is MPAFAAAK, Strategy/4X/Management Game Studios, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 45912 and its SIC code is 7900.