Ngoisao.vn

What Ngoisao.vn does

Ngoisao.vn (operating brand "Ngôi Sao VN") is a Vietnamese-language online celebrity and entertainment news portal operated by Công ty Cổ phần truyền thông sự kiện Việt Nam (Vietnam Event Media Communications Joint Stock Company), a private Vietnamese joint-stock company headquartered in Hanoi. The portal was launched under Vietnamese general online news license No. 366/GP-TTĐT, issued on 25 January 2017 by the Hanoi Department of Information and Communications, with Ngô Minh Tuấn named as the responsible content editor. The site publishes Vietnamese-language text articles, photo galleries and video content across thirteen top-level editorial verticals — celebrity (SAO / Hậu trường), fashion, film and music, men, women, beauty, health, home and living, travel and food, youth, consumer technology, general news, and video — and distributes that content via owned social channels on Facebook, YouTube (@Ngoisao-VN), TikTok (@ngoisao.vn), Zalo and a registered Google News publisher feed. The underlying technology is a templated web CMS (theme v0.0.43) hosted at ngoisao.vn, with all imagery and static assets served through the ex-cdn.com content-delivery network at multiple responsive resolutions; there is no public or partner-facing API, no SDK and no developer platform.

The business model is advertising-led and free-to-reader. The only explicitly disclosed revenue lever is a dedicated display and branded-content advertising desk reachable at [email protected], which sells banner, branded-content and category sponsorships across the editorial verticals. A secondary, implicit monetisation channel is referral traffic and cross-promotion into the affiliated sister Vietnamese media properties (xahoi.com.vn, thethao247.vn, techz.vn, pdfmall.com) linked from the site footer, suggesting shared-network traffic economics. Pricing is not publicly disclosed, and there are no app-store or marketplace distribution channels — Ngoisao.vn is a single direct-to-consumer publishing property serving Vietnamese mass-market readers and a brand/advertiser buying audience, with no reported revenue, headcount or funding data in the source material.

Name

Ngoisao.vn

Legal name

Công ty Cổ phần truyền thông sự kiện Việt Nam

Website

https://ngoisao.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ngoisao.vn is a Vietnamese-language online celebrity, entertainment and lifestyle news portal operated by Công ty Cổ phần truyền thông sự kiện Việt Nam under Hanoi license No. 366/GP-TTĐT, serving Vietnamese mass-market readers across thirteen editorial verticals and monetising via display advertising and sister-site referrals.

Ownership category

akta.pro rank

Product category

Online News & Entertainment Publishing

NAICS

Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Advertising Agencies (7311)

akta.pro primary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

Keywords

• Online news publishing
• Entertainment journalism
• Celebrity news
• Lifestyle media
• Digital publishing

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Display and branded advertising: The site monetizes through a dedicated advertising desk ([email protected], phone +(84) 904.184.184) selling banner, branded content and category sponsorships across editorial pages. This is the explicitly disclosed revenue lever.
2. Cross-link traffic and referral to sister sites: The footer links to affiliated Vietnamese properties (xahoi.com.vn, thethao247.vn, techz.vn, pdfmall.com), suggesting shared-network traffic and potential cross-publisher monetization arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Ngoisao.vn is a Vietnamese-language online celebrity, entertainment, and lifestyle news portal published by Công ty Cổ phần truyền thông sự kiện Việt Nam under license No. 366/GP-TTĐT. It publishes free, ad-supported text articles, photo galleries, and video clips across 13 top-level verticals (Sao, Thời trang, Phim nhạc, Nam giới, Nữ giới, Làm đẹp, Sức khỏe, Nhà, Điểm đến, Trẻ, Công nghệ, Tin tức, and Video), with content additionally syndicated to Facebook, YouTube, TikTok, Zalo, and Google News.

Product overview

Ngoisao.vn (tagline "Ngôi Sao VN – Chuyển động cùng Sao") is a single unified Vietnamese-language online news and entertainment portal published by Công ty Cổ phần truyền thông sự kiện Việt Nam, rather than a platform-plus-modules product architecture. The site is organised as one publishing platform with thirteen top-level editorial sections — SAO (Hậu trường), THỜI TRANG, PHIM NHẠC, NAM GIỚI, NỮ GIỚI, LÀM ĐẸP, SỨC KHỎE, NHÀ, ĐIỂM ĐẾN, TRẺ, CÔNG NGHỆ, TIN TỨC, and VIDEO — each with its own sub-channels (for example, SAO spans Chuyện làng sao, Thảm đỏ sao, Hồ sơ Sao, Kết nối, Soi sao, Nhí, Hoa Hậu, and Bên lề sân cỏ). A site-wide "Tin mới" chronological stream and home-page curation rails (Tin được quan tâm, Đừng bỏ lỡ, Nổi bật mục) tie the sections together as a single integrated publication, distributed additionally via YouTube, TikTok, Facebook, Zalo, and Google News publisher feeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Ngoisao.vn (Ngôi Sao VN – Chuyển động cùng Sao) online news and entertainment portal Vietnamese-language online general news and entertainment portal aggregating text articles, photo galleries, and video clips across celebrity, fashion, film and music, men, women, beauty, health, home, travel, youth, technology, news, and video verticals, distributed free to readers and monetized through display, branded-content, and category-sponsorship advertising.
• Hậu trường (Behind the scenes) celebrity news section Dedicated celebrity and behind-the-scenes editorial section within ngoisao.vn, organised under sub-channels Chuyện làng sao, Thảm đỏ sao, Hồ sơ Sao, Kết nối, Soi sao, Nhí, Hoa Hậu, and Bên lề sân cỏ, targeting Vietnamese readers interested in celebrity news and entertainment industry coverage.

Quantifiable outcome

• Licensed Vietnamese online news outlet (No. 366/GP-TTĐT, issued 25 Jan 2017)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Xahoi.com.vncoreGTM or Marketing PartnerListed in the ngoisao.vn footer "Liên kết hữu ích" (useful links) section, indicating an affiliation with the Vietnamese society/news site xahoi.com.vn. The exact commercial relationship is not disclosed, but the link suggests cross-promotion between the two Vietnamese-language publishers.
• Thethao247.vncoreGTM or Marketing PartnerFeatured in the ngoisao.vn footer link list as a related destination. thethao247.vn is a Vietnamese sports news site, indicating the publisher is part of a Vietnamese online media network.
• Techz.vncoreGTM or Marketing PartnerListed in the ngoisao.vn footer "Liên kết hữu ích" section as a related Vietnamese technology-news property (techz.vn). Suggests shared cross-promotion and likely shared ownership within a Vietnamese digital media network.
• PDFmall.comminorGTM or Marketing PartnerListed in the ngoisao.vn footer as a linked property (pdfmall.com), a PDF/document-sharing site. The link implies cross-network affiliation rather than a commercial integration.
• Google NewscoreTechnology or Integrationngoisao.vn is a registered Google News publisher, with its publication feed linked in the site footer (news.google.com/publications/CAAqJAgKIh5DQklTRUFnTWFnd0tDbTVuYjJsellXOHVkbTRvQUFQAQ). This enables Google News distribution and discovery in Vietnam.
• ex-cdn.comcoreTechnology or IntegrationAll article images, themes and static assets on ngoisao.vn are served via the ex-cdn.com content-delivery network (sf.ex-cdn.com, t.ex-cdn.com, i.ex-cdn.com), forming the site’s image and template delivery backbone.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VietnamNet: Licensed Vietnamese online news portal with general news and lifestyle verticals. Direct competitor for advertising budgets in the Vietnamese digital news space.
• SaoStar: Vietnamese celebrity and entertainment news portal. Most direct overlap with Ngoisao.vn's celebrity-focused 'SAO' vertical in terms of target audience and content type.
• Yan News: Vietnamese youth-and-lifestyle online news brand with celebrity and entertainment content. Comparable editorial mix and audience targeting to Ngoisao.vn's TRẺ and SAO sections.
• Thethao247.vn: Sister Vietnamese sports news site linked in ngoisao.vn footer. Direct peer as part of the same publishing network, illustrating the multi-vertical network strategy.
• Zing News: Vietnamese multi-vertical online news and entertainment portal operated by VNG. Comparable scope across news, celebrity, lifestyle and video with similar display-ad-supported business model.
• VnExpress: Vietnam's largest online news portal, owned by FPT. Operates a multi-vertical Vietnamese-language news and lifestyle site with similar advertising-supported model and national reach.
• Kenh14.vn: Vietnamese entertainment, celebrity, and youth-focused online news portal owned by VCCorp. Closest direct competitor given overlapping celebrity, fashion and lifestyle coverage aimed at Vietnamese mass-market readers.
• Dân trí: Major Vietnamese online news outlet covering general news, lifestyle and entertainment. Direct peer in the licensed Vietnamese online news category with similar advertising-driven monetization.

Broad incumbents

• Báo Thanh Niên: Established Vietnamese newspaper with a large online news portal. Broader incumbent with stronger news depth but overlapping entertainment/lifestyle sections competing for the same ad budgets.
• Báo Tuổi Trẻ: Major Vietnamese legacy newspaper with a significant online edition covering news, lifestyle and entertainment. Larger incumbent with broader reach competing for advertiser attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Ngoisao-VN
• Facebookfacebook.com/profile.php?id=100067642514245
• TikToktiktok.com/@ngoisao.vn
• LinkedInlinkedin.com/company/ngoisaovn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ngoisao.vn