EX.CO

What EX.CO does

EX.CO is a machine-learning video technology company that provides publishers, CTV/DOOH media owners, advertisers, and ad management partners with an end-to-end video platform spanning online video player, ad server, content management, and programmatic monetization. Founded in 2013 in Tel Aviv as Playbuzz and rebranded to EX.CO in November 2019, the company has evolved from interactive content tools into a unified ML-driven video platform processing 500+ billion daily ad predictions and reaching 1+ billion users monthly across publisher properties. Core technology includes a proprietary ML yield engine, an LLaMA-based contextual video recommendation engine, a cookieless identity stack, and an Agentic AI taxonomy solution, all integrated into a single OVP that supports web, mobile, CTV, and DOOH environments.

The company's product portfolio comprises five core modules (Online Video Platform, Monetization Platform, Video Player, Video CMS, CTV Ad Server) and several add-ons (Vertical Video Player, LLM-Based Video Recommendation Engine, Agentic AI Taxonomy Solution, Publisher Sales House Solution), supplemented by acquired capabilities from Cedato (2021) and Bibblio (2022). EX.CO operates a "monetization-first" revenue model with no fixed license fee, instead taking a share of programmatic advertising revenue generated through the platform. This take-rate structure, combined with named enterprise customers including Hearst, USA Today, Ziff Davis, Advance Local, Patch, Motorsport Network, and 5,000+ outlets via the Local Media Consortium exclusive partnership, aligns EX.CO's economics with publisher video revenue growth.

The company maintains offices in Tel Aviv (engineering hub), New York (US headquarters), London (EMEA regional headquarters), and Sofia (engineering), with a sales-led go-to-market combining enterprise field sales, inside sales for mid-market publishers, and channel partnerships with ad management partners (1XL, Sovrn, Advance Local). EX.CO has raised approximately $65.7M across five disclosed funding rounds (last round $35M in September 2017) and has been recognized with consecutive Digiday Technology Awards for Best Sell-Side Programmatic Platform in 2024 and 2025, plus Webby AI Innovation and Convergent TV Ad Tech Innovation awards in 2026.

Name

EX.CO

Legal name

EX.CO Technologies Ltd.

Website

https://ex.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

EX.CO is a machine-learning video technology platform that enables publishers, CTV/DOOH operators, and advertisers to monetize video across web, mobile, CTV, and DOOH via a take-rate revenue-share OVP with ML-powered yield optimization, LLM-based contextual recommendations, and a unified ad server, CMS, and player.

Ownership category

akta.pro rank

Product category

Video Ad Technology Platform (Online Video Platform / Programmatic Video Monetization)

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Video ad tech
• Programmatic video monetization
• Online video platform
• CTV ad server
• Video content management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Programmatic Video Advertising: Revenue generated through programmatic video ads served across publisher properties including pre-roll, post-roll, and in-stream/outstream formats. The ML yield engine optimizes pricing and placement of video ads across web, CTV, and DOOH.
2. Platform/SaaS Fees: Subscription-based access to EX.CO's video platform including OVP, player technology, CMS, and analytics capabilities. No fixed license fee - monetization-first model.
3. Managed Services: Premium support including professional support in customer timezone and premium SLA for publishers requiring hands-on assistance.
4. Content Marketplace: Access to premium third-party video library content from sources like Bloomberg, National Geographic, Rolling Stone, enabling publishers to extend their video library.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

EX.CO is a machine-learning video technology platform that provides publishers, CTV/DOOH operators, ad management partners, and advertisers with an end-to-end suite including an Online Video Platform (OVP), proprietary programmatic ad server, video player, content management system, and AI modules for contextual recommendations and content taxonomy. The platform maximizes programmatic video revenue across web, mobile, CTV, and DOOH via a proprietary ML yield engine, cookieless identity stack, and demand-agnostic auction architecture. Pricing is monetization-first (revenue share) without a fixed license fee.

Product overview

EX.CO is a machine-learning video technology platform for media growth, offering a unified platform-plus-modules architecture. The core OVP (Online Video Platform) combines video player technology, monetization/ad server, and content management system. Supporting modules include the Vertical Video Player for social-style engagement, LLM-Based Video Recommendation Engine for contextual matching, Agentic AI Taxonomy Solution for content organization, and Publisher Sales House Solution for multi-site management. The platform integrates AI throughout for yield optimization, predictive analytics, and process automation. EX.CO serves publishers, CTV/DOOH operators, advertisers, and ad management partners across web, mobile, and CTV environments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100-200% immediate video revenue increase compared to legacy OVP providers
• +13 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Prebid.orgcoreTechnology or Integration · 13 August 2025EX.CO joined Prebid.org as a Tier 1 Technology Partner. Prebid.org manages the Prebid open-source framework used by publishers globally to enable transparent, efficient, and collaborative programmatic advertising.
• Scope3coreStrategic or Co-development Partner · 3 December 2024Partnership to reduce carbon emissions in video advertising. Scope3's emissions measurement of EX.CO's premium inventory empowers publishers and advertisers to build more sustainable ad campaigns with transparent carbon tracking.
• GeoEdgecoreTechnology or Integration · 9 October 2024Partnership to combat video malvertising with real-time ad protection. GeoEdge shields publishers from auto-redirects and keeps revenue streams secure through automated creative quality detection.
• Local Media ConsortiumcoreStrategic or Co-development Partner · 24 January 2024Multi-year agreement as preferred video technology partner for Local Media Consortium, serving 5,000+ local media outlets across U.S., Canada, and Puerto Rico with economic value through video technology.
• ID5coreTechnology or Integration · 29 November 2022Partnership to provide privacy-compliant identity targeting solutions for advertisers. ID5's identity infrastructure enhances addressability while maintaining user privacy compliance.
• BibbliocoreStrategic or Co-development Partner · 12 April 2022Acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities to expand website personalization for brands, publishers, and e-commerce businesses.
• CedatocoreStrategic or Co-development Partner · 22 April 2021Acquisition of Cedato, a video monetization startup providing AI engine for yield optimization and improved page performance according to web vitals standards. Cedato employed 12 people.
• Google Certified Publishing PartnercoreTechnology or IntegrationCertified Google Publishing Partner with GCPP certification, solidifying position as leading video platform for publishers with Google ecosystem integration.
• IABcoreTechnology or IntegrationIAB member with compliance with IAB Europe Transparency and Consent Framework as registered vendor, ensuring standards-compliant programmatic advertising.
• ISO/IEC 27001coreTechnology or IntegrationISO/IEC 27001-2022 certified company through MQA Certification UK Ltd., demonstrating information security management compliance.
• AOPminorStrategic or Co-development PartnerAOP Associate Member, participating in UK digital publishing industry association activities and recognition.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aniview: Video ad-serving and monetization technology for publishers across web, mobile, and CTV. Directly comparable in offering programmatic yield optimization, header bidding support, and player technology.
• SpringServe: Video ad serving and optimization platform specializing in CTV and OTT. Overlaps with EX.CO's CTV/DOOH ad server in real-time auction optimization and yield management.
• JW Player: Direct OVP and video player competitor serving publishers and media companies. Offers end-to-end video hosting, playback, and monetization with similar target customers and revenue-share monetization models.
• Brightcove: Long-standing enterprise OVP serving publishers, broadcasters, and brands with video hosting, player technology, and monetization. Direct overlap with EX.CO in publisher video monetization and CMS.
• Connatix: Video technology and monetization platform for publishers, providing a content-recommendation engine and video player stack. Closely comparable in targeting digital publishers and offering ML-driven content matching.
• Mediavine: Publisher-focused ad management and video monetization company, particularly in the independent publisher segment. Competes with EX.CO on programmatic video yield optimization for mid-market publishers.
• Bitmovin: Video infrastructure provider offering player, encoding, and analytics APIs to OTT and media companies. Direct overlap in delivering video player technology and CMS capabilities to enterprise media clients.

Broad incumbents

• Magnite: Largest independent sell-side ad platform focused on CTV, with significant scale in programmatic auctions. EX.CO's ad server competes for the same CTV demand but as a much smaller player within Magnite's broader portfolio.
• FreeWheel: Comcast-owned ad management and monetization platform for premium video and CTV. Represents a broad incumbent that EX.CO's CTV/DOOH ad server must displace or partner with to access premium inventory.

Emerging players

• IRIS.TV: Contextual video marketplace and AI-driven content categorization provider for video publishers. Comparable in the LLM-based contextual recommendation space (IRIS.TV is also an EX.CO integration partner).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ExCoPlatform
• YouTubeyoutube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber
• LinkedInlinkedin.com/company/excoplatform
• Facebookfacebook.com/excoplatform

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EX.CO