LLORENTE & CUENCA

What LLORENTE & CUENCA does

LLYC (Llorente & Cuenca, S.A.) is a Spain-domiciled, Miami-headquartered management consultancy founded in 1995 that provides integrated marketing, corporate affairs, and healthcare communications services to enterprise and government clients across 13 countries and 22 offices with a professional workforce of 1,300+. The firm operates eight core capabilities (Digital Marketing, IA & Deep Learning, Creativity & Advertising, Corporate Reputation & Leadership, Financial Communication, Crisis & Risk, ESG & Sustainability, People/Talent/Culture, and Public Affairs) bundled under three practice domains — Marketing, Corporate Affairs, and Healthcare — with "The Next Mindset" framework tying them to a unified go-to-market. Its proprietary/AI surface area includes the "AIgent" chatbot, an "IA & Deep Learning" service line, and algorithmic-visibility thought-leadership content, augmented by capabilities acquired through APACHE (performance marketing) and BESO (data-driven creative and AI tooling, acquired 75% for €7.2M in September 2021).

LLYC's business model is project- and retainer-based B2B professional services sold via direct enterprise sales into corporate, government, and healthcare buyers, with no publicly disclosed pricing. The firm pursues acquisition-led scale: it has completed at least three acquisitions since 2021 (APACHE in May 2021, BESO in September 2021, BAM in March 2023) and has publicly stated an objective to double its size within five years. Supporting ecosystem assets include the LLYC Venturing corporate venture arm, the Audaces shareholder community, and the IDEAS / UNO thought-leadership platforms used primarily for top-of-funnel demand generation. Two disclosed reference clients are the Missouri Department of Health and Senior Services (vaccine trust campaign, seven industry awards) and Mutualidad (Spanish mutual insurer "El poder del nosotros" campaign). Governance is led by Founder-Chairman José Antonio Llorente and CEO Adolfo Corujo, with Marcos Aubeso Parellada identified as investment director; no parent company, PE sponsor, or public listing has been disclosed.

Name

LLORENTE & CUENCA

Legal name

Llorente & Cuenca, S.A.

Website

https://llorenteycuenca.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

LLYC (Llorente & Cuenca) is a Spain-domiciled, Miami-headquartered consultancy founded in 1995 that delivers integrated marketing, corporate affairs, and healthcare communications services to enterprise and government clients across 13 countries and 22 offices with 1,300+ professionals.

Ownership category

akta.pro rank

Product category

Corporate Communications and Marketing Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Corporate communications consulting
• Public affairs advisory
• Crisis risk management
• Digital marketing services
• Reputation management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Marketing and Corporate Affairs: LLYC provides comprehensive marketing and corporate affairs consulting services to enterprise clients across multiple geographies, likely on a project or retainer basis
2. Healthcare Communications: Specialized communication services for healthcare clients including government agencies and healthcare providers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

LLORENTE & CUENCA is a global consultancy that sells Marketing, Corporate Affairs, and Healthcare Communications services to enterprise and government clients. Offerings span digital marketing, creativity and advertising, AI and deep learning, corporate reputation and leadership positioning, financial communication and corporate operations, crisis and risk management, ESG and sustainability, people/talent/culture, and public affairs and advocacy. The Deep Digital Business service integrates AI, data-driven creative solutions, and digital marketing techniques to support client transformation across 13 countries.

Product overview

LLYC (Llorente & Cuenca) is a global marketing and corporate affairs consultancy operating as a unified platform of integrated services. The company offers eight core capabilities organized across three domains: Marketing (Digital Marketing, Creativity & Advertising, IA & Deep Learning), Corporate Affairs (Corporate Reputation, Financial Communication, Crisis & Risks, ESG, People & Culture, Public Affairs), and Healthcare Communications. The Deep Digital Business service serves as a key offering combining AI, data-driven creative solutions, and digital marketing. The company expanded through acquisitions including APACHE (performance and digital marketing) and BESO (data-driven creative solutions and AI technology). LLYC operates with approximately 1,300 professionals across 22 offices in 13 countries, serving clients through specialized capabilities including AIgent (AI chatbot), Audaces (shareholder program), and LLYC Venturing (investment vehicle).

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Digital Business A comprehensive digital transformation service combining AI technology, data-driven creative solutions, and digital marketing techniques for enterprise clients across markets.
• Digital Marketing Digital marketing services leveraging data analytics and paid media expertise for enterprise clients.
• IA & Deep Learning AI and deep learning capabilities integrated across LLYC's services for marketing and corporate affairs solutions.
• Creativity & Advertising Creative and advertising services combining AI and data analytics to deliver client campaigns.
• Corporate Reputation & Leadership Corporate communications and reputation management services helping clients build leadership positioning and stakeholder trust.
• Financial Communication & Corporate Operations Financial communications and corporate operations advisory for investor relations, M&A communications, and market positioning.
• Crisis & Risks Crisis management and risk communication services for corporate protection, preparedness, and response planning.
• ESG & Sustainability Environmental, social, and governance advisory services for sustainability strategy, reporting, and stakeholder engagement.
• People, Talent & Culture Organizational culture and talent management communications consulting services.
• Public Affairs, European Affairs, Advocacy & Corporate Diplomacy Government relations and public policy advocacy services for corporate diplomacy and stakeholder influence.
• Healthcare Communications Specialized communication services for the healthcare sector, integrating innovation, data, creativity, and communication for health outcomes.
• AIgent of LLYC AI-powered chatbot assistant that answers questions about LLYC's company and its Marketing, Corporate Affairs, and Healthcare business units.

Quantifiable outcome

• 7 awards for vaccine trust rebuilding campaign

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• BESO (Mexican Agency)coreStrategic or Co-development Partner · 21 September 2021LLYC acquired 75% of Mexican agency BESO for €7.2 million as part of growth strategy to expand in Mexico and strengthen Deep Digital Business services. BESO brings expertise in data-driven creative solutions and AI technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• LLYC's home-market regional peers (e.g., Torres y Carrera, AB Estudio de Comunicación, Marco de Comunicación): Spain and Portugal-based communications consultancies of comparable size that compete with LLYC in its home Iberian market. Comparable on service mix but operate with smaller international footprints.

Direct peers

• Ketchum: Omnicom-owned global communications consultancy offering brand marketing, corporate communications, and digital services. Comparable service mix and target enterprise client base to LLYC.
• Edelman: Largest independent global PR firm, offering corporate reputation, public affairs, and digital services that directly overlap LLYC's core capabilities. Comparable as an independent alternative to the holding-company networks at global enterprise scale.
• Weber Shandwick: IPG DXTRA-owned global PR network offering corporate communications, public affairs, healthcare, and digital marketing. Direct competitor for enterprise RFPs across LLYC's geographies, particularly in the US and Europe.
• Hill+Knowlton Strategies: WPP-owned global communications consultancy with strong public affairs and crisis capabilities. Direct competitor for corporate affairs, public affairs, and ESG mandates where LLYC competes.
• Brunswick Group: Specialist financial communications and corporate advisory firm focused on M&A, IPOs, and critical situations. Comparable to LLYC's Financial Communication & Corporate Operations capability for high-stakes corporate transactions.
• FleishmanHillard: Omnicom-owned global PR and integrated marketing agency with strong corporate communications and public affairs practices. Direct competitor for global enterprise mandates across LLYC's served regions.
• FTI Consulting (Strategic Communications): Global advisory firm with a Strategic Communications segment covering corporate reputation, public affairs, and crisis communications. Comparable for complex multi-stakeholder engagements and crisis/risk advisory services.
• Burson (BCW): WPP-owned global communications agency providing corporate affairs, public affairs, and brand marketing services. Direct competitor in corporate reputation and crisis management practices similar to LLYC's core offerings.

Broad incumbents

• Havas PR & Influence: Public relations and influence arm of Havas, a global marketing group. Offers integrated communications capabilities and overlaps with LLYC's marketing, public affairs, and digital service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LlorenteyCuenca
• Facebookfacebook.com/llorenteycuenca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLORENTE & CUENCA