Weather 20/20

What Weather 20/20 does

Weather 20/20 is a private meteorological data company that commercializes the proprietary Lezak Recurring Cycle (LRC), a statistical long-range weather forecasting methodology developed by founder Gary Lezak over more than 20 years of research. The LRC identifies 35–80 day recurring atmospheric cycles to produce forecasts up to approximately 12 months in advance for any global location at 10x10 mile resolution—compared to the ~10–15 day reliability horizon of traditional physics-based ensemble models used by the broader industry. The company sells forecasts to industries whose planning horizons exceed conventional forecasts, including agriculture, energy trading, logistics, insurance, professional sports, event planning, and disaster relief; named enterprise customers include Elanco Animal Health, WinCo Fireworks, TNT Fireworks, Operation BBQ Relief, and the Kansas City Chiefs.

The core technology stack includes the LRC model, a Vision Dashboard analytics platform, a Global Predictor interactive forecasting tool with day-by-day calendar formatting, a REST JSON API (/forecasts and /history endpoints) and optional S3 bulk delivery for enterprise integration, a Significant Events Alert system, a forensic meteorology practice providing expert legal testimony, and a Substack-published Intelligence Report at $300/year plus a pre-market Daily Ag and Energy Report. Seasonal guides covering Severe Weather, Hurricane Season, and Winter Storm conditions are sold as annual PDF subscriptions, with an All3 Bundle priced at $149/year. Distribution runs through the company's website, the Apple App Store and Google Play, the Substack platform, HubSpot-booked enterprise demos, and direct API licensing. The methodology is filed as patent pending.

The revenue model combines consumer and professional SaaS subscriptions (Global Predictor at $5.99/month, Vision Dashboard from $1,350/year for a single U.S. state to $2,700/year for global coverage), enterprise API licensing with internal-use and commercial-redistribution tiers governed by custom multi-year contracts, professional services revenue from forensic meteorology engagements led by Jeff Penner, and content subscriptions via Substack and seasonal guide PDFs. Go-to-market is hybrid: self-serve product-led growth through the website, mobile app stores, and 14-day free trials for SMB and consumer segments, alongside a dedicated enterprise sales motion and HubSpot-driven demo booking for Fortune 500 and API clients. Additional brand-building runs through earned media (Fox News, The Daily Beast, PRWeb) and event participation (Natural Disasters Expo Miami).

Name

Weather 20/20

Legal name

Weather 20/20 LLC

Website

https://weather2020.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Weather 20/20 is a private meteorological data company that sells long-range weather forecasts—up to roughly 12 months in advance—powered by its proprietary Lezak Recurring Cycle (LRC) statistical model, serving agriculture, energy, logistics, sports, and disaster-relief customers via consumer apps, enterprise APIs, and subscription content.

Ownership category

akta.pro rank

Product category

Weather Forecasting Software & Data Services

NAICS

Geophysical Surveying and Mapping Services (54136)

akta.pro primary industry

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)

akta.pro secondary industries

Demand Forecasting & Predictive Analytics (THALAIAD), Gas Supply Forecasting & Load Planning (Weather/Sendout) (EUAJAGAH)

Keywords

• Long-range weather forecasting
• Weather data analytics
• Forensic meteorology
• Agricultural weather reports
• Weather API services

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (Consumer & Professional): Individual consumers and professionals subscribe to products like Global Predictor (monthly/annual) and Vision Dashboard (annual plans by coverage tier). Revenue is recurring via subscription billing, with free trials (14 days) leading to paid conversion.
2. Enterprise API Subscriptions: B2B clients integrate Weather 20/20's long-range data via REST API or S3 bulk delivery. Enterprise agreements cover internal use and commercial redistribution rights, with commercial API subscribers permitted to resell integrated data in their own applications.
3. Forensic Meteorology Services: Expert meteorological testimony and analysis for legal disputes where weather conditions are pivotal. Jeff Penner serves as Forensics Meteorologist, providing certified expert testimony for slip-and-fall verification, construction damage assessment, and weather-induced accident cases.
4. Intelligence Report (Substack): Weekly weather intelligence publication delivered via Substack at $300/year. Revenue is subscription-based, with weekly reports using LRC methodology covering storm systems and temperature trends.
5. Severe Weather Reports: PDF-based seasonal forecast guides (Severe Weather, Hurricane Season, Winter Storm) sold as annual subscriptions. Individual guides are $99/year each, or bundled as the 'All3 Bundle' for $149/year.
6. Daily Ag and Energy Report: Daily PDF report delivered each U.S. trading day before the Chicago Board of Trade opens, covering agricultural and energy weather insights. Subscription at $300/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Weather 20/20 provides long-range weather forecasting data and analytics built on its proprietary Lezak Recurring Cycle (LRC) statistical model, which identifies 35–80 day recurring atmospheric cycles to predict weather patterns up to approximately one year in advance. Its offerings include consumer mobile and web apps (Global Predictor), enterprise analytics dashboards (Vision Dashboard), REST API data feeds, forensic meteorology expert testimony, and seasonal forecast guides for agriculture, energy, insurance, sports, and logistics customers.

Product overview

Weather 20/20 offers a portfolio of long-range weather forecasting products centered on the proprietary Lezak Recurring Cycle (LRC) model. The core offering is the Global Predictor (available in Basic and Pro tiers) providing 6-month location-specific forecasts worldwide. This integrates with the Vision Dashboard for interactive analytics with Single State, Full U.S., and Global coverage tiers. Additional products include the Intelligence Report (weekly Substack publication), Daily Ag and Energy Report (daily trading-day PDF), and seasonal guides (Severe Weather, Hurricane Season, Winter Storm). The company also offers an API for enterprise integration, Forensics services for legal expert testimony, and custom Enterprise Solutions for Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• Global Predictor: Cloud-based tool delivering six-months of location-specific weather forecasts worldwide, powered by the LRC model
• Vision Dashboard
• Intelligence Report
• Forensics
• API

Products and services

• Global Predictor A consumer-facing cloud-based forecasting tool delivering 6-month location-specific weather forecasts worldwide via the Global Predictor app and web, with day-by-day calendar formatting showing highs, lows, rain, and snow powered by the LRC model.
• Vision Dashboard Interactive weather analytics platform providing long-range LRC-based forecasts with maps, charts, and graphs, available by Single U.S. State, Full U.S., or Global coverage tiers.
• Intelligence Report A weekly Substack-based publication delivering exclusive long-range weather insights and analysis using the LRC model for agriculture, energy, and weather-sensitive sector subscribers.
• Daily Ag and Energy Report A daily graphics-rich PDF report translating LRC-based forecasts into actionable insights for farmers, traders, and ag advisors covering U.S. Corn Belt, Southern Plains, and international crop regions.
• Weather 20/20 API A REST JSON API delivering long-range LRC-based forecasts and historical weather data up to 180 days ahead for agriculture, energy, insurance, and logistics enterprise integration, with commercial redistribution rights available.
• Forensics Meteorology Services Expert weather analysis and certified meteorological testimony for legal disputes, including slip & fall verification, construction damage assessment, and weather-induced accident investigations.
• Severe Weather Guide A seasonal PDF forecast guide with hotspot maps predicting when and where severe weather events will strike across the continental U.S. and southern Canada, with email alerts and update notifications.
• Hurricane Season Guide A seasonal PDF forecast guide issued by early March predicting when and where tropical storms and hurricanes will occur, with timely updates through the season.
• Winter Storm Guide A seasonal PDF forecast guide providing the LRC winter forecast and week-by-week outlooks with timely updates through March.
• Enterprise Solutions Custom enterprise engagements with Fortune 500 companies and large weather-sensitive businesses offering LRC-powered operational efficiency, precision agro-meteorology integration, and supply chain resilience via direct sales agreements.

Quantifiable outcome

• 90%+ accuracy in predicting timing of severe weather event windows (flooding, tornado, hail, damaging-wind outbreaks)
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Baron WeathercoreStrategic or Co-development PartnerBaron Weather, the world leader in superior weather intelligence, and Weather 20/20 announced a partnership to deliver both short-term identification and long-range planning for weather risks. The partnership supports Baron's business clients by adding ultra-long-range weather data and insights for decision-makers within insurance, telecommunications, public safety, and other industries. Additionally, Weather 20/20 offers Baron's exclusive near-term weather detection products and forecasts to their customer base. The relationship is mutual — Baron gains long-range planning capability while Weather 20/20 gains access to Baron's near-term detection products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DTN: Large agriculture-, energy-, and logistics-focused B2B weather and market intelligence provider. Serves many of the same agriculture, energy trading, and operational decision-making use cases Weather 20/20 targets, but with a much broader portfolio.
• AccuWeather: Dominant commercial weather forecasting company with consumer, enterprise, and broadcast offerings. Operates broadly in the same industry as Weather 20/20 but does not focus on multi-month long-range forecasting as a differentiated niche.
• IBM / The Weather Company: Enterprise weather data and AI forecasting platform (formerly The Weather Company) serving aviation, media, retail, and insurance. Massive scale, proprietary data, and AI investment create a competitive ceiling Weather 20/20 must navigate around.

Direct peers

• Baron Weather: Established B2B weather intelligence provider serving broadcast, aviation, public safety, and enterprise. Baron has a formal strategic partnership with Weather 20/20 to deliver combined short- and long-range forecasts, making it both a peer and a channel partner.
• Tomorrow.io: API-first weather intelligence platform serving enterprise customers across logistics, aviation, construction, and agriculture. Similar business model and target customer base as Weather 20/20's enterprise/API offering, though with different forecasting methodology.
• WeatherBell Analytics: Specialist weather data and analytics provider serving energy, agriculture, and commodities customers. Closely comparable niche positioning to Weather 20/20's long-range, decision-support focus for weather-sensitive industries.
• Planalytics: Weather analytics vendor focused on quantifying weather's impact on business performance for retail, CPG, and financial services. Comparable niche in using weather data for business planning, with overlapping use cases in retail and supply chain.

Others

• Storm Prediction Center (NOAA): Government entity providing severe weather forecasting and outlooks used widely by media, emergency management, and the public. Not a direct commercial competitor, but sets the baseline for severe-weather expectations that Weather 20/20's paid products are benchmarked against.

Emerging players

• Climavision: AI-driven weather forecasting company combining radar gap-filling networks with proprietary models. Targets enterprise/government customers with severe weather and high-resolution forecasting — overlapping with Weather 20/20's enterprise value proposition.
• Vortex (renewables weather): Weather data and forecasting provider specialized in renewable energy (wind/solar) production forecasts. Comparable in being a specialist weather data vendor targeting a specific weather-sensitive vertical, though focused on renewables rather than Weather 20/20's broader industry mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weather2020
• Facebookfacebook.com/Weather2020
• LinkedInlinkedin.com/company/weather-2020

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weather 20/20