ComOn Group

What ComOn Group does

ComOn Group (legal entity: COMON, S.A.) is a Portuguese independent creative and intelligence agency founded in 2001, headquartered in Lisbon at the HOOD building in the Matinha district. Over 25 years the firm has evolved from a technology studio through successive iterations as a digital agency, creative and media agency, and creative consultancy to its current positioning as an "intelligence and creativity agency" — a hybrid analytical-and-creative model delivered in agile, client-shared cycles. The company operates with 51-100 employees, is a member of AMIN Worldwide (an alliance of independent agencies across more than 30 countries), and acquires clients through direct consultative engagement with a "Pedir proposta" (Request proposal) call-to-action on its website.

The company's service portfolio is organized around two pillars. Creativity covers brand activation, commercial branding, content and social, employer branding, creativity and media. Growth covers AI Martech, CRM and automation, data services, digital assets and ecosystems, and performance marketing. Technical capabilities include custom mobile application development (e.g., the Fidelidade Drive gamified safety app with 110,000+ users and 13 million trips), gamification systems (points, challenges, leaderboards, rewards), augmented reality experiences (AR filters, 3D backgrounds), modular visual identity systems, and real-time data integration (fuel prices, carbon footprint tracking, driving analytics). These are delivered as bespoke project work rather than a unified software product.

ComOn generates revenue through project-based professional services fees and ongoing consultancy engagements with enterprise clients; pricing is not publicly disclosed. The customer base is concentrated in Portugal but spans multiple verticals including insurance (Fidelidade), banking (BPI), food and beverage (YoPRO/Danone, Musa) and wholesale/retail (MAKRO). Documented client outcomes include a 350% increase in policy conversion for Fidelidade Pets, 555% volume sales growth for YoPRO 6AM Club, 35% sales growth for MAKRO and 38 million impressions for BPI's gender equality campaign. The firm has accumulated multiple regional awards between 2022 and 2024 (ADCE, Prémios Eficácia gold, Qorus-Accenture Innovation in Insurance). It has no disclosed external funding, no subsidiaries and no M&A activity. Co-founders Sergio Ramos and Rui Gouveia lead the firm.

Name

ComOn Group

Legal name

COMON, S.A.

Website

https://comon.pt

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ComOn Group is a Portuguese independent creative and intelligence agency founded in 2001, offering brand strategy, mobile app development, gamification, AI Martech and performance marketing services to enterprise clients across financial services, retail and consumer goods.

Ownership category

akta.pro rank

Product category

Creative and Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Creative agency services
• Brand activation campaigns
• Digital marketing solutions
• Performance marketing services
• Content and social media

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services and Consultancy: ComOn Group generates revenue through project-based agency fees and ongoing consultancy engagements, providing creative strategy, brand activation, digital transformation, social media management, and performance marketing services to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ComOn Group is a Portuguese creative and intelligence agency that delivers brand strategy, creative campaigns, digital product development (including custom mobile apps, gamified experiences, and AR activations), social media management, performance marketing, AI martech, CRM and automation, data services, and media planning and buying for enterprise clients. It serves large organizations in financial services, retail/wholesale, and consumer goods, integrating analytical and creative competencies through agile collaborative cycles to produce measurable brand and business outcomes.

Product overview

ComOn Group is a Portuguese independent creative and intelligence agency founded in 2001, offering a comprehensive suite of marketing and technology services. The company provides AI Martech, CRM and Automation, Data Services, Digital Assets and Ecosystems, Performance Marketing, Brand Activation, Commercial Branding, Content and Social, Creativity, Employer Branding, and Media Services. Rather than a single unified software product, ComOn operates as a services company that creates custom solutions for clients including mobile applications (like Fidelidade Drive), social media campaigns, omnichannel experiences, and digital transformation projects. Their work spans across industries including insurance (Fidelidade), banking (BPI), retail (Makro), and CPG brands (YoPRO, Danone).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation Brand activation campaigns that create memorable experiences connecting brands with consumers, for enterprise clients seeking differentiated engagement.
• Commercial Branding Commercial branding services to establish and strengthen brand identity in the market, for enterprise clients.
• Content and Social Content creation and social media management services for brand engagement across digital platforms.
• Creativity Creative services including campaign conceptualization and execution across multiple channels for enterprise clients.
• Employer Branding Employer branding services to help companies attract and retain talent through strong corporate identity.
• Media Services Media planning and buying services across traditional and digital channels for enterprise clients.
• AI Martech Marketing technology services incorporating AI capabilities for campaign optimization, customer targeting, and marketing automation solutions for enterprise clients.
• CRM and Automation Customer relationship management and marketing automation services to streamline communication and improve customer engagement for enterprise clients.
• Data Services Data analytics and insights services to inform marketing strategies and measure campaign effectiveness for enterprise clients.
• Digital Assets and Ecosystems Development and management of digital assets and integrated digital ecosystems for brands, including gamified mobile apps and AR activations.
• Performance Marketing Performance-driven marketing campaigns focused on measurable results and ROI optimization for enterprise clients.

Quantifiable outcome

• Fidelidade Drive app achieved 110,000+ users and 13 million trips registered in 2023
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AMIN WorldwidecoreGTM or Marketing PartnerComOn Group is a member of AMIN Worldwide, an alliance of independent agencies operating in over 30 countries. This membership provides access to international project referrals and enables the agency to serve multinational clients with local expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DDB Portugal: Creative agency operating in the Portuguese market with a similar full-service offering spanning brand strategy, digital, and integrated campaigns for enterprise clients. Direct competitor for the same Portuguese enterprise accounts.
• TBWA\Lisbon: Global network creative agency with a Lisbon office serving major Portuguese and international brands. Comparable integrated creative, brand activation, and digital capabilities targeting the same enterprise client pool as ComOn.
• FCB Lisbon: Portuguese creative agency (part of the global FCB network) competing directly for integrated brand campaigns and digital transformation mandates from large Portuguese enterprises.
• BBDO Portugal: Network creative agency in Portugal offering brand strategy, advertising, and digital services to enterprise clients. Direct competitor in the same Lisbon-based enterprise segment.
• MullenLowe Group Portugal: Network creative agency operating in Portugal with integrated brand communications and digital capabilities. Comparable scale and positioning to ComOn in the Portuguese enterprise market.

Broad incumbents

• Publicis Portugal: Local arm of global holding company Publicis Groupe, offering a full stack of advertising, media, digital, and data services. Competes for the same enterprise RFPs with significantly greater scale and network reach.
• WPP agencies in Portugal: WPP operates multiple agencies (Ogilvy, VMLY&R, GroupM) in Portugal providing integrated communications, creative, and media services. Represents the global holding-company competitive threat from above.
• Havas Lisbon: Portuguese operation of Havas Creative Network, offering creative, media, and digital services to enterprise clients. Comparable in scope to ComOn's integrated offering but with global network backing.

Emerging players

• Dept Agency: Digital-native creative and technology agency with strong capabilities in digital product development, martech, and brand experiences. Represents the specialist digital agency competitive threat ComOn faces as brands shift budgets to digital-first shops.
• MediaMonks (S4 Capital): Global digital-first production and creative agency with strong capabilities in content, digital experiences, and integrated campaigns. Competes with ComOn on the digital product and content creation layer of enterprise engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/comongroup
• LinkedInlinkedin.com/company/comon-group
• Instagraminstagram.com/comongroup
• Xx.com/comongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ComOn Group