TBWA

Name

TBWA

Legal name

TBWA NV

Website

https://tbwa.be

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Zaventem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Creative Services: TBWA generates revenue through providing integrated marketing and communications services including advertising, branding, marketing, innovation, experiences, and reputation management to enterprise and mid-market clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TBWA Belgium is an integrated marketing and communications agency providing branding, experience design, innovation, marketing, advertising, and reputation management services to enterprise and mid-market brands. Offerings are unified by the proprietary Disruption® methodology and supported by an in-house Make production division and specialized units including NEXT, Backslash, LiveBosses, and Plex by TBWA.

Product overview

TBWA Belgium is a highly integrated marketing and communications agency operating as part of the Omnicom Advertising Group (OAG Belgium) network. The agency offers a unified portfolio of services spanning Branding, Experience, Innovation, Marketing, Advertising, and Reputation management, unified by its proprietary Disruption® methodology. Key product offerings include Plex by TBWA (B2B marketing), Employer Branding, and Sustainability services. The agency's in-house production division, Make, delivers digital, audiovisual (MAKE AV), print, and event productions. Specialized tools include LiveBosses® for leadership communication and Backslash for cultural intelligence. The global innovation practice NEXT and the Disruption methodology serve as foundational frameworks across all service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising

Quantifiable outcome

• +10% brand trust and +135% brand satisfaction for McDonald's Beautiful Bins campaign
• +8 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Omnicom Advertising Group (OAG Belgium)coreStrategic or Co-development PartnerTBWA is part of OAG Belgium, a Belgian group of companies in marketing and communications sector including TBWA NV, DDB NV, BBDO NV, Proximity BBDO NV, Marketing En Entertainment NV, and E-Graphics NV, all sharing the same headquarters in Zaventem.
• Omnicom Media Group (OMG)coreStrategic or Co-development PartnerTBWA is part of the broader Omnicom Media Group network, enabling bespoke agency set-ups combining different profiles and experts from TBWA, OAG, and OMG for client projects.
• HooverphonicminorStrategic or Co-development PartnerCollaboration with Belgian band Hooverphonic to repackage Brussels Airlines safety instructions into a song with stylish video, showcasing creative co-creation approach.
• Jef Boes (Photographer)minorStrategic or Co-development PartnerCollaboration with Belgian photographer Jef Boes for McDonald's Belgium 'The M Effect' campaign featuring striking photographs of children at McDrive during lockdown.
• DDBcoreChannel Partner/ Reseller/ DistributorDDB was integrated into TBWA following Omnicom's acquisition of Interpublic. DDB previously held the $4 billion U.S. Army marketing services contract (awarded 2018), which became part of TBWA portfolio.
• McDonald's TurkeyminorStrategic or Co-development PartnerTBWA Istanbul created 'Archie' gaming device for McDonald's Turkey's Pro Gamer Menu, solving the AFK (away from keyboard) problem for gamers during meal breaks.

Scale indicators3 records

Recent moves6 records

Direct peers

• BBDO Belgium: BBDO Belgium is a sister creative agency within OAG Belgium, sharing the same Zaventem headquarters and Omnicom Group ownership. It directly competes for the same Belgian enterprise brand assignments across the same client roster (e.g., telecom, FMCG, automotive).
• Mortierbrigade: Mortierbrigade is a leading independent Belgian creative agency with a strong track record in brand campaigns and effectiveness awards. It competes directly with TBWA Belgium for Belgian enterprise brand assignments.
• DDB Belgium: DDB Belgium is a sister creative agency within OAG Belgium, also headquartered in Zaventem under Omnicom ownership. It offers comparable brand strategy, advertising, and integrated creative services to Belgian enterprise clients.
• FamousGrey: FamousGrey is a Grey Group agency in Belgium offering integrated creative and media services. It competes with TBWA Belgium for enterprise brand mandates across QSR, retail, and FMCG sectors.
• Duval Guillaume: Duval Guillaume is one of Belgium's most awarded independent creative agencies, known for bold, award-winning campaigns. It is a direct competitor for Belgian enterprise and consumer brand assignments with a similar integrated creative offering.

Emerging players

• Happiness Brussels: Happiness Brussels (part of Happiness / FCB network) is an integrated creative and customer engagement agency in Belgium. It competes with TBWA for digital-first and customer experience assignments, particularly in tech and consumer sectors.

Broad incumbents

• WPP agencies in Belgium: WPP operates Ogilvy, Grey, VMLY&R, and other creative brands in Belgium. As a Top 5 global holding company, it competes with TBWA Belgium for enterprise clients across brand strategy, advertising, and integrated communications.
• Dentsu Belgium: Dentsu operates creative and media agencies (Dentsu Creative, Merkle) in Belgium. As a Top 5 global holding company, it competes for Belgian enterprise creative mandates alongside TBWA.
• Leo Burnett Belgium: Leo Burnett Belgium operates as part of Publicis Groupe, offering brand strategy and creative campaign services. It competes with TBWA Belgium for enterprise creative accounts across similar sectors including FMCG, retail, and telecom.
• Publicis Groupe Belgium: Publicis Groupe operates a broad portfolio of creative, media, and digital agencies in Belgium (including Publicis, Leo Burnett, Saatchi & Saatchi). It competes with TBWA Belgium for the same enterprise accounts as a Top 5 global holding company with local Belgian presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tbwabelgium
• Instagraminstagram.com/tbwabelgium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBWA