Staria
Staria is a Helsinki-based CFO Office solutions provider offering global accounting, payroll, NetSuite ERP consulting, and its proprietary Naviloq BI & Planning software to growth-stage companies across Europe and internationally.
- Company typePrivate
- Founded2013
- HeadquartersHelsinki, Finland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Staria does
Staria Oyj is a Helsinki-headquartered CFO Office solutions provider serving growth-stage companies across Europe. The company delivers an integrated offering of Global Accounting Services (international accounting, payroll, and statutory compliance), NetSuite ERP Consulting (it positions itself as Europe's leading NetSuite implementation partner with 300+ implementations since 2013), and Business Intelligence & Planning powered by its proprietary Naviloq software, which includes a built-in data warehouse with out-of-the-box NetSuite integration.
Staria's proprietary technology stack extends NetSuite through SuiteApps including INFlow (accounts payable automation), FlowAP, and NetSuite localization SuiteApps for Lithuania and Poland. Naviloq adds data centralization, BI dashboards, scenario planning, and budgeting/forecasting on top of NetSuite. Revenue is generated through three streams: NetSuite implementation and consulting professional services, recurring global accounting and payroll retainers, and Naviloq software licensing. Pricing is quote-based and consultative, with no public tiers.
Go-to-market is sales-led and content-driven, targeting CFOs, finance directors, and controllers at start-ups, scale-ups, and enterprises that are internationalising. The company markets via blogs, webinars, owned events (European NetSuite Summit, Nordic NetSuite Summit), and a curated partner ecosystem (FloQast, Pleo, Celigo, Avalara, Payhawk, Zone & Co). In July 2024, Staria divested its Staria Flow and Staria Banking products to Zone & Co as part of a strategic partnership, refocusing on global accounting, ERP consulting, and BI & planning. Notable enterprise customers include Wolt, Vinted, RELEX Solutions, Firstbeat, Supercell, Storytel, and Starship Technologies.
Staria firmographics
Firmographics- Name
- Staria
- Legal name
- Staria Oyj
- Website
- https://staria.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Staria is a Helsinki-based CFO Office solutions provider offering global accounting, payroll, NetSuite ERP consulting, and its proprietary Naviloq BI & Planning software to growth-stage companies across Europe and internationally.
- Ownership category
- akta.pro rank
Staria industry classification
Industry- Product category
- CFO Office Services & NetSuite ERP Implementation
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Computer Systems Design and Related Services (54151)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
- akta.pro secondary industries
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Strategy & IT Advisory (BPAEAAAA), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)
Keywords
Where Staria is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Staria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services (Implementation & Consulting): NetSuite implementation and consulting services delivered by certified consultants. Includes ERP implementation, configuration, data migration, and optimization services. Revenue recognized as professional services.
- Global Accounting & Payroll Services: Ongoing accounting, controlling, payroll, and interim CFO services provided on a retainer/contract basis. Recurring revenue from long-term service agreements.
- BI & Planning Software (Naviloq): Business Intelligence and Planning software licensing/subscription for data analytics, planning, and budgeting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | No public pricing tiers available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Staria product offering
Product offeringCore offering
Staria is a Finnish "CFO Office" solutions provider that delivers outsourced global accounting and payroll services in 50+ countries, NetSuite ERP implementation and customization (300+ projects since 2013), proprietary Naviloq BI & Planning software, and interim CFO/Finance Manager/Controller engagements. The company complements these services with proprietary NetSuite SuiteApps — INFlow and FlowAP for accounts-payable automation, plus country-specific localizations for Lithuania and Poland — and serves start-ups, scale-ups, and enterprises with finance-function outsourcing needs.
Product overview
Staria is a CFO Office solutions provider offering a comprehensive portfolio of advisory services and software products designed for scalable business growth. The core offering combines Global Accounting Services (international accounting, payroll, compliance), NetSuite ERP Consulting Services (Europe's leading NetSuite implementation partner), and Business Intelligence Services powered by the proprietary Naviloq BI & Planning software. Solutions are structured across growth stages: Start-up Solutions (foundational setup), Scale-up Solutions (multi-country operations), and Enterprise Solutions (complex global compliance and reporting). Supporting services include Group Accounting, Controlling, Interim CFO/Finance Manager/Controller Services, and Global Payroll Services. The company also offers proprietary SuiteApps including INFlow (AP automation) and NetSuite Localization SuiteApps for various countries.
Differentiator
Problem solved
Functional benefit
Brands
- Naviloq: A comprehensive Business Intelligence and Planning tool developed by Staria, designed for reporting, planning, and budgeting with NetSuite integration.
Products and services
- Global Accounting Services Outsourced bookkeeping, accounting, and financial close services delivered across 50+ countries, targeted at companies without an in-house finance function or those expanding internationally. Designed for start-ups, scale-ups, and enterprises that need standardized multi-country accounting operations.
- NetSuite ERP Consulting & Implementation End-to-end NetSuite ERP consulting, implementation, customization, and integration services delivered by Staria's certified architects to businesses adopting cloud ERP. Sold to start-ups, scale-ups, and enterprises that need to consolidate systems and enable real-time reporting.
- Naviloq BI & Planning Proprietary business intelligence and planning platform that provides financial reporting, planning, and analytics on top of NetSuite ERP data, integrated with Microsoft SQL Server. Sold to finance teams needing structured planning and BI visibility alongside their ERP.
- Interim CFO / Finance Manager / Controller Services Fractional/interim CFO, Finance Manager, and Controller engagements that place experienced finance leaders into client organizations on a temporary basis, addressing leadership gaps, transitions, or transformation programs. Targeted at start-ups and scale-ups lacking senior finance leadership.
- NetSuite Localization SuiteApps (Lithuania & Poland) Proprietary NetSuite SuiteApps that localize NetSuite ERP for Lithuania and Poland, including country-specific tax, reporting, and compliance functionality. Sold to clients expanding into these markets to accelerate ERP localization.
- INFlow SuiteApp (Accounts Payable Automation) Proprietary NetSuite SuiteApp that automates accounts payable workflows for clients running NetSuite ERP. Sold as a bolt-on automation capability to Staria's NetSuite customers.
- FlowAP SuiteApp (Accounts Payable Automation) Proprietary NetSuite SuiteApp that provides additional accounts payable automation functionality for clients running NetSuite ERP, complementing INFlow. Sold as a bolt-on automation capability to Staria's NetSuite customers.
Quantifiable outcome
- Reduced monthly closing process from 18 calendar days to 3.5 working days for RELEX Solutions
- +2 more outcomes
Companies that use Staria
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Staria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature4 records
Staria partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Zone & CoflagshipStrategic partnership announced July 11, 2024. Zone & Co acquired Staria Flow and Staria Banking as part of the deal. The partnership combines Staria's accounting and BI expertise with Zone's advanced billing and revenue management solutions within the NetSuite ecosystem. Zone & Co is headquartered in Boston, MA with hubs across Europe, North America, Australia, and Asia. CEO Artti Aurasmaa stated the partnership allows Staria to focus on global accounting, ERP consulting, and BI & planning.
- CeligocoreCeligo is NetSuite's #1 partner for integration and automation solutions. Connects any business application, trade partner, or data source to NetSuite. Joint webinars and co-marketing activities. Described as brining NetSuite's largest partner and Staria (Europe's leading NetSuite partner) together.
- FloQastcoreFloQast delivers close management software that unifies the close process and automates account reconciliations. Co-presented joint webinar with RELEX Solutions on accelerating the month-end close. Strong co-marketing relationship.
- PleocorePleo is an all-in-one spend management platform that centralises business spending. Joint webinar on 'Building a Financial Tech Stack That Scales Internationally' demonstrates the partnership.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Staria competitors and assessment
Company assessmentDirect peers
- Zone & Co: NetSuite-native billing, revenue management, and AP automation provider and Staria's flagship strategic partner. Comparable because both firms sit inside the Oracle NetSuite ecosystem, target the same CFO/finance buyer, and now jointly deliver solutions (Zone acquired Staria Flow and Staria Banking in July 2024).
- FloQast: Accounting close management and reconciliation automation software. Comparable because it is positioned for the same controller/CFO buyer, integrates with NetSuite, and is actively co-marketed with Staria (e.g., joint webinar with RELEX Solutions on accelerating month-end close).
- Pilot: Outsourced bookkeeping, accounting, and CFO services firm focused on startups and venture-backed companies in North America. Comparable because it sells a similar outsourced-finance/back-office bundle (bookkeeping, controller, CFO services) to venture-backed growth companies.
- Bench: Tech-enabled outsourced bookkeeping and accounting services. Comparable because it operates a managed-services model combining software and accountants — directly addressing the SMB/start-up finance function Staria targets.
- Vena Solutions: FP&A and budgeting software for finance teams. Comparable because it competes directly with Staria's Naviloq BI & Planning offering for the same budgeting, forecasting, and reporting use cases inside mid-market finance functions.
Broad incumbents
- BlackLine: Large, established financial close and accounting automation software vendor. Comparable because it sells workflow/automation tools to the same CFO/Controller persona that Staria serves, and competes in adjacent layers of the modern close stack.
- Avalara: Tax compliance automation platform covering registration, calculation, e-invoicing, and reporting. Comparable as a key Staria partner that brings complementary, scaled SaaS capability into the same CFO/finance tech-stack conversation and competes for the same budget line.
- Oracle NetSuite: The underlying cloud ERP platform on which Staria's services and SuiteApps are built. Comparable because all of Staria's revenue-generating activity — implementation, customization, localization, BI — sits on top of NetSuite and competes with NetSuite's own evolving partner/ISV ecosystem.
- Capgemini: Global systems integrator with an Oracle/NetSuite practice. Comparable because it competes with Staria for large NetSuite ERP implementation, finance transformation, and managed services engagements across European enterprise buyers.
Emerging players
- Pleo: European spend management platform that syncs with NetSuite. Comparable as a Staria partner serving the same European finance stack buyer with software (cards, AP automation) analogous to what Staria Flow/Staria Banking used to deliver before the Zone & Co divestiture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Staria social profiles
Digital presenceStaria compliance and trust
Trust signalCompliance1 record
Staria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staria leadership team
Management profileNumber of profiles
Profiles6 records
Staria subsidiaries and ownership
Company hierarchySubsidiaries3 records
Staria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staria
What does Staria do?
Staria is a Finnish "CFO Office" solutions provider that delivers outsourced global accounting and payroll services in 50+ countries, NetSuite ERP implementation and customization (300+ projects since 2013), proprietary Naviloq BI & Planning software, and interim CFO/Finance Manager/Controller engagements. The company complements these services with proprietary NetSuite SuiteApps — INFlow and FlowAP for accounts-payable automation, plus country-specific localizations for Lithuania and Poland — and serves start-ups, scale-ups, and enterprises with finance-function outsourcing needs.
Is Staria a public or private company?
Staria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staria founded?
Staria was founded in 2013. It employs 501 to 1,000 people.
Where is Staria based?
Staria is headquartered in Helsinki, Finland, in the Europe region.
How does Staria make money?
Three revenue lines are on record. Professional Services (Implementation & Consulting) is the primary driver. The others are global Accounting & Payroll Services and BI & Planning Software (Naviloq).
Who are Staria's main competitors?
Direct peers on record are Zone & Co, FloQast, Pilot, Bench and Vena Solutions. Broad incumbents are BlackLine, Avalara, Oracle NetSuite and Capgemini. Pleo is listed as an emerging player.
Does Staria have an API?
No public API is recorded for Staria.
What industry is Staria in?
Staria's product category is CFO Office Services & NetSuite ERP Implementation. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services, with a secondary code of BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting). Its NAICS code is 54121 and its SIC code is 6199.