Staria

What Staria does

Staria Oyj is a Helsinki-headquartered CFO Office solutions provider serving growth-stage companies across Europe. The company delivers an integrated offering of Global Accounting Services (international accounting, payroll, and statutory compliance), NetSuite ERP Consulting (it positions itself as Europe's leading NetSuite implementation partner with 300+ implementations since 2013), and Business Intelligence & Planning powered by its proprietary Naviloq software, which includes a built-in data warehouse with out-of-the-box NetSuite integration.

Staria's proprietary technology stack extends NetSuite through SuiteApps including INFlow (accounts payable automation), FlowAP, and NetSuite localization SuiteApps for Lithuania and Poland. Naviloq adds data centralization, BI dashboards, scenario planning, and budgeting/forecasting on top of NetSuite. Revenue is generated through three streams: NetSuite implementation and consulting professional services, recurring global accounting and payroll retainers, and Naviloq software licensing. Pricing is quote-based and consultative, with no public tiers.

Go-to-market is sales-led and content-driven, targeting CFOs, finance directors, and controllers at start-ups, scale-ups, and enterprises that are internationalising. The company markets via blogs, webinars, owned events (European NetSuite Summit, Nordic NetSuite Summit), and a curated partner ecosystem (FloQast, Pleo, Celigo, Avalara, Payhawk, Zone & Co). In July 2024, Staria divested its Staria Flow and Staria Banking products to Zone & Co as part of a strategic partnership, refocusing on global accounting, ERP consulting, and BI & planning. Notable enterprise customers include Wolt, Vinted, RELEX Solutions, Firstbeat, Supercell, Storytel, and Starship Technologies.

Name

Staria

Legal name

Staria Oyj

Website

https://staria.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Staria is a Helsinki-based CFO Office solutions provider offering global accounting, payroll, NetSuite ERP consulting, and its proprietary Naviloq BI & Planning software to growth-stage companies across Europe and internationally.

Ownership category

akta.pro rank

Product category

CFO Office Services & NetSuite ERP Implementation

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Computer Systems Design and Related Services (54151)

SIC

Finance Services (6199)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Strategy & IT Advisory (BPAEAAAA), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

Keywords

• NetSuite ERP consulting
• Global accounting services
• Interim CFO services
• SuiteApp development
• Business intelligence software

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Implementation & Consulting): NetSuite implementation and consulting services delivered by certified consultants. Includes ERP implementation, configuration, data migration, and optimization services. Revenue recognized as professional services.
2. Global Accounting & Payroll Services: Ongoing accounting, controlling, payroll, and interim CFO services provided on a retainer/contract basis. Recurring revenue from long-term service agreements.
3. BI & Planning Software (Naviloq): Business Intelligence and Planning software licensing/subscription for data analytics, planning, and budgeting capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Staria is a Finnish "CFO Office" solutions provider that delivers outsourced global accounting and payroll services in 50+ countries, NetSuite ERP implementation and customization (300+ projects since 2013), proprietary Naviloq BI & Planning software, and interim CFO/Finance Manager/Controller engagements. The company complements these services with proprietary NetSuite SuiteApps — INFlow and FlowAP for accounts-payable automation, plus country-specific localizations for Lithuania and Poland — and serves start-ups, scale-ups, and enterprises with finance-function outsourcing needs.

Product overview

Staria is a CFO Office solutions provider offering a comprehensive portfolio of advisory services and software products designed for scalable business growth. The core offering combines Global Accounting Services (international accounting, payroll, compliance), NetSuite ERP Consulting Services (Europe's leading NetSuite implementation partner), and Business Intelligence Services powered by the proprietary Naviloq BI & Planning software. Solutions are structured across growth stages: Start-up Solutions (foundational setup), Scale-up Solutions (multi-country operations), and Enterprise Solutions (complex global compliance and reporting). Supporting services include Group Accounting, Controlling, Interim CFO/Finance Manager/Controller Services, and Global Payroll Services. The company also offers proprietary SuiteApps including INFlow (AP automation) and NetSuite Localization SuiteApps for various countries.

Differentiator

Problem solved

Functional benefit

Brands

• Naviloq: A comprehensive Business Intelligence and Planning tool developed by Staria, designed for reporting, planning, and budgeting with NetSuite integration.

Products and services

• Global Accounting Services Outsourced bookkeeping, accounting, and financial close services delivered across 50+ countries, targeted at companies without an in-house finance function or those expanding internationally. Designed for start-ups, scale-ups, and enterprises that need standardized multi-country accounting operations.
• NetSuite ERP Consulting & Implementation End-to-end NetSuite ERP consulting, implementation, customization, and integration services delivered by Staria's certified architects to businesses adopting cloud ERP. Sold to start-ups, scale-ups, and enterprises that need to consolidate systems and enable real-time reporting.
• Naviloq BI & Planning Proprietary business intelligence and planning platform that provides financial reporting, planning, and analytics on top of NetSuite ERP data, integrated with Microsoft SQL Server. Sold to finance teams needing structured planning and BI visibility alongside their ERP.
• Interim CFO / Finance Manager / Controller Services Fractional/interim CFO, Finance Manager, and Controller engagements that place experienced finance leaders into client organizations on a temporary basis, addressing leadership gaps, transitions, or transformation programs. Targeted at start-ups and scale-ups lacking senior finance leadership.
• NetSuite Localization SuiteApps (Lithuania & Poland) Proprietary NetSuite SuiteApps that localize NetSuite ERP for Lithuania and Poland, including country-specific tax, reporting, and compliance functionality. Sold to clients expanding into these markets to accelerate ERP localization.
• INFlow SuiteApp (Accounts Payable Automation) Proprietary NetSuite SuiteApp that automates accounts payable workflows for clients running NetSuite ERP. Sold as a bolt-on automation capability to Staria's NetSuite customers.
• FlowAP SuiteApp (Accounts Payable Automation) Proprietary NetSuite SuiteApp that provides additional accounts payable automation functionality for clients running NetSuite ERP, complementing INFlow. Sold as a bolt-on automation capability to Staria's NetSuite customers.

Quantifiable outcome

• Reduced monthly closing process from 18 calendar days to 3.5 working days for RELEX Solutions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Zone & CoflagshipStrategic or Co-development Partner · 11 July 2024Strategic partnership announced July 11, 2024. Zone & Co acquired Staria Flow and Staria Banking as part of the deal. The partnership combines Staria's accounting and BI expertise with Zone's advanced billing and revenue management solutions within the NetSuite ecosystem. Zone & Co is headquartered in Boston, MA with hubs across Europe, North America, Australia, and Asia. CEO Artti Aurasmaa stated the partnership allows Staria to focus on global accounting, ERP consulting, and BI & planning.
• CeligocoreTechnology or IntegrationCeligo is NetSuite's #1 partner for integration and automation solutions. Connects any business application, trade partner, or data source to NetSuite. Joint webinars and co-marketing activities. Described as brining NetSuite's largest partner and Staria (Europe's leading NetSuite partner) together.
• FloQastcoreTechnology or IntegrationFloQast delivers close management software that unifies the close process and automates account reconciliations. Co-presented joint webinar with RELEX Solutions on accelerating the month-end close. Strong co-marketing relationship.
• PleocoreTechnology or IntegrationPleo is an all-in-one spend management platform that centralises business spending. Joint webinar on 'Building a Financial Tech Stack That Scales Internationally' demonstrates the partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Zone & Co: NetSuite-native billing, revenue management, and AP automation provider and Staria's flagship strategic partner. Comparable because both firms sit inside the Oracle NetSuite ecosystem, target the same CFO/finance buyer, and now jointly deliver solutions (Zone acquired Staria Flow and Staria Banking in July 2024).
• FloQast: Accounting close management and reconciliation automation software. Comparable because it is positioned for the same controller/CFO buyer, integrates with NetSuite, and is actively co-marketed with Staria (e.g., joint webinar with RELEX Solutions on accelerating month-end close).
• Pilot: Outsourced bookkeeping, accounting, and CFO services firm focused on startups and venture-backed companies in North America. Comparable because it sells a similar outsourced-finance/back-office bundle (bookkeeping, controller, CFO services) to venture-backed growth companies.
• Bench: Tech-enabled outsourced bookkeeping and accounting services. Comparable because it operates a managed-services model combining software and accountants — directly addressing the SMB/start-up finance function Staria targets.
• Vena Solutions: FP&A and budgeting software for finance teams. Comparable because it competes directly with Staria's Naviloq BI & Planning offering for the same budgeting, forecasting, and reporting use cases inside mid-market finance functions.

Broad incumbents

• BlackLine: Large, established financial close and accounting automation software vendor. Comparable because it sells workflow/automation tools to the same CFO/Controller persona that Staria serves, and competes in adjacent layers of the modern close stack.
• Avalara: Tax compliance automation platform covering registration, calculation, e-invoicing, and reporting. Comparable as a key Staria partner that brings complementary, scaled SaaS capability into the same CFO/finance tech-stack conversation and competes for the same budget line.
• Oracle NetSuite: The underlying cloud ERP platform on which Staria's services and SuiteApps are built. Comparable because all of Staria's revenue-generating activity — implementation, customization, localization, BI — sits on top of NetSuite and competes with NetSuite's own evolving partner/ISV ecosystem.
• Capgemini: Global systems integrator with an Oracle/NetSuite practice. Comparable because it competes with Staria for large NetSuite ERP implementation, finance transformation, and managed services engagements across European enterprise buyers.

Emerging players

• Pleo: European spend management platform that syncs with NetSuite. Comparable as a Staria partner serving the same European finance stack buyer with software (cards, AP automation) analogous to what Staria Flow/Staria Banking used to deliver before the Zone & Co divestiture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stariagroup
• Facebookfacebook.com/stariasuomi
• LinkedInlinkedin.com/company/staria-oyj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staria