Mouka

What Mouka does

Mouka Limited is a Lagos-headquartered Nigerian manufacturer of mattresses, pillows, sleep toppers, and industrial foam blocks, operating since 1959 and acquired by Morocco-based Dolidol International Group in 2021. The company produces polyurethane foam across four density grades (ultra-low, low, medium, high) and tempered-spring mattresses, organized into five consumer tiers — Luxury (Royal Pillow Top Spring), Wellbeing (orthopaedic, NAOMT/NSP-endorsed), Mainstream (Flora series, Mondeo springs), Dreamtime (children), and Economy (Comfy, Koko) — plus a separate B2B foam-blocks line. Mouka serves individual consumers and hotels in Nigeria via a multi-channel distribution network of 1,000+ distributors, 2,000+ outlets, 7 depots, 3 factories, Sleep Galleries in four cities, owned e-commerce, and partnerships with Shoprite, SPAR, Konga, Jumia, and others; since 2021 it has also operated an Export Business trading agro-commodities and industrial inputs into West Africa, Europe, and North America. Revenue is generated primarily through one-time hardware sales at price points ranging from ~₦13,004 (economy mattresses) to ~₦362,542 (luxury), with warranties of 3–10 years; the company is privately held under Dolidol, holds ISO 9001/14001/45001, KAIZEN, and MANCAP certifications, and reports a staff strength above 900 with no publicly disclosed financial figures.

Name

Mouka

Legal name

Mouka Limited

Website

http://www.mouka.com/

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mouka is a Nigerian mattress, pillow, and foam-block manufacturer founded in 1959 and acquired by Morocco's Dolidol International Group in 2021. It sells five mattress tiers to Nigerian consumers and hotels via 1,000+ distributors, 2,000+ outlets, Sleep Galleries, and modern-trade partners.

Ownership category

akta.pro rank

Product category

Mattress Manufacturing

NAICS

Mattress Manufacturing (33791), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)

SIC

Plastics Foam Products (3086), Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Polyurethane foam mattresses
• Orthopaedic mattresses
• Sleep products
• Foam pillows
• Mattress manufacturing

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress Sales: Primary revenue stream from manufacturing and selling polyurethane foam mattresses across multiple tiers (Luxury, Wellbeing, Mainstream, Economy). Products range from entry-level economy mattresses to premium luxury spring mattresses. One-time purchase model with warranties ranging from 3-10 years depending on product line.
2. Pillow Sales: Sale of foam and fibre pillows across Luxury, Premium, Mainstream, and Economy categories. Includes therapeutic memory foam pillows and anti-allergy products.
3. Accessories & Lifestyle Products: Sale of mattress toppers, foam blocks for various applications, and lifestyle sleep accessories.
4. Export Business: Diversification into export of agro-based products (ginger, cashew nuts, peanuts, gum arabic), recycled materials (PET/PET), and industrial salt to West Africa, Europe, and North America.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mouka manufactures and sells polyurethane foam, spring, and memory foam mattresses across five tiers (Luxury, Wellbeing, Mainstream, Dreamtime/Kiddies, and Economy), along with foam and fibre pillows, mattress toppers, and industrial foam blocks. The company is Nigeria's foremost mattress brand, producing sleep products since 1959 with dual endorsements from the National Association of Orthopaedic Manual Therapists (NAOMT) and the Nigeria Society of Physiotherapy (NSP) for its orthopaedic Wellbeing range.

Product overview

Mouka is Nigeria's foremost mattress and sleep products company, producing sleep products of unrivalled quality since 1959. Its product portfolio spans five mattress tiers (Luxury, Wellbeing, Mainstream, Dreamtime/Kiddies, and Economy), four pillow tiers (Luxury, Premium, Mainstream, Economy), and two topper products (Wellbeing Topper and Fiesta Topper), plus industrial foam blocks. The Wellbeing range (Wellbeing Hybrid, Wellbeing Regal, Wellbeing Regina) carries dual endorsements from the National Association of Orthopaedic Manual Therapists (NAOMT) and the Nigeria Society of Physiotherapy (NSP) for ergonomically compliant orthopaedic support. The Luxury tier is anchored by the Royal Pillow Top Luxury Spring Mattress. The Mainstream tier includes the Mondeo spring mattresses (Firm and Plus), Flora series (Flora, Super Flora, Flora Premier), and Legend. The Economy tier covers low-density foam mattresses (Comfy, Koko, Koko Zippy) for lightweight persons up to 50–80kg. The Dreamtime/Kiddies mattress targets children with water-resistant breathable fabric. Foam blocks are offered in four density grades (High, Medium, Low, Ultra Low) for industrial and B2B applications. Mouka also operates an Export Business division trading agro-based products, recycled PET materials, and industrial salt.

Differentiator

Problem solved

Functional benefit

Brands

• Mouka Mozzi: Insect protection product line that creates a protective environment paralyzing insects and protecting against microscopic pests.
• Dreamtime

Products and services

• Royal Pillow Top Luxury Spring Mattress The flagship luxury mattress in Mouka's portfolio, crafted with multiple layers of foam, fibre, and springs topped with a memory foam pillow layer. Provides a 5-star sleep experience with a 10-year warranty.
• Wellbeing Hybrid Orthopaedic Mattress An orthopaedic mattress with a split design: one half is full-orthopaedic (firm support) and the other is semi-orthopaedic (extra-firm support), allowing couples with different preferences to share one mattress.
• Wellbeing Regal Orthopaedic Mattress Extra-firm orthopaedic mattress endorsed by NAOMT and NSP. Alleviates stress on the spine and relieves pressure points. Covered in breathable Pama fabric with a quilted comfort layer. Ideal for all weights with a 5-year warranty.
• Wellbeing Regina Semi-Orthopaedic Mattress Semi-orthopaedic mattress designed to support the body and reduce stress on the back, neck, and joints. Supports up to 120kg with a 5-year warranty.
• Halal Legend Mattress Medium-density LDPE mattress recommended for body weights up to 80kg, positioned in the economy range.
• Flora Premier Mattress Mainstream mattress covered in sophisticated pastel-coloured damask fabric. Provides medium-firm support suitable for persons weighing up to 80kg.
• Super Flora Mattress Mainstream mattress with a quilted comfort layer, made with medium-density foam for persons weighing up to 80kg.
• Flora Mattress High-quality mainstream mattress providing medium-firm support for persons weighing up to 80kg. Finished with quilted polycotton textile. Covered by a 3-year warranty.
• Mondeo Firm Spring Mattress Durable and resilient spring mattress providing extra-firm support. A top choice for hotels, combining bounce with firmness for a remarkable guest sleep experience.
• Mondeo Plus Spring Mattress Spring mattress built with tempered spring technology to prevent poking through. Equipped with air vents for breathability and cool comfort. Ideal for all weights with a 6-year warranty.
• Mouka Kiddies / Dreamtime Mattress Mattress specially designed for children, featuring a water-resistant and breathable fabric cover to keep children cool and comfortable. Available in baby cot and standard single sizes. Attractive fabric designs with butterfly and football motifs.
• Comfy Mattress Low-density foam mattress designed for persons weighing up to 50kg. Entry-level economy mattress in Mouka's product range.
• Koko Mattress Low-density foam mattress designed for persons weighing up to 50kg. Economy-range mattress.
• Koko Zippy Mattress Low-density foam mattress with a stretch and anti-slip fabric cover bearing the Arewa logo of Northern Nigeria. Designed for persons weighing up to 50kg. Available only in the North. Warranty does not apply.
• Royal Memory Foam Pillow Luxury therapeutic pillow that contours the head, neck, and shoulders for personalised comfort. The cover is unzappable and washable. Available in medium and large sizes.
• Bio Pillow Premium pillow featuring bio-crystal technology for stress-free sleep. Filled with high-quality fibre and quilted casing for added comfort.
• Cutie Fiber Pillow Premium fibre pillow with a quilted casing for a lush feel. Provides firm head and neck support for a good night's sleep.
• Cozy Fiber Pillow Premium pillow made with quality fibre for a cosy feel that gives firm head and neck support. Dust-mite-resistant and highly durable.
• Comfy Foam Pillow Pillow made with 100% resilient foam crumbs, evenly shredded to support the head and neck, with an inner fibre lining for added comfort.
• Crown Fiber Pillow

Quantifiable outcome

• Over 60 years in business as Nigeria's leading mattress brand
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Emma Sleep: European direct-to-consumer mattress brand. Comparable in growing e-commerce first model and mid-tier foam positioning; relevant as e-commerce mattress competition grows in Nigeria.
• Magniflex: Italian premium foam mattress brand expanding internationally including in MEA. Direct overlap in memory-foam and Wellness positioning with Mauka's Royal Memory Foam and Wellbeing ranges.

Broad incumbents

• Silentnight Group: UK-based foam and mattress manufacturer with strong heritage (similar to Mauka's 60+ years). Overlaps in foam-core spring mattresses and pillows at mainstream price points.
• Tempur Sealy International: Global mattress and bedding giant (Tempur-Pedic, Sealy, Stearns & Foster) with growing emerging-market presence. Relevant competitive benchmark for Mauka's premium and orthopaedic tier positioning internationally.
• Serta Simmons Bedding: Major US-based mattress producer (Serta, Beautyrest, Simmons) with global licensee distribution. Broad incumbent competitor for premium spring mattress segments where Mauka's Mondeo line operates.
• Sleep Number: US-based premium smart-bed brand. Comparable to Mauka's Luxury/Wellbeing tier in targeting affluent consumers seeking premium sleep technology and personalized comfort.
• Dunlopillo: UK-origin latex and foam bedding brand with international hospitality and retail presence. Comparable in foam technology heritage and mid-to-premium positioning; relevant for cross-border premium comparison.
• King Koil International: US-originated international mattress manufacturer with licensed production across Africa, the Middle East, and Asia. Represents the kind of international premium competitor whose licensing model could touch the Nigerian premium segment over time.

Direct peers

• Vitafoam Nigeria PLC: Nigeria's largest publicly-listed foam and mattress manufacturer, Mauka's most direct domestic competitor. Competes across similar polyurethane foam tiers, pillows, and bedding products for the same Nigerian consumer and B2B customers.
• Dolidol International: Morocco-based parent company and leader in Francophone Africa's sleep industry, operating 7 production units across 5 countries. Acquiring Mauka in 2021 made it Mauka's direct sister brand with overlapping mattress/foam product offerings across the continent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mouka_lifestyle
• YouTubeyoutube.com/channel/UCqA3YsUUs9jCpN0AtCArFCQ
• Facebookfacebook.com/moukalifestyle
• LinkedInng.linkedin.com/company/mouka-limited
• Instagraminstagram.com/moukalimited/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouka