Silentnight Group
Silentnight Group is a UK-based, privately held mattress and bedding manufacturer founded in 1946, serving mass-market consumers and hospitality clients through direct e-commerce, retail partners, and a growing B2B hospitality division, with a sub-brand portfolio including Just Sleep.
- Company typePrivate
- Founded1946
- HeadquartersPreston, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Silentnight Group does
Silentnight Group is a UK-based, privately held mattress and sleep products manufacturer founded in 1946 and headquartered in Preston, England, employing between 501 and 1,000 people. The company designs, produces, and distributes mattresses, beds, divans, headboards, and bedding accessories under its flagship Silentnight brand and the Just Sleep sub-brand, with products handmade in the UK across multiple technology collections (UltraGel, Comfort Breathe, Memory, Plant, British Wool). Its technology stack centres on material science and comfort engineering rather than software, with proprietary foam formulations (UltraGel), airflow designs (Comfort Breathe), and natural-material layers (bamboo, kapok, flax, aloe vera, Cheviot wool) forming the core differentiators.
The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via silentnight.co.uk with Klarna financing and free delivery over £49, a network of retail partners, a B2B hospitality division (silentnightcontract.co.uk) supplying hotels and commercial venues, and a Hotel-to-Home service that bridges the two. Pricing is unit-based, with the Just Sleep line ranging from £389 to £869, complemented by promotional bundles and 0% finance. The company is B Corp certified, claims to be the UK's most trusted sleep brand with 75+ years of heritage, and has won Which? Recommended and Mother&Baby awards.
In 2024, the group executed two strategically significant moves: an Official Sleep Partner agreement with Manchester City FC (February 2024), supplying The Medlock hotel at the Etihad Stadium, and the acquisition of competitor bed maker Sleepeezee (May 2024). These moves extend the group across brand-led sports marketing, B2B hospitality, and inorganic portfolio expansion, while the underlying revenue model remains anchored in mass-market UK consumer hardware sales.
Silentnight Group firmographics
Firmographics- Name
- Silentnight Group
- Legal name
- Silentnight Group Limited
- Website
- https://www.silentnightgroup.co.uk/
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Silentnight Group is a UK-based, privately held mattress and bedding manufacturer founded in 1946, serving mass-market consumers and hospitality clients through direct e-commerce, retail partners, and a growing B2B hospitality division, with a sub-brand portfolio including Just Sleep.
- Ownership category
- akta.pro rank
Silentnight Group industry classification
Industry- Product category
- Mattresses and Bedding Manufacturing
- NAICS
- Mattress Manufacturing (337910), Mattress Manufacturing (33791), Furniture and Related Product Manufacturing (337)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
- akta.pro secondary industries
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Silentnight Group is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Silentnight Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Mattress Sales: Direct-to-consumer sales of mattresses across multiple collections including UltraGel, Comfort Breathe, Memory, Plant, and Wool ranges. Prices range from £389 to £869 for the Just Sleep line, with premium options available.
- Bed and Bedding Sales: Sales of bed bases, divan beds, bed frames, headboards, mattress toppers, duvets, pillows, blankets, throws, and electric blankets
- Hospitality/B2B Supply: Supply of mattresses and sleep products to commercial hospitality partners including hotels and entertainment venues
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Just Sleep mattresses starting at £389 |
| Unit Pricing | Pay-as-you-go | Limited time promotional bundles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Silentnight Group product offering
Product offeringCore offering
Silentnight Group is a UK-based manufacturer of mattresses, beds, and bedding products. The company designs and produces sleep products across multiple collections (Comfort Breathe, UltraGel, Memory, Plant, Wool, Just Sleep), selling direct-to-consumer via its e-commerce platform, through retail partners, and to commercial hospitality clients. Products are handmade in the UK.
Product overview
Silentnight Group is a UK-based sleep products company offering a diversified portfolio of mattresses, beds, and bedding accessories. The core product line includes mattresses available in multiple technologies (memory foam, hybrid, innerspring) and various sizes, complemented by bed frames, divans, and headboards. The bedding range encompasses duvets, pillows, mattress toppers, electric blankets, and cooling accessories. The company operates several specialized sub-brands including Just Sleep (rolled mattress sub-brand with 365-night trial), and product collections like Comfort Breathe (cooling mattresses for hot sleepers), UltraGel (gel-infused comfort mattresses), Memory Collection (memory foam mattresses), Plant Collection (eco-friendly plant-based materials), and Wool Collection (British wool mattresses). The portfolio also includes commercial hospitality services and a hotel-to-home program.
Differentiator
Problem solved
Functional benefit
Brands
- just sleep: A sub-brand offering mattresses including just calm, just snug, just breathe, and just serene product lines.
Products and services
- Mattresses Core product line including memory foam, hybrid, and innerspring mattresses available in single, small double, double, king, super king, and kids sizes, designed for individual consumers seeking sleep comfort and support.
- Beds Includes divan beds, bed frames, headboards, and base-only options, some with storage. Available in various fabric options and colors, sold to individual consumers for bedroom furnishing.
- Bedding Includes mattress toppers, duvets, pillows, blankets, throws, electric blankets, bed linen, and cooling bedding accessories, sold to individual consumers to complement mattresses and beds.
- Just Sleep Mattresses
- Electric Blankets Electric heating blankets for warming beds during colder months, sold to individual consumers.
- Mattress Toppers Breathable mattress toppers including AirMax 1000 for enhancing mattress comfort and extending mattress life, sold to individual consumers.
- Duvets Duvets including Deep Sleep Duvet, Feather and Down Duvet, and Supersoft Duvet Set in various warmth ratings, sold to individual consumers.
- Pillows Sleep pillows designed to complement mattresses for improved sleep comfort, sold to individual consumers.
- Air Purifiers & Fans Air purifiers and fans for sleep cooling and air quality improvement in bedrooms, sold to individual consumers.
- Hotel to Home Service bringing hotel-quality sleep products to consumer homes, leveraging Silentnight's hospitality-grade products.
- Hospitality Contract Supply Commercial hospitality division supplying hotels and hospitality venues with mattresses, bedding, and sleep products for guest accommodations.
Companies that use Silentnight Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Silentnight Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Silentnight Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SleepeezeecoreSilentnight's owner acquired bed maker Sleepeezee. This acquisition represents corporate expansion through the purchase of a competitor bed manufacturer.
- Manchester City FCcoreOfficial Sleep Partner agreement making Silentnight the club's fourth new partner announced in February 2024. Silentnight will supply mattresses and toppers to The Medlock hotel at the club's entertainment destination at the Etihad Stadium, while featuring across stadium and digital assets. Partnership forms part of Manchester City's broader strategy to expand its commercial partner portfolio across performance, wellbeing, and lifestyle sectors.
- The Medlock Hotel (Radisson Blu)coreThe Medlock hotel at Manchester City's Etihad Stadium entertainment destination, scheduled to open later in 2024. Silentnight will supply mattresses and toppers for guest rooms as part of the Official Sleep Partner agreement.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Silentnight Group competitors and assessment
Company assessmentBroad incumbents
- Sealy UK: UK arm of the global Sealy mattress brand, distributing premium innerspring, foam, and hybrid mattresses through UK retail partners. Broad incumbent in the same mattress category, competing directly with Silentnight on mid-to-premium UK retail shelves.
- Tempur Sealy International: Global leader in mattresses and bedding with brands including Tempur and Sealy, operating a worldwide manufacturing and retail network. Broader incumbent in the same mattress category, competing with Silentnight through premium memory foam and hybrid products at the upper end of the price spectrum.
Direct peers
- Bensons for Beds: UK specialist bed retailer with nationwide store estate selling own-brand and third-party mattresses, divans, and bedding. Direct peer on UK bed retail distribution, mid-market price positioning, and consumer target demographic, with similar promotional cadence and finance offerings.
- Hypnos Beds: UK heritage bed and mattress manufacturer with Royal Warrant, supplying luxury hotels and consumers. Direct peer on UK manufacturing footprint, premium positioning, and hospitality B2B supply channel overlap with Silentnight's Manchester City/Medlock hotel contract.
- Dreams: Largest specialist bed retailer in the UK with a nationwide store network selling own-brand and third-party mattresses, beds, and bedding accessories. Closest direct peer to Silentnight on UK mattress and bed retail, with significant overlap on product range and target consumer.
- Eve Sleep: UK-based D2C mattress and sleep products brand competing in the same bed-in-a-box segment with memory foam and hybrid mattresses at comparable price points. Direct competitor on the D2C sleep category and target demographic.
- Harrison Spinks: UK-based bed manufacturer with vertically integrated production, natural fillings including wool and hemp, and a strong sustainability story. Direct peer on UK manufacturing, natural material sourcing (overlapping with Silentnight's British Wool range), and premium positioning.
- Simba Sleep: UK-headquartered D2C mattress challenger selling hybrid mattresses direct to UK consumers online. Direct peer in the D2C mattress category with similar proprietary foam and spring hybrid technology and a comparable mid-premium price point.
- Sleepeezee: UK-based bed and mattress manufacturer with a Royal Warrant, recently acquired by Silentnight's owner. Direct head-to-head competitor in the UK bed manufacturing market with overlapping product lines in mattresses, divans, and headboards.
Emerging players
- Emma Sleep: European-origin D2C mattress brand with a strong UK presence, competing head-to-head with Silentnight on hybrid and memory foam mattresses sold direct online. Comparable on product, target customer, and price band, though headquartered outside the UK.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Silentnight Group social profiles
Digital presenceSilentnight Group compliance and trust
Trust signalCompliance1 record
Silentnight Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silentnight Group leadership team
Management profileNumber of profiles
Silentnight Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silentnight Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silentnight Group
What does Silentnight Group do?
Silentnight Group is a UK-based manufacturer of mattresses, beds, and bedding products. The company designs and produces sleep products across multiple collections (Comfort Breathe, UltraGel, Memory, Plant, Wool, Just Sleep), selling direct-to-consumer via its e-commerce platform, through retail partners, and to commercial hospitality clients. Products are handmade in the UK.
Is Silentnight Group a public or private company?
Silentnight Group is a private company. It is classified as unknown and is currently operating.
When was Silentnight Group founded?
Silentnight Group was founded in 1946. It employs 501 to 1,000 people.
Where is Silentnight Group based?
Silentnight Group is headquartered in Preston, United Kingdom, in the Europe region.
How does Silentnight Group make money?
Three revenue lines are on record. Mattress Sales are the primary driver. The others are bed and Bedding Sales and hospitality/B2B Supply.
Who are Silentnight Group's main competitors?
Broad incumbents on record are Sealy UK and Tempur Sealy International. Direct peers are Bensons for Beds, Hypnos Beds, Dreams, Eve Sleep, Harrison Spinks, Simba Sleep and Sleepeezee. Emma Sleep is listed as an emerging player.
Does Silentnight Group have an API?
No public API is recorded for Silentnight Group.
What industry is Silentnight Group in?
Silentnight Group's product category is Mattresses and Bedding Manufacturing. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors), with a secondary code of CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid). Its NAICS code is 337910 and its SIC code is 2510.