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ProWriters

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uuid000d5en

Namestring
ProWriters
Company typeenum
Private
Founded yearint
2012
Descriptiontext

ProWriters is a privately held digital insurance wholesaler headquartered in Malvern, Pennsylvania, founded in 2013. The company operates as an intermediary between retail insurance brokers and carriers, with a stated focus on three specialty lines: Errors & Omissions (E&O), Directors & Officers (D&O), and Cyber Insurance. Its value proposition centers on enabling retail brokers to place coverage efficiently across all risk sizes within these specialty verticals.

The firm's go-to-market is built on the wholesale distribution model, where it aggregates retail broker submissions and matches them with carrier appetite, earning commission or brokerage fees on successful placements. The 'digital' positioning implies a platform-based submission, quoting, or comparison workflow, though specific technical architecture, proprietary features, or product modules are not documented in the available sources. The company website (prowritersins.com) returned only a loading/verification page at the time of data collection, limiting visibility into the underlying technology stack, feature set, or carrier integrations.

ProWriters employs 11-50 people and is led by Brian Thornton as President. No public revenue, funding history, customer logos, partnerships, or pricing structure are disclosed. The company is classified as a for-profit private entity with no disclosed parent company, subsidiaries, or ownership structure. As a niche specialty wholesaler in a growing cyber/E&O/D&O market, ProWriters addresses a structurally expanding segment of commercial insurance, but its scale, capital base, and competitive positioning relative to larger wholesale brokers and MGAs remain undetermined from available data.

Short descriptiontext

ProWriters is a digital insurance wholesaler based in Malvern, Pennsylvania that enables retail brokers to efficiently place E&O, D&O, and Cyber Insurance coverage across all risk sizes. Founded in 2013.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMalvern, United States
HQ citystring
Malvern
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
insurance wholesale platform, E&O insurance placement, D&O insurance brokerage, cyber insurance wholesale, specialty insurance distribution
Industry4 codes
PRIMARYFSAEADAD
Wholesale Insurance Brokerage (Excess & Surplus Lines)
SECONDARYFSAJAGAC
Professional Liability (E&O)
SECONDARYFSAJAOAC
Technology Errors & Omissions (Tech E&O) / Professional Liability
SECONDARYFSAJAGAD
Management Liability (D&O/EPL/Fiduciary)
NAICS code2 codes
  • Insurance Agencies and Brokerages52421
  • Agencies, Brokerages, and Other Insurance Related Activities5242
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Wholesale Brokerage
Social media profiles1 record
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

ProWriters is a digital insurance wholesaler that brings efficiency to retail brokers for placing E&O (Errors and Omissions), D&O (Directors and Officers), and Cyber Insurance coverage. The firm supports placements across all sizes of risk, serving as an intermediary between retail brokers and underlying insurance markets.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

No product information available from the provided sources. The source data includes a news article about Cyber Insurance Awards (unrelated to ProWriters) and a webpage showing only a loading/verification message for prowritersins.com with no accessible product content.

Product and service3 records
1E&O Insurance Wholesale Placement
CategoryProfessional Liability Insurance
2D&O Insurance Wholesale Placement
CategoryExecutive Liability Insurance
3Cyber Insurance Wholesale Placement
CategoryCyber Insurance
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeDirect peer
Description

Burns & Wilcox is a major wholesale insurance broker specializing in excess and surplus lines including professional liability (E&O), management liability (D&O), and cyber — a direct competitor to ProWriters in the specialty wholesale channel.

TypeDirect peer
Description

CRC Insurance Services is a top US wholesale broker focused on specialty and E&S placements across professional liability, management liability, and cyber lines, serving retail brokers — closely aligned with ProWriters' offerings.

TypeBroad incumbent
Description

Arrowhead is a specialty insurance underwriter and wholesale distributor serving retail agents with professional liability, management liability, and cyber products — overlapping with ProWriters in the specialty wholesale channel.

TypeDirect peer
Description

USG Insurance Services is a wholesale broker and MGA placing specialty commercial risks including E&O, D&O, and Cyber for retail producers — directly competitive with ProWriters' placement capabilities.

TypeDirect peer
Description

Brown & Riding is a national wholesale insurance brokerage and MGA specializing in professional liability, management liability, and cyber placements for retail agents — a directly comparable specialty wholesaler.

TypeBroad incumbent
Description

Amwins is the largest US specialty insurance distributor offering wholesale brokerage, underwriting, and program management across professional liability, management liability, and cyber — a broad incumbent with overlapping capabilities to ProWriters.

TypeBroad incumbent
Description

World Insurance Associates is a large US insurance brokerage with both retail and wholesale operations across commercial and specialty lines including professional and cyber liability — a broad incumbent with overlapping specialty placement capabilities.

TypeDirect peer
Description

RPS is one of the largest specialty wholesale insurance brokers in the US, placing E&S lines including E&O, D&O, and Cyber for retail agents — directly comparable to ProWriters' business model and product focus.

TypeEmerging player
Description

Pathpoint is an insurtech wholesale broker focused on digitizing E&S placement workflows for small and mid-market risks — comparable to ProWriters as a tech-enabled, digital-first wholesaler targeting retail agents.

TypeEmerging player
Description

Insight Risk Services is a digitally focused wholesale brokerage placing specialty E&S risks including professional liability and cyber for retail agents — a technology-forward peer to ProWriters in the specialty wholesale space.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ProWriters

Insurance Wholesale Brokerageprowritersins.com

ProWriters is a digital insurance wholesaler based in Malvern, Pennsylvania that enables retail brokers to efficiently place E&O, D&O, and Cyber Insurance coverage across all risk sizes. Founded in 2013.

What ProWriters does

ProWriters is a privately held digital insurance wholesaler headquartered in Malvern, Pennsylvania, founded in 2013. The company operates as an intermediary between retail insurance brokers and carriers, with a stated focus on three specialty lines: Errors & Omissions (E&O), Directors & Officers (D&O), and Cyber Insurance. Its value proposition centers on enabling retail brokers to place coverage efficiently across all risk sizes within these specialty verticals.

The firm's go-to-market is built on the wholesale distribution model, where it aggregates retail broker submissions and matches them with carrier appetite, earning commission or brokerage fees on successful placements. The 'digital' positioning implies a platform-based submission, quoting, or comparison workflow, though specific technical architecture, proprietary features, or product modules are not documented in the available sources. The company website (prowritersins.com) returned only a loading/verification page at the time of data collection, limiting visibility into the underlying technology stack, feature set, or carrier integrations.

ProWriters employs 11-50 people and is led by Brian Thornton as President. No public revenue, funding history, customer logos, partnerships, or pricing structure are disclosed. The company is classified as a for-profit private entity with no disclosed parent company, subsidiaries, or ownership structure. As a niche specialty wholesaler in a growing cyber/E&O/D&O market, ProWriters addresses a structurally expanding segment of commercial insurance, but its scale, capital base, and competitive positioning relative to larger wholesale brokers and MGAs remain undetermined from available data.

ProWriters firmographics

Firmographics
Name
ProWriters
Website
https://prowritersins.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
ProWriters is a digital insurance wholesaler based in Malvern, Pennsylvania that enables retail brokers to efficiently place E&O, D&O, and Cyber Insurance coverage across all risk sizes. Founded in 2013.
Ownership category
akta.pro rank

ProWriters industry classification

Industry
Product category
Insurance Wholesale Brokerage
NAICS
Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro industry
PRIMARYFSAEADAD
Wholesale Insurance Brokerage (Excess & Surplus Lines)
SECONDARYFSAJAGAC
Professional Liability (E&O)
SECONDARYFSAJAOAC
Technology Errors & Omissions (Tech E&O) / Professional Liability
SECONDARYFSAJAGAD
Management Liability (D&O/EPL/Fiduciary)

Keywords

  • Insurance wholesale platform
  • E&O insurance placement
  • D&O insurance brokerage
  • Cyber insurance wholesale
  • Specialty insurance distribution

Where ProWriters is headquartered

Location

Headquarters

HQ city
Malvern
HQ country
United States
HQ region
North America

Markets served

ProWriters business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

ProWriters product offering

Product offering

Core offering

ProWriters is a digital insurance wholesaler that brings efficiency to retail brokers for placing E&O (Errors and Omissions), D&O (Directors and Officers), and Cyber Insurance coverage. The firm supports placements across all sizes of risk, serving as an intermediary between retail brokers and underlying insurance markets.

Product overview

No product information available from the provided sources. The source data includes a news article about Cyber Insurance Awards (unrelated to ProWriters) and a webpage showing only a loading/verification message for prowritersins.com with no accessible product content.

Differentiator

Problem solved

Functional benefit

Products and services

  • E&O Insurance Wholesale Placement
  • D&O Insurance Wholesale Placement
  • Cyber Insurance Wholesale Placement

Companies that use ProWriters

Customer profile

Ideal customer profiles1 record

ProWriters technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ProWriters partnerships and signals

Strategic signal

Recent moves1 record

ProWriters competitors and assessment

Company assessment

Direct peers

  • Burns & Wilcox: Burns & Wilcox is a major wholesale insurance broker specializing in excess and surplus lines including professional liability (E&O), management liability (D&O), and cyber — a direct competitor to ProWriters in the specialty wholesale channel.
  • CRC Insurance Services: CRC Insurance Services is a top US wholesale broker focused on specialty and E&S placements across professional liability, management liability, and cyber lines, serving retail brokers — closely aligned with ProWriters' offerings.
  • USG Insurance Services: USG Insurance Services is a wholesale broker and MGA placing specialty commercial risks including E&O, D&O, and Cyber for retail producers — directly competitive with ProWriters' placement capabilities.
  • Brown & Riding: Brown & Riding is a national wholesale insurance brokerage and MGA specializing in professional liability, management liability, and cyber placements for retail agents — a directly comparable specialty wholesaler.
  • RPS (Risk Placement Services): RPS is one of the largest specialty wholesale insurance brokers in the US, placing E&S lines including E&O, D&O, and Cyber for retail agents — directly comparable to ProWriters' business model and product focus.

Broad incumbents

  • Arrowhead General Insurance Agency: Arrowhead is a specialty insurance underwriter and wholesale distributor serving retail agents with professional liability, management liability, and cyber products — overlapping with ProWriters in the specialty wholesale channel.
  • Amwins: Amwins is the largest US specialty insurance distributor offering wholesale brokerage, underwriting, and program management across professional liability, management liability, and cyber — a broad incumbent with overlapping capabilities to ProWriters.
  • World Insurance Associates: World Insurance Associates is a large US insurance brokerage with both retail and wholesale operations across commercial and specialty lines including professional and cyber liability — a broad incumbent with overlapping specialty placement capabilities.

Emerging players

  • Pathpoint: Pathpoint is an insurtech wholesale broker focused on digitizing E&S placement workflows for small and mid-market risks — comparable to ProWriters as a tech-enabled, digital-first wholesaler targeting retail agents.
  • Insight Risk Services: Insight Risk Services is a digitally focused wholesale brokerage placing specialty E&S risks including professional liability and cyber for retail agents — a technology-forward peer to ProWriters in the specialty wholesale space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

ProWriters social profiles

Digital presence

ProWriters financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ProWriters leadership team

Management profile

Number of profiles

Profiles1 record

ProWriters funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ProWriters M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProWriters

What does ProWriters do?

ProWriters is a digital insurance wholesaler that brings efficiency to retail brokers for placing E&O (Errors and Omissions), D&O (Directors and Officers), and Cyber Insurance coverage. The firm supports placements across all sizes of risk, serving as an intermediary between retail brokers and underlying insurance markets.

When was ProWriters founded?

ProWriters was founded in 2012. It employs 11 to 50 people.

Where is ProWriters based?

ProWriters is headquartered in Malvern, United States, in the North America region.

Who are ProWriters's main competitors?

Direct peers on record are Burns & Wilcox, CRC Insurance Services, USG Insurance Services, Brown & Riding and RPS (Risk Placement Services). Broad incumbents are Arrowhead General Insurance Agency, Amwins and World Insurance Associates. Emerging players are Pathpoint and Insight Risk Services.

Does ProWriters have an API?

No public API is recorded for ProWriters.

What industry is ProWriters in?

ProWriters's product category is Insurance Wholesale Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines), with a secondary code of FSAJAGAC, Professional Liability (E&O). Its NAICS code is 52421 and its SIC code is 6411.

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Live signals
ProwritersinsUnderstanding Underwriting ServicesThe article explains that brokers and agents can outsource risk assessment to managing general agents granted underwriting authority, which negotiate insurance contracts on an insurer's behalf. It cites cyber liability, errors and omissions and executive lines as examples of niche coverage, and promotes ProWriters' technology for quoting and comparing multiple quotes.PR NewswireProWriters Adds Industry Veteran Zane GoldthorpProWriters dba ProWriters Insurance Services announced that Zane Goldthorp joined the company as Director of Broker Development, reporting to CEO Brian Thornton. Goldthorp previously played a key role in building INSUREtrust's cyber specialty brokerage, including developing one of the first small business solutions for multiple cyber insurance quotes and comparisons.ProwritersinsWholesale Insurance BrokerProWriters is positioning itself as a full-service wholesale insurance broker, leveraging 20 years of experience to assist retail brokers and agents in placing standard and hard-to-place risks. The firm highlights its Cyber IQ Comparative Rate Platform and specialized expertise in areas such as Cyber, Errors and Omissions (E&O), and Directors and Officers (D&O) liability to differentiate its service offerings.ProwritersinsInstant Binding QuotesProWriters, a West Chester, Pennsylvania managing general underwriter, announced on October 28, 2013 that it offers agents and brokers instant online quoting and binding for small business professional liability, general liability and business owners policies. Premiums start at $22.50 monthly, with limits up to $2 million and revenues up to $3 million. Coverage is underwritten by Hiscox Insurance Company Inc., rated "A" by A.M. Best.ProwritersinsProWriters InsuranceA promotional page from ProWriters, a full-service wholesale brokerage firm, outlines how wholesale insurance brokers add value to the market, which is estimated to reach $125.92 billion by 2027. It cites a nationwide Insurance Journal survey finding nearly 70% of agents seek expertise and 77% prioritize fast response times, and lists ProWriters' specialties in cyber liability, E&O and D&O coverage.PR NewswireProWriters Partners with Pondurance to Bring World-Class Security Services to PolicyholdersProWriters, a cyber insurance wholesaler based in Pennsylvania, announced a partnership with Pondurance, a managed detection and response and incident response cybersecurity firm, on February 16, 2021. The partnership enables ProWriters to offer Pondurance's cybersecurity services to its policyholders at no additional cost, providing proactive risk reduction through continuous monitoring and incident response capabilities. Carriers working with ProWriters are expected to benefit from improved cyber risk detection and response across their insured portfolios.PR NewswireProWriters Adds Corvus to their Cyber IQ PlatformProWriters, an insurance services company, has announced the addition of Corvus to their Cyber IQ platform, which enables insurance agents and brokers to compare cyber insurance quotes from multiple carriers. The platform already includes quotes from Axis, Chubb, Hiscox, Tokio Marine HCC, CFC, At-Bay, and Coalition. ProWriters CEO Brian Thornton stated this addition aligns with their goal of offering the best products and options to agents and brokers, with plans to expand into additional specialty E&O and D&O products in 2020.GlobeNewswireProWriters Selects IVANS to Grow Commercial BusinessProWriters selected IVANS Markets to support its growth and distribution strategy, expanding marketing to agents seeking cyber products. The company has a network of over 32,000 agents, and IVANS Markets enables instant appetite communication and in-appetite submissions. ProWriters offers cyber liability and E&O insurance for small and mid-sized businesses.PR NewswireProWriters Adds CFC Underwriting and At-Bay to Cyber IQ PlatformProWriters, an insurance services company, announced the addition of CFC Underwriting Ltd. and insuretech startup At-Bay to their Cyber IQ comparative rating platform, which allows brokers and agents to compare quotes from multiple stand-alone cyber insurance carriers. The platform, originally launched in November 2018 with Axis, Chubb, Hiscox, and NAS Insurance Services, also introduced new features including dynamic quote comparison documents, white-labeled portal versions, and bulk quoting functionality. At-Bay writes on Hartford Steam Boiler paper (part of Munich Re) and brings an innovative underwriting approach that scans client websites to assess security posture.PR NewswireA New Solution to Cyber Insurance Quote ComparisonsProWriters launched a new Cyber Insurance Portal designed exclusively for insurance agents and brokers to streamline the quote comparison process. The tool allows users to complete a single application to instantly compare rates from multiple top carriers, eliminating the need for individual carrier contacts. This launch leverages ProWriters' expertise to offer specialized support while distinguishing itself from startups that often lack claims handling experience.