Garrett Popcorn Shopså¨

What Garrett Popcorn Shopså¨ does

Garrett Popcorn Shops is a Chicago-founded, privately-held specialty food company (operating entity: Garrett Brands LLC; parent: Garrett Popcorn Holding Company LLC) that handcrafts gourmet popcorn in small batches using old-fashioned copper kettles and a proprietary butterfly/mushroom kernel blend. The company was founded in 1949 by Gladys Otto selling secret family recipes at five cents a bag and has since built a 75+ year heritage brand anchored on its flagship "Garrett Mix" (cheddar and caramel combination) plus core recipes including CaramelCrisp, CheeseCorn, Buttery, and Plain, with premium nut-infused variants and seasonal offerings like Spicy CheeseCorn. The product portfolio was expanded in 2010 through the acquisition of Frango Chocolate, an artisan chocolate truffle brand, which continues to operate as a wholly-owned sub-brand.

Name

Garrett Popcorn Shopså¨

Legal name

Garrett Brands LLC

Website

https://garrettpopcorn.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Gourmet Popcorn

NAICS

Nonchocolate Confectionery Manufacturing (31134), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Popcorn & Puffed Snacks (CRADABAH)

akta.pro secondary industries

Popcorn Manufacturing (AFAKAIAC), Gourmet Popcorn & Caramel Corn Shops (THAFAGAM)

Keywords

• Gourmet popcorn
• Handcrafted popcorn
• Popcorn tins
• Gift popcorn
• Specialty snacks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Online sales through garrettpopcorn.com featuring various popcorn recipes sold in tins ranging from petite multipacks to celebration sizes. Products ship fresh, cooked on the day of shipping.
2. Retail Sales: Sales through major US retailers including Jewel-Osco, Albertsons, World Market, and regional chains. Includes co-branded products with partners like Mike's Hot Honey.
3. Corporate Gifting: B2B corporate gifting program with custom tins, lids, and event bags featuring company logos or custom messaging.
4. Gift Cards: Digital and physical gift cards available in denominations of $10, $15, $25, $50, and $100.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Garrett Popcorn Shops handcrafts small-batch gourmet popcorn in old-fashioned copper kettles using secret family recipes (CaramelCrisp, CheeseCorn, Buttery, Plain, Garrett Mix). The company sells popcorn in multiple tin sizes (Petite, Classic, Family, Friends, Celebration) through its own e-commerce site, retail shops, and major US grocery chains, and also offers a Corporate Gifting program with custom branding, Frango artisan chocolates (acquired 2010), and digital/physical gift cards.

Product overview

Garrett Popcorn Shops is a Chicago-based gourmet popcorn company founded in 1949, offering handcrafted popcorn made in copper kettles. The core product portfolio centers on the flagship Garrett Mix (cheddar and caramel combination) as the bestselling item, complemented by original recipes including CaramelCrisp, CheeseCorn, Buttery, and Plain. Premium variants add ingredients like pecans, macadamias, cashews, and almonds to CaramelCrisp, while seasonal offerings like Spicy CheeseCorn provide limited-time options. In 2010, Garrett acquired Frango Chocolate, expanding the brand into artisan chocolate truffles. The company offers various service layers including the Build Your Tin customization feature, curated Gift Guides for occasions like Father's Day and birthdays, Corporate Gifting programs with bulk ordering and custom branding, Gift Cards in multiple denominations, DIY Tin Stickers for personalization, and Order Tracking for shipment monitoring. Products are sold in various tin sizes (Petite, Classic, Family, Friends, Celebration) and are available through retail locations, online ordering, and major U.S. retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Frango Chocolate: Artisan chocolate truffles and confections, originally from Seattle, acquired by Garrett in 2010.

Products and services

• Garrett Mix Garrett's world-famous signature product combining two secret family recipes: cheddar cheese-coated popcorn and buttery caramel-coated popcorn, sold in multiple tin sizes.
• CaramelCrisp Garrett's original caramel-coated popcorn recipe, available plain or with premium nut additions including Pecan, Macadamia, Cashew, Almond, and Chocolate Pecan variations.
• CheeseCorn One of Garrett's original secret family recipes featuring real cheddar cheese-coated popcorn, a core offering in the product lineup.
• Spicy CheeseCorn Limited-time seasonal variant of the signature CheeseCorn recipe with added cayenne and chili peppers for a spicy kick.
• Buttery Garrett's twist on traditional butter popcorn made with signature non-GMO butterfly and mushroom kernels, non-GMO coconut oil, and salt, available in regular and vegan formulations.
• Plain Simple, vegan popcorn made with Garrett's signature blend of non-GMO butterfly and mushroom kernels, hot air popped, positioned as a clean, allergen-friendly option.
• Frango Chocolate Iconic Chicago and Seattle chocolate brand acquired by Garrett in 2010, offering artisanally crafted chocolate truffles including Milk Chocolate Mint and Mint Chocolate Trio varieties.
• Corporate Gifting B2B corporate gifting program offering custom tins with branded lids, event bags, company logos, and volume orders for businesses' employee appreciation, client gifts, and corporate events.
• Gift Cards Digital and physical gift cards available in preset denominations of $10, $15, $25, $50, and $100 for purchasing Garrett Popcorn products online or in-store.
• Gift Guides Curated gift collections and bundles organized by occasion including Birthday Party Bundle, Father's Day, Mother's Day, Thank You gifts, and seasonal offerings.
• Garrett x Mike's Hot Honey Sweet-Spicy Popcorn Collaborative co-branded sweet-heat ready-to-eat popcorn combining Garrett's caramelized kettle crunch with Mike's Hot Honey's chili seasoning, available at major US retailers.
• Summer Specials Collection Limited-time seasonal collection featuring summer-themed popcorn flavors, gift products, and DIY Tin Stickers for spring and summer gifting occasions.

Quantifiable outcome

• 75+ years in business as a Chicago staple
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Mike's Hot HoneycoreStrategic or Co-development Partner · 28 April 2026Garrett Popcorn Shops has partnered with Mike's Hot Honey to launch a new sweet-heat ready-to-eat popcorn product, combining Garrett's caramelized kettle crunch with Mike's Hot Honey's chili seasoning. The product is handcrafted in small batches using two distinct cooking methods and is being distributed at major US retailers including Jewel-Osco, Albertsons, World Market, Strack & Van Til, Niemanns, with additional retailers like Roundy's and Mariano's coming later in 2026. The partnership brings together two brands known for pioneering sweet-savory combinations, with Garrett referencing its decades-long history of the Garrett Mix and Mike's Hot Honey highlighting its rise from a pizza topping at Paulie Gee's restaurant in Brooklyn to a nationally distributed product.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harry & David: Premium gifting brand with similar D2C gift-tin model, corporate gifting program, and occasion-based merchandising. Comparable AOV and customer demographic make Harry & David a strong comp for Garrett's gifting and corporate business.
• See's Candies: Heritage premium confectionery brand with strong D2C, retail shop footprint, and gifting positioning. Direct overlap with Garrett's gift-tin model, premium positioning, and corporate gifting programs, and is also a useful comp for the Frango Chocolate brand.
• Kettle Brand: Premium kettle-cooked popcorn brand with strong D2C and grocery distribution. Shares Garrett's craft/cooking-method narrative and premium pricing, though Garrett skews more toward gifting tins and Kettle more toward bagged snacking.
• Popcornopolis: Direct competitor in premium gourmet popcorn sold in tins and gift formats. Comparable product mix (caramel, cheese, kettle corn), similar D2C and grocery channel strategy, and overlapping gifting positioning make it the closest peer to Garrett.
• Vosges Haut-Chocolat: Premium chocolate/confection brand with a D2C gifting model and tin-based packaging similar to Garrett's. Comparable price points and gift positioning, and overlaps with Frango on the artisan chocolate side.

Emerging players

• Brownie Brittle: Indulgent, premium-positioned snack brand with D2C and grocery distribution in tin and bag formats. Smaller scale than Garrett but competes in the same "premium gifting snack" lane and is a relevant comp for tin-based gifting.

Broad incumbents

• Angie's BOOMCHICKAPOP: Conagra-owned popcorn brand with national grocery and D2C presence. Overlaps with Garrett on popcorn and sweet/savory flavor innovation, but skews toward better-for-you everyday snacking rather than gift tins.
• Cracker Jack: Iconic legacy caramel-coated popcorn brand with broad mass-market distribution. While not a direct premium gifting competitor, it competes for the same occasions and shelf space at major US retailers where Garrett is now expanding.
• 1-800-Flowers Gourmet Food Gifts: Broad gifting platform with a gourmet food category that competes with Garrett in corporate gifting and occasion-based gifting. Operates at much larger scale across multiple gift categories, setting the competitive ceiling for the gourmet gifting vertical.
• SkinnyPop: Mass-market premium popcorn brand owned by Amplify Snack Brands / Hershey. Competes with Garrett in the popcorn category and across the same grocery retailers, but positioned as a healthier everyday snack rather than a premium gifting product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/garrettpopcorn
• YouTubeyoutube.com/user/GarrettPopcornShops
• Facebookfacebook.com/garrettpopcorn
• LinkedInlinkedin.com/company/garrett-popcorn-shops
• Instagraminstagram.com/garrettpopcorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garrett Popcorn Shopså¨