Brownie Brittle
Brownie Brittle, founded in 1992 and owned by Second Nature Brands, produces thin crispy brownie and blondie snacks sold through select U.S. retailers and direct-to-consumer e-commerce, targeting general consumers and brand-collab audiences via flavor innovation and limited-edition launches.
- Company typePrivate
- Founded1992
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brownie Brittle does
Brownie Brittle, founded in 1992 and headquartered in West Palm Beach, Florida, is a snack brand owned and operated by Second Nature Brands. It produces thin, crispy brownie and blondie snack products — including chocolate, blondie, salted caramel, and seasonal flavors — manufactured in 2.25 oz, 4 oz, and 5 oz pouches, with multi-pack and variety-pack configurations. The company's underlying product technology is a proprietary baking and forming process that produces a uniformly thin, crispy texture engineered to be eaten as a standalone snack or dunked in coffee.
The business operates a dual-channel commercial model. Direct-to-consumer e-commerce is sold through BrownieBrittle.com and the SecondNatureBrands.com storefront, supported by a Build-a-Bundle configurator, a 10% off auto-delivery subscription, and free shipping on orders over $60. Offline distribution relies on select retailers across the United States, supplemented by a QSR co-branding channel — most notably the February 2026 launch with Dunkin', which integrates collaboration SKUs into Dunkin's At-Home Extras loyalty program.
Customer segments are horizontal consumer personas — general sweet snackers seeking premium, portion-controlled treats and brand-enthused Dunkin' customers — served through an off-the-shelf Shopify e-commerce stack with no disclosed proprietary platform or technology beyond the core crispy-snack manufacturing process.
Brownie Brittle firmographics
Firmographics- Name
- Brownie Brittle
- Legal name
- Brownie Brittle
- Website
- https://browniebrittle.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brownie Brittle, founded in 1992 and owned by Second Nature Brands, produces thin crispy brownie and blondie snacks sold through select U.S. retailers and direct-to-consumer e-commerce, targeting general consumers and brand-collab audiences via flavor innovation and limited-edition launches.
- Ownership category
- akta.pro rank
Brownie Brittle industry classification
Industry- Product category
- Snack Foods
- NAICS
- Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)
Keywords
Where Brownie Brittle is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Brownie Brittle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales: One-time product sales through retail and e-commerce channels. Products sold in individual pouches (2.25 oz, 4 oz, 5 oz) and multi-packs (6-pack, 12-pack).
- Auto-Delivery Subscription: Subscription model offering 10% off each shipment with free shipping on orders over $60. Customers can swap flavors, skip deliveries, or gift subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Pouch (5 oz) |
| Unit Pricing | Pay-as-you-go | 6-Pack Bundle |
| Unit Pricing | Pay-as-you-go | 12-Pack Bundle |
| Subscription | Monthly | Auto-Delivery Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Brownie Brittle product offering
Product offeringCore offering
Brownie Brittle manufactures and sells thin, crispy brownie and blondie snacks in single-serve pouches (2.25 oz, 4 oz, 5 oz) and multi-pack configurations. The portfolio includes chocolate, blondie, and caramel flavors, along with co-branded collaborations with Dunkin' and M&M's, plus limited-edition seasonal varieties, sold through retail partners and direct-to-consumer e-commerce.
Product overview
Brownie Brittle is a snack brand owned by Second Nature Brands that produces crispy, thin brownie and blondie snack products. The core portfolio includes chocolate, blondie, and caramel flavored varieties, supplemented by co-branded collaborations with Dunkin' (coffee and donut-inspired flavors) and M&M's. The company also releases limited-edition seasonal flavors and offers variety packs and subscription services for auto-delivery. Products are sold in various pouch sizes (2.25 oz, 4 oz, 5 oz) and multi-pack configurations through direct-to-consumer online sales and select retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- Dunkin' Mixes: Co-branded snack products developed in partnership with Dunkin', including Dunkin' Sprinkled Donut Blondie Brittle and Dunkin' Mocha Latte Brownie Brittle.
Products and services
- Dark Chocolate Chip Sea Salt Brownie Brittle Signature crispy brownie snack with dark chocolate chips and sea salt, available in 5 oz pouches, 6-pack, and 12-pack bundles for individual consumer snackers.
- Chocolate Chip Blondie Brownie Brittle Crispy blondie (vanilla-brown butter) snack with chocolate chips, available in 5 oz pouches and multi-pack options.
- Chocolate Chip Brownie Brittle Classic crispy chocolate brownie snack with chocolate chips, the brand's signature offering.
- Salted Caramel Brownie Brittle Crispy brownie snack with salted caramel flavor, available in 2.75 oz, 5 oz pouches, and 8-count boxes.
- Dunkin' Sprinkled Donut Blondie Brownie Brittle Co-branded collaboration with Dunkin' that replicates the taste of a sprinkles-covered donut in crispy blondie snack form, available in 2.25 oz and 4 oz pouches.
- Dunkin' Mocha Latte Brownie Brittle Co-branded collaboration with Dunkin' combining coffee and chocolate flavors inspired by a mocha latte, marketed for snacking or dunking in coffee.
- Red, White & Blue Sprinkles Brownie Brittle Limited-edition patriotic-themed crispy brownie snack with red, white, and blue sprinkles for summer celebrations.
- M&M's® Brownie Brittle Crispy brownie snack featuring M&M's Minis candies, combining the brand's signature texture with M&M's chocolate candies.
- Brownie Brittle Variety Packs Pre-assorted bundles of multiple Brownie Brittle flavors, including On-the-Go variety packs, offering savings for convenient snacking.
- Auto Delivery Subscription Subscription service offering 10% off each shipment and free shipping on orders over $60, allowing customers to swap flavors, skip deliveries, or gift subscriptions.
Quantifiable outcome
- Loyalty points earned through Dunkin' At-Home Extras program on collaboration product purchases
Companies that use Brownie Brittle
Customer profileSegments2 records
Ideal customer profiles1 record
Brownie Brittle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brownie Brittle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dunkin'coreBrownie Brittle, a snack brand owned by Second Nature Brands, partnered with Dunkin' to launch two collaborative snack products: Dunkin' Sprinkled Donut Blondie Brittle and Dunkin' Mocha Latte Brownie Brittle. The products combine Brownie Brittle's signature crispy brownie texture with Dunkin's iconic donut and coffee flavors. Available in 4 oz and 2.25 oz pouches at select retailers nationwide and online. Purchases earn points toward the Dunkin' At-Home Extras loyalty program.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Brownie Brittle competitors and assessment
Company assessmentDirect peers
- Tate's Bake Shop: Tate's Bake Shop is best known for thin, crispy handmade-style cookies — directly analogous to Brownie Brittle's thin crispy brownie format. Both brands occupy the premium, slightly-indulgent cookie/snack niche and compete for similar basket occasions.
- Mrs. Fields: Mrs. Fields is a long-standing cookies and baked-treats brand with national retail and DTC distribution. It overlaps Brownie Brittle in target customer (gifting, indulgent snackers) and product format (portioned cookie/baked treats).
Emerging players
- Simple Mills: Simple Mills is a premium better-for-you snack and cookie brand with national distribution. It competes in the same indulgent-but-positioned snack aisle as Brownie Brittle, though with a cleaner-ingredient angle and broader product mix.
- Lenny & Larry's: Lenny & Larry's is a protein-forward cookie and snack brand sold through retail and DTC. It targets similar on-the-go snack occasions as Brownie Brittle, with comparable pouch and multi-pack formats.
- MadeGood: MadeGood produces better-for-you cookies and snack bars distributed in US grocery and natural channels. It overlaps Brownie Brittle on portion-controlled snack formats and the same retail buyers.
- Enjoy Life Foods: Enjoy Life Foods is an allergen-free cookies and snacks brand with national retail presence. It competes with Brownie Brittle for the same shelf space and gifting/snacking occasions.
Broad incumbents
- Pepperidge Farm: Pepperidge Farm is a large incumbent cookie and snack brand under Campbell's with deep retail penetration. It is not a direct competitor on the thin-crispy brownie format, but competes broadly for cookie/snack shelf facings and consumer occasions.
- Famous Amos: Famous Amos is a nationally distributed chocolate chip cookie brand owned by Ferrero. It competes with Brownie Brittle for indulgent cookie/snack occasions and the same retail buyers, with much broader distribution and marketing scale.
Others
- Voortman Bakery: Voortman Bakery is a sister brand under Second Nature Brands producing cookies and wafers. While a portfolio peer rather than a competitor, it shares distribution, manufacturing, and back-office resources with Brownie Brittle and serves as the closest comparable inside the parent portfolio.
- Sahale Snacks: Sahale Snacks is another sister brand under Second Nature Brands producing premium nut-and-fruit snack mixes. It is not a direct competitor but shares parent-level retail, e-commerce, and operational infrastructure with Brownie Brittle.
Market position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Brownie Brittle social profiles
Digital presenceBrownie Brittle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brownie Brittle leadership team
Management profileNumber of profiles
Profiles1 record
Brownie Brittle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brownie Brittle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brownie Brittle
What does Brownie Brittle do?
Brownie Brittle manufactures and sells thin, crispy brownie and blondie snacks in single-serve pouches (2.25 oz, 4 oz, 5 oz) and multi-pack configurations. The portfolio includes chocolate, blondie, and caramel flavors, along with co-branded collaborations with Dunkin' and M&M's, plus limited-edition seasonal varieties, sold through retail partners and direct-to-consumer e-commerce.
Is Brownie Brittle a public or private company?
Brownie Brittle is a private company. It is classified as corporate owned and is currently operating.
When was Brownie Brittle founded?
Brownie Brittle was founded in 1992. It employs 11 to 50 people.
Where is Brownie Brittle based?
Brownie Brittle is headquartered in West Palm Beach, United States, in the North America region.
How does Brownie Brittle make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are auto-Delivery Subscription.
Who are Brownie Brittle's main competitors?
Direct peers on record are Tate's Bake Shop and Mrs. Fields. Emerging players are Simple Mills, Lenny & Larry's, MadeGood and Enjoy Life Foods. Broad incumbents are Pepperidge Farm and Famous Amos. Others are Voortman Bakery and Sahale Snacks.
Does Brownie Brittle have an API?
No public API is recorded for Brownie Brittle.
What industry is Brownie Brittle in?
Brownie Brittle's product category is Snack Foods. Its primary akta.pro industry code is CRAHAKAH, Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups). Its NAICS code is 311821 and its SIC code is 2052.