SAYS

What SAYS does

SAYS is a Malaysian digital media platform headquartered in Selangor, Malaysia, operating since 2012 under the legal entity REV Social Malaysia Sdn Bhd. It is wholly owned by REV Media Group, which sits within Media Prima Group — one of Malaysia's largest media conglomerates with established TV and radio operations. The platform targets Malaysia's young adult audience (18-34), described internally as the "social media generation," producing free, ad-supported news, lifestyle, entertainment, sports, and culture content. The company self-describes as Malaysia's fastest growing news site.

The product surface spans a main Next.js-based web platform (says.com) plus a large portfolio of specialized content verticals: SEISMIK (Malay-language news), YouthSAYS (youth-focused subdomain), SAYS Prime (premium health/finance/travel content), SAYS Plus (civic/voting education), MYGAMEON (gaming), #FureverFriends (animal welfare), Make It Make Cents (financial literacy), #MARILOKAL (local Malaysian brands), and Inclusive Beauty. Technical infrastructure includes Next.js with image optimization, JWPlayer-based video delivery (including the "UNPACKED" documentary series), and the Audio+ platform integrating live streaming for HOT FM, KOOL 101, EIGHT FM, FLY FM, and MOLEK FM radio stations. Distribution extends across says.com, social channels (Facebook, X, Instagram, TikTok), and the Lumi News publisher network.

SAYS operates a pure advertising-based revenue model with no paywall or subscription product. Monetization comes from display advertising, native/branded content articles, and sponsored placements sold across all pages, with advertiser pricing disclosed only on inquiry. The go-to-market is product-led: free content drives organic traffic and social engagement, which is monetized programmatically and via direct sales. Geographic focus is exclusively Malaysia, with no disclosed international expansion. The headcount is small (11-50 employees), consistent with a lean digital editorial operation that benefits from Media Prima Group's broader media infrastructure and cross-promotional reach.

Name

SAYS

Legal name

REV SOCIAL MALAYSIA SDN BHD

Website

https://says.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SAYS is a Malaysian digital media platform owned by REV Media Group (part of Media Prima Group) that produces free, ad-supported news, lifestyle, entertainment, and culture content across multiple content verticals targeting young Malaysian adults.

Ownership category

akta.pro rank

Product category

Digital News and Media Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Digital Publishing Platforms (News/Magazines) (BPAMAJAE), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)

Keywords

• Digital news media
• Online publishing
• Branded content
• Youth media
• Digital advertising

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: Revenue generated through display advertising, native content, and branded articles on the SAYS platform. The site displays ad placements including display ads and sponsored content sections across all pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SAYS operates a Malaysian digital media publishing platform that creates and distributes news, lifestyle, entertainment, sports, culture, and tech content targeted at young Malaysian adults (18-34). The platform publishes original articles, videos, and multimedia content in both English and Bahasa Malaysia across multiple content verticals, monetized through display advertising, native advertising, and branded content partnerships.

Product overview

SAYS is a Malaysian digital media company owned by REV Media Group (part of Media Prima Group) that operates as a multi-platform content network. The main says.com platform serves as the core product, delivering news, lifestyle, culture, tech, entertainment, sports, and seismik (Malay-language) content across multiple categories. The company operates several specialized sub-brands including SAYS Prime (premium content on health, finance, and travel), SAYS Plus (voting and civic education), YouthSAYS (youth-focused content), #FureverFriends (animal welfare), Make It Make Cents (financial literacy), #MARILOKAL (local brand promotion), Inclusive Beauty (diversity in beauty), SAYS SEISMIK (Malay content), MYGAMEON (gaming), and SAYS SEISMIK TV (video content). The platform also includes Live Radio services with multiple radio stations and the Audio+ audio streaming platform.

Differentiator

Problem solved

Functional benefit

Brands

• #FUREverFriends: Animal welfare awareness initiative covering news, videos, and adoption content for pets and strays
• Make It Make Cents
• Inclusive Beauty
• IMMERSIVE
• SEISMIK
• YouthSays
• SAYS Prime

Products and services

• SAYS Main Platform Core digital media platform delivering news, lifestyle, culture, tech, entertainment, sports, and Malay-language content to Malaysian audiences, freely accessible via web and mobile web.
• SAYS Prime Premium content vertical focused on health and wellness, finance and wealth, and travel and lifestyle content for Malaysians seeking clarity and credibility.
• SAYS Plus Informational content focused on Malaysian voting rights, electoral processes, and civic education.
• YouthSAYS Youth-focused content platform targeting younger Malaysian audiences with relevant news and lifestyle content on a dedicated subdomain (youth.says.com).
• SAYS SEISMIK Malay-language content vertical covering trending news, viral stories, lifestyle topics, and entertainment for Malaysian audiences.
• SAYS Live Radio and Audio+ Live radio streaming service featuring HOT FM, KOOL 101, EIGHT FM, FLY FM, and MOLEK FM radio stations via the Audio+ audio platform.
• SAYS SEISMIK TV Video content vertical featuring original videos and content series including 'UNPACKED' historical documentaries about Malaysia.
• MYGAMEON Gaming-focused content vertical covering video games, esports, and gaming culture for Malaysian audiences.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Media Prima GroupcoreStrategic or Co-development PartnerSAYS is owned by REV Media Group, which is a part of Media Prima Group, one of Malaysia's largest media conglomerates. This provides cross-platform synergies with TV and radio operations.
• YouthSAYSminorGTM or Marketing PartnerYouth-focused content vertical operating on separate subdomain (youth.says.com) targeting younger Malaysian audiences with age-appropriate content and community building.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Mustsharenews: Singapore-focused digital news and lifestyle publisher targeting youth with trending, viral content. Similar format and audience model to SAYS but operates in Singapore, not Malaysia.
• Mothership: Singapore-based digital news and lifestyle publisher focused on young audiences with social-first content. Comparable in editorial approach and target demographic but does not directly compete in Malaysia.

Broad incumbents

• Astro Awani: Malaysian news portal operated by Astro, combining news, lifestyle and video content with the backing of a major broadcast group. Comparable to SAYS in scope and ad-driven monetization, but with larger broadcast distribution.
• The Edge Malaysia: Established Malaysian business and lifestyle publisher with a strong digital presence and integrated events business. Overlaps with SAYS' lifestyle and SAYS Prime verticals and competes for premium digital ad budgets in Malaysia.

Direct peers

• The Malaysian Insight: Malaysian digital news outlet focused on current affairs and analysis, funded through advertising and donations. Competes with SAYS in Malaysian news, particularly among English-speaking online audiences.
• Malay Mail: Malaysian English-language digital news outlet covering politics, lifestyle and entertainment, monetized primarily through advertising. Closest direct competitor to SAYS in audience, language and format.
• mStar: Malay-language digital news and lifestyle portal operated by Media Prima (sister property under REV Media Group). Shares parent, target audience segment and similar ad-supported model, and competes for overlapping Malay-speaking youth.
• Free Malaysia Today: Independent Malaysian digital news publisher with broad news, lifestyle and opinion coverage, monetized via advertising and sponsored content. Directly competes with SAYS for Malaysian digital news readership and ad budgets.
• The Vibes: Malaysian digital news and lifestyle publisher launched by MCMC, targeting similar urban, digitally native audiences with news, lifestyle and entertainment content. Comparable in scope, audience and ad-supported model.

Emerging players

• Vocket: Malaysian-Chinese digital media brand producing youth-oriented news, lifestyle and entertainment content. Comparable as an emerging Malaysian digital publisher targeting younger, social-first audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saysdotcom
• Facebookfacebook.com/saysdotcom
• Instagraminstagram.com/saysdotcom
• TikToktiktok.com/@saysdotcom
• LinkedInlinkedin.com/company/says-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAYS