Trumpet Advertising

What Trumpet Advertising does

Trumpet Advertising is a privately held, New Orleans-based advertising and branding agency founded in 1997, serving B2B and B2C enterprise clients across verticals including tourism, financial services, consumer goods, hospitality, entertainment, and government. The agency's core offering is its proprietary 'Believable Brands®' methodology — a registered trademark framework that aligns corporate culture, customer experience, and external communications under a single unifying brand purpose, positioning the work as purpose-driven transformation rather than transactional advertising.

The agency's services span strategy, rebranding, creative production, media planning, campaign execution, and website design, with a documented technology layer in real-time device tracking analytics used to measure physical arrivals and visitor behavior for tourism clients such as the Louisiana Office of Tourism and New Orleans & Company. The firm operates as a remote-first organization with team members across five states, maintaining its headquarters in The Shop at the Contemporary Art Center (CAC) in New Orleans' Warehouse District.

Trumpet generates revenue through professional service fees, project-based engagements, and retainer agreements sold primarily via consultative enterprise field sales targeting senior leadership. Its go-to-market relies on thought-leadership-driven inbound (a 'Thinking' blog, podcast appearances by CEO Scott Couvillon, and contributions to outlets like Chief Executive Magazine and BrandingMag) combined with direct outreach. Notable engagements include Credit Human (rebrand from San Antonio Credit Union, ongoing since 2010), the Louisiana Office of Tourism (since 2011), the New Orleans & Company rebrand, The Sazerac House launch, and VooDoo Music Festival.

Name

Trumpet Advertising

Legal name

Trumpet Advertising

Website

https://trumpetadvertising.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Trumpet Advertising is a privately held, New Orleans-based branding and advertising agency serving enterprise clients across tourism, financial services, consumer goods, and entertainment. Its proprietary 'Believable Brands®' methodology aligns culture, customer experience, and communications around a unifying brand purpose.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

akta.pro secondary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Brand strategy services
• Creative advertising agency
• Purpose-driven marketing
• Digital media planning
• Integrated marketing campaigns

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Branding Services: Trumpet operates as a full-service advertising agency providing strategic branding, creative development, media planning, and campaign execution services to B2B and B2C clients. Revenue is generated through professional service fees for ongoing agency partnerships, project-based engagements, and retainer agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Trumpet Advertising is a full-service advertising agency that develops purpose-driven branding and advertising programs for organizations launching, refreshing, or repositioning their brands. Engagements are delivered through agency retainers and project-based contracts that span brand strategy, creative campaign development, and integrated media planning, and are informed by the firm's proprietary Believable Brands® methodology and real-time device tracking analytics.

Product overview

Trumpet Advertising is a New Orleans-based advertising and branding agency that offers purpose-driven marketing services. Their core methodology is called 'Believable Brands®,' which focuses on helping organizations define their purpose and align company culture, customer experience, and communications. They do not offer a traditional SaaS product but rather provide agency services including brand strategy, rebranding, campaign development, creative production, website design, and marketing consulting. Their client portfolio spans diverse industries including tourism (Louisiana Office of Tourism, New Orleans & Company), financial services (Credit Human), consumer products (Bengal Roach Spray, Swerve Sweetener, Celevate), entertainment (VooDoo Music Festival, Sazerac House), public health (NOpioids), and non-profit organizations (Audubon Nature Institute, Louisiana Endowment for Humanities).

Differentiator

Problem solved

Functional benefit

Brands

• Believable Brands®: A proprietary methodology and service offering by Trumpet Advertising focused on helping organizations define their purpose and align culture, customer experience, and communications around that purpose.

Products and services

• Purpose-Driven Branding Services Full-service brand strategy and creative campaign development for organizations launching, refreshing, or repositioning their brands, anchored by the Believable Brands® methodology.
• Real-Time Device Tracking Analytics Real-time device-level analytics capability used to measure campaign effectiveness across digital, social, out-of-home, and broadcast channels and to inform optimization of media spend.

Quantifiable outcome

• Year-over-year visitor growth +2.47%, visitor spending +0.78%, revenue +4.15% for Louisiana Office of Tourism
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Louisiana SPCAminorStrategic or Co-development PartnerAs part of Audubon Nature Institute's lion exhibit launch, Louisiana SPCA partnered to provide free passes to the lion exhibit for everyone who adopted a cat in May, supporting both organizations' missions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Peter Mayer Advertising: Peter Mayer is an independent, New Orleans-based full-service advertising agency with a comparable regional footprint and similar mix of brand strategy, creative, and media services. It is the closest geographic and structural analog to Trumpet.
• Zehnder Communications: Zehnder is a Louisiana-based advertising, PR, and marketing agency operating from New Orleans and Baton Rouge. It competes with Trumpet for regional enterprise and tourism accounts and offers a comparable full-service scope.
• The Variable: The Variable is an independent, mid-size agency with a strong brand-strategy and creative development orientation. It is comparable to Trumpet in size, independent ownership, and emphasis on integrated branding work.
• Barkley: Barkley is an employee-owned independent agency of similar mid-market scale to Trumpet, offering full-service brand, creative, and media capabilities to enterprise clients. Its independent ownership model and services mix mirror Trump's positioning.
• RPA: RPA is a Santa Monica-based independent advertising agency with a comparable mix of brand development, media planning, and campaign execution for major consumer and entertainment brands. Its scale and service mix are within Trump's peer set.
• Anomaly: Anomaly is an independent creative and brand strategy agency operating in a similar purpose-driven, unconventional creative lane to Trumpet. Both firms compete on strategic brand work rather than media buying scale.
• Mother: Mother is an independent creative agency known for brand-led, narrative-driven work for consumer brands. It shares Trump's independent structure and emphasis on strategy-led creative over channel commoditization.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a leading independent agency whose purpose-driven, brand-building approach competes for the same client mindset Trumpet targets. It represents the upper bound of independent agency scale that Trumpet could aspire to.
• BBDO: BBDO is a global advertising network offering full-service brand strategy, creative, and media capabilities. It competes with Trumpet for large enterprise rebranding engagements where clients consolidate to global networks.
• Ogilvy: Ogilvy is a global advertising and brand consulting network with deep purpose-driven and rebranding expertise. It is the broad incumbent most often compared to independent brand-strategy agencies like Trumpet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jollylouis
• LinkedInlinkedin.com/company/trumpet
• Instagraminstagram.com/trumpetnola
• Facebookfacebook.com/trumpetadvertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trumpet Advertising