Camira
Camira is a privately-held UK-based designer and manufacturer of premium contract fabrics serving commercial interiors, mass passenger transportation, and hospitality customers in 70+ countries via a vertically-integrated farm-to-fabric production model.
- Company typePrivate
- Founded1974
- HeadquartersGrand Rapids, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Camira does
Camira Group Holdings Limited is a privately-held UK-based designer and manufacturer of premium contract fabrics, headquartered in Mirfield, West Yorkshire, with operating roots tracing to 1974 (and acquired-company heritage back to 1783). The company designs, produces and distributes more than 1,500 fabric ranges and colourways across commercial interiors (offices, universities, hotels, hospitals and acoustic applications), mass passenger transportation (trains, underground, buses, coaches), and hospitality environments, serving customers in over 70 countries from 16 locations.
Camira operates a vertically-integrated textile manufacturing model spanning spinning, dyeing, warping, weaving, knitting, finishing, cutting and sewing across facilities in the UK (Huddersfield, Mirfield, Holmfirth) and Lithuania, supplemented by sales/marketing offices in the United States (Grand Rapids, Michigan), China (Shanghai), Australia (Malvern, Victoria) and Germany (Holzgerlingen). The group reports more than 8 million metres of annual fabric production, 500,000+ yards stocked at any time, and a supply chain of 600+ suppliers. The technology stack emphasizes sustainability-led processes, including closed-loop recycled wool (reclaiming own yarn and fabric waste into fibre), textile-to-textile recycled polyester (Lucia T2T), post-consumer recycled polyesters (RePlay Zero), SEAQUAL marine-plastic inputs, and pioneering fabrics from natural bast fibres (hemp, flax, nettles, jute).
Commercially, Camira runs a contract-sales model with revenue derived from one-time unit-priced fabric sales (by yard/metre) layered through three go-to-market channels: enterprise field sales via a global Find-a-Rep network, graded-in partnerships with the world's leading furniture manufacturers (Steelcase, Boss, Haworth), and direct e-commerce for smaller buyers. Pricing is quote-based and not publicly disclosed, with sample services and trade price lists supporting specification workflows. The customer base is anchored in commercial interiors and transportation, served through architects, interior designers, specifiers and OEM furniture partners, supplemented by a smaller direct-to-consumer tail. Camira's recent strategic emphasis is on circular-economy and recycling capabilities, exemplified by the August 2025 majority acquisition of textile-recycling firm iinouiio and the 2025 launch of Lucia T2T recycled polyester.
Camira firmographics
Firmographics- Name
- Camira
- Legal name
- Camira Group Holdings Limited
- Website
- https://camirafabrics.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Camira is a privately-held UK-based designer and manufacturer of premium contract fabrics serving commercial interiors, mass passenger transportation, and hospitality customers in 70+ countries via a vertically-integrated farm-to-fabric production model.
- Ownership category
- akta.pro rank
Where Camira is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Camira business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Contract Fabric Sales: Design, manufacture and distribution of premium contract fabrics for commercial interiors including offices, universities, hotels, hospitals, and residential interiors. Also fabrics for mass passenger transport (trains, buses, coaches). Revenue from direct fabric sales with over 1,500 fabrics and colors, over 500,000 yards stocked at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct fabric sales with volume and composition-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Camira product offering
Product offeringCore offering
Camira designs, manufactures and distributes premium contract fabrics and upholstery textiles for commercial interiors (offices, universities, hotels, hospitals, residential) and mass passenger transportation (trains, buses, coaches). The portfolio spans 1,500+ fabrics and colors across wool, polyester, plant-based and recycled ranges (Blazer, Synergy, Main Line Flax, Oceanic, RePlay Zero, Lucia T2T, Yoredale and others), complemented by acoustic fabrics, hospitality fabrics, transport fabrics and Camira Knit technical knitting services.
Product overview
Camira is a leading supplier of contract fabrics and upholstery solutions, operating as a single unified product portfolio centered on premium textile products. The core offerings include Contract Fabrics (with over 1,500 fabrics and colors), Acoustic Fabrics, Hospitality Fabrics, Transport Fabrics, and Camira Knit (technical knitting services). Key fabric sub-brands include Blazer, Synergy, Main Line Flax, Main Line Twist, Oceanic, RePlay Zero, RePlay Zero 66, Lucia T2T, Monochrome Sett, Monochrome Sett II, Era, Patternmaker, and Yoredale. The company also acquired textile recycling company iinouiio (August 2025) to strengthen circular economy capabilities. Products serve commercial interiors (offices, universities, hotels, hospitals), residential interiors, and mass passenger transportation (trains, buses, coaches). Camira offers over 500,000 yards stocked at any time with free sample service and direct online purchasing.
Differentiator
Problem solved
Functional benefit
Brands
- iinouiio: UK textile recycling company acquired by Camira in August 2025, focused on textile-to-textile recycling solutions.
Products and services
- Contract Fabrics Premium contract fabrics covering 1,500+ fabrics and colors for commercial environments including offices, universities, hotels, hospitals and residential interiors, plus mass passenger transportation.
- Acoustic Fabrics Specialized fabrics designed for acoustic performance in commercial interiors, helping manage sound absorption in workspaces and public spaces.
- Hospitality Fabrics Fabrics for hospitality and leisure environments combining luxury aesthetics with sustainability credentials for hotels, restaurants and guest-facing spaces.
- Transport Fabrics Fabrics engineered for mass passenger transportation including mainline trains, underground trains, public buses and coaches, with technical performance for safety, flammability and durability.
- Camira Knit (Technical Knitting Service) In-house technical knitting service producing custom knit textiles for furniture and seating applications, including collaborations such as Steelcase Flex Personal Spaces and the Boss Sia Chair.
- Blazer Premium wool-blend upholstery fabric sub-brand with 77 colorways, quick-ship availability, and Mobelfakta certification.
- Synergy Versatile wool-blend fabric sub-brand with 75 colorways, suitable for task seating, lounge seating, panels and (when treated) drapery, with quick-ship availability and Mobelfakta certification.
- Main Line Flax Plant-based fabric sub-brand made from wool blended with bast fiber (flax), with 57 colorways, quick-ship availability and Mobelfakta certification.
- Oceanic Polyester fabric sub-brand made with SEAQUAL marine plastic yarn, with a refreshed palette of 27 colors (including new lighter neutrals and aquatic-inspired shades); for every yard sold Camira donates to the SEAQUAL Foundation to support marine ecosystem protection.
- Lucia T2T 100% textile-to-textile (T2T) recycled polyester fabric sub-brand with 17 colorways, made from recycled textile waste to address the global textile waste crisis.
- RePlay Zero 100% post-consumer recycled polyester fabric sub-brand with 33 colorways, building on Camira's heritage of making post-consumer recycled polyesters for over a generation.
- RePlay Zero 66 Wider-width adaptation of RePlay Zero, made from 100% post-consumer recycled polyester with 33 colorways for panel and wall applications.
- Era Versatile fabric sub-brand with 44 colorways and quick-ship availability for task and lounge seating applications.
- Monochrome Sett II Evolution of the Monochrome Sett sub-brand featuring a sophisticated palette of warm neutrals with 10 colorways.
- Monochrome Sett Stylish monochromatic color palette fabric sub-brand with 12 colorways, designed to coordinate with Main Line Flax and Main Line Twist.
- Main Line Twist Fabric sub-brand with 15 colorways, designed to coordinate with Main Line Flax and Monochrome Sett.
- Yoredale Wool/natural composition fabric sub-brand for lounge seating and task seating applications, Mobelfakta certified.
- Patternmaker Sustainable pattern fabric sub-brand with 34 colorways, designed to inject pattern and personality into interior settings.
- Penta Fabric sub-brand with 33 colorways for task seating, lounge seating and (when treated) panels, Mobelfakta certified.
- iinouiio (Textile Recycling Service) Textile recycling service business focused on textile-to-textile recycling solutions for circular-economy applications, operated as a majority-owned subsidiary of Camira Fabrics since August 2025.
Quantifiable outcome
- 50 years of sustainable development recognized in 2024 sustainability report 'Making a Material Difference'
- +1 more outcomes
Companies that use Camira
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Camira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Camira partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SEAQUAL FoundationcoreCamira partnership with SEAQUAL Foundation supporting marine ecosystem protection and biodiversity restoration. For every yard of Oceanic fabric sold, Camira donates to the SEAQUAL Foundation to support their vital work in protecting marine ecosystems and restoring biodiversity.
- iinouiio (acquired majority stake)coreCamira Fabrics acquired majority stake in UK textile recycling company iinouiio (August 2025) to strengthen circular economy capabilities and textile recycling expertise as part of key industry developments in sustainable materials market.
- Interface Inc.minorCamira was originally acquired by US carpet tile company Interface Inc. in 1997. Spent nearly 10 years as part of Interface, deepening environmental focus and acquiring technical knitting expertise.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Camira competitors and assessment
Company assessmentDirect peers
- Gabriel: Danish manufacturer of upholstery and transport fabrics serving office furniture and passenger transport globally — the closest direct peer to Camira in commercial interiors and mass passenger transport, with overlapping customer base in furniture OEMs and similar FR/certification requirements.
- Kvadrat: Danish premium textile manufacturer producing high-end upholstery and curtain fabrics for commercial interiors, hospitality, and residential — directly comparable to Camira in premium contract positioning, A&D specification channels, and sustainability positioning.
- Maharam: US-based premium textile supplier for commercial interiors, now part of MillerKnoll — directly comparable to Camira in contract fabric specification for offices, healthcare, and education, with overlapping furniture OEM channels.
- Designtex: US commercial surface materials manufacturer producing textiles, wallcoverings, and panel fabrics for the A&D community — directly comparable product portfolio and customer base to Camira's contract business.
- Knoll Textiles: The textile division of MillerKnoll producing upholstery and panel fabrics for commercial interiors — directly comparable to Camira's contract fabric range, supplied through furniture OEM and specification channels.
- Momentum Textiles: US commercial upholstery textile manufacturer serving hospitality, healthcare, and contract interiors — directly comparable to Camira in commercial fabric specification, with similar customer segments.
Broad incumbents
- Interface, Inc. Camira's former parent (1996-2006) and the global leader in modular commercial flooring with deep sustainability credentials — comparable as a broad incumbent in commercial interior surfaces with overlapping A&D channels and ESG positioning.
Emerging players
- Culp, Inc. US mattress and upholstery fabric manufacturer with growing contract and residential upholstery exposure — comparable to Camira in cut-and-sew upholstery fabric manufacturing, though smaller scale and less sustainability brand differentiation.
- Ultrafabrics: US/Japanese manufacturer of high-performance coated upholstery fabrics for commercial, healthcare, and transport — comparable to Camira's contract and transport verticals, particularly in performance fabric categories.
Regional players
- Bru Textiles: Belgian contract textile manufacturer producing upholstery and drapery fabrics for European commercial interiors — comparable to Camira in product range and hospitality/contract specification, primarily serving the European market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Camira social profiles
Digital presenceCamira compliance and trust
Trust signalCompliance5 records
Camira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camira leadership team
Management profileNumber of profiles
Profiles4 records
Camira subsidiaries and ownership
Company hierarchySubsidiaries2 records
Camira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camira
What does Camira do?
Camira designs, manufactures and distributes premium contract fabrics and upholstery textiles for commercial interiors (offices, universities, hotels, hospitals, residential) and mass passenger transportation (trains, buses, coaches). The portfolio spans 1,500+ fabrics and colors across wool, polyester, plant-based and recycled ranges (Blazer, Synergy, Main Line Flax, Oceanic, RePlay Zero, Lucia T2T, Yoredale and others), complemented by acoustic fabrics, hospitality fabrics, transport fabrics and Camira Knit technical knitting services.
Is Camira a public or private company?
Camira is a private company. It is classified as management employee owned and is currently operating.
When was Camira founded?
Camira was founded in 1974. It employs 501 to 1,000 people.
Where is Camira based?
Camira is headquartered in Grand Rapids, United States, in the North America region.
How does Camira make money?
One revenue line is on record: contract Fabric Sales.
Who are Camira's main competitors?
Direct peers on record are Gabriel, Kvadrat, Maharam, Designtex, Knoll Textiles and Momentum Textiles. Interface, Inc. is listed as a broad incumbent. Emerging players are Culp, Inc. and Ultrafabrics. Bru Textiles is listed as a regional player.
Does Camira have an API?
No public API is recorded for Camira.