Amuze

What Amuze does

Amuze is a United States-based e-commerce platform headquartered in Owings Mills, Maryland, founded in 2012. The company sells bags, shirts, belts, and shoes through a direct-to-consumer online channel at amuze.com, operating with a small team of 11-50 employees. Its business model is retail commerce: monetizing through the sale of fashion accessories and apparel to individual consumers online, though specific pricing mechanics, transaction volumes, or unit economics are not disclosed in the available sources.

Amuze is backed by Surge Private Equity, a private equity firm that provides capital and strategic support for the company's acquisition program and growth initiatives. In October 2024, Amuze acquired Ferris Music Service Inc., an amusement games provider. This transaction is the only disclosed strategic action in the source material and represents a notable vertical diversification away from pure-play fashion e-commerce into location-based amusement games, an industry segment with distinct economics (placement, recurring service, and operator relationships) versus online apparel sales.

The company's revenue mechanics are not publicly disclosed, and there is no information on customer segments, channel mix, geographic footprint, or technology stack in the provided sources. The combination of a small DTC e-commerce core and an amusement games acquisition under PE sponsorship suggests a roll-up or holding-company posture, but the absence of detail on operating geographies, customer concentration, and financial performance limits a deeper characterization of the business.

Name

Amuze

Legal name

Amuze

Website

https://amuze.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Amuze is a US-based e-commerce platform founded in 2012 that sells bags, shirts, belts, and shoes. Backed by Surge Private Equity, it acquired Ferris Music Service Inc., an amusement games provider, in October 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

Amuze operates as an e-commerce platform that sells consumer products including bags, shirts, belts, and shoes. The company is backed by Surge Private Equity and expanded through its October 2024 acquisition of Ferris Music Service Inc., an amusement games provider, signaling a strategic broadening beyond its core retail offering into the amusement games sector.

Product overview

Based on available source data, Amuze is a company backed by Surge Private Equity that acquired Ferris Music Service Inc., an amusement games provider. The source data does not contain detailed information about Amuze's primary product or service offerings, internal technology stack, or overall business model beyond this acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Bags

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Dave & Buster's Entertainment: Dave & Buster's is a large publicly-traded operator of family entertainment centers featuring amusement and arcade games. As an operator rather than a manufacturer/distributor, it sits one layer downstream from Amuze but is highly relevant for category scale and competitive context.
• Chuck E. Cheese (CEC Entertainment): Chuck E. Cheese is a major US family entertainment and arcade operator purchasing amusement games at scale. It is a key customer for amusement game manufacturers/distributors in Amuze's competitive set.
• Main Event Entertainment: Main Event is a large US family entertainment center operator featuring arcade and amusement games. It represents the operator-side demand pool for Amuze's amusement games customers.
• Brunswick Corporation (Bowling & Billiards): Brunswick operates a bowling products and billiards business that supplies commercial entertainment venues. It is a broad incumbent in commercial amusement/leisure products with overlapping FEC customers.
• Bandai Namco Amusement (US operations): Bandai Namco operates amusement facilities and distributes arcade games globally. Its US amusement operations make it a broad incumbent peer relevant to Amuze's amusement games distribution model.

Direct peers

• Elaut USA: Elaut is a Belgian-headquartered manufacturer of amusement and crane/coin-pusher games with strong US distribution. It competes head-to-head with the suppliers that Amuze/Ferris sell into, making it a directly comparable peer.
• Coastal Amusements: Coastal Amusements imports and distributes coin-operated amusement and redemption games to US operators. Its product breadth and operator-customer overlap make it a directly comparable platform to Amuze's amusement games business.
• Bay Tek Entertainment: Bay Tek designs and manufactures redemption and arcade games for family entertainment centers. It is a directly comparable US-based amusement games supplier with overlapping customers (FECs, arcades, route operators).
• Stern Pinball: Stern Pinball is a leading designer and manufacturer of pinball machines for commercial and home markets. It operates in the same coin-operated amusement hardware category and shares route and FEC distribution channels with Amuze's amusement games business.
• Innovative Concepts in Entertainment (ICE): ICE is one of the largest US manufacturers and distributors of amusement and redemption games, directly comparable to Ferris Music Service (Amuze's acquired platform). Both operate in the same amusement/redemption equipment niche serving FECs, arcades, and route operators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/amuze

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amuze