What Elaut USA does

Elaut USA is the wholly-owned US distribution subsidiary of Elaut, NV, a Belgian amusement-equipment manufacturer founded in 1959. Established in 2004 and headquartered in Lake Worth, Florida with 51–100 employees, the company sells electromechanical arcade games — cranes (claw machines), coin pushers, and redemption utility devices — to entertainment venues including arcades, family entertainment centers, theme parks, and bowling alleys.

The product portfolio spans eight crane models (ranging from the compact Baby/Mr. Claw to The Big One X-Treme, which at over 12 feet is positioned as the tallest arcade crane ever manufactured) and five themed pusher games built around licensed properties such as Flintstones, Wizard of Oz, and Willy Wonka. Underlying technology includes the patented Claw Vision Monitor (a screen-guided targeting system), the E-Claw standardized control platform across crane SKUs, RFID chip-based player tracking on pusher games, and swipe-card payout systems for redemption utility hardware such as the Token Eater. The company also maintains an aftermarket parts catalog and service infrastructure for its installed base.

Elaut USA operates a B2B field-sales motion: pricing is quote-based and gated behind customer login on shopelautusa.com, with sales handled through a toll-free number, contact forms, scheduled service calls, and a regional distributor network layered across the US, Germany, and Spain. The revenue mix combines one-time equipment sales (cranes, pushers, utility devices) with ongoing parts and service contracts. The company does not disclose financial results, has no outside funding history, and operates as a private subsidiary within a private multinational parent group.

Name

Elaut USA

Legal name

Elaut USA

Website

https://shopelautusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Elaut USA distributes electromechanical arcade amusement equipment — cranes, coin pushers, and token-management devices — from Belgian parent Elaut, NV to US arcades, family entertainment centers, theme parks, and bowling alleys, supported by a parts and service business.

Ownership category

akta.pro rank

Product category

Arcade Amusement Equipment

NAICS

Electronics and Appliance Retailers (44921)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Arcade crane machines
• Coin pusher games
• Redemption game equipment
• Amusement vending machines
• Entertainment venue equipment

Headquarters

HQ city

Lake Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Arcade Game Equipment Sales: Sale of cranes, coin pushers, and redemption center equipment to entertainment venues including arcades, theme parks, bowling alleys, and family entertainment centers.
2. Parts and Service: Aftermarket sales of replacement parts, components, and technical service for installed equipment. Extensive parts catalog including motors, PCBs, displays, wiring looms, and mechanical components.
3. Service Contracts: Ongoing technical support and maintenance services for game equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Elaut USA distributes and supports electromechanical arcade amusement equipment—including claw crane machines, multi-player themed coin pushers, and token/points management systems—for entertainment venues in North America. The company sells a portfolio of named game models (e.g., The Big One X-Treme, Cosmic XL, E-Claw, Flintstones, Wizard of Oz, Willy Wonka, Black Beards Bounty, Token Eater) directly to theme parks, arcades, bowling alleys, and family entertainment centers, and supplies an extensive aftermarket parts catalog and technical service for installed equipment.

Product overview

Elaut USA offers a comprehensive portfolio of arcade amusement equipment as the US subsidiary of Elaut NV, a manufacturer established in 1959. The product lineup centers on two main categories: Cranes (claw machines) including Baby/Mr. Claw, Cosmic XL, Creative Line, E-Claw, EX1, Giga Cosmic Crane, The Big One, and The Big One X-Treme; and Pushers (coin pushers) including Black Beards Bounty, Flintstones, Ticket Circus, Willy Wonka, and Wizard of Oz. The Big One X-Treme stands as the flagship product at over 12 feet tall. Additionally, the Token Eater utility device provides token management with swipe card and touchscreen capabilities. The company also provides extensive replacement parts and service support for all product lines, serving theme parks, arcades, bowling alleys, and other entertainment venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby/Mr. Claw Compact claw machine designed for arcade environments, positioned for reliability and broad player appeal; sold to entertainment venue operators.
• Cosmic XL Large-format claw machine with enhanced features positioned for higher revenue generation per square foot.
• Creative Line Versatile crane line with customizable options for various arcade setups, allowing operators to configure cabinet artwork and prize configurations.
• E-Claw Advanced electronic claw machine featuring the E-Claw control system for improved operator control and player experience, standardizing features across crane models.
• EX1 Next-generation crane machine incorporating modern electronic features and controls for arcade operators.
• Giga Cosmic Crane Oversized crane machine designed for high-volume arcade locations with increased prize capacity.
• The Big One Premium oversized crane machine designed for maximum revenue generation in large arcade venues.
• The Big One X-Treme Flagship claw crane machine standing over 12 feet tall, featuring the patented Claw Vision monitor, multi-color LED lights, and E-Claw technology for premium large-venue deployment.
• Black Beards Bounty Six-player pirate-themed coin pusher game where players use a joystick-controlled arm to launch tokens and push points and cards off the playfield for bonus tokens.
• Flintstones (Quarry Quest) Licensed Flintstones-themed coin pusher featuring color-coded character RFID chips, a Ticket Bonus wheel, and a special clam shell bonus feature (Fred's Super Bowling Bonus).
• Ticket Circus Coin pusher game with circus-themed design and mechanics for entertainment venues.
• Willy Wonka Willy Wonka-licensed coin pusher featuring collectible character cards, swipe card system, and various bonus features for redemption-oriented gameplay.
• Wizard of Oz Wizard of Oz-themed coin pusher featuring RFID technology, swipe card bonuses, and collectible character cards for bonus rewards.
• Token Eater Token and points management utility featuring a 19-inch touchscreen, swipe card system supporting up to five different card sets, receipt printing, bonus points for card sets, and bookkeeping of points and transaction history.
• Parts and Aftersales Service Aftermarket parts catalog (motors, PCBs, displays, wiring looms, mechanical components) and on-site technical service with scheduled service calls for installed Elaut equipment.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Elaut, NV (Parent Company)coreStrategic or Co-development Partner · 1 January 2004Elaut USA is a subsidiary of Elaut, NV, a Belgian manufacturer of cranes, pushers, and electromechanical equipment founded in 1959. Elaut, NV established US operations in 2004 to meet growing North American demand. The parent company operates subsidiaries in the United States, Germany, and Spain.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bay Tek Games: US-based designer and manufacturer of arcade games including cranes, redemption games, and ticket games. Direct competitor serving similar venue operators and family entertainment centers.
• UNIS Technology: China-based manufacturer of cranes, coin pushers, and ticket redemption games. Competes with Elaut in cranes and pusher games sold globally to entertainment venues.
• Andamiro: Korea-based manufacturer of coin pushers and redemption arcade games. Directly competes with Elaut's pusher product line including themed coin pushers and ticket-dispensing games.
• LAI Games: Australia-based manufacturer of coin-operated amusement and redemption games. Competes with Elaut in cranes, prize games, and redemption equipment globally, with a similar product portfolio and venue focus.
• Coastal Amusements: US-based manufacturer of coin-operated amusement equipment including cranes, redemption games, and coin pushers. Direct competitor to Elaut in the North American arcade equipment market serving FECs, arcades, and bowling centers.
• Innovative Concepts in Entertainment (ICE): US-based manufacturer of arcade games, redemption equipment, and ticket games including cranes and coin pushers. Competes directly with Elaut in cranes and redemption devices sold to FECs and arcades.

Emerging players

• Triotech: Canada-based manufacturer of immersive arcade attractions and interactive games. Emerging player in the out-of-home entertainment space adjacent to Elaut's crane and pusher products, increasingly serving the same FEC and theme park customers.
• Adrenaline Amusements: US-based designer and manufacturer of arcade games including cranes and skill-based redemption games. Smaller emerging competitor in the North American arcade equipment market with overlapping customer base.

Broad incumbents

• Sega: Japanese entertainment conglomerate with an extensive arcade game business including cranes, UFO catchers, and redemption games. Broad incumbent operating across the venue-based arcade entertainment space where Elaut competes.
• Bandai Namco Entertainment: Japanese entertainment company operating arcade machines, cranes, and amusement games worldwide. Broad incumbent with overlapping IP-themed arcade products and similar venue operator customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elautgroupusa
• LinkedInlinkedin.com/company/elaut-usa-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elaut USA