Rise Up Kings

What Rise Up Kings does

Rise Up Kings is a privately held, faith-based personal development and business coaching company headquartered in Argyle, Texas, that runs Christ-centered transformation programs for Christian men built around a '4 Pillars' framework covering Faith, Family, Fitness, and Finance. Its core product is an integrated coaching program delivered primarily through intensive 3-day live retreats, ongoing coaching/mastermind engagement, and a community portal at app.riseupkings.com, with a documentary-based application funnel serving as the gated entry point. The company has cultivated a reported base of over 1,000 graduates and operates the Rise Up Queens sub-brand (riseupqueens.com) targeting spouses, alongside a podcast distributed on Apple Podcasts and a Books product line.

The business model combines recurring coaching/membership revenue with paid event fees and content sales. Pricing is not publicly disclosed, but reschedule policies indicate introductory events priced at a level where cancellation fees range from $250 (61+ days out) to $2,000 (within 14 days). Go-to-market is direct-to-consumer and community-driven: acquisition flows through earned media (Business Insider, People, Time, Yahoo Finance, Fox News), organic social (Instagram, Facebook, YouTube), referrals, and graduate testimonials (1,028 Google reviews at 5.0 stars). There is no proprietary technology platform, no AI/ML capability, and no disclosed institutional funding; the company appears to be bootstrapped and founder-operated. No enterprise sales motion, partnerships, or geographic expansion beyond the United States is evidenced in the input data.

Name

Rise Up Kings

Legal name

Rise Up Kings

Website

https://riseupkings.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Rise Up Kings is a privately held, faith-based personal development company that delivers Christ-centered coaching programs built on Faith, Family, Fitness, and Finance pillars to individual Christian men through 3-day live retreats, ongoing coaching, and an alumni community.

Ownership category

akta.pro rank

Product category

Personal Development Coaching

NAICS

Religious Organizations (813110), Religious Organizations (8131)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Men's life coaching
• Faith-based mentoring
• Personal transformation programs
• Christian men's groups
• Business coaching services

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Coaching and Training Programs: Rise Up Kings generates revenue through faith-based personal development and business coaching programs. The company offers structured transformation experiences for men centered on four pillars: Faith, Family, Fitness, and Finance. Programs appear to include intensive retreats, ongoing coaching, and membership/community access.
2. Events and Experiences: The company charges fees for introductory events and experiences. Reschedule policies indicate paid event attendance with fees ranging from $250 to $2,000 depending on cancellation timing. Events include 3-day intensive retreats and transformation experiences.
3. Books and Content: Rise Up Kings publishes books and produces podcasts as part of its content offerings. The website references a Books section, suggesting published materials as a revenue stream.
4. Rise Up Queens (Spouse Program): The company has expanded to offer Rise Up Queens, a complementary program for wives of Rise Up Kings members. This represents a related but separate program potentially generating additional revenue from the same household unit.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rise Up Kings delivers a Christian men's transformation program built around four pillars — Faith, Family, Fitness, and Finance. The core offering consists of live 3-day immersive events, ongoing coaching and brotherhood community, a companion podcast, and authored books designed to help individual men grow spiritually, in their relationships, in their health, and in their business and finances.

Product overview

Rise Up Kings is a single integrated coaching and personal development platform offering a Christ-centered transformation program for Christian men. The core product is the Rise Up Kings Core Program, which centers on the Four Pillars: Faith, Family, Fitness, and Finance. Additional offerings include Rise Up Queens (a sub-brand for wives), live transformation events, and a podcast. The company also operates an app portal (app.riseupkings.com) and offers books. The program is marketed through events, case studies, and a documentary application process.

Differentiator

Problem solved

Functional benefit

Brands

• Rise Up Queens: A program that empowers wives to grow alongside their husbands in faith, purpose, and love. Operates as a separate brand with its own website at riseupqueens.com.

Products and services

• Rise Up Kings Core Transformation Program A Christian men's personal development and life coaching program structured around four pillars (Faith, Family, Fitness, Finance) and delivered through live 3-day events plus ongoing brotherhood community. Targeted at individual Christian men seeking holistic life transformation.
• Rise Up Kings Live 3-Day Events Immersive in-person 3-day transformation experiences that serve as the entry point and core delivery vehicle for the Rise Up Kings program. Targeted at individual Christian men.
• Rise Up Queens Sister program designed for the wives of Rise Up Kings participants, extending the Four Pillars framework to women in the community. Targeted at spouses of program participants.
• Rise Up Kings Podcast Companion audio content series extending the program's faith, family, fitness, and finance teachings to a broader audience of individual Christian men.
• Rise Up Kings Books Authored books by Rise Up Kings leaders reinforcing the Four Pillars framework. Targeted at individual Christian men and the broader Christian men's audience.

Quantifiable outcome

• Over 1,000 graduates have completed the transformation program
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Promise Keepers: Long-established Christian men's ministry that runs stadium events, conferences, and small-group programs to mobilize men spiritually and as family leaders. Directly comparable to Rise Up Kings in faith-based men's transformation, event-driven delivery, and brotherhood community emphasis.
• Wild at Heart Ministries: John Eldredge's Christian men's ministry offering events, retreats, books, and small-group curricula focused on authentic manhood and spiritual formation. Comparable to Rise Up Kings in faith-based content, retreats, and men's personal development mission.
• Halftime Institute: Faith-based leadership development organization that runs coaching programs, workshops, and masterminds for Christian executives and leaders. Comparable to Rise Up Kings in Christ-centered coaching, premium experiential programs, and faith-and-finance integration.
• Iron Sharpens Iron Ministry: Christian men's ministry producing conferences, online content, and accountability resources targeted at faith-driven personal growth. Comparable in event-driven faith-based men's programming and content/community model.
• Dad Tired: Christian fatherhood ministry offering podcasts, courses, books, and events focused on spiritual leadership of families. Comparable in faith-based men's content, fatherhood emphasis, and direct-to-consumer distribution.
• No More Excuses Men's Ministry: Faith-based men's ministry running Bible study, accountability groups, and conferences aimed at personal and spiritual growth. Comparable in Christian men's transformation focus and small-group/event delivery format.

Emerging players

• Win Today: Christ-centered coaching and personal development community for men focused on health, wealth, relationships, and faith. Comparable in the four-domain life transformation model and faith-forward men's coaching positioning.
• Manhood Journey: Christian men's ministry providing small-group curriculum, father/son retreats, and resources for spiritual leadership in families. Comparable in faith-based men's formation content and fatherhood-focused programming, but at a smaller scale and more content-driven than event-driven.

Broad incumbents

• Focus on the Family: Large Christian organization with broad programming for families, marriages, and men, including events, broadcasts, and resources. Overlaps with Rise Up Kings in Christian family/faith content and event delivery, but operates at much larger scale and broader scope.
• Tony Robbins (Tony Robbins Companies): Premier personal development and business coaching brand running high-ticket events, masterminds, and seminars with a holistic life/wealth framework. Comparable to Rise Up Kings in premium experiential coaching, event-led delivery, and holistic life-pillar model, though secular in orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@riseupkings
• Facebookfacebook.com/RiseUpKingsOC
• Instagraminstagram.com/riseupkings
• LinkedInlinkedin.com/company/rise-up-kings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Up Kings