VELO DE VILLE

What VELO DE VILLE does

VELO DE VILLE is a 60-year-old German bicycle and eBike manufacturer headquartered in Altenberge and operated through its legal entity AT Zweirad GmbH. Founded in 1966 and led by managing directors Volker, Alain, and Moritz Thiemann, the company produces premium, individually configured bicycles and eBikes manufactured in Germany. Its portfolio spans six eBike categories — Allround, SUV, Urban Light, Cargo, Compact, and Fully Tour — alongside conventional bicycles, with its 2025 flagship HUBᵉ Urban Light eBike (€2,499, 19 kg) integrating the Bosch Hub Line hub motor and a 360 Wh Bosch PowerTube battery. The customer base is led by individual consumers across 14 European countries, supplemented by corporate fleets, tourism/rental operators, and cycling industry professionals.

The company's technology stack combines Bosch drivetrain hardware with a proprietary digital services layer: the VELO DE VILLE Konfigurator enables online configuration with VELO ID persistence across channels; VELOWALLET manages warranty, production tracking, and configuration storage; VELOMATE provides GPS tracking and theft protection; and VELOSAFE offers insurance (six months free on Cargobikes). VELO DE VILLE is an early partner on the Bosch Connected Biking platform (announced 2026-03-25), which provides cloud APIs for fleet management, usage analytics, and subscription-based e-bike services. E-commerce runs on Shopware, customer support on Freshdesk, with Klarna handling installment payments.

The business model is a hybrid DTC-plus-dealer configuration: customers configure bikes online, then purchase and collect through authorized dealers within a 30-50 km radius who handle assembly and after-sales, with direct self-assembly shipment to consumers lacking a nearby dealer. B2B sales flow through a dedicated corporate division (corporate.velo-de-ville.com) and a B2B dealer portal (b2b.velo-de-ville.com). Pricing includes statutory VAT with financing via Klarna; B2B terms support advance payment, invoice, and SEPA direct debit. The company is privately held with no disclosed external funding, no M&A history, and operates under ISO 14001:2015 environmental certification through 2029.

Name

VELO DE VILLE

Legal name

AT Zweirad GmbH

Website

https://velo-de-ville.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

VELO DE VILLE is a 60-year-old German manufacturer of custom-made bicycles and eBikes, sold via an online configurator and authorized dealer network across 14 European countries, with a digital services layer spanning GPS tracking, insurance, and fleet management.

Ownership category

akta.pro rank

Product category

Premium E-Bikes and Custom Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE)

Keywords

• Custom e-bikes
• Premium bicycles
• Electric cargo bikes
• German bike manufacturer
• Configured bicycles

Headquarters

HQ city

Altenberge

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Bike Sales: Primary revenue from sale of custom-made electric bicycles and E-Bikes across multiple categories (Allround, SUV, Urban Light, Cargo, Compact, Fully Tour) with prices starting at €2,499 for models like the Hub-e.
2. Conventional Bicycle Sales: Revenue from traditional bicycles without electric assistance, featuring latest technology and custom configuration options.
3. Corporate Fleet Sales: Customized fleet solutions for businesses including corporate-branded bicycles and unified rental bikes for tourism companies.
4. Industry Purchase Program: Exclusive discount program for full-time employees in the cycling industry, accessible online through the configurator.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

VELO DE VILLE manufactures and sells individually configured premium bicycles and E-Bikes handmade in Germany. The product range spans six E-Bike categories (Allround, SUV, Urban Light, Cargo, Compact, Fully Tour) plus traditional bicycles, with customers customizing frames, components, and accessories through an online Konfigurator before purchasing via an authorized dealer network or direct shipment.

Product overview

VELO DE VILLE is a German bicycle manufacturer celebrating its 60th anniversary, specializing in premium custom-made E-Bikes and bicycles. The company offers a portfolio of six E-Bike categories (Allround, SUV, Urban Light, Cargo, Compact, and Fully Tour) plus traditional bicycles. The flagship new product is the HUBᵉ Urban Light E-Bike featuring Bosch Hub Line hub motor technology. Customers configure bikes through the online Konfigurator platform. The company provides digital services including VELOWALLET (production tracking and configuration management), VELOMATE (GPS connectivity), and VELOSAFE (insurance). B2B services include Corporate Fleet solutions for businesses. The company has integrated with the Bosch Connected Biking platform for fleet management and subscription-based e-bike services.

Differentiator

Problem solved

Functional benefit

Brands

• VELOMATE: GPS tracker and connectivity service for E-bikes with theft protection features
• VELOSAFE
• VELOWALLET
• VELO DE VILLE Corporate
• VELO DE VILLE Konfigurator

Products and services

• HUBᵉ Urban Light E-Bike
• HUBᵉ XS Urban Light E-Bike
• Allround E-Bikes
• SUV E-Bikes
• Cargo E-Bikes
• Compact E-Bikes
• Fully Tour E-Bikes
• Conventional Bicycles (Fahrräder)
• VELO DE VILLE Corporate Fleet Solutions
• VELO DE VILLE Konfigurator

Quantifiable outcome

• SEB PRO Cargo named 'Best SUV Bike' in Editors' Choice Award 2025 by Het Belgische E-Bike Magazine

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bosch eBike SystemscoreTechnology or Integration · 25 March 2026VELO DE VILLE is an early partner on Bosch's Connected Biking platform, a digital ecosystem enabling third-party partners to integrate services and access data from Bosch e-bike systems via cloud-based APIs. VELO DE VILLE uses the platform for fleet management and subscription-based e-bike sales. The partnership provides VELO DE VILLE access to features including real-time fleet tracking, usage analytics, theft protection, and subscription management tools.
• Bosch (Motors and Batteries)coreTechnology or IntegrationVELO DE VILLE incorporates Bosch motors including the Hub Line hub motor and PowerTube batteries in their E-Bikes. The HUBᵉ model features the new Bosch Hub Line motor with 360 Wh integrated battery.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerVELO DE VILLE uses Meta Pixel for advertising optimization and Facebook Custom Audiences for targeted marketing campaigns. Meta platforms are utilized for both paid advertising and custom audience targeting.
• Google LLC (YouTube, Maps)minorGTM or Marketing PartnerGoogle services used for marketing including YouTube video hosting and Google Maps for dealer locator functionality on the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moustache Bikes: French premium e-bike manufacturer explicitly named in VELO DE VILLE's product launch data as a competitor (the HUBᵉ is positioned against Moustache's Lundi 27). Comparable on European premium positioning, urban/commuter focus and dealer-led sales.
• Haibike: German e-bike and e-mountain bike brand, part of the Winora Group. Comparable on German manufacturing heritage, dealer-led distribution and a category-spanning e-bike portfolio aimed at premium European consumers.
• Cube Bikes: German bicycle and e-bike manufacturer with broad product range and pan-European dealer distribution. Comparable to VELO DE VILLE in targeting premium European consumers via dealers, with overlapping categories in trekking and urban e-bikes.
• Kalkhoff: Long-established German e-bike and bicycle brand (part of Pon.Bike). Directly comparable as a premium-tier European e-bike OEM selling through dealer networks with broad product portfolios covering trekking, city and SUV e-bikes.
• Riese & Müller: German premium e-bike manufacturer headquartered in Darmstadt. Highly comparable to VELO DE VILLE on premium positioning, made-in-Germany manufacturing, customization options, and Bosch drivetrain usage across cargo, touring and urban e-bike categories.
• Stevens Bikes: German bicycle and e-bike manufacturer based in Hamburg. Comparable as a German-made premium bike brand with dealer-led European distribution across trekking, city and e-bike categories.

Broad incumbents

• Winora Group: German bicycle group owning multiple e-bike and bike brands including Haibike and Winora. Comparable as a larger, multi-brand premium e-bike competitor operating across overlapping product categories and dealer channels in Europe.
• Giant Bicycles: World's largest bicycle manufacturer with significant e-bike share. Comparable as a premium-adjacent, scale-driven OEM that competes on price-performance and global distribution, putting pressure on smaller premium players like VELO DE VILLE.
• Trek Bicycle: Global premium bicycle and e-bike manufacturer. Comparable on premium positioning and dealer-led distribution, but at far greater scale and with broader international reach, making it both a benchmark and a structural threat in the premium segment.
• Specialized Bicycle Components: Global premium bicycle and e-bike manufacturer with broad portfolio. Comparable as a larger, brand-led premium player competing for the same premium consumer and dealer mind share, with materially deeper R&D and marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELO DE VILLE