CUBE Bikes
CUBE Bikes is a privately held German bicycle manufacturer (founded 1993, Waldershof HQ) producing conventional and electric mountain, road, gravel, trekking, transport, and kids bikes, sold through direct e-commerce, own-brand retail, and a 35+ country dealer network.
- Company typePrivate
- Founded1993
- HeadquartersWaldershof, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What CUBE Bikes does
CUBE Bikes is a privately held German bicycle manufacturer founded in 1993 and headquartered in Waldershof, Germany, where it operates vertically integrated manufacturing and design operations across a 1001-5000 employee base. The company designs and builds conventional and electric bicycles across the mountain, road, gravel, trekking/city, transport, kids, and triathlon/cyclocross categories, supported by proprietary carbon-frame technologies (C:68X, C:62, C:68) with nanoparticle-enhanced resins and in-house geometries such as Agile Trail, Agile Comfort, and Size Split. Its electric-bike portfolio is anchored by a deep integration partnership with Bosch — using Performance Line CX and SX drives, PowerTube 400/800Wh batteries, Kiox and Purion displays, and X-Connect accessory interfaces — and complemented by validated component relationships with Shimano, SRAM, Fox, RockShox, SR Suntour, Magura, Newmen, and Schwalbe.
The business model is a hybrid of direct-to-consumer e-commerce through country-specific storefronts on cube.eu (covering 27+ European markets plus Australia in multiple languages), a footprint of company-owned CUBE Stores, and a global authorized dealer network of independent bike shops. Revenue is generated almost entirely through hardware sales of complete bikes (mountain, road, gravel, e-MTB, e-trekking, e-transport, kids) and accessories under the proprietary ACID sub-brand (luggage systems, lights, mudguards, bags, components). End customers span mountain bikers, road cyclists, commuters and urban riders, families and children, and gravel/adventure riders. The brand is reinforced through sponsorship of the TotalEnergies Pro Cycling Team and dedicated DH, XC, and ActionTeam racing programs.
Geographically, CUBE distributes across 35+ countries primarily in Europe (Germany, Austria, Benelux, France, the UK, Italy, Spain, Poland, the Nordics, the Baltics, Central and Southeast Europe, plus Switzerland) and Oceania (Australia). Pricing is tiered across model lines (ONE, Race, Pro, SLX, SLT) and frame materials (carbon vs. aluminum), with specific prices set at dealer level rather than published online. The company has issued two product safety recalls covering 2025-2026 model years — Agree C:62 carbon forks and ACID Carbon Hybrid crank arms — both reflecting quality-control events on premium product lines that bear watching as indicators of manufacturing process discipline.
CUBE Bikes firmographics
Firmographics- Name
- CUBE Bikes
- Legal name
- CUBE Bikes
- Website
- https://cube.eu
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CUBE Bikes is a privately held German bicycle manufacturer (founded 1993, Waldershof HQ) producing conventional and electric mountain, road, gravel, trekking, transport, and kids bikes, sold through direct e-commerce, own-brand retail, and a 35+ country dealer network.
- Ownership category
- akta.pro rank
CUBE Bikes industry classification
Industry- Product category
- Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where CUBE Bikes is headquartered
LocationHeadquarters
- HQ city
- Waldershof
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CUBE Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Sales: CUBE generates revenue primarily through direct sales of complete bicycles across mountain bike, road, gravel, trekking, and e-bike categories through e-commerce and dealer network
- Accessories and Gear: Sales of proprietary accessories including helmets, clothing, shoes, bags, lights, locks, and components under CUBE and ACID brands
- ACID Accessories Brand: Premium accessories and components sold under the ACID sub-brand including luggage carriers, mudguards, lights and related bike accessories
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CUBE Bikes product offering
Product offeringCore offering
CUBE Bikes designs, manufactures, and sells complete bicycles across mountain (hardtail and full-suspension), road (race, cyclocross, triathlon), gravel, trekking and city, kids, and electric categories, using proprietary carbon technologies (C:68X, C:62) and aluminum frames with integrated Bosch e-bike systems. The company also sells cycling accessories and components under its ACID sub-brand (luggage carriers, mudguards, lights, bags, care products) plus gear such as helmets, shoes, and backpacks. Distribution runs through direct e-commerce (cube.eu), company-owned CUBE Stores, and an authorized dealer network across more than 35 countries.
Product overview
CUBE Bikes is a German bicycle manufacturer offering a comprehensive portfolio of conventional and electric bicycles across multiple categories. The product line includes mountain bikes (hardtail and full-suspension), road bikes (racing, gravel, cyclocross, triathlon), trekking/city bikes, and kids' bikes. E-bike offerings utilize Bosch drive systems and span e-mountain (Stereo Hybrid ONE77, ONE44, AMS Hybrid ONE44, Reaction Hybrid), e-gravel (Nuroad Hybrid), e-trekking (Kathmandu Hybrid, Touring Hybrid, Nuride Hybrid), and e-transport (Trike Hybrid, Cargo Hybrid, Longtail Hybrid) segments. The company also produces a full accessories program under the ACID sub-brand including luggage carriers, mudguards, lights, bags, and components. Gear products include helmets, clothing, shoes, gloves, and backpacks. The portfolio is organized around frame materials (C:68X, C:62 carbon, aluminum) and target use cases from entry-level to professional racing.
Differentiator
Problem solved
Functional benefit
Brands
- ACID: ACID is the range of premium-quality bike accessories and components. The brand stands for high-performing products packed with clever details and smart innovations.
Products and services
- Mountain Bikes (hardtail and full-suspension) Non-electric off-road bicycles covering hardtail (front suspension only) and full-suspension (front and rear suspension) designs for cross-country, trail, enduro, freeride, and dirt/jump use; sold to individual mountain bikers through cube.eu and authorized CUBE dealers.
- E-Mountain Bikes (e-hardtail and e-full-suspension) Electric-assist mountain bikes with Bosch drive systems (CX or SX), 400Wh to 800Wh integrated batteries, available as e-hardtails or full-suspension platforms with up to 170mm travel; designed for trail riders and enduro riders wanting assisted climbing without sacrificing descending capability.
- E-Trekking and E-City Bikes Electric-assist trekking, touring, and city bicycles with Bosch drive systems and multiple frame versions (Easy Entry, Trapeze, Classic) for commuters, tourers, and urban riders; includes a compact/folding range and an S-Pedelec category.
- E-Gravel Bikes Electric-assist gravel bicycles such as the Nuroad Hybrid that combine Bosch drive assist with off-road geometry for mixed-terrain adventures and bikepacking.
- E-Transport Bikes Electric-assist utility and cargo bicycles including Trike Hybrid (three-wheeler), Cargo Hybrid (front-loader), and Longtail Hybrid (rear-extended) for transporting goods, children, or heavy loads in urban environments.
- Road Bikes (race, cyclocross, triathlon) Aero and endurance carbon road racing bikes (Litening, Agree C:62, Attain), cyclocross bikes (Cross Race), and triathlon/time trial framesets (Aerium, Aerium TT) for competitive road cyclists.
- Gravel Bikes Non-electric gravel bicycles including Nuroad, Nulane, and Cross Race models designed for mixed road and off-road terrain, bikepacking, and adventure cycling.
- Trekking and City Bikes Non-electric trekking and city bicycles (Tour, Kathmandu, Touring, Nature; Editor, Nulane, Aruba, Town) offered in Easy Entry, Trapeze, and Classic frame versions for commuting and leisure riding.
- Kids Bikes Children's bicycles and e-bikes including the NUMOVE (walk through 200), ACID, ARUBA, REACTION, ELITE, STEREO, and FLYING CIRCUS series, plus the ACID 240 HYBRID ROOKIE e-bike, sized for children aged roughly 1.5 to 10+ years and grouped by rider height from 85cm upward.
- ACID Accessories Premium accessory line under the ACID sub-brand including luggage carriers, mudguards, lights, reflectors, bags, and bike care products engineered to integrate with CUBE bicycles and sold alongside them.
- Cycling Gear — Helmets Cycling helmets for road, mountain bike, gravel, and kids' use, including models HERON, ROAD RACE, DESCENDER, STATUS X, TROOPER, FRISK, OFFPATH, STRAY, HOVER, and FINK with discipline-specific safety and ventilation features.
- Cycling Gear — Shoes Cycling shoes for road (RD C:68X, SYDRIX), MTB/gravel (MTB C:68X, PEAK, MAZE), and tour (OX PRO, LOXIA) use, featuring carbon soles, cleat compatibility, and terrain-specific designs.
- Cycling Gear — Backpacks and Hip Bags Cycling storage solutions including the PURE (2L, 4L, 12L, 16L), VERTEX, ATX, and ROOKIE backpack and hip bag lines, designed for hydration compatibility and gear organization across disciplines.
Quantifiable outcome
- Frame weights optimized through carbon layup and nanoparticle resin technology
- +1 more outcomes
Companies that use CUBE Bikes
Customer profileSegments6 records
Ideal customer profiles5 records
CUBE Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
CUBE Bikes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- BoschcoreCUBE has a core technology partnership with Bosch for e-bike drive systems. Bosch provides drive units (Performance Line CX, Performance Line SX), PowerTube batteries (400Wh, 800Wh), displays (Kiox, Purion), and charging systems. This partnership enables CUBE's hybrid/e-bike product lines with integrated motor, battery, and control systems.
- TotalEnergies Pro Cycling TeamflagshipCUBE is the official bike partner for the TotalEnergies professional road cycling team, providing race bikes for elite competition and developing technology through professional racing feedback.
- ShimanocoreShimano provides drivetrain components and brakes across CUBE's product range including XT, Deore, Dura-Ace, and Ultegra groupsets integrated into various bike models.
- SchwalbecoreSchwalbe supplies tires for CUBE bikes including Magic Mary, Big Betty, Nobby Nic, and Smart Sam models for mountain, gravel, and trekking applications.
- FoxcoreFox provides suspension components including forks and shocks (Float, Psylo) for CUBE's premium mountain bike and e-bike models.
- SR SuntourcoreSR Suntour supplies suspension forks and rear shocks for CUBE's broad mountain bike and e-bike range including Aion, XCR36, and EdgeX models.
- RockShoxcoreRockShox provides suspension components for CUBE's higher-end models including Psylo Gold and Super Deluxe shocks.
- SR SramcoreSR Sram supplies electronic and mechanical drivetrain components including Maven Base brakes, Eagle Transmission, and Force AXS groupsets.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CUBE Bikes competitors and assessment
Company assessmentDirect peers
- Trek Bicycle: Trek is one of the world's largest bicycle manufacturers offering mountain, road, gravel, e-bikes, and kids' bikes across a global dealer network. Directly competes with CUBE across nearly every product category and customer segment.
- Specialized Bicycle Components: Specialized is a leading premium bicycle and e-bike manufacturer with proprietary technologies, professional racing sponsorships, and a global dealer network. Direct competitor in road, mountain, e-bike, and gravel segments with similar premium positioning.
- Giant Bicycles: Giant is the world's largest bicycle manufacturer by volume, offering a comprehensive range from kids' bikes to e-bikes and professional racing machines. Closely comparable in product breadth, OEM scale, and global distribution approach.
- Canyon Bicycles: Canyon is a German premium bicycle manufacturer with a direct-to-consumer model, offering road, mountain, gravel, e-bikes, and kids' bikes. Closely comparable in German engineering heritage, carbon technology focus, and broad product portfolio, though differentiated by DTC go-to-market.
- Scott Sports: Scott is a Swiss-based bicycle and sports equipment manufacturer with a strong focus on mountain bikes, road bikes, and e-bikes using premium carbon technology. Comparable in European heritage, racing sponsorships, and product category breadth.
- Merida Bikes: Merida is a Taiwanese bicycle manufacturer with large-scale OEM and branded operations across mountain, road, e-bikes, and kids' bikes. Comparable in product breadth and international distribution, though more manufacturing- and OEM-focused.
- Orbea: Orbea is a Spanish bicycle manufacturer offering road, mountain, gravel, e-bikes, and kids' bikes with a strong European dealer network and premium positioning. Closely comparable in target customer segments and product category mix.
- BMC Switzerland: BMC is a Swiss premium bicycle manufacturer focused on road, mountain, gravel, and e-bikes with proprietary carbon frame technology and professional racing sponsorships. Comparable in premium positioning, racing-led brand strategy, and carbon technology differentiation.
- Focus Bikes: Focus is a German bicycle manufacturer specializing in road, mountain, gravel, and e-bikes with dealer-based distribution in Europe. Comparable in German engineering heritage, mid-to-premium positioning, and Bosch e-bike partnerships.
Broad incumbents
- Decathlon: Decathlon is a global sporting goods retailer and bicycle manufacturer (B'Twin, Rockrider, Triban brands) with extensive own-store retail and value-tier positioning. Overlaps with CUBE in cycling product categories and dealer/storefront model but competes more on price than premium technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CUBE Bikes social profiles
Digital presenceCUBE Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
CUBE Bikes leadership team
Management profileNumber of profiles
Profiles1 record
CUBE Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CUBE Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CUBE Bikes
What does CUBE Bikes do?
CUBE Bikes designs, manufactures, and sells complete bicycles across mountain (hardtail and full-suspension), road (race, cyclocross, triathlon), gravel, trekking and city, kids, and electric categories, using proprietary carbon technologies (C:68X, C:62) and aluminum frames with integrated Bosch e-bike systems. The company also sells cycling accessories and components under its ACID sub-brand (luggage carriers, mudguards, lights, bags, care products) plus gear such as helmets, shoes, and backpacks. Distribution runs through direct e-commerce (cube.eu), company-owned CUBE Stores, and an authorized dealer network across more than 35 countries.
Is CUBE Bikes a public or private company?
CUBE Bikes is a private company. It is classified as unknown and is currently operating.
When was CUBE Bikes founded?
CUBE Bikes was founded in 1993. It employs 1,001 to 5,000 people.
Where is CUBE Bikes based?
CUBE Bikes is headquartered in Waldershof, Germany, in the Europe region.
How does CUBE Bikes make money?
Three revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and Gear and ACID Accessories Brand.
Who are CUBE Bikes's main competitors?
Direct peers on record are Trek Bicycle, Specialized Bicycle Components, Giant Bicycles, Canyon Bicycles, Scott Sports, Merida Bikes, Orbea, BMC Switzerland and Focus Bikes. Decathlon is listed as a broad incumbent.
Does CUBE Bikes have an API?
No public API is recorded for CUBE Bikes.
What industry is CUBE Bikes in?
CUBE Bikes's product category is Bicycles. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.