OneBlade
OneBlade is an Austin, Texas-based DTC brand that designs and sells premium single-edge safety razors with a patented pivoting head, the LTHR hot lather machine, blades, and accessories, serving men, women, and barbers through e-commerce, Amazon, and wholesale channels.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What OneBlade does
OneBlade is an Austin, Texas-based direct-to-consumer shaving brand founded in 2013 that designs, manufactures, and sells premium single-edge safety razors and adjacent grooming hardware. Its core technology is a patented pivoting head mechanism paired with an Active Floating Blade System, which the company positions as the only automatic-angle-adjusting pivoting head available on a safety razor, addressing the traditional learning-curve barrier of fixed-head safety razors while delivering the closeness of a single blade versus multi-blade cartridges. The hardware portfolio spans the premium Genesis line ($300-$899, 316L German stainless steel with military-grade PVD coating), the mid-market Element ($99, anodized aluminum), the women's Dawn ($119), the patented LTHR portable hot lather machine ($200), and supporting consumables including Feather FHS-10, HiCarbon SE, and Gentle Ride blades at roughly $0.40 per blade, alongside brushes, stands, grips, creams, balms, and a Shave Club subscription. All razors carry a Forever Lifetime Warranty and a 60-day money-back guarantee, and the company has accumulated more than 94,000 customers with a 4.82-star rating across 4,315 reviews, alongside earned media in TechCrunch, Fast Company, GQ, Esquire, and The New York Times.
The business model blends one-time hardware sales (razors, LTHR machines) with two recurring consumables loops (replacement blades and LTHR pods) and a Shave Club subscription, monetized primarily through onebladeshave.com with secondary distribution via Amazon for blades, dedicated wholesale programs for retailers and barbershops, and a corporate gifting channel. The customer base is horizontally segmented: men seeking premium wet shaving, women with sensitive skin using the Dawn razor, environmentally conscious consumers (leveraging recyclable all-metal blades versus 2.4 billion annual plastic cartridge discards), and a smaller barbershop professional tail. The company has also extended its sustainability positioning through a partnership with PENSA on an eco-friendly razor and operates a Certified Refurbished program to widen price-point accessibility. OneBlade is privately held, appears bootstrapped with 1-10 employees, and is led by CEO Todd Barrett with founder Porter Stansberry serving as Founder and Chairman.
OneBlade firmographics
Firmographics- Name
- OneBlade
- Legal name
- OneBlade
- Website
- https://onebladeshave.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OneBlade is an Austin, Texas-based DTC brand that designs and sells premium single-edge safety razors with a patented pivoting head, the LTHR hot lather machine, blades, and accessories, serving men, women, and barbers through e-commerce, Amazon, and wholesale channels.
- Ownership category
- akta.pro rank
OneBlade industry classification
Industry- Product category
- Premium Wet Shaving Razors
- NAICS
- Cutlery and Handtool Manufacturing (3322), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Shaving Hardware (Manual & Electric Razors) (CRABAGAA)
- akta.pro secondary industries
- Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)
Keywords
Where OneBlade is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
OneBlade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Razor Hardware Sales: One-time sales of premium safety razors at various price points from $75 (refurbished) to $899 (24K gold finish). Core products include Genesis, Element, and Dawn razors.
- Blade Consumables: Recurring replacement blade sales including Feather FHS, HiCarbon SE, and Gentle Ride blades at approximately $0.40 per blade or $21.95-$24.95 for 10-30 blade packs.
- LTHR Machine and Pods: LTHR hot lather machine hardware ($200) with consumable replacement pods ($24.95 for 2-pack, $74.95 for 6-pack) that provide approximately 25 shaves each.
- Shave Club Subscription: Subscription service offering unlimited blades, free shipping, and special discounts on every purchase. New founding members receive $20 credit.
- Accessories and Supplies: Shaving brushes ($40), razor stands ($40), grips ($8), shaving cream ($25), after shave balm ($25), and blade recycling banks ($3.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Genesis premium stainless steel razor starting at $300 |
| One time/ perpetual license | Pay-as-you-go | Element single-edge safety razor at $99 |
| One time/ perpetual license | Pay-as-you-go | Dawn women's safety razor at $119 |
| One time/ perpetual license | Pay-as-you-go | LTHR hot lather machine at $200 |
| Unit Pricing | Pay-as-you-go | LTHR replacement pods starting at $24.95 |
| Unit Pricing | Pay-as-you-go | Replacement blades from $9.99 to $59 |
| One time/ perpetual license | Pay-as-you-go | Accessories starting at $3.99 |
| Subscription | Monthly | Shave Club subscription with $20 founding member bonus |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
OneBlade product offering
Product offeringCore offering
OneBlade designs, manufactures, and sells premium single-edge safety razors built around a patented pivoting head and Active Floating Blade System. The product line spans the Genesis premium stainless steel razor, the Element entry-level razor, and the Dawn women's body razor, supplemented by the LTHR portable hot lather machine, replacement blades, shaving skincare, and accessories. Sales occur primarily through the company's own e-commerce website with a Shave Club subscription for recurring blade delivery.
Product overview
OneBlade offers a portfolio of premium single-blade safety razors centered on patented pivoting head technology. The core product line includes Genesis (premium stainless steel, $300-$899), Element (entry-level aluminum, $99), and Dawn (women's body razor, $119), all featuring the proprietary Active Floating Blade System. The LTHR Hot Lather Machine ($200) is a complementary barbershop-quality lather device. Accessories include replacement blades (Feather FHS-10 aggressive, HiCarbon SE moderate, Gentle Ride mild), Safety Razor Grip, Vertical Razor Stand, Premium Synthetic Shaving Brush, Blade Recycling Bank, and shaving creams/balms. The Shave Club subscription provides unlimited blade delivery with free shipping. Certified refurbished razors offer premium models at reduced prices. All razors carry a lifetime warranty and 60-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- LTHR: LTHR (pronounced 'lather') is OneBlade's brand for hot lather machines and related solution pods. The LTHR system includes a portable, wireless hot lather machine that heats lather in 90 seconds and compatible refill pods in various scents (Lavender, Sandalwood, Barbershop).
- Shave Club
Quantifiable outcome
- 94,000+ customers have switched to OneBlade as their last razor
- +4 more outcomes
Companies that use OneBlade
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
OneBlade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
OneBlade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PENSAminorOneBlade partnered with PENSA on an eco-friendly razor launch as part of recent industry developments. This collaboration represents a shared commitment to sustainable grooming products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OneBlade competitors and assessment
Company assessmentDirect peers
- West Coast Shaving: Long-established safety razor and wet-shaving retailer carrying multiple brands. Comparable as a traditional safety razor specialist competing for the same wet-shave enthusiast customer.
- Supply: DTC brand offering premium single-edge safety razors with a pivot feature (different mechanism than OneBlade's). Competes in the same niche premium safety razor category and is explicitly named as a competitive reference point in OneBlade's data.
- Rockwell Razors: Maker of premium adjustable safety razors and shave accessories sold DTC. Overlaps with OneBlade on premium metal safety razors targeting enthusiasts willing to invest in craftsmanship.
- Dollar Shave Club: Pioneer of the DTC razor subscription model, now owned by Unilever. Competes with OneBlade's Shave Club subscription and competes for the same value-conscious wet-shave and convenience-seeking customers.
- Billie: DTC women's razor and body-shave subscription brand (acquired by P&G). Direct competitor to OneBlade's Dawn women's razor in the body-shave and sensitive-skin segment.
- Henson Shaving: Maker of the AL13 single-edge safety razor marketed on precision machining and reduced irritation. Closest like-for-like competitor to OneBlade in the single-edge safety razor category, with OneBlade's own comparison page positioning against it.
- Flamingo: Harry's-owned women's body-care and shaving brand. Competes with OneBlade's Dawn for women seeking alternatives to multi-blade cartridge razors.
- Bevel: DTC men's grooming brand focused on shaving and skincare for men with coarse or sensitive hair. Competes for the same premium men's grooming customer that OneBlade targets with Genesis and Element.
- Harry's: Direct-to-consumer men's shaving brand selling razor handles, blade subscriptions, and grooming products. OneBlade competes head-to-head with Harry's as a premium alternative, and OneBlade's own site runs dedicated comparison pages (OneBlade vs. Harry's).
Broad incumbents
- Gillette (Procter & Gamble): Dominant incumbent in men's and women's shaving hardware and blades, owned by P&G. Sets pricing benchmarks (cartridge razor refill costs that OneBlade explicitly compares against) and competes broadly across OneBlade's segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
OneBlade social profiles
Digital presenceOneBlade financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneBlade leadership team
Management profileNumber of profiles
Profiles2 records
OneBlade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneBlade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneBlade
What does OneBlade do?
OneBlade designs, manufactures, and sells premium single-edge safety razors built around a patented pivoting head and Active Floating Blade System. The product line spans the Genesis premium stainless steel razor, the Element entry-level razor, and the Dawn women's body razor, supplemented by the LTHR portable hot lather machine, replacement blades, shaving skincare, and accessories. Sales occur primarily through the company's own e-commerce website with a Shave Club subscription for recurring blade delivery.
Is OneBlade a public or private company?
OneBlade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OneBlade founded?
OneBlade was founded in 2013. It employs 1 to 10 people.
Where is OneBlade based?
OneBlade is headquartered in Austin, United States, in the North America region.
How does OneBlade make money?
Five revenue lines are on record. Razor Hardware Sales are the primary driver. The others are blade Consumables, LTHR Machine and Pods, shave Club Subscription and accessories and Supplies.
Who are OneBlade's main competitors?
Direct peers on record are West Coast Shaving, Supply, Rockwell Razors, Dollar Shave Club, Billie, Henson Shaving, Flamingo, Bevel and Harry's. Gillette (Procter & Gamble) is listed as a broad incumbent.
Does OneBlade have an API?
No public API is recorded for OneBlade.
What industry is OneBlade in?
OneBlade's product category is Premium Wet Shaving Razors. Its primary akta.pro industry code is CRABAGAA, Shaving Hardware (Manual & Electric Razors), with a secondary code of CRABAGAF, Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave). Its NAICS code is 3322 and its SIC code is 2844.