Henson Shaving

Name

Henson Shaving

Legal name

Henson Shaving

Website

https://hensonshaving.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Henson Shaving is a Canadian direct-to-consumer company that designs, manufactures, and sells precision-engineered single-blade safety razors and配套 grooming products to consumers worldwide, with over 700,000 units sold across 140+ countries since 2020.

Ownership category

akta.pro rank

Product category

Safety Razors and Personal Grooming

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)

Keywords

• Safety razors
• Double edge blades
• Shaving accessories
• Men's grooming
• Precision shaving tools

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Safety Razors (One-Time Hardware Sale): Henson sells premium safety razors (AL13 in aircraft aluminum at $79, Ti22 in titanium at $249.99) as one-time purchases with a lifetime warranty. These are the primary revenue drivers, with the AL13 available in multiple color finishes and aggression levels. The Ti22 is final sale (not covered by the 100-day guarantee).
2. Replacement Blades (Recurring Consumables): RK Shaving stainless steel double-edge blades are sold in 100-packs for $9.99. A 100-pack lasts approximately 2-3 years for the average shaver, making blade sales a recurring revenue stream. Blades are also available in 5-packs included with every razor purchase.
3. Accessories and Skincare: Henson sells complementary products including the Henson Stand ($29.99), Shave Brush ($49.99), leather head covers ($14.99), travel case, and a 3-step skincare line (Cleanse, Protect, Restore) priced at $15.99-$19.99 each or as a bundle for $39.99. These items provide ancillary revenue and enhance the core product ecosystem.
4. Bundles and Gift Sets: Pre-curated bundles (Essential Bundle at $136, Gift Set at $107, Starter Bundle at $125) bundle the razor with accessories and blades at a discount, driving higher average order value and serving as gifting occasions (Father's Day, Christmas, birthdays).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Henson Shaving designs, manufactures, and sells precision-engineered single-blade safety razors and supporting grooming accessories. Its core hardware consists of the Henson AL13 (anodized aircraft aluminum, $79) and the premium Henson Ti22 (Grade 5 titanium, $249.99), both featuring a rigidly clamped blade held at a fixed 30-degree angle to eliminate flex and reduce irritation. The company supplements these razors with replacement double-edge blades, a 3-step Cleanse-Protect-Restore skincare line, machined aluminum stands and shave brushes, leather head covers, travel cases, and curated bundles sold direct-to-consumer and on Amazon.

Product overview

Henson Shaving is a direct-to-consumer razors and skincare company offering a focused portfolio of precision-engineered double-edge safety razors and配套 grooming accessories. The core product line centers on two razor models: the Henson AL13 (machined from anodized aluminum with fixed 30-degree blade angle) available in multiple colors and two aggression levels (mild and medium), and the premium Henson Ti22 (machined from Grade 5 titanium with three aggression options including an aggressive variant). The product ecosystem extends to aluminum-machined accessories including a razor stand, shave brush, genuine leather head covers (brown and black), and a merino wool travel case. The skincare line follows a 3-step Cleanse-Protect-Restore routine, comprising a pre-shave cleanser, shave cream, and post-shave balm—all formulated without sulfates, dyes, propellants, or alcohols. These products are available individually or bundled together in various combinations (Starter Bundle, Essential Bundle, Gift Set, 3-Step Routine Bundle). All razors use standard RK Shaving double-edge blades sold in 100-packs. The company manufactures at an aerospace facility in Ontario, Canada to AS9100 standards, and sells directly via hensonshaving.com and through Amazon stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Henson AL13 Safety Razor (Aircraft Aluminum) Primary aluminum safety razor machined to AS9100 aerospace standards, weighing 37g with Type II anodize finish. Holds blade at a fixed 30-degree angle with full-edge clamping to eliminate flex and reduce irritation. Available in multiple colors and two aggression levels. Includes 5-pack of RK blades and 100-day satisfaction guarantee.
• Henson Ti22 Safety Razor (Titanium) Premium titanium safety razor machined from Grade 5 titanium (Ti-6Al-4V), weighing 2.23oz — double the AL13. Available in mild, medium, and aggressive configurations. Uses Nitronic 60 stainless steel threaded inserts to prevent titanium galling. Covered by lifetime warranty for manufacturer defects (final sale).
• RK Shaving Stainless DE Razor Blades - 100pk Stainless-steel double-edge razor blades made to Henson dimensions. A 100-pack provides approximately 2-3 years of shaving for the average user and represents the recurring consumable revenue stream.
• The Henson Stand CNC-machined aluminum razor stand designed to hold the Henson razor at an angle for optimal drying between uses. Machined from 6061-T651 aluminum plate.
• The Shave Brush Aluminum shave brush with turned and machined handle matching the Henson Razor. Features synthetic hairs resembling badger hair with soft tips, solid backbone, and high water retention for creating thick lather.
• Brown Leather Head Cover Genuine leather head cover with secure snap closures protecting the razor head and blade during travel or storage while allowing air circulation.
• Black Leather Head Cover Genuine leather head cover with secure snap closures protecting the razor head and blade during travel or storage while allowing air circulation.
• Henson Travel Case Premium travel case crafted with plush merino wool and high-quality vegan leather with magnetic snaps, designed to keep the Henson Razor safe, secure, and allow it to dry on the move.
• Cleanse Pre-Shave Cleanser Gentle pump foam cleanser that removes oil, dirt, and debris from skin while beginning to soften hair for a smoother shave. Part of the 3-step skincare routine.
• Protect Shave Cream Barber-formulated shave cream creating a slick surface for the razor to glide effortlessly over skin. Free from sulfates, dyes, propellants, and alcohols. Made in the USA.
• Restore Post-Shave Balm Light, fast-absorbing post-shave balm that calms and hydrates skin after shaving to support the skin barrier. No sting or residues. Part of the 3-step skincare routine.
• The Starter Bundle Entry-level bundle including Henson AL13 Razor in Aircraft Aluminum, Henson Stand, Protect Shave Cream, and 100-pack of RK Stainless blades lasting 2-3 years. Saves 10% versus buying separately.
• The Essential Bundle Premium bundle containing Henson AL13 Razor, matching Henson Stand, 100 premium blades, and full 3-step shave care lineup (Cleanse, Protect, Restore). Saves 20% versus buying separately.
• The Gift Set (2-Year Shave Kit) Complete gift set featuring Henson Razor, matching Henson Stand, and 100 premium blades providing approximately two years of shaving supply. Saves 10% versus individual purchase.
• 3-Step Shave Routine Bundle Bundle containing the complete Cleanse-Protect-Restore skincare lineup: Cleanse Pre-Shave Cleanser, Protect Shave Cream, and Restore Post-Shave Balm. Saves 23% versus individual purchase.
• Henson AL13 Limited Edition (Canada Red) Limited edition Henson AL13 finished in bold Canada Red with 3D maple leaf engraving, commemorating Canada's 159th birthday. Available only in medium (+) aggression.

Quantifiable outcome

• 77% reduction in measured erythema (razor burn) compared to multi-blade cartridge razors in controlled clinical studies using medical imaging devices.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• MIMOSA DiagnosticscoreStrategic or Co-development PartnerHenson has partnered with MIMOSA Diagnostics to conduct clinical research on shaving's effects on skin. MIMOSA's proprietary medical imaging devices are used to measure skin erythema (razor burn) and hydration levels. This partnership enables Henson to make evidence-backed clinical claims (e.g., 77% less razor burn) and positions Henson as the first shaving company able to analyze the body's reaction to shaving at this level of detail. The partnership is central to Henson's product-led and research-driven marketing strategy.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Harry's: Harry's is a direct-to-consumer men's grooming brand offering razors, blades, and skincare. Closely comparable to Henson in DTC channel, male-skewed audience, and recurring blade model, though Harry's is multi-blade cartridge and much larger scale (acquired by Edgewell).
• Rockwell Razors: Rockwell sells premium adjustable safety razors DTC with an emphasis on quality engineering and reduced irritation. Most directly comparable to Henson in product format (safety razor), premium positioning, and engineering-led marketing narrative.
• Bevel: Bevel is a DTC men's grooming brand built around single-blade safety razors, now owned by Procter & Gamble. Directly comparable to Henson in product (DE safety razor), audience (men seeking irritation-free shaves), and DTC-first distribution.
• Dollar Shave Club: Dollar Shave Club pioneered the DTC razor subscription model (now owned by Unilever). Comparable to Henson in channel strategy and razor-focused portfolio, though it operates at mass-market price points with multi-blade cartridges rather than premium single-blade hardware.
• Edwin Jagger: Edwin Jagger is a long-established English safety razor and wet shaving brand. Comparable to Henson in product category (DE safety razors), premium positioning, and accessory ecosystem (brushes, stands), with a stronger traditional barbershop heritage.
• Muhle: Muhle is a German premium safety razor and shaving brush manufacturer with a global footprint. Comparable to Henson in engineering quality, metal construction (chrome, stainless, silver), and premium price points, with deeper traditional wet-shaving positioning.

Emerging players

• OneBlade: OneBlade is a premium single-blade razor brand with a similar engineering-driven narrative and DTC-first go-to-market. Comparable to Henson in target audience (premium, irritation-conscious shavers) and positioning, though with a different blade geometry and lower production scale.
• Leaf Shave: Leaf Shave makes innovative pivoting multi-blade safety razors sold DTC. Comparable to Henson as a smaller DTC challenger in the safety razor category with an engineering-led brand narrative, though Leaf focuses on pivoting heads rather than fixed-angle rigidity.

Broad incumbents

• The Art of Shaving: The Art of Shaving is a premium men's grooming retailer (owned by Procter & Gamble) selling safety razors, brushes, and skincare in physical stores and online. Comparable to Henson in safety razor focus and premium positioning, but operates primarily through retail locations with a much wider grooming assortment.
• Gillette: Gillette, a Procter & Gamble brand, is the dominant global razor maker with broad multi-blade cartridge and safety razor lines. Comparable to Henson as the primary competitor in the shaving category, though Gillette competes across every price tier and owns the dominant cartridge franchise Henson explicitly targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HensonShaving
• YouTubeyoutube.com/@HensonShaving
• Facebookfacebook.com/HensonShaving
• Instagraminstagram.com/hensonshaving
• TikToktiktok.com/@hensonshaving
• LinkedInlinkedin.com/company/hensonshaving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henson Shaving