Covenant Transport
Covenant Transport (Covenant Logistics, Inc.) is a publicly-traded US truckload carrier and supply chain solutions provider offering dedicated carriage, managed transportation, distribution center management, and truckload services to enterprise customers across retail, manufacturing, healthcare, food and beverage, consumer goods, and paper and packaging verticals.
- Company typePublic
- Founded1986
- HeadquartersChattanooga, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Covenant Transport does
Covenant Transport, operating legally as Covenant Logistics, Inc., is a publicly-traded (NASDAQ: CVTI) asset-based and asset-light truckload carrier and supply chain solutions provider founded in 1986 and headquartered in Chattanooga, Tennessee. The company organizes its offerings across two divisions: Logistics, encompassing Dedicated Contract Carriage, Distribution Center Management, Managed Transportation, and Port & Drayage; and Transportation, encompassing Expedited Truckload, Regional Truckload, and Capacity Solutions. Its operating model combines company-owned fleet capacity with contracted carrier networks, allowing Covenant to deliver dedicated capacity at contractual rates as well as scalable spot and managed transportation services.
Underlying the service portfolio is a data-driven continuous improvement framework applied across transportation, fleet, and warehousing operations, surfaced to customers through real-time load tracking, the Rate2Ship instant LTL quoting tool, and tariff management utilities. The company maintains an integrated family of brands including Star Logistics and Sims Transport, with Landair functioning as a wholly-owned driver services and dedicated transportation arm acquired in July 2018 for approximately $83 million.
Covenant generates revenue primarily through multi-year enterprise contracts with mid-to-large shippers across six verticals: Retail (primary), Industrial Manufacturing, Food & Beverage, Healthcare, Paper & Packaging, and Consumer Goods. Pricing is quote-based and negotiated per customer on volume and service requirements. Go-to-market is dominated by direct enterprise field sales supported by dedicated customer service and recruitment lines, complemented by self-service digital tools for smaller shippers and investors. Customer evidence is concentrated in retail — including a major sporting goods discount store chain and a retail chain of variety stores — both citing multi-DC dedicated support and pandemic-era operational adaptability.
Covenant Transport firmographics
Firmographics- Name
- Covenant Transport
- Legal name
- Covenant Logistics, Inc.
- Website
- https://covenanttransport.com
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Covenant Transport (Covenant Logistics, Inc.) is a publicly-traded US truckload carrier and supply chain solutions provider offering dedicated carriage, managed transportation, distribution center management, and truckload services to enterprise customers across retail, manufacturing, healthcare, food and beverage, consumer goods, and paper and packaging verticals.
- Ownership category
- akta.pro rank
Covenant Transport industry classification
Industry- Product category
- Truckload Transportation and Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423), Deep Sea, Coastal, and Great Lakes Water Transportation (48311)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)
- akta.pro primary industry
- Ocean Freight Brokerage (FCL/LCL) (TLADAMAF)
- akta.pro secondary industry
- Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)
Keywords
Where Covenant Transport is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Covenant Transport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Transportation Services: Asset-based and asset-light truckload transportation services including expedited truckload and regional truckload. Revenue generated through contracted freight hauling with both company-owned fleet and contracted capacity.
- Dedicated Contract Carriage: Dedicated fleet services where Covenant provides dedicated equipment, drivers, and management for specific customer operations. Recurring contractual revenue model.
- Managed Transportation: Third-party logistics management services including freight management, carrier selection, and optimization. Revenue from management fees and transaction-based freight costs.
- Distribution Center Management: Warehouse and distribution center operations management including staffing, processes, and technology. Revenue generated through contractual management agreements.
- Port & Drayage: Port drayage services for container transportation at ports and rail yards. Revenue from per-move/container fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for logistics and transportation services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Covenant Transport product offering
Product offeringCore offering
Covenant Transport is an asset-based and asset-light truckload carrier and logistics provider offering dedicated contract carriage, managed transportation, distribution center management, and port & drayage services under the Covenant Logistics, Inc. corporate umbrella. The company delivers expedited and regional truckload capacity along with brokerage/capacity solutions through its Star Logistics, Sims Transport, and Landair sub-brands, serving shippers across retail, manufacturing, consumer goods, food & beverage, healthcare, and paper & packaging industries.
Product overview
Covenant Logistics offers a comprehensive portfolio of logistics and transportation solutions organized into two main divisions: Logistics (including Dedicated Contract Carriage, Distribution Center Management, Managed Transportation, and Port & Drayage) and Transportation (including Expedited Truckload, Regional Truckload, and Capacity Solutions). The company operates under a platform-plus-modules architecture with multiple sub-brands (Star Logistics, Sims Transport) and provides self-service tools (Rate2Ship for LTL quotes, Load Tracking, and Tariff Tools). The solutions leverage data-driven, continuous improvement approaches to engineer value-driven supply chains for customers across industries including Consumer Goods, Retail, Food & Beverage, Industrial Manufacturing, Paper & Packaging, and Healthcare.
Differentiator
Problem solved
Functional benefit
Brands
- Star Logistics: Part of Covenant's family of brands providing logistics solutions
- Sims Transport
- Landair
Products and services
- Dedicated Contract Carriage Dedicated transportation capacity with contracted fleet resources, drivers, and management tailored to specific customer operations, providing consistent capacity at agreed-upon contractual rates.
- Distribution Center Management Management of distribution center operations including freight consolidation, staffing, and process optimization across multiple customer DCs.
- Managed Transportation Third-party transportation management services that leverage data-driven insights to optimize logistics operations, including freight management and carrier selection.
- Port & Drayage Port and drayage services facilitating the movement of containers and freight to and from port and rail yard facilities, billed per move/container.
- Expedited Truckload Time-sensitive truckload transportation services with expedited delivery capabilities for urgent shipments using team drivers and priority routing.
- Regional Truckload Regional truckload transportation services covering specific geographic areas with efficient routing, home-time advantage, and on-time delivery.
- Capacity Solutions Asset-light brokerage providing access to transportation capacity through Covenant-owned assets and third-party carrier networks, with negotiation leverage and expansive purchasing power.
Quantifiable outcome
- Freight consolidation resulting in consistent capacity at contractual rates
- +2 more outcomes
Companies that use Covenant Transport
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Covenant Transport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Covenant Transport partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Star LogisticscoreStar Logistics is a subsidiary brand within the Covenant family of companies, providing additional logistics capabilities and services under the corporate umbrella.
- Sims TransportcoreSims Transport is a subsidiary brand within the Covenant family of companies, operating as part of the integrated logistics and transportation solution portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Covenant Transport competitors and assessment
Company assessmentDirect peers
- J.B. Hunt Transport Services: Largest U.S. publicly-traded truckload and intermodal carrier, with directly comparable service lines including Dedicated Contract Services, Integrated Capacity Solutions (brokerage), and Managed Transportation. Operates the same diversified platform-plus-modules architecture as Covenant.
- Knight-Swift Transportation: Largest U.S. truckload carrier by fleet size with Trucking, LTL, and Logistics segments. Combines asset-based truckload with brokerage and dedicated capacity - the closest large-scale comp to Covenant's hybrid model.
- Schneider National: Public truckload, intermodal, and logistics operator offering Dedicated, Truckload, Intermodal, and Logistics services. Directly comparable in dedicated contract carriage and managed transportation offerings.
- Werner Enterprises: Public truckload carrier with Dedicated Transportation, One-Way Truckload, and Logistics segments. Closely comparable to Covenant on dedicated contract carriage scale and customer mix in retail.
- Hub Group: Public intermodal and logistics provider offering Truckload Brokerage, Dedicated, and Logistics services. Comparable in managed transportation and asset-light brokerage.
- RXO, Inc. Public asset-light freight brokerage spin-off from XPO with truckload brokerage, managed transportation, and last-mile services. Comparable as a managed transportation and capacity solutions peer.
- C.H. Robinson Worldwide: Largest U.S. third-party logistics provider with truckload brokerage, managed services, and global forwarding. Comparable on managed transportation and freight arrangement.
- ArcBest: Public LTL, truckload, and logistics operator with Asset-Based and Asset-Light segments. Comparable as a diversified mid-cap logistics platform.
- Marten Transport: Public truckload carrier with temperature-protected, dedicated, and brokerage services. Comparable in dedicated and multi-segment truckload operating model.
- Heartland Express: Public asset-based truckload carrier with similar irregular route and dedicated service offerings. Closely comparable in fleet-based truckload economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Covenant Transport social profiles
Digital presenceCovenant Transport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covenant Transport leadership team
Management profileNumber of profiles
Profiles4 records
Covenant Transport subsidiaries and ownership
Company hierarchySubsidiaries3 records
Covenant Transport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covenant Transport M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covenant Transport
What does Covenant Transport do?
Covenant Transport is an asset-based and asset-light truckload carrier and logistics provider offering dedicated contract carriage, managed transportation, distribution center management, and port & drayage services under the Covenant Logistics, Inc. corporate umbrella. The company delivers expedited and regional truckload capacity along with brokerage/capacity solutions through its Star Logistics, Sims Transport, and Landair sub-brands, serving shippers across retail, manufacturing, consumer goods, food & beverage, healthcare, and paper & packaging industries.
Is Covenant Transport a public or private company?
Covenant Transport is a public company. It is classified as public and is currently operating.
When was Covenant Transport founded?
Covenant Transport was founded in 1986. It employs 1,001 to 5,000 people.
Where is Covenant Transport based?
Covenant Transport is headquartered in Chattanooga, United States, in the North America region.
How does Covenant Transport make money?
Five revenue lines are on record. Transportation Services are the primary driver. The others are dedicated Contract Carriage, managed Transportation, distribution Center Management and port & Drayage.
Who are Covenant Transport's main competitors?
Direct peers on record are J.B. Hunt Transport Services, Knight-Swift Transportation, Schneider National, Werner Enterprises, Hub Group, RXO, Inc., C.H. Robinson Worldwide, ArcBest, Marten Transport and Heartland Express.
Does Covenant Transport have an API?
No public API is recorded for Covenant Transport.
What industry is Covenant Transport in?
Covenant Transport's product category is Truckload Transportation and Logistics Services. Its primary akta.pro industry code is TLADAMAF, Ocean Freight Brokerage (FCL/LCL), with a secondary code of TLACABAG, Customs Brokerage for Ocean Shipments (Import/Export Clearance). Its NAICS code is 488510 and its SIC code is 4731.