Sun Belle

What Sun Belle does

Sun Belle LLC is a US-based wholesale distributor of fresh berries and select fruit, founded in 1986 and headquartered in Schiller Park, Illinois. The company sources and distributes strawberries, blackberries, blueberries, raspberries, cherries, and golden berries to retail grocers and foodservice operators across the continental United States. Its core capability is temperature-controlled cold chain logistics, operated through four owned distribution facilities in California (Oxnard), Illinois (Schiller Park), Maryland (Jessup), and Texas (Laredo, branded CoolHouse Distribution Center). The company is a privately held LLC with no disclosed parent entity, institutional investors, or public funding history.

The business model is direct B2B wholesale: Sun Belle sources from farms and grower partners in seven countries — the USA, Mexico, Canada, Chile, Colombia, Guatemala, and Peru — and ships through company-operated warehouses to grocery chains, independent grocers, restaurants, hotels, and institutional foodservice buyers. Pricing is privately negotiated based on volume, seasonality, and market conditions rather than publicly disclosed or standardized. The company operates a horizontal segmentation strategy across its two primary buyer groups (Retail Grocers and Foodservice Operators) and layers a premium product sub-brand, CraveABelles, on top of its core commodity berry distribution to pursue higher-margin retail and foodservice tiers. Marketing is primarily organic, through Instagram and LinkedIn, with a dedicated CraveABelles consumer-facing website.

Name

Sun Belle

Legal name

Sun Belle LLC

Website

https://sun-belle.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Belle LLC is a US wholesale distributor of fresh berries and select fruit, sourcing from farms across seven countries and distributing through four US facilities to retail grocers and foodservice operators nationwide.

Ownership category

akta.pro rank

Product category

Fresh Berry Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Berry (except Strawberry) Farming (111334), Strawberry Farming (111333)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Berry Sorting & Packing Facilities (AFAOAGAD)

akta.pro secondary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Fresh berry distribution
• Produce wholesale
• Cold chain logistics
• Year-round berry supply
• Fresh food distribution

Headquarters

HQ city

Schiller Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Wholesale distribution of premium berries including strawberries, blackberries, blueberries, raspberries, cherries, and golden berries. Revenue generated through direct sales to retailers and foodservice operators via their distribution network across the United States.

Distribution channels1 record

Marketing channels3 records

Core offering

Sun Belle grows and distributes fresh premium berries — strawberries, blackberries, blueberries, raspberries, cherries, and golden berries — sourced from farms in seven countries (USA, Mexico, Canada, Chile, Colombia, Guatemala, Peru) and delivered through four US distribution centers (California, Illinois, Maryland, Texas). The company sells wholesale to retail grocers and foodservice operators via direct distribution, and operates a premium sub-brand called CraveABelles.

Product overview

Sun Belle is a produce company specializing in fresh berries and fruits. The company offers a portfolio of six core berry products (strawberries, blackberries, blueberries, raspberries, cherries, and golden berries) sourced from farms across the USA, Mexico, Canada, Chile, Colombia, Guatemala, and Peru. Distribution is handled through four US locations (California, Illinois, Maryland, and Texas). The company also operates a premium sub-brand called CraveABelles, which represents a differentiated product tier within their berry offerings.

Differentiator

Problem solved

Functional benefit

Brands

• CraveABelles: Premium line of berries

Products and services

• Fresh Strawberries Fresh strawberries grown across Sun Belle's North and South American farm network and distributed from US facilities to retail and foodservice buyers.
• Fresh Blackberries Fresh blackberries distributed through Sun Belle's California, Illinois, Maryland, and Texas facilities to retail grocers and foodservice operators.
• Fresh Blueberries Fresh blueberries sourced from Sun Belle farms across the USA, Mexico, Chile, and Peru, and distributed across the continental United States.
• Fresh Raspberries Fresh raspberries distributed through Sun Belle's California, Illinois, Maryland, and Texas locations for retail and foodservice customers.
• Fresh Cherries Fresh cherries supplied as part of Sun Belle's berry and fruit product portfolio to wholesale buyers.
• Golden Berries Specialty golden berries offered within Sun Belle's premium fruit line for retail and foodservice buyers.
• CraveABelles Premium Berry Line Premium-tier berry line under the CraveABelles sub-brand, positioned as Sun Belle's new premium offering with a dedicated website (craveabelles.com) targeting higher-end retail and foodservice customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Driscoll's: Driscoll's is the largest berry marketer globally, selling strawberries, blueberries, raspberries, and blackberries. It is comparable to Sun Belle as a vertically integrated, premium-positioned berry supplier with multi-region sourcing.
• Fresh Del Monte Produce: Fresh Del Monte is a broad-line fresh-produce grower, distributor, and marketer with global sourcing across fruit categories including berries. Comparable to Sun Belle as a vertically integrated fresh-produce wholesaler with multi-country supply.

Direct peers

• Naturipe Farms: Naturipe Farms is a grower-owned marketer of fresh strawberries, blueberries, blackberries, and raspberries with North American and South American sourcing. It directly competes with Sun Belle in the wholesale berry distribution channel serving US retailers.
• California Giant Berry Farms: California Giant is a grower-shipper of strawberries, blueberries, blackberries, and raspberries based in California with year-round supply. It is a direct peer to Sun Belle in the fresh berry wholesale category with overlapping retail customer bases.
• Wish Farms: Wish Farms is a Florida-based grower and marketer of strawberries, blueberries, blackberries, and raspberries with multi-region sourcing. It competes with Sun Belle on retail berry supply across North America.
• Berry Fresh LLC: Berry Fresh is a US-based grower-shipper and marketer of strawberries and mixed berries serving retail and foodservice. It is a direct competitor in the wholesale fresh-berry distribution space.
• Oppy (Oppenheimer Group): Oppy is a North American grower-marketer and distributor of fresh fruits and vegetables including berries. It is comparable as a multi-category fresh-produce wholesaler with US retail and foodservice customer bases.

Emerging players

• Hortifruit (part of ProBioAg Group): Hortifruit is a Chilean-headquartered global marketer of blueberries and other berries with significant US distribution. It is comparable as a berry-focused wholesale supplier leveraging Latin American growing regions for year-round supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunbelleberries
• Instagraminstagram.com/sunbelleberries
• Facebookfacebook.com/sunbelleberries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Belle