Ivey Homes

What Ivey Homes does

Ivey Homes is a privately held, locally owned residential home builder founded in 2004 by brothers Mark and Matt Ivey, operating exclusively in the Augusta River Region across Georgia (Grovetown, Evans) and South Carolina (North Augusta, Edgefield). The company builds single-family homes, townhomes, and active adult ranch plans across seven distinct communities with 65+ floor plans, priced from $210,000 to $528,000, and offers a dedicated affordable sub-brand called Declaration Homes launched in April 2026. All homes incorporate the proprietary IveyWise construction methodology, which includes advanced framing (California Corners, Ladder T's), radiant barrier sheathing, low-VOC materials, programmable WiFi thermostats, and independent third-party HERS certification (target score ~75 vs. the code baseline of 100) through partner Sozo Energy, LLC.

Revenue is generated primarily through one-time new home sales, supplemented by upgrade and personalization revenue captured in the in-house Design Studio. The go-to-market is direct-to-consumer, executed via on-site model homes staffed by sales associates, an Online Sales Counselor reachable by phone/text/email/chat, a website-driven self-serve home search, and a newly enabled self-tour option on quick move-in inventory. Customer segments include general homebuyers, active adult/retirement buyers, first-time and value-conscious buyers (Declaration Homes), and notably veterans and DOD personnel, who represented 44% of 2023 new home sales due to proximity to Fort Gordon and VA loan expertise. The company is supported by an 11-step guided building process (Ivey Homebuying 101), the Building Blueprint video series, the Ivey Elite Homebuyer Program with Personal Concierge, and a 1-year builder's warranty plus 2-10 year extended home warranty, and has posted top Guild Quality customer satisfaction scores for 13+ consecutive years.

Name

Ivey Homes

Legal name

Ivey Homes

Website

https://iveyhomes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Ivey Homes is a privately held, locally owned home builder founded in 2004 by brothers Mark and Matt Ivey, constructing single-family homes, townhomes, and active adult ranches across seven communities in the Augusta River Region of Georgia and South Carolina, using its proprietary IveyWise energy-efficiency program.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Custom Home Building (IMAFABAC), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• New home construction
• Energy-efficient homes
• Residential home building
• Custom home design
• Townhome development

Headquarters

HQ city

Evans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Ivey Homes generates revenue primarily through the sale of newly constructed single-family homes, townhomes, and the Declaration Homes series. Home prices range from approximately $210,000 for townhomes to over $528,000 for premium single-family homes. The company offers quick move-in homes and build-on-your-lot options.
2. Design Upgrades and Personalization: Revenue is generated through the Design Studio where homebuyers select upgrades and personalization options including countertops, flooring, lighting, paint, and exterior finishes. This provides additional margin on each home sale through optional upgrades beyond the base price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ivey Homes is a residential home builder that designs, constructs, and sells new single-family homes, townhomes, and active adult ranch plans across seven communities in the Augusta River Region (Georgia and South Carolina). All homes are built to the proprietary IveyWise energy-efficient construction standard and are personalized through an in-house Design Studio. The company also offers the Declaration Homes sub-brand as an affordable homeownership series and supports buyers through a Personal Concierge program, build-to-order options, and a comprehensive warranty.

Product overview

Ivey Homes is a locally owned, award-winning new home builder serving the Augusta River Region (Georgia and South Carolina). The company operates two distinct product lines: (1) Ivey Homes — the core brand offering single-family homes, townhomes, and active adult ranch plans built to IveyWise energy-efficient standards, and (2) Declaration Homes — a more affordable sub-brand with simplified purchasing and 11 dedicated floor plans. Both product lines share construction quality standards, Design Studio personalization services, and warranty coverage. The company also offers an Ivey Elite Homebuyer Program with personal concierge service, and markets Quick Move-In (pre-constructed) homes alongside build-to-order options. The IveyWise program is a standard feature across all homes rather than a separate product tier.

Differentiator

Problem solved

Functional benefit

Brands

• Declaration Homes: A more affordable home series by Ivey Homes, designed to make homeownership more attainable while maintaining the same craftsmanship and energy-efficient construction standards. Offers 11 floor plans ranging from 1,566 to 3,216 square feet with single and two-story options and 3 to 6 bedrooms.

Products and services

• Ivey Homes (New Home Construction) Award-winning new home builder offering single-family homes, townhomes, and active adult ranch plans across seven communities in the Augusta River Region (Georgia and South Carolina). All homes are built to the proprietary IveyWise energy-efficient construction standard with HERS rating certification. Targeted at general homebuyers, military and DOD families, active adult buyers, and move-up buyers. Prices range from $210,000 for townhomes to $528,000 for premium single-family homes.
• Declaration Homes An attainable homeownership sub-brand series by Ivey Homes offering 11 floor plans (1,566 to 3,216 sq ft) with single and two-story options and 3-6 bedrooms. Built to the same construction standards as Ivey Homes with a simplified purchasing process and accessible price point starting at $276,500. Targeted at first-time and value-conscious buyers.
• Design Studio Service

Quantifiable outcome

• HERS rating of approximately 75, representing 25% more energy-efficient than typical new code-built homes (rated at 100)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Sozo Energy, LLCcoreTechnology or IntegrationSozo Energy, LLC serves as Ivey Homes' HERS (Home Energy Rating Systems) Rater, providing independent third-party certification of each home's energy efficiency. In addition to rating the house, Sozo Energy provides a third-party guarantee for heating and cooling energy usage, supporting the IveyWise energy-efficient program claims.
• Southern LightingminorChannel Partner/ Reseller/ DistributorSouthern Lighting is referenced as the preferred lighting selection partner for Ivey homebuyers, offering the largest selection in Augusta. Homebuyers are referred to Southern Lighting for lighting selections during the Design Selection step of the home building process.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Meritage Homes: Public homebuilder most directly comparable on energy-efficiency differentiation, with its own ENERGY STAR and advanced framing programs serving as the national analog to Ivey's IveyWise program. Operates across multiple U.S. markets but competes on the same value proposition of energy-efficient new construction.
• Smith Douglas Homes: Southeast-focused regional homebuilder operating in similar price points and buyer segments across the Carolinas, Georgia, and surrounding states. Closest publicly comparable to Ivey in scale, geography, and product mix.
• LGI Homes: Public homebuilder specializing in entry-level and first-time buyer new construction, the same segment Ivey targets with its Declaration Homes sub-brand. Operates across the Southeast with comparable price-point strategy.
• Mungo Homes: Privately held regional homebuilder headquartered in the Southeast (South Carolina) with operations across the Carolinas, Georgia, and Virginia. Closest regional analog in company type (private, founder-influenced) and operating geography.
• Beazer Homes: Public homebuilder with a documented focus on energy efficiency (Net Zero Energy ready homes) and active Southeast operations. Closest national public peer to Ivey on the energy-efficiency differentiation thesis.
• David Weekley Homes: Largest privately held U.S. homebuilder operating across 12+ markets including the Southeast. Comparable on founder-led private structure, customer satisfaction focus, and move-up buyer segmentation.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume with significant presence in the Southeast including Georgia and South Carolina. Offers entry-level through move-up product lines across communities that directly overlap Ivey's target buyer segments and price points, representing the dominant competitive threat in the Augusta market.
• Lennar: Top-three national homebuilder with broad Southeast presence and active communities in Georgia and South Carolina. Competes across townhome, single-family, and active-adult segments at price points overlapping Ivey's $210K-$528K range.
• PulteGroup: Top national homebuilder with multiple brands (Centex, Pulte, Del Webb, John Wieland) covering entry-level through active-adult segments. Competes across the same Augusta-area buyer spectrum with greater scale and capital resources.

Regional players

• Stanley Martin Homes: Mid-Atlantic and Southeast-focused homebuilder now part of Daiwa House Group. Comparable on townhome/single-family mix and Southeast regional operations though not currently active in the Augusta market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/iveyres
• Facebookfacebook.com/IveyHomesGa
• Instagraminstagram.com/iveyhomes
• Xx.com/iveyhomes
• LinkedInlinkedin.com/company/iveyhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivey Homes