Experience Columbia SC
- Company typePrivate
- Founded1984
- HeadquartersColumbia, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Experience Columbia SC firmographics
Firmographics- Name
- Experience Columbia SC
- Legal name
- Experience Columbia SC
- Website
- https://experiencecolumbiasc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Experience Columbia SC industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
- akta.pro secondary industries
- F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)
Keywords
Where Experience Columbia SC is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Experience Columbia SC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Experience Columbia SC product offering
Product offeringCore offering
Experience Columbia SC is the official destination marketing organization (DMO) for Columbia, South Carolina. It promotes tourism to the city through a comprehensive website featuring restaurants, hotels, events, attractions, trip planning tools, visitor guides, and curated experiences such as the Pimento Cheese Passport. The organization also supports meetings/conventions, sports events, and weddings through dedicated sections and partner networks.
Product overview
Experience Columbia SC is a destination marketing platform operated by the Columbia SC tourism organization. The platform functions as a unified tourism portal offering multiple interconnected services: a comprehensive website with trip planning tools, curated itineraries and trip ideas organized by interest themes (downtown getaways, craft beer tours, college sports visits, staycations), a visitor guide publication, an e-newsletter subscription service, passes and trails programs including the Pimento Cheese Passport, an insider's blog featuring local ambassador recommendations, direct hotel booking integration, an event calendar, and branded merchandise through an online shop. The platform also facilitates visitor engagement through photo submission and social media sharing via the #RealColumbiaSC hashtag.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Columbia SC Website
Companies that use Experience Columbia SC
Customer profileSegments5 records
Ideal customer profiles3 records
Experience Columbia SC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Experience Columbia SC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TripadvisorcoreTripadvisor partnership providing cross-promotional visibility for Columbia SC tourism content on one of the world's largest travel review platforms.
- Discover South CarolinacoreState-level tourism partnership promoting Columbia as a destination within Discover South Carolina's marketing initiatives.
- City of ColumbiacoreOfficial partnership with the City of Columbia government for destination marketing and tourism promotion of the capital city.
- SimpleviewcoreSimpleview provides the website platform and technology infrastructure powering experiencecolumbiasc.com. Listed as 'Made by Simpleview' in footer.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Experience Columbia SC competitors and assessment
Company assessmentOthers
- Simpleview: Technology vendor powering the Experience Columbia SC website (and most major US DMOs) — adjacent ecosystem participant whose platform decisions directly shape the DMO's digital capabilities.
Broad incumbents
- Visit Denver: Official DMO for Denver, CO promoting dining, lodging, arts, and outdoor recreation — comparable mid-large DMO whose breadth of verticals mirrors Experience Columbia SC's segment coverage at larger scale.
- Destination DC: Official DMO for Washington, DC operating a comprehensive meeting, convention, and leisure platform — large-scale example of the DMO model that Experience Columbia SC operates at a smaller metro scale.
- Choose Chicago: Official DMO for Chicago running meetings, conventions, sports, and leisure marketing — comparable mid-large DMO using a Simpleview-style platform and similar vertical structure.
- Visit Orlando: Official DMO for Orlando, FL with strong meetings and sports tourism verticals — comparable DMO with significant convention/sports marketing infrastructure that informs regional DMO best practices.
- Discover South Carolina: State-level tourism marketing organization that partners with and aggregates regional DMOs including Experience Columbia SC — provides umbrella brand marketing while regional DMOs handle ground-level visitor services.
Direct peers
- Visit Greenville: Official DMO for Greenville, SC providing visitor information, events, dining, and accommodations content — comparable mid-sized South Carolina DMO with similar Simpleview-style platform and segment coverage.
- Experience Charleston: Official DMO for Charleston, SC operating a destination marketing platform with restaurants, hotels, events, and meetings verticals — structurally and functionally the closest peer to Experience Columbia SC within the same state.
- Visit Charlotte: Official DMO for Charlotte, NC covering meetings, sports, leisure, and conventions — comparable Carolinas-region DMO with a larger market reach and a dedicated sports planners function (CRVA alignment).
- Visit Augusta: Official DMO for Augusta, GA covering dining, lodging, events, and The Masters golf tourism — comparable mid-sized regional DMO in the immediate geographic orbit of Columbia, SC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Experience Columbia SC social profiles
Digital presenceExperience Columbia SC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experience Columbia SC leadership team
Management profileNumber of profiles
Profiles3 records
Experience Columbia SC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experience Columbia SC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experience Columbia SC
What does Experience Columbia SC do?
Experience Columbia SC is the official destination marketing organization (DMO) for Columbia, South Carolina. It promotes tourism to the city through a comprehensive website featuring restaurants, hotels, events, attractions, trip planning tools, visitor guides, and curated experiences such as the Pimento Cheese Passport. The organization also supports meetings/conventions, sports events, and weddings through dedicated sections and partner networks.
Is Experience Columbia SC a public or private company?
Experience Columbia SC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Experience Columbia SC founded?
Experience Columbia SC was founded in 1984. It employs 101 to 250 people.
Where is Experience Columbia SC based?
Experience Columbia SC is headquartered in Columbia, United States, in the North America region.
Who are Experience Columbia SC's main competitors?
Simpleview is listed as an others. Broad incumbents are Visit Denver, Destination DC, Choose Chicago, Visit Orlando and Discover South Carolina. Direct peers are Visit Greenville, Experience Charleston, Visit Charlotte and Visit Augusta.
Does Experience Columbia SC have an API?
No public API is recorded for Experience Columbia SC.
What industry is Experience Columbia SC in?
Experience Columbia SC's product category is Destination Marketing Services. Its primary akta.pro industry code is THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving), with a secondary code of THAHADAI, F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination). Its NAICS code is 561591 and its SIC code is 7900.