Mitr Learning & Media
- Company typePrivate
- Founded2011
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
Mitr Learning & Media firmographics
Firmographics- Name
- Mitr Learning & Media
- Legal name
- Mitr Learning and Media Pvt Ltd
- Website
- https://mitrmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mitr Learning & Media industry classification
Industry- Product category
- Education Technology Services
- NAICS
- Professional and Management Development Training (611430), Software Publishers (5132), All Other Schools and Instruction (61169), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industries
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ), AI & Emerging Technology Literacy (EDAAAIAJ)
Keywords
Where Mitr Learning & Media is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Mitr Learning & Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Digital Learning Content Development: Bespoke eLearning development services where MITR creates customized digital learning content for publishers, universities, and enterprise clients. Work includes interactive lessons, virtual labs, simulations, games, and course conversions. Revenue is project-based, typically multi-year ongoing engagements with major publishers and educational institutions.
- Dedicated Team Services: Extended team augmentation model where MITR provides additional skilled resources (front-end development, full-stack development, QA) to client in-house teams on an ongoing basis. Clients scale development capacity as needed.
- BrinX.ai AI Platform Subscriptions: AI-powered course creation platform offered via pay-as-you-go and subscription-based pricing models. Customers pay for courses produced or take ongoing subscriptions for continuous AI-powered course creation.
- Enterprise Learning Solutions: Strategic, evidence-based enterprise learning experiences aligned to organizational goals, including custom training for roles, skills, and business objectives. Delivered via the Upside Learning brand for corporate workforce development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go model for BrinX.ai |
| Subscription | Monthly | Subscription bundles for BrinX.ai |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Mitr Learning & Media product offering
Product offeringCore offering
Mitr Learning & Media is a digital content solutions company that designs and develops custom digital learning content, eLearning courses, virtual labs, simulations, and educational games for educational publishers, universities, K-12 institutions, and enterprise clients. The company also operates proprietary AI-powered platforms — BrinX.ai for transforming raw content into multimedia-rich digital learning, and PersonaTrain.ai for AI role-play training — alongside dedicated team augmentation services for front-end, full-stack, and QA development.
Product overview
MITR Learning & Media is a learning technology company operating across Pre-K12, Higher Education, and Enterprise Learning segments, offering both proprietary AI-powered platforms and acquired specialist brands. The core AI product is BrinX.ai — an AI-powered course transformation platform that converts raw content (PDFs, PPTs, SOPs) into interactive, multimedia-rich digital learning deployable via SCORM/xAPI to any LMS or LXP. Supporting the AI platform are three acquired specialist brands: Upside Learning (enterprise workforce development and bespoke eLearning), mynd (corporate video and brand storytelling), and PersonaTrain.ai (AI-powered role-play training). The Pre-K12 and Higher Education segments deliver standards-aligned curriculum content and adaptive digital learning. The Enterprise Learning segment provides bespoke corporate training and compliance learning. Technology services include dedicated team augmentation covering front-end development, full-stack development, and QA/testing across multiple frameworks and platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Upside Learning: Enterprise workforce development and corporate learning solutions brand, acquired in August 2024.
- BrinX.ai
- mynd
- PersonaTrain.ai
Products and services
- BrinX.ai AI-Powered Course Transformation Platform AI-powered course creation platform that transforms static content (PDFs, PPTs, SOPs, policies) into structured, multimedia-rich, ready-to-deploy digital learning courses with SCORM and xAPI standard export for LMS compatibility. Available via pay-as-you-go and subscription pricing.
- PersonaTrain.ai AI Role-Play Training AI-powered role-play training platform enabling educators and enterprise staff to practise high-stakes conversations (e.g., parent communication, classroom management, safeguarding protocols) with adaptive AI personas that coach in real time.
- Upside Learning Enterprise Workforce Development Bespoke eLearning, compliance training, and gamification-first corporate learning brand acquired in August 2024; delivers strategic, evidence-based learning experiences aligned with organisational goals and real performance outcomes for enterprise clients.
- mynd Brand Storytelling and Video Production High-end brand storytelling, marketing communication, explainer, product, and educational video production services designed to inform, influence, and inspire audiences across corporate and learning contexts.
- Pre-K12 Digital Learning Services Custom digital curriculum content, interactive lessons, virtual labs, simulations, educational games, and assessments for K-12 schools and publishers, aligned to Common Core, TEKS, NGSS, and state standards, including editorial, design, AR/VR, and engineering/QA.
- Higher Education Digital Learning Services Adaptive eLearning, personalised learning paths, online course development, and industry-integrated curriculum design for universities and colleges across India, US, Europe, and APAC.
- Enterprise Learning Services Strategic, evidence-based corporate training and bespoke eLearning covering compliance, SOP, product/process knowledge, and soft skills development for enterprise clients.
- Dedicated Team Services (Staff Augmentation) Staff augmentation service providing on-demand front-end, full-stack, and QA engineers to client in-house teams, supporting skill gap filling, lean scaling, and cost efficiency.
Quantifiable outcome
- 24,500+ hours of digital learning delivered
- +3 more outcomes
Companies that use Mitr Learning & Media
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Mitr Learning & Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature5 records
Mitr Learning & Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Upside Learning SolutionscoreMITR Learning & Media acquired India-based Upside Learning Solutions in August 2024 to strengthen its customized corporate learning offerings. Upside Learning, operating as a subsidiary/brand under MITR, focuses on enterprise workforce development, bespoke eLearning, and skills development solutions.
Scale indicators8 records
Mitr Learning & Media competitors and assessment
Company assessmentDirect peers
- SweetRush: US-based custom eLearning content development firm serving global enterprises and publishers. Closely comparable to MITR on business model (bespoke digital learning, gamification, virtual labs) and target customer base.
- Tata Interactive Systems: India-headquartered custom eLearning and simulations provider serving global enterprises and educational publishers. Most direct geographic and capability peer to MITR's Pre-K12 and Enterprise Learning segments.
- Infopro Learning: Global learning services company providing custom content development, managed training, and learning strategy for enterprise clients. Comparable services mix and customer profile.
- Obsidian Learning: Custom eLearning, gamification, and immersive learning development firm with a comparable mid-market profile and similar focus on bespoke digital content for enterprise and association clients.
- Harbinger Interactive Learning: India-based eLearning content development company with a comparable service portfolio (custom courses, virtual labs, simulations, K-12 and corporate learning) and similar global publisher/enterprise customer base.
- Allen Communication Learning Services: Custom eLearning and enterprise learning solutions provider with a similar mix of bespoke content, gamification, and custom learning development for Fortune 500 clients. Directly comparable service offering and customer profile.
- Intrepid Learning: Enterprise learning strategy and content development firm delivering custom eLearning, performance support, and adaptive learning solutions. Comparable scale and services-led model.
Broad incumbents
- GP Strategies: Large global performance improvement and learning services firm offering custom content, managed training services, and digital learning at much greater scale. Comparable on enterprise learning but operates across a much broader portfolio.
- Skillsoft: Public corporate learning company offering content libraries, leadership development, and enterprise learning platforms. Overlaps with MITR's Enterprise Learning segment as a broad incumbent rather than a niche specialist.
Emerging players
- Sana Labs: AI-native enterprise learning platform with AI-powered course creation and personalized learning at the workflow level. The most direct emerging competitor to BrinX.ai on AI course transformation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mitr Learning & Media social profiles
Digital presenceMitr Learning & Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mitr Learning & Media leadership team
Management profileNumber of profiles
Profiles2 records
Mitr Learning & Media subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mitr Learning & Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mitr Learning & Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mitr Learning & Media
What does Mitr Learning & Media do?
Mitr Learning & Media is a digital content solutions company that designs and develops custom digital learning content, eLearning courses, virtual labs, simulations, and educational games for educational publishers, universities, K-12 institutions, and enterprise clients. The company also operates proprietary AI-powered platforms — BrinX.ai for transforming raw content into multimedia-rich digital learning, and PersonaTrain.ai for AI role-play training — alongside dedicated team augmentation services for front-end, full-stack, and QA development.
Is Mitr Learning & Media a public or private company?
Mitr Learning & Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mitr Learning & Media founded?
Mitr Learning & Media was founded in 2011. It employs 51 to 100 people.
Where is Mitr Learning & Media based?
Mitr Learning & Media is headquartered in Mumbai, India, in the Asia region.
How does Mitr Learning & Media make money?
Four revenue lines are on record. Custom Digital Learning Content Development is the primary driver. The others are dedicated Team Services, brinX.ai AI Platform Subscriptions and enterprise Learning Solutions.
Who are Mitr Learning & Media's main competitors?
Direct peers on record are SweetRush, Tata Interactive Systems, Infopro Learning, Obsidian Learning, Harbinger Interactive Learning, Allen Communication Learning Services and Intrepid Learning. Broad incumbents are GP Strategies and Skillsoft. Sana Labs is listed as an emerging player.
Does Mitr Learning & Media have an API?
No public API is recorded for Mitr Learning & Media.
What industry is Mitr Learning & Media in?
Mitr Learning & Media's product category is Education Technology Services. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 611430 and its SIC code is 8200.