Mazzio's

What Mazzio's does

Mazzio's is a privately held regional pizza and Italian fast-casual restaurant chain headquartered in Tulsa, Oklahoma, operating approximately 140 units across 10 U.S. states. The company traces its origin to 1961, when founder Ken Selby opened a single pizza restaurant in Tulsa; it rebranded to Mazzio's in 1979 with an expanded menu, larger dining rooms, thicker pizzas, sub sandwiches, and salad bars. Today the chain runs dine-in, carryout, drive-thru, and delivery service through a hybrid model of company-owned and franchised locations, complemented by a catering business (mazzioscatering.com) and a community fundraising program that donates 20% of net sales to participating schools, churches, and organizations.

The core product line is made-to-order pizza anchored by a proprietary sauce recipe, supplemented by pastas, wings, sandwiches, salads, appetizers, and desserts including three registered proprietary items (Calzone Ring, Cinnaboli, Pepperolies). The technology stack consists of a custom-designed POS system and a custom back-of-house restaurant management system supporting 140 units, plus consumer-facing digital channels including the mazzios.com website, weborder.mazzios.com for online ordering, iOS and Android mobile apps, and Mazzio's GO! web platform. Two loyalty programs (E-Club email and FreshText SMS) layer promotional communication on top, while internal operations are supported by an in-house marketing department, an annual franchise marketing conference, and an extensive library of training videos and operations manuals.

Revenue is generated across four primary streams: company-operated restaurant sales, initial franchise fees (with site approval required before fee is finalized), a 1% marketing fund contribution from both company and franchised restaurants channeled into advertising production, and centralized supply purchasing delivered through a contracted independent supplier. Mazzio's recruits franchisees for select U.S. territories, encourages multi-unit ownership on a sound operational and financial base, and discloses a regional footprint restricted by franchise registration in approximately 15 countries and a defined list of 15 U.S. states. The company is privately held with no disclosed external private equity or venture capital funding.

Name

Mazzio's

Legal name

Mazzios Pizza LLC

Website

https://mazzios.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mazzio's is a privately held regional pizza and Italian fast-casual restaurant chain headquartered in Tulsa, Oklahoma, operating about 140 company-owned and franchised units across 10 U.S. states offering dine-in, carryout, drive-thru, delivery, and catering services.

Ownership category

akta.pro rank

Product category

Casual Dining Pizza Restaurants

NAICS

Restaurants and Other Eating Places (72251), Cafeterias, Grill Buffets, and Buffets (722514), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Corporate Catering & Office Food Programs (HSACAGAC)

Keywords

• Pizza restaurant chain
• Italian casual dining
• Pizza franchise system
• Pizza delivery service
• Fast casual pizza

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees: Initial franchise fees from new franchisees, with site approval required before franchise fee is finalized or refunded
2. Restaurant Sales (Company-Owned): Revenue from company-operated Mazzio's restaurants offering dine-in, carryout, delivery, and drive-thru services
3. Marketing Fund Contributions: 1% contribution from both company and franchised restaurants goes into advertising production fund
4. Franchisee Supply Purchasing: Centralized collective buying power through contracted independent supplier for food products, paper products, and operating supplies

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Mazzio's operates a regional pizza and Italian casual-dining restaurant chain selling made-to-order pizzas, pastas, wings, sandwiches, salads, appetizers, and desserts through dine-in, carryout, drive-thru, and delivery. The company runs 140 units across 10 U.S. states via a mix of company-owned and franchised locations, and supports operations with a custom POS, back-of-house management system, centralized purchasing, and digital ordering platforms (web, mobile app, and Mazzio's GO!).

Product overview

Mazzio's is a pizza restaurant chain operating 140 units in 10 states, offering made-to-order pizzas, pastas, wings, sandwiches, salads, appetizers, and desserts. The core product is Mazzio's Pizza with thin crust and proprietary sauce, available in dine-in, carryout (including drive-thru), and delivery formats. Menu includes specialty pizzas such as Street Pizza, NY Giant Pizza (18-inch), and Double Decker Pizza. The company has expanded its menu over time with innovations including Calzone Ring, Family Bakes, Cinnaboli, Pepperolies, and Loaded Cheese Dippers. Digital platforms include the Mazzio's Mobile App (iPhone/Android), Mazzio's GO! web platform, and online ordering at weborder.mazzios.com. Loyalty programs include E-Club (email-based with birthday/anniversary rewards) and FreshText (SMS-based promotional messaging). Additional services encompass catering, Saturday Night Buffet, Lunch Buffet, and Fundraising Nights (20% donation to organizations).

Differentiator

Problem solved

Functional benefit

Products and services

• Mazzio's Pizza Made-to-order pizza with thin crust, proprietary sauce recipe, and high-quality ingredients, available for dine-in, carryout (including drive-thru), and delivery, including specialty pizzas and build-your-own options.
• Mazzio's Pasta Made-to-order pasta dishes offered as part of the expanded Mazzio's menu.
• Street Pizza Specialty pizzas inspired by food truck flavors, introduced in August 2023.
• NY Giant Pizza 18-inch New York-style giant pizza introduced in March 2021.
• Wings Award-winning wings featured as part of the Mazzio's menu, relaunched under a new 'Bigger, Better Wings' brand in October 2024 for football season.
• Calzone Ring Proprietary calzone-style product innovation offered on the Mazzio's menu.
• Cinnaboli Proprietary cinnamon-based dessert product in the Mazzio's menu.
• Pepperolies Pepperoni-based menu item with registered trademark branding.
• Cauliflower Crust Alternative pizza crust option made with cauliflower, for customers seeking lower-carb or gluten-conscious options.
• Keto-Friendly Options Special menu offerings for keto diet followers with dedicated nutritional information documentation.
• Mazzio's Mobile App Free mobile application for iPhone and Android devices enabling online ordering of the full menu, location information, news, offers, and coupons.
• Mazzio's GO! Dedicated web platform for on-the-go ordering and access (mazziosgo.com).
• Online Ordering (weborder.mazzios.com) Web-based ordering platform for dine-in, carryout, and delivery orders across the full Mazzio's menu.
• Saturday Night Buffet Endless buffet offered Saturday evenings from 5:00 PM to 8:00 PM at participating locations, featuring pizza, salad, and desserts; under $10 for adults, $5 for children.
• Lunch Buffet Buffet service offered during lunch hours at participating Mazzio's locations.
• Catering Catering service for events and groups, managed through dedicated catering website (mazzioscatering.com).
• Fundraising Nights Community fundraising program where Mazzio's donates 20% of net sales to participating schools, churches, and community organizations. Available most evenings except Tuesday, Friday, and Saturday, between 4 PM and 8 PM, via dine-in, carryout, or delivery.
• Mazzio's E-Club Free email loyalty program offering a welcome coupon ($5 off first $10 purchase), birthday coupon (free buffet with drink purchase), and anniversary coupon (second pizza free with medium/large pizza purchase).
• FreshText SMS-based messaging club offering exclusive promotional messages and discounts, limited to 8 messages per month. Join by texting 'Join' to 664-4444 or by email sign-up.
• Mazzio's Franchise Program Franchise offering for entrepreneurs and multi-unit operators to open and operate Mazzio's restaurant locations under license, including an 8-week franchisee training program and 2-week owner training program at the corporate headquarters, plus access to an in-house custom POS, back-of-house management system, centralized supply purchasing, and a library of training videos, operations manuals, and marketing materials.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Little Caesars: Value-positioned pizza chain with dine-in, carryout, and delivery formats. Directly comparable to Mazzio's on product category and value-segment positioning, with substantially greater national footprint and lower price points.
• Papa John's: National pizza franchise chain competing directly with Mazzio's in carryout and delivery. Similar franchise-based business model with broader national footprint and stronger brand marketing.
• Jet's Pizza: Regional pizza chain known for Detroit-style deep dish, offering delivery and carryout across multiple states. Comparable to Mazzio's on regional franchise model and product-focused menu strategy.
• Round Table Pizza: West Coast-focused pizza franchise chain offering dine-in, carryout, and delivery. Comparable to Mazzio's on franchise model, menu breadth (pizza, salad, appetizers), and regional chain positioning.
• Domino's Pizza: Largest U.S. pizza chain by retail sales, operating a delivery- and carryout-focused model. Directly comparable to Mazzio's on product category and franchise economics, with a much larger proprietary digital ordering and delivery logistics platform.
• Pizza Hut: Largest U.S. pizza chain by unit count and a Yum! Brands subsidiary offering dine-in, carryout, and delivery pizza. Direct competitor to Mazzio's across the same product category, with substantially greater national scale and marketing reach.
• Cicis Pizza: Pizza buffet-focused franchise chain offering unlimited pizza, pasta, salad, and dessert buffets. Directly comparable to Mazzio's buffet positioning (Saturday Night Buffet, Lunch Buffet) and franchise economics.
• Marco's Pizza: Mid-size regional pizza franchise headquartered in Toledo, Ohio. Closely comparable to Mazzio's on size, regional concentration, franchise model, and product offering (pizza, subs, salads, wings).
• Papa Murphy's: Take-and-bake pizza franchise chain with dine-in and carryout service. Comparable to Mazzio's on franchise model and product category, though differentiated by uncooked home-bake format.
• Godfather's Pizza: Regional pizza franchise chain operating dine-in, carryout, delivery, and buffet formats. Directly comparable to Mazzio's on chain size, geographic concentration in the Midwest, and emphasis on pizza, pasta, and buffet value offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mazzios
• YouTubeyoutube.com/user/MazziosItalian
• Facebookfacebook.com/mazzios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazzio's